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Selena Quintanilla Case Study

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The idea to create a Selena Quintanilla-inspired makeup line sparked 6 months prior to the actual decision. The catalyst to the movement was a photoshopped image of Selena on a MAC lipstick that was posted on Instagram in January. The image included the hashtag #SelenaQuintanillaForMAC, and quickly went viral.
Next, a formal petition was started to make the full collection a reality. Initially, there was hope to receive 5,000 signatures in support of a limited-edition collection in the singer's name. By the time MAC announced the line on Thursday morning, the petition had accumulated nearly 38,000 signatures. "Latina women, who are the largest consumers of beauty products in the country, deserve a makeup line inspired by our mexican Madonna"

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