...Outreach Project in the Level of Social Consciousness Of the Grade VI Students Is presented to Dr. Nicasio A. Manatan As partial fulfillment to the requirements of Philosophy of Education in Master of Education in Child Study Philippine Normal University By Cheryll S. Leus March 2012 Introduction One of the principles in learning is that “students learn by doing.” Once they are interested in something, they are focused and can easily absorb everything. According to Birkenholz, learning is often defined as a change in behavior. Learning occurs when people take new found information and incorporate it into their life (www.umsl.edu). In this light that the teacher in Social Studies VI asked the students to conceptualize and put into action a project that can contribute in eradicating poverty in the Philippines. The teacher believes that once a person knows something about the problem, he/she has responsibility to help solve it. Engaging the pupils in solving it will eventually develop a socially oriented individual who is critically aware to what is happening in his/her surrounding. And will soon be an effective agent of change in our society. Not everything is learned within the four walls of the classroom. Students may learn things necessary to life but not everything about life. It is important to expose them to the real world outside the school. They will have first hand information...
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...The loosening social strictures activate people’s sense of self-esteem. Twenge make this conclusion by points out that “Between the 1960s and the 1990s, college students were increasingly likely to agree that ‘I take a positive attitude toward myself and On the whole, I am satisfied with my self.’” (Twenge 493). The data shows that the loosening social strictures make huge social changes, in the past few decades, only few people are willing to focus on themselves because at that time, most people are educated to work with others and become a strong entirety and every one is the part of the entirety. Only few people have the sense of self-esteem, however the loosening social strictures make the next generation of people begin to realized that their personal values. The personal value is a very important point for the autonomous free person. Bell shows that how females can be changed by the self-esteem, “Born in 1975, she was funny and warm, combining sarcasm with a dose of sweetness so that she didn’t come off as harsh or embittered. She described herself this way: I am a good girl. However, I do have my mind and my mouth, and I use them” (Bell 37). The loosening social strictures change this society in many ways and they bring the huge change for women. More and more women now have their own thinking about their place in society because they have self-esteem about their own values. They are capable to finish any jobs that men can do. Many outstanding...
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...Understanding the relationship between self-congruity and brand loyalty, and stating the moderating effect of consumers’ price consciousness: The literature review Yulia Yushchik, 10292004 Assignment: Literature review Number of words: 2498 Brand Communication Dr. Peeter Verlegh The University of Amsterdam March 30, 2012 Introduction When the popularity of the relationship marketing is growing widely, consumer-based determinants of brand loyalty are interesting and useful field to study. Brand loyalty is realized by having strategic importance for a business. The figures provided by Bain&Co indicate that a 5% increase in customer retention varies for a company’s profit by 40 to 95%. An increase in customer loyalty of 1% is the equivalent of a 10% cost reduction (Reichheld & Teal, 2001). Gounaris and Stathakopoulos (2004) also mention that loyal customers are less expensive because they reduce marketing costs. For example, several researches found that brand loyalty is positively related to word-of-mouth (De Matos & Rossi, 2008). The relevance of consumer-oriented policy has increased at the time of economic recession. Retaining brand loyalty in a difficult economic climate is a challenging task. Practitioners propose to work harder on getting to know the customers in order to better serve their needs (Slim, 2010, February 3). This allows companies to personalized loyalty programs, which is considered to be the right solution for preserving people’s loyalty to a brand. In...
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...Brand Preference And Its Antecedents By: Getaneh Zelalem Addis Ababa University School of Commerce Department of Marketing Management Post Graduate Program January, 2012 Addis Ababa, Ethiopia Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products By: Getaneh Zelalem Advisor: Getie Andualem (PhD) A Research Project submitted in partial fulfillment of the Requirement for the degree of Master of Marketing Management Addis Ababa University School of Commerce Post Graduate Program Department of Marketing Management January, 2012 Addis Ababa, Ethiopia Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products By: Getaneh Zelalem Approved by Board of Examiners ____________________________ Name ____________________________ Name ____________________________ Name _______________ Signature ______________ Signature _____________ Signature Brand Preference And Its Antecedents Statement of Certification This is to certify that Getaneh Zelalem Emiru has carried out his research work on the topic entitled Brand Preference and Its Antecedents. The work is original in nature and is suitable for submission for the award of Masters Degree in Marketing Management. ________________ Advisor: Dr. Getie Andualem Date: ____________________ Brand Preference And Its Antecedents Statement of Declaration I hereby declare that Brand Preference and Its Antecedents project...
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...SUBJECT AND TASKS OF PSYCHOLOGY IN HIGHER SCHOOL Psychology studies the individual and group mental phenomena of nature, the laws of development and the formation, role and place in the activities and behavior. Higher School of Psychology studies the mind and psychological features of activity of students, teachers and university leaders. The psyche of the individual includes mental processes, states and properties. Mental processes are divided into cognitive, emotional and volitional. Cognitive processes - sensation, perception, representation, memory, imagination, thinking and speech - it gives the opportunity to acquire knowledge and solve problems, to navigate the environment, explore the individual objects and the environment in general, to anticipate events. Emotional processes stain the whole inner life of man, are involved in the activation of his forces, "let know" about the compliance or non-compliance of what is happening needs and goals. Determined processes are expressed in the self-regulation, conscious, mobilizing and managing their behavior. This is most clearly manifested when they overcome difficulties and obstacles. Mental processes are included in the behavior and activities of people. There is not a problem that could be solved by them without manifestations of psychological processes. Mental conditions - it is a temporary state of mind in general (climbing, confidence, willingness, joy, doubt, depression, depression, etc...), That affect the level...
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...identity formation, changes in self-perception, cognitive and emotional changes and the impact of the relationships of various characters in the film. Cher, the main protagonist, is at the top of the social food chain of her high school. She comes from a well off family and is presented as one who is self-assured and well-adjusted. Her life is strikingly different than most teenagers who struggle...
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...Self-Analysis My environment was not very stable growing up. The definition of “dysfunctional” definitely comes to mind when looking back on the family unit that I was raised with. However, I do recall that watching how others around me socialized and interacted taught me that there were other ways of living and loving and I was determined to learn them. From an early age, I learned in bible school to treat people the way I wanted them to treat me, ie. The Golden Rule. I also learned that regardless of how I was treated in my home life by my siblings and parental figures, I could CHOOSE to treat others differently. I always knew that the way my father believed he should speak, interact, care for and discipline us was not the right way. As a child, I watched my neighborhood friends interact with their families, and it opened my eyes to how a normal family treats one another. For instance, I recall a certain neighborhood boy who always smelled on the school bus. Other children were so cruel to him; I would listen to them taunt him every day. One day, I stood up and socked one of his bullies in the nose. From that day forward, Wyatt Burkett and I built a friendship based on loyalty and mutual respect. It is surprising that my ability to stand up for my beliefs caused more people to respond to me and become my friend. I learned that you have to stand up for what you know in your heart is the right thing to do and people will respond to that socially. According to Kegan and Lahey’s...
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...which help guide the nurse toward developing caring behaviors. They include general concepts of faith, trust, love, hope, caring, selflessness, spirituality, energy, and understanding. This theory is very significant to nursing practice and can be applicable to all fields of nursing. This paper will briefly elaborate Watson’s Theory of Human Caring and elucidate its strengths and weakness in the acute care setting. Introduction Biography Jean Watson was born on June 10, 1940 in Williamson, West Virginia, USA. During her education years, she graduated high school in West Virginia, graduated the Lewis Gale School of Nursing in 1961, baccalaureate degree in Nursing from University of Colorado, Boulder Campus in 1964, Master’s Degree in Psychiatric-Mental Health Nursing from University of Colorado, Health Sciences Campus in 1966, and Doctorate in Educational Psychology and Counseling from the University of Colorado, Graduate School in 1973. Works and Contribution Dr. Jean Watson is Distinguished Professor of...
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...Historical Timeline on Human Sexuality Sarah Rapai Baker College of Jackson Historical Timeline on Human Sexuality 1801-1887, Gustav Fechner On October 22, 1850 Fechner had an insight that the law of the connection between the mind and the body can be found in a statement of quantitative relation between mental sensation and material stimulus. From his insight he invented psychophysics, which is a useful study of the relationship between stimulus intensity and subjective experience of the stimulus (Wozniak, 2015). 1809-1882, Charles Darwin Darwin was a naturalist whose theory of natural selection influenced the functionalist school and the field of evolutionary psychology. He worked on his theory for 20 years. After learning that another naturalist, Alfred Wallace had developed similar ideas the two announced their discovery in 1858. In 1859 Darwin published ‘On the Origin of Species by Means of Natural Selection’ (Charles Darwin, 2015). 1842-1910, William James James was a psychologist who opened one of the fist psychology laboratories and helped develop the field of structuralism. Until 1875 there were no professors of psychology in American universities before James began teaching the subject. In 1883 he began to develop a view and practice of psychology and its clinical procedures (Marvin, 1995). 1849- 1936, Ivan Pavlov Pavlov was a psychologist whose experiments on learning led to the principle of classical conditioning. Pavlov's research on the physiology of digestion...
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...‘THE CATCHER IN THE RYE’ AND ‘IGBY GOES DOWN’ – NON-CONFORMITY Both J.D Salinger’s 1951 Bildungsroman novel The Catcher in the Rye and Burr Steer’s film Igby Goes Down, demonstrate that regardless of context, the youth will choose not to conform to socially held values. We can see that this is the manifestation of the vulnerability and hesitation experienced as adolescents like us grow up. Ultimately both these texts explore the search for identity and individualism as a cause for non-conformity. The Catcher in the Rye was written during a post war era and a time of drastic social change. However, many of its conservative values remained and most importantly, the notion of youth conformity was held in high regard. On the other hand, Igby Goes Down is set in the 1980s -1990’s American era, a time of expanding multi national corporations, materialism and commercialism. Salinger and Steers utilise the characterisation of their young, sardonic and rebellious protagonists, Holden and Igby to epitomise non-conformity. The composers allude to the recurring theme of isolation and alienation in both texts. As a result of their non-conformity, the protagonists experience rejection and depression as they search for their selfhood. Similarly, the national ethos of the American Dream is explored as a mere fallacy, and both composers portray this through their protagonist’s wealthy backgrounds and opulent upbringings and yet money doesn’t bring them happiness. Salinger, through literary...
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...Cost-effective service excellence: lessons from Singapore Airlines Singapore Airlines is well known as a paragon of in-flight service. It is also a remarkably efficient and profitable airline and has been for decades. Loizos Heracleous, Jochen Wirtz and Robert Johnston explain how it combines service excellence with cost effectiveness. Singapore Airlines (SIA) has achieved the Holy Grail of strategic success: sustainable competitive advantage. It has consistently outperformed its competitors throughout its 30-year history. In addition, it has always achieved substantial returns in an industry plagued by intermittent periods of disastrous under-performance (see Table 1). Cost-effective service excellence: lessons from Singapore Airlines SIA has done this by managing to navigate skilfully between poles that most companies think of as distinct – delivering service excellence in a costeffective way. SIA’s awards list is long and distinguished. In 2002 alone it won no less than 67 international awards and honours including “best airline” and “most admired airline” in the world in Fortune’s Global Most Admired Companies survey. Spring 2004 q Volume 15 Issue 1 Business Strategy Review 33 Since Michael Porter’s influential suggestion that differentiation and cost leadership are mutually exclusive strategies and that an organisation must ultimately choose where its competitive advantage will lie, there has been fierce debate about whether a combined strategy can be achieved...
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...The Theory of Individualism and collectivism in the Translation of Address Terms 1. Introduction In 1980, Hofstede made his original study on cultural dimension of individualism and collectivism. Since then, many researchers have focused their attention on this field. Individualism versus collectivism has been established “as one of the basic pattern variables that determine human action” and “Individualistic and collectivistic value tendencies are manifested in everyday family, school, and workplace interaction” (Samovar, Porter and McDaniel, 2010). Since culture and translation enjoys a close relationship, individualism versus collectivism, as one of the theory in cross-cultural communication, plays a significant role in Chinese-English translation. When focusing on the translation of address terms, we can easily find the changes in the rendition of them which are due to the difference of value tendencies between Chinese collectivism and western individualism. And many scholars believe that the theory of individualism and collectivism functions in the translation of address terms. Therefore, the aim of this paper is to make a further discussion on the Chinese-English translation of address terms under the guidance theory of individualism and collectivism. Individualism and collectivism The concept of individualism and collectivism has been widely discussed in the field of cross-cultural communication and many scholars have given their own definitions. In this part, we will...
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...Every year, tens of thousands of concussions happen due to high school sports. 2.5 million students play sports and could get hurt. Isaiah, a 13 year old boy, had a dream to play football in high school. At football camp, a year before his dream was going to come true, he was running with a ball and was tackled. He smacked his head hard on the turf. He was rushed to the hospital where he was told he had a concussion. Isaiah had to sit in a dark room for two weeks so his brain could heal. After he healed, Isaiah decided to quit football. Injuries in sports are causing players to give up on their dreams (Belson). Unsurprisingly, football is the number one injury causing sport in high school. Two dozen high school football players died in recent...
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...other people. Therefore, a feeling of unity with others (social interest) is inherent in people and the ultimate standard for psychological health. More specifically, the main tenets of Adlerian theory can be stated in outline form. The following is adapted from a list that represents the final statement of individual psychology (Adler, 1964). Alfred Adler postulates a single "drive" or motivating force behind all our behavior and experience. By the time his theory had gelled into its most mature form, he called that motivating force the striving for perfection. It is the desire we all have to fulfill our potentials, to come closer and closer to our ideal. It is, as many of you will already see, very similar to the more popular idea of self-actualization. "Perfection" and "ideal" are troublesome words, though. On the one hand, they are very positive goals. Shouldn't we all be striving for the ideal? And yet, in psychology, they are often given a rather negative connotation. Perfection and ideals are, practically by definition, things you can't reach. Many people, in fact, live very sad and painful lives trying to be perfect! As you will see, other theorists, like Karen Horney and Carl Rogers, emphasize this problem. Adler talks about it, too. But he sees this negative kind of idealism as a perversion of the more positive understanding. We will return to this in a little while. Striving for perfection was not the first...
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...towards women’s roles develop. The present study focussed on adolescent girls’ gender role attitudes. Specifically it focussed on developmental differences in gender role attitudes of adolescent girls (n=642). The results indicated that Year 9 girls had significantly more positive attitudes towards feminism than Year 11 girls. These findings have important implications for girls’ career development. Results suggest that there is a critical period between Years 9 and 11 which accounts for girls’ increased conservatism towards feminism. The integral involvement of socialisation processes is necessarily implicated in this critical period. INTRODUCTION Group identification has been strongly associated with an individual's level of group consciousness (Henderson-King & Stewart, 1994). Tajfel (1978; 1982) specified that the two important components of group identification were the awareness of one's group membership and the evaluative stance towards one's membership in that group. Given that sex is biologically determined (Quadrio, 1994) females' identification as female in terms of awareness should be unproblematic. However, the evaluative component of identification with female is more complex and possibly relates more to gender, which is socially and historically constructed (Quadrio, 1994). The aim of this study is to examine the evaluative aspect of females'...
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