...Building Customer Trust Building and maintaining customer trust is a very important aspect of having an e-commerce site. If customers cannot trust the site, they will be less likely to make a purchase from the site. Web 2.0 that allows users to share information with each other has become a very important aspect of building customer trust, and we make use of it. We have created a fictional storefront for The Fake Flower Shop, which uses some techniques that build customer trust. These techniques will hopefully make the user feel like they have nothing to worry about when ordering from us. The first technique that we used to build customer trust is the use of a contact section of the website. This will make the customer feel more comfortable ordering from us (Delk, 2013). The customers will feel much more comfortable if they have a way of getting in contact with the company. Without a means of contact, the customer might worry that they will be left out to dry if there is an issue with their order, by having a visible means of contact this helps to eliminate this worry. Another technique that we used to help build customer trust is the use of social media. On the side of our page we offer links to Twitter, Facebook, and Linkedin (and if this was a real company it would link to a real page). By using these social media sites, we can work over time to gain the customer's trust (Kennedy, 2013). This also gives the customers a place to communicate with each other to share their...
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...Google Me! Tweet Me! Was That Post on Facebook About Me? Better yet are you on Instagram Straight Flexing? “There will come a time when it isn't 'They're spying on me through my phone' anymore. Eventually, it will be 'My phone is spying on me'.” Philip K. Dick-Good Reads.comThe balance of good and evil in the world needs to be maintained. Naturally when a far reaching medium such as the internet brings us social networking sites that spice up our lives a little, it also attracts the irritable few of society. Some of the things that could lead to potential social disasters. The social network revolution has left no layers of our society untouched. Organisations face issues over lost productivity due to employees spending their time on social media. For firms that dole out payments by the hour, each hour of productivity lost through employees updating their profiles or adding a ‘Twit pic’, could prove costly. Most organisations these days do have set guidelines about the use of social media in the work place, however their implementation is a major hassle. Social Networks has been the topic of discussion for years. It has been the number one spot for advertisements, Relationships, Drama and the most recent transition reality stars. But do you know the effects the world of social networking can cause on your everyday life? Social Networks has been the breeding grounds for several corporations and businesses throughout the world and it looks at...
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...Accessing Social Media in an Investigation With so much information being exchanged and shared online, it makes sense to see social media as a rich source of material for both plaintiffs and defendants to use in investigations, but getting access to the relevant data isn’t always a simple matter of clicking on a page. Many users of social media have privacy settings that restrict access to the information they post. In certain cases, the court has ordered that passwords be disclosed, but this is extreme. The decision to order the exchange of log-in information has been based on evidence showing that something relevant to the investigation is probably in the private or non-public part of a social media page. A judge might request a user to provide the evidence from his or her own social media pages to lawyers for the other side. But without a formal request for disclosure, investigators and attorneys may be left with some difficult dilemmas. Recent cases in which parties in a dispute have ‘friended’ someone to gain access to their social media posts have shed light on what the courts consider to be acceptable. Evidence gained by this kind of deception has not held up so far. It also violates the terms of service set out by some social media platforms and has prompted some states to address the practice in writing. The California Penal Code 528.5 says: “Any person who knowingly and without consent credibly impersonates another actual person through or...
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...Online social networking is when young person connect with other people online through certain websites. The most common for young person today include Facebook, MySpace, and Twitter. Each person creates his or her own account and page, and posts information, photos, video, and comments. When a person “friends” another person through a social networking site, that person can then access the other person’s page and make comments, upload photos and so on. Right now, most of them think social networking is the best way to connect with others and it can improve a young person's social life. While there are risks inherent in online social networking, there are also many potential benefits. Social networking can provide opportunities for new relationships as well as strengthening existing relationships. Furthermore, young person can use them as source of information and news. No doubt, Facebook, MySpace, and Twitter are most powerful social media and social networking site. They can use them to connect with your family, friends, work colleague and to meet new people. Specially, this is the best way to find their school, college or any other old profile. Most of the people, who know how to use computer and internet, have a profile on Facebook. Moreover, it is easy to find like-minded people by seeing their interest and they can easily connect with them using wall updates, private message, poke or text and video chat. Facebook can also be used as video chat tool. Recently Facebook...
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...Web-Based Technology in the Classroom Tiffany Watson American Public University Abstract In 2013 the world has evolved so much, and allows a lot of learning to be done right at home in your night clothes. The internet has a lot of things to offer the students in the classroom also. The students that I work with on a daily basis are really comfortable with using the web to do lessons and though the students move with ease while doing web based lessons there are still some obstacles that the students run into. Three specific obstacles are not having enough computers for students to use, students not having the technological literacy to complete the assignment, and keeping students focus on their work. Every problem has a solution and it would just take a little more effort but these problems could be resolved easily. Good ideas for involving a web based strategy is having the students use Google Docs and create a presentation on the 6 biomes. Children today are growing up in a society where ten and eleven years old children have cell phones. These cell phones can scan, email, fax, video chat, and do a whole lot of other things. The majority of the students that I work with on a daily basis definitely understands and is comfortable with using the web for classwork or homework. As teachers we face challenges getting the students to be a part of the technological integration. Challenges such as not having enough...
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...The Under Armour is a leading American sports clothing and accessories company. All of Under Armour’s products are based on its mission statement, “To make all athletes better through passion, design and the relentless pursuit of innovation”. It uses smart marketing technique to invite it fans and followers to buy its products, and clears away any barriers that the customers faces when making a purchase. As a result, the company generates more leads and more revenue. The Social media is an excellent channel for a two-way communication with its existing customer base. The Facebook page of Under Armour page has over one million likes on Facebook, which shows that there is a strong following of fans. It regularly post and update the Facebook accounts, and in doing so has established an effective communication channels with Facebook users. It provides tips for the athletes, takes polls on what athelets find important, and shares interviews with its celebrity users. It communicates directly with them by gender, sport, and type of product, to empower them to do better, and help them achieve their goals. The Under Armour has an online store within Facebook which it uses to sell its products, where the fans can shop for the products, watch vedios of the products, and make immediate purchase. The Under Armor primarily uses Twitter to follow conversations around sports, congratulate teams who wins, and respond to feedback about its products. They tweet pretty regularly and respond...
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...Cloud Computing Adam Hoster Columbia Southern University In the past, most businesses and organizations have kept all of their own computing hardware at their location and doled out a significant amount of money as well as effort in maintenance and development. After around 2010 most companies moved this infrastructure to the cloud which is “The elastic leasing of pooled computer recourses over the internet. The term “cloud” us used because most early diagrams of three-tiered and other internet based systems used a cloud symbol to represent the internet.” (Kroenke, 2013, p. 198). The three-tiered architecture of cloud represents three classes of computers: 1) user tier browsers which request and process web pages; 2) server tier for computers that run web services that bring up web pages requested by browsers; and 3) database tier that runs the DBMS which processes the database. What is striking about the cloud is the amount of recourses being stored in it can be increased or decreased dynamically or programmatically, in a short about of time. The organization is just responsible financially for what they use. This is called “elastic.” Another characteristic is how the cloud is “pooled.” Meaning, that the actual hardware is shared by potentially many different companies and organizations through virtualization. Benefits of cloud include how inexpensive it is while still being superior in its flexibility and adaptability when...
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...Contents How has Web 2.0 influenced the changes in websites and their use in the last 10 years? 1 Introduction 1 History of the Web 1 Decline of Web 1.0 and Rise of Web 2.0 1 Difference between Web 1.0 and Web 2.0 1 What is Web 2.0? 2 Characteristics 2 Technologies Used in Web 2.0 3 Use of Web 2.0 3 Forthcoming Websites 4 Marketing for forthcoming websites and businesses 4 Future of Web 2.0 and Introduction to Web 3.0 6 How has Web 2.0 Impacted on Society? 6 Negatives of Web 2.0 and possible decline 7 Rise of Web 3.0 7 References 8 How has Web 2.0 influenced the changes in websites and their use in the last 10 years? Introduction Web 1.0 is the brain child of Tim Berners Lee. It was an amazing standard that has led to the Web as we know it today. Although it was incredibly rough around the edges, it had massive amounts of potential that with the right structure would allow it to become something great. History of the Web Decline of Web 1.0 and Rise of Web 2.0 The web as we know it began as Web 1.0. It was an early design that was seen more as an incredibly rough and un-appealing draft than the innovative intricate design that we see today. As suggested by Cormode and Krishnamurthy “content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content.” [1] This is incredibly accurate. The truth is, as we previously stated, Web 1.0 was rough around the edges and didn’t exactly welcome visitors with...
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...The web is constantly evolving. New and innovative websites are being created every day, pushing the boundaries of HTML in every direction. Html 4 has been around for nearly a decade now, and publishers seeking new techniques to provide enhanced functionality are being held back by the constraints of the language and browsers. To give authors more flexibility and interoperability, and enable more interactive and exciting websites and applications, HTML 5 introduces and enhances a wide range of features including form controls, APIs, multimedia, structure, and semantics. HTML5 is a language for structuring g and presenting content for the World Wide Web, a core technology of the internet. Work on HTML 5, which commenced in 2004, is currently being carried out in a joint effort between the W3C HTML WG and the WHATWG. Many key players are participating in the W3C effort including representatives from the four major browser vendors: Apple, Mozilla, Opera, and Microsoft; and a range of other organizations and individuals with many diverse interests and expertise. (Hoy, M. (2011)) HTML5 is a really good thing for web developers and designers, because it: * Is mostly backwards compatible with what's already there — don’t have to learn completely new languages to use HTML5. The new markup features work in the same way as the old ones, and the new APIs are based on mostly the same JavaScript/DOM that developers have been programming in for years. * Adds powerful new features...
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...Solution Brief: Blue Coat DLP The Blue Coat DLP Solution: Complete. Quickly Deployed. Easy to Manage. The loss of sensitive information – by accident or by design – is a persistent concern for IT managers today. Detecting and eliminating potential data leaks is critical, and Blue Coat Data Loss Prevention (DLP) gives you a running start. A typical installation takes less than a day. You can immediately automate compliance and mitigate risks from internal breaches across any electronic communication channel – from email to the Web. Even SSL traffic is inspected and controlled at the gateway. The Content Security Challenge When confidential information is leaked, the effect can be devastating: loss of revenue, financial penalties, and irreparable damage to your organization’s image, brand and customer loyalty. Government regulations and guidelines require businesses to rigorously monitor confidential information and report leaks. The resulting news reports frequently reveal unauthorized use of sensitive data, substantial corporate losses, and a direct effect on consumers. The clear challenge is to protect customer data and safeguard intellectual property against internal mishandling – malicious or accidental. There are many data loss prevention solutions, but they tend to share negative characteristics: Pieces from multiple vendors complicate acquisition. A full DLP solution may take months to implement. Conflicting policies and rules can make operation challenging. Solutions...
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...Harry Maneates Contemporary Mass Media Professor Cameron Social networking, Benefits and disadvantages for our society Facebook, MySpace, Twitter, Flickr, are sites that can cause positive and negative effects on today’s society, and are very familiar to a lot of people and quite often you hear about them on TV, or of course in the Internet. It would be hard to find anyone who uses the Internet that does not use some form of social media. Facebook, MySpace, Twitter, Flickr, along with many more sites have users interacting with each other in many different ways. Facebook has become a phenomenon for the social networking set, and what makes that so amazing is that Facebook did not even exist until 2004. Three college students created it to allow other students to network and meet each other, and it has caught on with young people around the world. Facebook does have a great impact on today's society. It allows people who probably never would have met each other in person to communicate, it creates new relationships and friendships, and it places distance between people who could communicate in person but instead choose to communicate online, instead. Facebook is nothing more than a way of communication, and yet, it is so much more than that. At a glance, a user can learn everything from what gender a Facebook member is, to what religion they believe in, what school they attend, and their likes and dislikes, all with the click of a mouse. Studies have shown...
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...Web 2.0 XBIS/219 Web 2.0 How would you describe Web 2.0 to someone who has not taken a course in information systems? What are the advantages and disadvantages of Web 2.0? How has Web 2.0 impacted business? The best way to explain Web 2.0 to someone lacking the knowledge thereof, should first understand that Web 2.0 is not a new type of web, it is more of an enhancement of the web experience by a vast collection of information technologies and applications that allows web users to interact socially, collaboratively, and more or less the ability to participate with ease, as these technologies and applications encourage users to do so. Web 2.0 allows Web users to be a part of the development and growth of different websites and the web, instead of just visiting a website and browsing through its information. Different applications and information technologies include Wikis, Mashups, Tagging, Blogs and blogging abilities, Podcasting and video uploading, etc (R. Kelly Rainer & Turban, 2009). A few disadvantages of Web 2.0 is the fact that communication and sharing of information has now become unrestricted. This means that copyrighted material caqn now be infringed upon and even altered. Web 2.0 has made it to where users are more dependent on its technologies for research and information, socializing, etc. There are also a lot of unsecure websites that use Web 2.0 technologies and that poses a lot of threats as well, including accounts being hacked, spam, viruses...
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...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know...
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...the social trend is evident throughout the world with more networking events and opportunities occurring weekly. Social trend involves top social networking platforms such as Facebook, MySpace, and other Internet networking sites. The list continues further with the creation of music apps, Spotify, Pandora, and these other networking sites will impact the industry by providing opportunity for growth. Whenever a new social media tool is created, a new opportunity is as well. New opportunity means an increase in jobs, expanding the pool of success to Full Sail graduates and other industry driven people. This trend will also be impactful to the industry by recognizing what’s new and hot on the market! New applications are being formed from web 2.0 tools allowing for users to run businesses with just one click away. It is important that we monitor this trend to see what exactly are the people are following. You have to know your target audiences wants and needs in order to satisfy them and become successful. One example of a business monetizing from social trend is Rick Ross’s, Untouchable MayBach Music Group also known as MMG. “Maybach Music Group has climbed to the forefront of mainstream rap” (BET, 2013). In order to be great in this music industry, you have to be able to keep up with the trends of it. Though Rick Ross has a catalogue of 4 popular mainstream artists to his catalogue, it was very important for him to brand himself first before putting Meek Mill, Wale, Omarion, and...
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...I. Introduction 1.1 Background of the study In our modern world today, where in everything seems to change instantly and technologies innovates in a blink of an eye. Social media is the interaction among people in which they create share and exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as a group of internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content. Furthermore social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss and modify user-generated content. They introduce substanial and pervasive changes to communication between organizations, communities and individuals. Geocities created in 1994 was one of the first social media sites. The concept was for users to create their own websites characterized by one of six cities that were known for certain characteristics. Social media technologies take on many different froms including magazine, internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, videos, ratings and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall posting, music-sharing, crowdsourcing, and voice over IP to name a few. Social network aggregation can integrate many of the...
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