...E-Business Carrie Moore Western Governors University QRT Task 1 04/07/13 Part A: Developing an online business expansion proposal. 1. Viability of product or service A. What is the business case for going online: In today’s society there is such a demand for coffee, not only in the United States, but worldwide. One highly increasing trend is the desire for specialty coffee. At Blue Mountain Coffee, they are right on track to meeting the growing consumer’s needs. They offer a wide line of specialty coffee made from the finest coffee beans. It appears that the Market and Sales potential for their specialty product line is vary vast. Consumers' purchase of gourmet coffee (specialty and premium) is increasing, according to the National Coffee Association, with over 40% of coffee consumed being gourmet. They currently are using a sales force to sell their coffee to a variety of wholesale locations, and have been very successful. Many customers already are loyal to their brand, and are even loyal to their coffee. With the desire to grow their business, they will need to make their company even more visible and easily accessible. By putting Blue Mountain Coffee online they will be able to achieve this task. B. Why does it make sense to go online: There are many types of businesses that currently have online exposure, and have found great success. Creating a website to sell Blue Mountain Coffee’s superior product line would be an endearing...
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...internet not only buying and selling, but also serving customers and collaborating with business partners (pg.87 Bus. Driven). At the Broadway Café we realize that putting up simple websites for customers, employees, and partners does not create an e-business. We must come up with something that’s innovative, adds value, and provides helpful information. The type of e-business I would deploy for the Broadway Café would be online marketing which I would create my website and try to come up with way s to attract visitors to the website. The way I would do that is by using a search engine optimization (SEO) which uses search engines submissions, inbound links, keywords and page descriptions to attract the search engines to display your site in the search results. Another way is for me to advertise through other websites. An e-business strategy would help attract customers by SEO and social networking sites. Social networking sites is the most new and powerful way to drive traffic to your website which includes Twitter, Facebook, Myspace, and others. To be effective in those would involve carefully avoiding spamming while still managing to display my talents and links to my site. A few more good ways would be street crews promoting my site, event sponsorship, and public service activities. To have sales or to increase sales rather like I mentioned the social networking sites would work very well. In addition to the sales of products or services would be my standard source...
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...Chris Boich EBUS308: Intro to E-Business Professor Phillips May 3, 2016 Chris Boich EBUS308: Intro to E-Business Professor Phillips May 3, 2016 Convenient Coffee Convenient Coffee Table of Contents Executive Summary 2 Mission Statement 2 Descriptive New Business Concept Summary 2 Justification of Relevance of New Business Concept 3 Role of the Internet in the New Business Concept 3 Description of the Business Model 4 Description and Justification of the Stakeholders & Target Market 5 Consumer Relationship Management 7 Description of the General Customer Touch Points 7 Description of the Customer Profile & Psychographics of the Target Market 10 Important Image Goals to Ensure Target Market Attraction 11 Internet Branding and Marketing Plan: Strategies for Web Pages 12 Market Analysis Summary 12 Brand Strategy 14 Customer Engagement Plan 15 Description of the Various Technologies That Were Used 18 Recency, Frequency, Monetary (RFM) Analysis 20 Description and Importance of Performance Metrics 23 Internet Branding and Marketing Plan: Integrated Communications Strategies 26 Customer Engagement Plan 26 Social Network Marketing 26 Internet Video Marketing 31 Explanation of How the Communications Represent Integrated Communications 33 Development of Lasting Customer Relationships 36 New Virtual Marketing Strategy 36 Strategy for Developing a Lasting Customer Relationship 39 Justification of the Strategy...
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...Received in revised form 22 December 2009 Accepted 18 January 2010 Available online 2 February 2010 We show that SEO firms engage in real activities manipulation, and the decline in postSEO performance due to the real activities management is more severe than that due to accrual management. Our evidence is important, because it shows that post-SEO operating underperformance is driven not just by accrual reversals, but also reflects the real consequences of operational decisions made to manage earnings. We also show how firms’ choices of real versus accrual-based earnings management activities around SEOs vary predictably as a function of the firm’s ability to use accrual management and the costs of doing so. & 2010 Elsevier B.V. All rights reserved. JEL Classification: G14 G32 M4 M41 Keywords: Seasoned equity offerings Earnings management Accounting choices Accounting Accruals Real activities 1. Introduction In this paper, we examine both real and accrual-based earnings management activities around seasoned equity offerings (SEOs). Prior research has documented that SEOs are associated with earnings management and subsequent declines in operating performance (e.g., Rangan, 1998; Teoh et al., 1998; Shivakumar, 2000; DuCharme et al., 2004). These studies focused exclusively on accrual-based manipulation, and they attributed the post-SEO performance decline primarily to...
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...Received in revised form 22 December 2009 Accepted 18 January 2010 Available online 2 February 2010 We show that SEO firms engage in real activities manipulation, and the decline in postSEO performance due to the real activities management is more severe than that due to accrual management. Our evidence is important, because it shows that post-SEO operating underperformance is driven not just by accrual reversals, but also reflects the real consequences of operational decisions made to manage earnings. We also show how firms’ choices of real versus accrual-based earnings management activities around SEOs vary predictably as a function of the firm’s ability to use accrual management and the costs of doing so. & 2010 Elsevier B.V. All rights reserved. JEL Classification: G14 G32 M4 M41 Keywords: Seasoned equity offerings Earnings management Accounting choices Accounting Accruals Real activities 1. Introduction In this paper, we examine both real and accrual-based earnings management activities around seasoned equity offerings (SEOs). Prior research has documented that SEOs are associated with earnings management and subsequent declines in operating performance (e.g., Rangan, 1998; Teoh et al., 1998; Shivakumar, 2000; DuCharme et al., 2004). These studies focused exclusively on accrual-based manipulation, and they attributed the post-SEO performance decline primarily to...
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...Budgeting…………………………………………………………19 11.0 Limitations/assumptions…………………………………………19 12.0 Anticipated risks and recommendations……………………20 1.0 Purpose of the report The purpose of this report is to assess the e-marketing opportunity of Gloria Jean’s (GJ), link it with offline organizational marketing strategy, develop an appropriate e-marketing plan including outline of the anticipated risks upon implementing the programme and recommend solutions to it. 2.0 Offline marketing strategy GJ offers highest quality gourmet coffee beans. Currently, GJ promotes itself offline through its in-store advertisements and banners. Its in-store advertisements do not provide any link to its online presence where its online presence seems to be of very low profile. 3.0 Organization’s Resources and capabilities GJ uses highest quality Arabica beans, gets coffee beans roasted with state-of-the-art equipment in Australia. It wants to capture some of the specialty coffee market in Malaysia by targeting for 30 outlets by 2010 to create a strong...
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...spring of 2016, Dunkin’ Donuts will be offering a new version of their coffee. This new product will be iced coffee in a can in the plain, mocha and vanilla flavors. These products will be available in local grocery stores at competitive prices. The plan is to use a penetration strategy to enter the market and obtain customers currently purchasing Starbucks products. There will be different marketing communications available to use such as television, internet and print. As the target market uses technology on a day-to-day basis, internet and television media will be utilized to its maximum potential. It will be beneficial to piggyback off of existing advertising to accomplish this task. New customers will be obtained and existing customers will be retained by offering coupons, samples and loyalty points (DD Perks) along with other promotional activities. Budget will equal $63.2 million for advertising expenses. This money will come from Franchisees in the U.S. by receiving 5% of each store’s gross sales a week. (Form10K, 2015) The goal is to penetrate the market by 20%, increase corporate revenue by 10% and build and keep a great business image in the market. Introduction Dunkin’ Donuts started in 1950 when the founder Mr. Bill Rosenberg opened the Quincy, Massachusetts store. Five years later, they started licensing franchises which later made the company one of the most famous shops to sell coffee and baked goods. (Company Snapshot, n.d.) Dunkin’ Donuts is well known...
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...local coffee shop, since the early 1950s. Having just inherited this coffee shop, we realized how out of date the café was in terms of information technology. To help us determine our café’s position and what changes must be made, we first implemented Porter’s Five Forces model to our café and then chose to use the differentiation strategy to rebuild our café for the 21st century. The first force, buyer power, we recognized to be fairly strong. Buyer power is strong because there are a number of coffee shops located in the East Lansing area as well as ours. In order to overcome competitive challenges, we came up with ways to set ourselves apart from our competitors. We plan to create a unique, tech-savvy atmosphere compared to other coffee shops in downtown East Lansing, giving the Broadway Café the competitive advantage. We will set ourselves apart from these competitors by establishing and maintaining customer relationships through a customer loyalty program that will be rewarded to frequent customers. These strategies will be used, as well as others, to minimize the overwhelming buyer power of our customers. Next, supplier power, another one of Porter’s Five Forces, we have recognized as weak compared to other forces. Our suppliers of coffee beans have a low bargaining power due to the many other coffee shops also buying coffee beans, meaning there are plenty of suppliers competing to serve us. The high buyer power of our customers has a negative effect on the coffee shop...
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...SALES & MARKETING Boost Your Business with Social Media Marketing If you're not employing social media to promote your services, you may find you're losing business to competitors who are. August 23, 2011 By Deborah Sexton, Contributing Writer Have you been dragging your feet to get started using social media as a marketing tool? If so, you may want to check out how many of your competitors already are on Facebook and Twitter. Next, you may want to see if your competitors have gained some of your customers as “fans” or “followers.” Like it or not, social media has firmly established itself as a viable, valuable marketing tool, and ignoring or hoping it will go away is akin to sticking your head in the sand. The good news is you can get your feet wet for free — it costs nothing to set up a Facebook and Twitter account. Over time, you may find it worthwhile to invest in advertising or staff to help build your base. Regardless, by entering the social media space, you can position your business for greater awareness and profitability by setting up your shop as an expert and gaining social validation. Social media marketing simply is a form of relationship marketing. Do you contact your customers via phone and e-mail? Social media is another way to connect with current and potential customers. “People are talking about your services or your competitor’s [services] on social media platforms, so you need to be in that space as well,” says Rodney Blackwell, owner...
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...www.GetPedia.com More than 500,000 articles about almost EVERYTHING !! Click on your interest section for more information : Acne q Advertising q Aerobics & Cardio q Affiliate Revenue q Alternative Medicine q Attraction q Online Auction q Streaming Audio & Online Music q Aviation & Flying q Babies & Toddler q Beauty q Blogging, RSS & Feeds q Book Marketing q Book Reviews q Branding q Breast Cancer q Broadband Internet q Muscle Building & Bodybuilding q Careers, Jobs & Employment q Casino & Gambling q Coaching q Coffee q College & University q Cooking Tips q Copywriting q Crafts & Hobbies q Creativity q Credit q Cruising & Sailing q Currency Trading q Customer Service q Data Recovery & Computer Backup q Dating q Debt Consolidation q Debt Relief q Depression q Diabetes q Divorce q Domain Name q E-Book q E-commerce q Elder Care q Email Marketing q Entrepreneur q Ethics q Exercise & Fitness q Ezine Marketing q Ezine Publishing q Fashion & Style q Fishing q Fitness Equipment q Forums q Game q Goal Setting q Golf q Dealing with Grief & Loss q Hair Loss q Finding Happiness q Computer Hardware q Holiday q Home Improvement q Home Security q Humanities q Humor & Entertainment q Innovation q Inspirational q Insurance q Interior Design & Decorating q Internet Marketing q Investing q Landscaping & Gardening q Language q Leadership q Leases & Leasing q Loan q Mesothelioma & Asbestos Cancer q Business Management q Marketing q Marriage & Wedding q Martial Arts q Medicine q Meditation...
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...www.GetPedia.com More than 500,000 articles about almost EVERYTHING !! Click on your interest section for more information : Acne q Advertising q Aerobics & Cardio q Affiliate Revenue q Alternative Medicine q Attraction q Online Auction q Streaming Audio & Online Music q Aviation & Flying q Babies & Toddler q Beauty q Blogging, RSS & Feeds q Book Marketing q Book Reviews q Branding q Breast Cancer q Broadband Internet q Muscle Building & Bodybuilding q Careers, Jobs & Employment q Casino & Gambling q Coaching q Coffee q College & University q Cooking Tips q Copywriting q Crafts & Hobbies q Creativity q Credit q Cruising & Sailing q Currency Trading q Customer Service q Data Recovery & Computer Backup q Dating q Debt Consolidation q Debt Relief q Depression q Diabetes q Divorce q Domain Name q E-Book q E-commerce q Elder Care q Email Marketing q Entrepreneur q Ethics q Exercise & Fitness q Ezine Marketing q Ezine Publishing q Fashion & Style q Fishing q Fitness Equipment q Forums q Game q Goal Setting q Golf q Dealing with Grief & Loss q Hair Loss q Finding Happiness q Computer Hardware q Holiday q Home Improvement q Home Security q Humanities q Humor & Entertainment q Innovation q Inspirational q Insurance q Interior Design & Decorating q Internet Marketing q Investing q Landscaping & Gardening q Language q Leadership q Leases & Leasing q Loan q Mesothelioma & Asbestos Cancer q Business Management q Marketing q Marriage & Wedding q Martial Arts q Medicine q Meditation...
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...The History of E-commerce - HowStuffWorks money.howstuffworks.com/history-e-commerce.htm * * he History of E-commerce by Dave Roos The purchasing process of the man has changed , he used to visit the store and slelct the product that he wanted to buy. He was helped by the salws assistant or a news paper advertisement , but the thing has chmged a lot. Mosern cuistomer has tha ability to purches his ware without stepping out of hisss house. E –commerce meands thwe process of selling and buy of goods and services over internet, According to certain statictics mopre than 66% of the adul populatuin have –purchsed at least ond product by employing this technology. The data of the 2008 has shown that there was 17% of online sales whichwas responsible fro $204 billion and the popular products were clothing , cars and personal compiters. This isnjust the start of the phenomena and e commerce is growing. It is the perfect time to get an idea of the history of this concept How E-commerce Started It has a short history but it is a very interesting one. In order to facilitate the e commerce tthre s hould be good interrelated connection between the customer and the merchant. The development of the computer and the networks have offered a great help top the business The first transactions were helped by computers in 1960/ They have used asystem calles electronic Data Exchange to conduct the business. The computers of a particular comoanynwasa ble to share business...
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...| A Woodshop Garage | An Online Business Design | | | | | Viability Why expand the company online? In today’s market shopping has turned into an online mega shopping mall that is open 24 hours a day. If the company doesn’t have a website then the company is business to other companies that do. Whether or not the company has a product that is able to sell online or not the company still needs to have a presence online to expand and increase its sales. Having a presence online gives the company the ability to show its product so that future partners, employees and future customers can easily find the company, its product and other current and future services that the company offers. When having a business online there are a few things to consider, will this company do well? What is the start up costs? Will it provide residual income? Is it easy to manage? These are some of the main questions to ask. There are many pros and cons to having a business online however there are only a few that need to be discussed. Advantages 1. Expanding online gives the company the opportunity to reach millions of people and show what products it has. 2. Starting online does not require a massive amount of capital. 3. Online allows the company to be open 24 hours a day 365 days a year. 4. With a professional website the company can be taken serious and there are endless amounts of opportunity for success. 5. Keeps the company competitive, with an online...
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...sponsors: Customized for: Triston Francis (tfran@wharton.upenn.edu) SEO Online Career Library The media’s watching Vault! Here’s a sampling of our coverage. “For those hoping to climb the ladder of success, [Vault’s] insights are priceless.” – Money magazine “The best place on the web to prepare for a job search.” – Fortune “[Vault guides] make for excellent starting points for job hunters and should be purchased by academic libraries for their career sections [and] university career centers.” – Library Journal “The granddaddy of worker sites.” – U.S. News & World Report “A killer app.” – New York Times Customized for: Triston Francis (tfran@wharton.upenn.edu) SEO Online Career Library One of Forbes’ 33 “Favorite Sites” – Forbes “To get the unvarnished scoop, check out Vault.” – SmartMoney Magazine “Vault has a wealth of information about major employers and jobsearching strategies as well as comments from workers about their experiences at specific companies.” – The Washington Post “A key reference for those who want to know what it takes to get hired by a law firm and what to expect once they get there.” – New York Law Journal “Vault [provides] the skinny on working conditions at all kinds of companies from current and former employees.” – USA Today Customized for: Triston Francis (tfran@wharton.upenn.edu) SEO Online Career Library Customized for: Triston Francis (tfran@wharton.upenn.edu) SEO Online Career Library INVEST BANKIN CAREE VAULT CAREER GUIDE TO ...
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...DEVELOP & IMPLEMENT STRATEGIC PLAN DEVELOP & IMPLEMENT STRATEGIC PLAN Introduction: The purpose of strategic or long-range planning is to assist the Association in establishing priorities and to better serve the needs of the membership. A strategic plan must be flexible and practical and yet serve as a guide to implementing programs, evaluating how these programs are doing, and making adjustments when necessary. A strategic plan must reflect the thoughts, feelings, ideas, and wants of the developers and mold them along with the Association's purpose, mission, and regulations into an integrated document. The development of a plan requires much probing, discussion, and examination of the views of the leaders who are responsible for the plan's preparation. However, more often than not, the development of the plan is less complicated than is the implementation. Implementation, in essence, pulls a plan apart and diffuses it throughout an organization. Every unit within the organization which is involved must then accept the plan, agree to its direction, and implement specific actions. In order to effectively and efficiently implement a plan, all individuals involved in its implementation must function as a whole or the plan is destined for failure. [pic] Part A A DEFINITION OF STRATEGIC PLANNING Strategic planning is a tool for organizing the present on the basis of the projections of the desired future. That is...
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