...Abstract The decision for Howard Holdings to take their business to the internet is primarily to reach more customers. Today, most consumers do online research before they make any decisions to make a big purchase. We will also make some improvements in our marketing strategy by performing Search Engine optimization making sure HH is quickly and easily found on the internet. As with online research, consumers go to social media sites to read what others have posted about businesses and the relationships or lack of a business and consumer have. Another reason for HH to go online is that there are no area competitors with a website. Building a site is a great way to keep a jump on the competition, by getting our name and business out in the public. HH will build the website to be as user friendly as possible. We will do this by allowing renters to create accounts to pay their rent online by using Google’s shopping cart method. HH will also build relationships with area plants that have contractors staying in the area for short term work. By building this relationship, we will be able to branch into the international market with referrals from the plants and designing our website to be internationally friendly. Of course having a business website does cost money but, in order to the HH name out there, we have to be willing to spend money to make money. Howard Holdings Online Expansion Viability Howard Holdings is a family business in Southern Ohio that started in...
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...INTRODUCTION: Digital marketing is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. Digital marketing increases and improves the interactions and relationships with current and prospective customers through various platforms like social networking sites, instant messaging systems and mobile applications. First of all, this is a type of direct marketing, with all of the advantages that comes tagged along with it. It gives personal attention to the customers, motivates to action and more. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. For...
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...A study on “DIGITAL MARKETING TO PROMOTE JUSTBOOKS LIBRARIES” Submitted in partial fulfillment of the Requirements of AIMS INSTITUTE for the award of PGPIB POST GRADUATION PROGRAM IN INTERNATIONAL BUSINESS Submitted By V.V.S.RAJENDRA PRASAD Registration Number PGDM13040 Under the guidance of Prof. Brahm Sharma ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1ST STAGE, 1ST cross, Peenya, Bangalore 560058 2013-2014 CONTENTS CHAPTER NO. | TITLE | PAGE NO. | 1 | * INTRODUCTION * INDUSTRY PROFILE * COMPANY PROFILE | 6 | 2 | ORGANISATION STRUCTURE | 23 | 3 | RESEARCH METHODOLOGY | 31 | 4 | SWOT ANALYSIS | 32 | 5 | SPECIAL TASK | 34 | 6 | FINDINGS & RECOMMENDATIONS | 54 | 7 | CONCLUSION | 55 | 8 | BIBLIOGRAPHY | 56 | INTRODUCTION Digital marketing is marketing that makes use of electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization...
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...to create and cost effective. It also makes designing the website easy and fast and does not need any code expertise. The process of design is mainly a technique to choose from using drag and drop. Using square space is a plus because it benefits the company by having features that are easy to integrate to social media for example twitter and facebook. With trying to expand, it is easy to import information from previous vendors. It is also an easy payment option partnered with strip with a 2.9 % per transaction as well as coupon creation. When designing the website, strip is easy to register for and can be used by a customer from anywhere in the world for customers to have the abvility to use their credit card. Another important feature for using strip in squarespace is that the tax ID is also connected. And CitiLimo is able to add a bank account of any currency for example US, UK, or Canadian currency. Another feature is data management. Easy order management and shipping tools. The vendor itself will benefit by having a long term client and serves as advertisement when customers use their product. With squarespace, it is easy to add products, create shipping option, and connect with a stripe account. It is easy to update images of the fleet cars and quotes as well as customization of the position and appearance. It makes the reservation process easy for the customers and with easy coupon management and creation. For example squarespace lets it easy to create a coupon...
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...MSC459 Web Usability Project on Basic Bank Submitted to: Syed Mahmudur Rahman Submitted by: G3 * Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109 Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29 Acknowledgement We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat. It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process. Executive Summary This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess. The objective of this report was to simply aim at...
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...HubSpot: Inbound Marketing and Web 2.0 Contents Introduction 3 HubSpot Background 4 Inbound vs. Outbound Marketing 4 Product & Pricing 6 Marketplace & Competition 10 Marketing Strategies 14 Customers & Segmentation 16 SWOT Analysis 22 CRM Implications 23 Problem Statement 25 Appendix A – Exhibits 27 References 30 Introduction HubSpot founders, Brian Halligan and Dharmesh Shah, were selling more than software—they were selling a philosophy. They believed that Web 2.0 was a game changing technology that could be leveraged to fundamentally change the way marketers attracted customers. At the same time, typical push marketing techniques were becoming ineffective. Greg Stuart, x-CEO of Interactive advertising bureau, estimates that advertisers spend roughly $112 billion (just over half of total spending in 2006) on sending messages that reach the wrong audience or none at all (Anonymous, 2006). HubSpot designed their products to fill and manage the customer funnel using techniques termed Inbound Marketing. Using the same techniques and products they were selling, HubSpot was able to attract 1,000 customers in a little over a year which showed that their philosophy was sound. In fact, their philosophy was “sold” even before they had a single customer because they were able to raise $17M in venture capital. They attracted a diverse group of customers using the inherent characteristics of inbound marketing techniques. However...
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...place an order for any product especially flower and gifts. Task 1.1 Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is known as Internet marketing, but their actual processes different. (Digital Marketing) Internet marketing means different things to different people. It is refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, and email marketing and that is just hitting the highlights. As for the digital marketing is considered more targeted, measurable and interactive (Beal) Internet marketing can be broken down such as e-commerce and e-business. E-commerce - The buying and selling of products and services by businesses and consumers through an electronic...
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...Target Audience……………………………………………………………………………5 emarketing Objectives…….………………………………………………………………6 eMarketing Strategies/ Tactics….……………………………………………………….6 2. Website name and Logo………………………………………………….……………7 A4 SEO Strategies ……………………………………………………… ………………. 7 A5 Social Media Integration……………………………………………… ……………..8 A6 Customer Relationship Management …………………………………… ………11 A7 E-Commerce Solutions……………………………………………………… ………….12 A8International Considerations………………………………………………….…...…..13 A9Costs……………………………………………………………………………………….13 B Website Index 15 C Design Mock-ups 16 D References…………………………………………………………………………………18 Introduction MBA Business Consultancy provides solutions to clients seeking business advice or guidance. In this particular proposal, it will look into the necessary steps to have a successful online gift store. * * Three problems in present set-up: a) Accumulating unsold items b) Limited capital c) Only on occasional events to sell items * Strengths of the online store, making it viable: a) Cheaper, flexible mark-ups b) Most items are not available anywhere c) No problem with inventory due to drop shipping d) New and small store e) Won’t compete in saturated markets f) Having a solid and repeatable process on what to sell A1. Viability of the Business Oh My Gifts is a part-time home based...
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...Pursona’s I come to you today to present a plan in which I hope will gain you many more customers and fans. In the past snail mail, television advertisement, and billboards used to be the way to market. In this day and age technology is taking over more and more. Did you know there is 1.35 billion users on Facebook? 284 million on Twitter? 540 in Google+? Imagine if you were using all of these outlets efficiently. Now I understand it costs time, energy in posts, and the knowledge of each outlet but that is why am I here today. Although Pursona is already users on many of these media outlets improvements and new techniques can be used to attract consumers from all over the nation. By using my services, I plan to improve your Search Engine Optimization, boost your Facebook and Twitter interactions, and expand upon the use of other social media outlets. But most importantly I plan to generate a larger amount of revenue from these outlets. If you’re still with me, please take a glance below as I will go more into each of these categories in detail. Target Market After researching the target market of many competitors and that of Pursona, I have come to the determination that there are three main target market groups we need to focus on when marketing. Those target markets are the College Fashionista, the Working Woman, and the Thriving Housewife that live in Columbus, GA and surrounding areas. The primary communication message will be to provide effortless style through each day...
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...Online Business Expansion Proposal: Copper Hills Construction & Homes, LLC (CHCH) was created by Nicholas Kolman in 2004 during the building boom in central Utah. Originally, Nick owned and operated his own sub-contractor concrete business. He also worked at installing home theater and car audio systems as a side-business and hobby. When the construction market reached unprecedented building rates, Nick moved into home construction as a superintendent and eventually earned his general contractor’s license. Initially, CHCH thrived but quickly experienced “growing pains” when Nick struggled to find skilled, reliable staff and to meet the demands of the growing market. Despite the historical economic recession in 2008, CHCH continued to operate by reducing staff, diversifying its market, and by word-of-mouth referrals. Nick continues to gain experience as a business owner but he desires to improve his marketing, operating, and administrative abilities. Nick’s diverse skills and experience has helped CHCH survive economic difficulty and cut-throat competition. Although CHCH's work history includes a broad spectrum of projects, Nick’s affinity for quality and attention to detail are best served in the custom home market, where a less restrictive budget perpetuates his passion for quality and creativity. CHCH's current website has several issues that need to be addressed. First, the website is setup more like a business card, where the potential client needs to have met...
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...cost-effective, user friendly and green transactions. This report presents the detailed analysis of online banking as well as future strategic actions. It describes how online banking provides business and personal banking services worldwide. Now let‘s me to introduce the history first. 2. Background In line with standard chartered website, was established in 1969(SCBL2012A). SCBL comes from two original banks.it is The Chartered Bank of India ,Australia and china & The Standard Bank of British south Africa. The history of standard chartered in Hong Kong dates back to 1859. It is one of the SAR’s three note-issuing banks. In 2000; SCB purchased Grindlays Bank from ANZ bank & start to focus Asia market. SCB thought to purchase another small bank to be a large bank in the world. SCB offers a wide range of banking and financial products and services including personal banking, private banking, small and medium enterprises banking and wholesale banking activities to satisfy different target customer. SCBL operates as a licensed bank in Hong Kong on1 July 2004. It is over 150years in Hong Kong. SCBL want to be the best international bank in its market SCBL belief that (SCBL2012B) “it’s our new brand promise that reflects our oldest belief. It’s what we have been doing for 150 years and it reflects our commitment to be Here for the people, Here for progress, Here for the long run, Here for good.” 3. Corporate strategy...
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...INDUSTRY TRENDS & RESEARCH REPORTS FOR INDUSTRIAL MARKETERS Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today »»» Industry trends and research rePOrts fOr IndustrIal marketers Contents GlobalSpec Industrial Marketing Trends Survey .................................................................................. 3 Highlights from the Survey Results .................................................................................................... 3 Conclusions ........................................................................................................................................ 4 Recommendations ............................................................................................................................. 5 Marketing Goals and Challenges ....................................................................................................... 7 Marketing Channels and Programs..................................................................................................... 9 Marketing Budgets and Sales Expectations ..................................................................................... 13 The GlobalSpec Advantage .............................................................................................................. 17 About GlobalSpec, Inc. ..................................................................................................................... 18 Graphs What is your primary...
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...at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had made in the two years since they began their journey to convince corporate America that the rules of marketing had changed. To be successful in the marketplace, HubSpot needed to be much more than just a software company. Its founders had to become evangelists, preaching a new way of doing business that would fundamentally change how marketers reached their customers. To their great pleasure, Halligan and Shah were finding a willing audience for their ideas. HubSpot was now considered a thought leader in the Web 2.0 space, coining the term “inbound marketing” to describe marketing strategies and practices that pulled prospective customers toward a business and its products, through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Halligan and Shah realized that their business was at a crucial juncture. They had just reached the noteworthy milestone of 1,000 customers, attaining this level of critical mass by practicing what they preached. HubSpot had built its business by turning its back on traditional marketing methods and was solely using innovative inbound techniques to acquire customers. Looking ahead, the founders wanted to accelerate their growth rate and increase profitability. Ironically, they were grappling with many of the same issues that their customers faced when implementing inbound...
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...activities. The algorithm presented in this article involves a dynamic-programming approach to determine the allocation which minimizes the duration of the project (critical path). The main advantage of this model is its ability to determine the optimum allocation among activities with arbitrary cost-time functions. Also, computational shortcuts for functions with special properties can be used to increase the efficiency of the model” (Don Robinson 158-166). Programming solutions . Developers who program for any project has multiple requirements to be met. The key is understanding the problem to be familiar with the business. A visionary understanding the management of the business. Then a visual plan must be drawn with a step by step process to understand the goals of the company. It is easy to do this if you are the owner of the company and it is difficult to bring it to the IT/developer of the company. I have experienced this personally via my small business even though I tried desperately to bring my ideas, there was always a gap bringing the need and the vision. IF we discuss the need, we had to set multiple meetings where the developer had researched the system and saw the flaws with his own ideas on how to improve it. It was very much explaining my ideas between verbal explanation and his own research. To bring the vision to the table of discussion was a complete different ball game. There are many examples of other companies that were ahead of me and larger than my company...
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... Its mission is to offer quality food in a fun atmosphere where the customer has various choices for an affordable meal. As the fast casual segment continues to grow, The Burrito Shack will look for various opportunities to grow and increase our revenue. One such way to do this is to increase our online presence as our tech savvy client base continue to use the internet, especially social media, to guide their decisions. Benefits of a Strong Online Presence There are many benefits for increasing our online presence. We will keep our brand in the forefront of people’s decisions. Using social media, we will keep the idea of our restaurant as a stop for lunch or dinner as a daily opportunity for our customers. Using Search Engine Optimization (SEO) software, we can increase the likelihood of our website being visited by new customers. Using Customer Relationship Management (CRM) software, we can use our customers’ preferences to tailor our offerings more to what they are looking for and address any concerns immediately to increase our customer loyalty as well as identify what new visitors are looking for. The benefits to the customer are that they will receive more deals in return for their loyalty. With social media, they will be kept up to date with any daily specials. With the CRM software, their wants as well as issues will be addressed in a timely fashion. In short, increasing our online presence will increase our customer loyalty, drive new customers into our store...
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