...Serena Williams She was what some would call the greatest of all time and moreover a show stopper with her excellence on the court. With her almost undeniable power and great sportsmanship it cannot be denied that she is a great player. Serena Williams made people look at the sport in a way they had not before because of her powerful style of play, impacted young African-American tennis players by inspiring them to play the game, and, in doing so, created a legacy. Over many years of playing tennis, Serena Williams has managed to win 35 different events. ( 2 ) Also, she has had a long winning streak of Grand Slam titles, which is the longest of all tennis players. ( 1, 2, 3 ) With her sister, she has had an enormous amount of wins in doubles for the past few years. ( 1 ) At one point she could beat almost anybody who came against her, and she was...
Words: 413 - Pages: 2
...triumph is a yearning aspiration of an individual, a conformist behavior will not lead to the apex of success. Rather, a conformist behavior will maintain a person content with their own parallel circumstances because their current placement is sufficient satisfaction. But that wasn’t the case with Serena Williams because she was not a conformist growing up, but in fact, the opposite. Serena did not settle for ordinary, she wanted enhancement. She maintained a sedulous behavior — persistently striving for excellence. “I'm a perfectionist. I'm pretty much insatiable. I feel there's so many things I can improve on.” —Serena Williams. The achievability of aspirations can transpire through the acknowledgement of motivation...
Words: 1588 - Pages: 7
...MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the...
Words: 1692 - Pages: 7
...Lady Michelle Obama's "We should Move" crusade intending to support more restorative practices. According to “Studies: Celebrity Endorsements Encourage Unhealthy Food, Drinks - The Youth Project,” late research proposes that one of the greatest impediments to advance may be battles of a more omnipresent nature - advertisements emphasizing unfortunate sustenance and beverages supports by big names (Haelle 2014). Celebrities should not endorse junk foods because with everything they do for show and for themselves, endorsing the junk foods is not making anything better for them. It is encouraging people to also endorse junk foods because they want to be like the celebrities. By endorsing the junk foods, it is just destroying celebrities and everybody that follows them. According to a Yale study, professional athletes’ endorsements of food and beverages made up about a quarter of all their endorsements in 2010, second only to sporting goods and apparel. Yet, more or less four out of each five food/drink items embraced by athletes were very low in nutritional value (Haelle 2014). Further, included sugar represented all the calories in a little more than 93 percent of the beverages embraced by the competitors. The Yale study broke down the supports in TV, radio, daily paper, and magazines of the main 100 expert competitors taking into account their conspicuousness and support esteem as positioned by Bloomberg Businessweek in 2010. Together, the competitors had supported 122...
Words: 2343 - Pages: 10
...Nike Fortune 500 Company Analysis Park University MG495 Abstract This paper will discuss the successful, multi-national, athletic, and Fortune 500 company, Nike. Nike is one of the most recognized companies today and has created products and an image that companies all around the world dream to achieve. Through a straight forward mission statement that encompasses their vision, Nike is able to show how devoted they are to satisfying their customers' needs and going beyond that to ensure their customers only receive quality products and services. Nike’s extensive history, dating back to the 1950’s only adds to its impressive reputation in the athletics industry. It’s properly researched, developed and managed marketing strategy has given Nike the advantage over its competitors and has helped to ensure the company will lasts for years to come. The company was founded on the premise that it wanted to be the industry leader and develop products to help athletes perform at the highest standards. From the very begging Nike has done everything to achieve and maintain that balance and it still is the industry leader today. Nike History Bill Bowerman was a track coach for Oregon in the 1950’s. He was always seeking new ways to get a competitive advantage amongst his competitors. He tried everything from experimenting with running surface compounds, hydration, nutrition, and just about anything else you could think of to gain an advantage. He tried pitching it to all of the...
Words: 2858 - Pages: 12
...Gatorade | Marketing and Channel Distribution: Dr. Sean D. JassoJorge Serafio 861080548 | TA Connie Kuo | Discussion 21June 11, 2013 | Abstract: Gatorade is the single most popular sports drink in the world. This paper will examine Gatorade’s current marketing strategy and discuss the channels of distribution exploring the company’s production, supply chain management, vendor purchasing and sales. It is my goal that after reading this paper you will have an in depth understanding of how the Gatorade company operates and is continually working to expand their market share while maintaining their brand image and building their brand equity. Gatorade, is it in you? | | Table of Contents FINANCIAL COMPANY OVERVIEW 2 FINANCIAL SUMMARY 2 CURRENT MARKETING SITUATION 2 MARKET DESCRIPTION 3 PRODUCT REVIEW 3 COMPETITIVE REVIEW 4 CHANNELS AND LOGISTICS REVIEW 5 SWOT ANALYSIS 6 OBJECTIVES AND ISSUES 9 MARKETING STRATEGY 10 ACTION PROGRAMS 13 BUDGETS 14 WORKS CITED 16 FINANCIAL COMPANY OVERVIEW (End) Year | Revenue | Profit | Profit Margin | Growth Rate | Stock Price | EPS | Dec ‘12 | $65.49B | $6.17B | .94% | -1.52% | $68.43 | $3.92 | Dec ‘11 | $66.5B | $6.44B | .97% | 14.98% | $66.35 | $4.03 | Dec ‘10 | $57.84B | $6.32B | 1.09% | 33.79% | $65.33 | $3.91 | Dec ‘09 | $43.23B | $5.95B | 1.38% | -.04% | $60.80 | $3.77 | Dec ‘08 | $43.25B | $5.14B | 1.18% | - | $54.77 | $3.21 | FINANCIAL SUMMARY Over the course of the last five...
Words: 4047 - Pages: 17
...Tell Me Your Dreams by Sidney Sheldon BOOK ONE CHAPTER ONE Someone was following her. She had read about stalkers, but they belonged in a different, violent world. She had no idea who it could be, who would want to harm her. She was trying desperately hard not to panic, but lately her sleep had been filled with unbearable nightmares, and she had awakened each morning with a feeling of impending doom. Perhaps it's all in my imagination, Ashley Patterson thought. I'm working too hard. I need a vacation. She turned to study herself in her bedroom mirror. She was looking at the image of a woman in her late twenties, neatly dressed, with patrician features, a slim figure and intelligent, anxious brown eyes. There was a quiet elegance about her, a subtle attractiveness. Her dark hair fell softly to her shoulders. I hate my looks, Ashley thought. I'm too thin. I must start eating more. She walked into the kitchen and began to fix breakfast, forcing her mind to forget about the frightening thing that was happening, and concentrating on preparing a fluffy omelette. She turned on the coffeemaker and put a slice of bread in the toaster. Ten minutes later, everything was ready. Ashley placed the dishes on the table and sat down. She picked up a fork, stared at the food for a moment, then shook her head in despair. Fear had taken away her appetite. This can't go on, she thought angrily. Whoever he is, I won't let him do this to me. I won't. Ashley glanced at her watch. It was time to leave...
Words: 73172 - Pages: 293
...Running Heading: Discrimination or Inequality: The Ideal Women Body Shape Kelly Rowland Research Paper: SOC – 412 - 341 Tarleton State University- Central Texas Professor: Dietert, Michelle Summer, 2008 Discrimination or Inequality: The Ideal Women Body Shape When I think of how the American culture views the woman body shape as the epitome of feminity, I get a little worried. In our society and in many other cultures, women are judged according to their physical appearance. Whether it is Africa, Asia, or the United States, women psychic can make life easier or harder for them. Many women become obsessed, depressed, and compulsive about their body shape. Body dissatisfaction can lead to eating disorders and low self-esteem Research on eating disorders have been concentrated on the effects of the wafer thin western Europe and North America body types (Forbes, Doroszewicz, Card, and Adams-Curtis, 2004, pg 333). Being wafer then started between the 1940’s and 1950’s. Very slim fashion models paraded across the run ways wearing the latest fashions on display to the world. As we all know, fashion models are seen as some of the most beautiful women in the world. Thus the ideal woman body shape surfaced. Rodin, Silberstein & Striegel- Moore are just a few of the researchers who have concluded that women who achieve extreme slender body types is unhealthy and unobtainable for long period of time ((Forbes, Doroszewicz...
Words: 3613 - Pages: 15
...Paper to be presented at Oxford Internet Institute’s “A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society” on September 22, 2011. Social Privacy in Networked Publics: Teens’ Attitudes, Practices, and Strategies danah boyd and Alice Marwick Microsoft Research dmb@microsoft.com and amarwick@microsoft.com Waffles, 17, NC1: Every teenager wants privacy. Every single last one of them, whether they tell you or not, wants privacy. Just because an adult thinks they know the person doesn’t mean they know the person. And just because teenagers use internet sites to connect to other people doesn’t mean they don’t care about their privacy. We don’t tell everybody every single thing about our lives. We tell them general information - names, places, what we like to do - but that’s general knowledge. That’s not something you like to keep private-- “Oh, I...
Words: 14838 - Pages: 60
...provided the inspiration for the discussions of creativity and storytelling in this book, and in rian’s work. B 50 Cent: musician, actor, entrepreneur Joan Abrahamson: president of the research and education nonprofit Jefferson Institute, MacArthur Fellowship recipient Paul Neal “Red” Adair: oil-well firefighter, innovator in extinguishing oil-well blowouts in Kuwait 1 Roger Ailes: president of Fox News Channel Doug Aitken: multimedia artist Muhammad Ali: professional heavyweight boxer, three-time World Heavyweight Champion John Allman: neuroscientist, expert on human cognition Gloria Allred: civil rights attorney Brad Anderson: former CEO of Best Buy Chris Anderson: curator of TED conferences Philip Anschutz: entrepreneur, cofounder of Major League Soccer, investor in multiple professional sports teams David Ansen: former senior entertainment editor at Newsweek Rose Apodaca: pop culture, fashion, and style journalist Bernard Arnault: chairman and CEO of LVMH Rebecca Ascher-Walsh: journalist, author Isaac Asimov: science fiction author Reza Aslan: scholar of religious studies, author Tony Attwood:psychologist, author of books on Asperger’s syndrome Lesley Bahner: responsible for advertising and motivational research for the...
Words: 6829 - Pages: 28
...Abstract This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on character examples of the personal functions of sport such as feelings of belongingness and social identification, the socially acceptable outlet for hostile and aggressive feelings, and the role sport plays as a cultural element to bring meaning to life. Additional attention will be given to aspects of extra-sport character behavior and a determination of whether or not such behaviors support sport stereotypes and/or deviant characteristics. Through internet research, library study, and the use of periodical articles found in the ProQuest databases, I intend to apply the functionalist model of society to show that the fictional football team “The Miami Sharks” highlighted in the movie supports stability and equilibrium in the community of Miami based on common interests and convictions. The world of professional sports, especially professional football, is a world that most will only see on the television or through movies. “Any Given Sunday,” by Oliver Stone, is one such movie. It highlights a portion of a season for the fictional team The Miami Sharks with the interpersonal struggles on and off the field experienced by the characters related to the team. This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on the socially acceptable outlet for hostile and aggressive feelings, masculinity and gender...
Words: 5135 - Pages: 21
...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same conferences...
Words: 58370 - Pages: 234
...April 2013 Current Affairs Study Material INTERNATIONAL China, Russia, Pakistan discuss Afghanistan situation Officials from China, Russia and Pakistan on 3 April 2013 held talks on the issue of coordination between their positions on Afghanistan.The officials from three nations backed the Shanghai Cooperation Organisation (SCO) that is grouping to play a great role in Afghanistan after the withdrawal of NATO Forces in 2014. These talks were held to enhance coordination. The talks followed a similar meeting India, China and Russia held in Moscow recently, reflecting the delicate balancing act — and increasingly complicated regional dynamics — as different countries look to push their interests in the lead up to 2014. Malaysia PM Dissolves Parliament On 3 April Malaysian Prime Minister Najib Razak has dissolved the Parliament ahead of a general election.This dissolution will pave the way for the 13th general election.The elections have to be held before June 2.The Barisan Nasional coalition that has ruled Malaysia since independence in 1957 is expected to face a stiff challenge in the polls from the opposition three-party Pakatan Rakyat (People’s Pact). Tammam Salam named as Lebanon new Prime Minister On 6 April well-known Sunni lawmaker Tammam Salam has been named Lebanon’s new prime minister , after receiving overwhelming parliamentary support.His appointment comes after previous prime minister Najib Mikati resigned and effectively brought down his Hezbollah-dominated...
Words: 13017 - Pages: 53
...The Marine Environmental Impacts of Artificial Island Construction Dubai, UAE By Bayyinah Salahuddin Date: _______________ Approved: _________________________ Dr. Michael Orbach, Advisor Masters project submitted in partial fulfillment of the requirements for the Master of Environmental Management degree in the Nicholas School of the Environment and Earth Sciences of Duke University 2006 ACKNOWLEDGEMENTS ﻷﺟﻞ أهﻠﻲ First, I thank Allah for making my research successful and rewarding. Next, I would like to thank my dear family for their generous, unwavering support and encouragement. Finally, I would like to thank the Student International Discussion Group and the Environmental Internship Fund at the Nicholas School of the Environment and Earth Sciences at Duke University for funding my research. -2- ABSTRACT In the United Arab Emirates, Dubai is building three colossal artificial islands— each in the shape of a palm tree—in the Arabian Gulf. This has prompted several other Gulf countries to construct artificial islands. To determine the impacts of the first of these Palm Islands, The Palm Jumeirah, I traveled to Dubai and interviewed governmental agencies, environmental groups, and the developer’s environmental scientists. I analyzed the island’s impacts on marine wildlife as well as the developer’s mitigation efforts and the developer’s compliance with the relevant environmental laws. The Palm Jumeirah has buried and asphyxiated wildlife, increased turbidity, and changed...
Words: 21930 - Pages: 88
...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same conferences...
Words: 58047 - Pages: 233
