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Service Delivery

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1. Melissa is doing a catering business and she is also the owner of the business. The catering business offers fresh food therefore her customers are pleased with her products. 2. a. A need is something that is necessary for organisms to live a healthy life and a want is a want is something that is desired. Thus, people cannot have everything they want and must look for the most affordable alternatives. Therefore Melissa’s products satisfy both need and want because she is providing food which is a great need to people who going to work every morning do not have time to do breakfast also applies to people who always pass by the shop like people in the community.

b. The target market for Melissa is the people in the community where the business is situated and those people passing by when going to their respective work places. Melissa also helps conscious people because they need preservatives. Therefore I agree that it is the same target market as the business times article because they both satisfy communities needs updating them about new things everyday as a result Melissa and the business Times they both get profit .People buy business articles and then they go read them in Melissa’s food shop while enjoying nice meals.

3. Melissa do not have competition in that community and she is selling fresh food as a result most people are satisfied with her products. 4. Firstly tangible product is something which a company produces which the customer can see or hold, as against something like advice. Therefore in Melissa’s business tangible product is the food which she’s selling.

5. Social need - Melissa’s business is satisfying the social needs of the community by giving the opportunity to community members to work in her business therefore she then pay them salaries as remuneration so that they can go back with income to their

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