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DTH INDUSTRY | | Submitted by:Bishwajeet Jha Tushar ChhapadwalPavani GeethaKrishna Prasad | | | | | |

HISTORY OF DTH SERVICE INDUSTRY

The history of Indian Television dates back to the launch of Doordarshan, the country’s national television network in 1959. Television was then seen as a luxury item that could be afforded only by a chosen few. The transmission was in Black & White. The 9th Asian games which were held in 1982 in the country’s capital New Delhi heralded the mark of color television broadcast in India.
In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investment, deregulation of domestic businesses emerged. This lead to the influx of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by Doordarshan.
In 1992, the Cable TV industry started. If one could list down the revolutions that happened in Indian entertainment industry, Cable TV would top the list. It has literally changed the way the average Indian watches the Television. The number of channels increased suddenly from 2 and the real entertainment started. Every city in India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cablewallahs or Local Cable Operator (LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even organized protests for calling off the Cable TV industry. The industry survived but the sudden onset of growth made it as a disorganized sector. There were simply too many cable operators in the country. Carrying new channels on the existing infrastructure required new investments which the operators were reluctant to make. Also the Channels had a difficult time in getting its returns as the

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