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Service Operations Mgmt.

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Submitted By somannahata
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SOPM | Assignment 1 | Baby’s Day In | | | Submitted By:Aditi Behere10103 |

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Baby’s Day In

Need:
There is an increase in the number of nuclear families and working women. There is also an increase in the number of families migrating to cities and towns where they don’t have a support system for taking care of their children. So, these families are faced with the problem of safe and reliable child care.
Parents also want a place which has a healthy atmosphere for their child to grow up in.
There is a tough competition to get admission into good reputed schools. Any added help to the child can give the child an edge over others. This cannot be provided by ayahs or traditional day care centers.

Service gap
Currently the options available to parents are babysitters or ayahs who stay at the child’s home and take care of him/her. Another option is day care services which many stay at home moms run.
There is a lack of organized player in this industry which presents a great opportunity to create a niche market for quality day care service for kids in the 0-6 age group. There is no player, organized or otherwise who offers constant touch with the kids all day.

Positioning:
Mission:
1. To provide home-like care for babies and kids of working couples and shape them into capable children by guiding them in cognitive, social and educational abilities. 2. To enable worry-free, uninhibited work-life, especially for working women, by enabling them to see and monitor their kids from work place through “live” feeds into their computer.

Service offering and strategy:
We offer premium child care services, characterized by quality ambience, nutritious food, trained care-takers and adequate interaction with children of similar age groups from other upscale residences in the locality. Apart from these, the biggest draw would be the fact that

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