Service Request Sr-Kf-013
Service Request Sr-Kf-013Service Request SR-kf-013
BSA/310 BUSINESS SYSTEMS
03 January 2012
Service Request SR-kf-013
Where PII (Personally Identifiable Information) is concerned, so is the law. When handling behavioral data of any kind, it must be stored securely. If any PII is collected, certain disclaimers, agreements, opt-out opportunities, etc. must be in place in order to refrain from attracting legal attention. Cookies must be handled delicately as well, especially if they utilized to track users on our shopping platform. When a user deletes his or her cookies, that user should become a new user on our network. Holding onto a user’s cookies against his or her wishes can be pursued in a court of law, where we will certainly lose. To give a good example, one of the largest ad networks, Specificmedia, was sued back in 2010 for “re-creating” deleted cookies. Specificmedia used “Flash cookies” to constantly back up user cookies in the event that they were deleted. When a user would delete his or her cookies, the flash cookie would be used to retrieve the cookie’s unique id and create a new one with the same id, “re-spawning” the cookie....