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Seton Performance Center

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Submitted By oleksiyd
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Executive Summary
Who We Are
CrossFit is the fastest growing community of fitness services businesses of all time. Starting with 13 affiliates in 2005, they now have approximately 12,000 affiliates in 2015. In Calgary there is 15 CrossFit gyms.
Calgary population is about 1.2 million people and growing. South Calgary is the fastest growing part of the city. With the new South Health Campus Hospital build and new South East Town Center in developmet thats a place to be. Seton, the new South East Town Center in Calgary.
There is only two CrossFit gyms in South Calgary, that can only handle 150-300 members per gym. Which makes a good opportunity to open new CrossFit gym in Seton.
Why?
- easy access from Deerfoot trail
- high population in surrounding neighborhoods
- surrounding neighborhoods still growing
- Seton is still under development and still growing
- relatively young demographics (this people are active and always looking for a ways to be fit)
- South Health Campus Hospital located in Seton and has over 2500 employees working there

CrossFit Seton is a CrossFit training facility based in Seton, Calgary, AB. Purpose of this gym is to bringCrossFit methodology to more people in Calgary. CrossFit wasdeveloped to enhance an individual’s ability to perform any task.Whatever this task is in your daily life: moving around the house,going playing with kids, hiking, running, work specific labor andtasks. CrossFit helps improving functional independence and improvingfitness. CrossFit brings state of the art coaching techniques to thegeneral public and athlete. Regular person needs and the Olympicathlete’s differ by degree not kind. Increased strength, speed,power, cardio, balance, accuracy, coordination, stamina not onlyimportant to high level athlete but for us regular people too. Nomatter who you are teenager in school, stay at home mom, cab driveror

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