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Sex Is Everywhere

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Submitted By medshamim
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Sex is everywhere. Sex is on television, billboards, magazines, radio stations, and basically anywhere you look and listen. Companies use sex to advertise so it is very hard for a person to avoid it. Sex appeal is used in advertising all the time, and people love it because according to Steel, 'sometimes people listen better with their eyes than their ears' (Steel 138). Sex in advertising is an effective technique so it helps companies successfully sell their products to the American public. Nevertheless, sex has to be directed at the right audience, and sold at the right places in order for it to work.
Sex in advertising has been around for a long time now. A great example of sex in advertising is the Maidenform fantasy that happened over twenty years ago. It showed women in their Maidenform bras and had different schemes to each one. Maidenform was showing that if they wore this bra and look sexy they could be successful in their careers and leave their housewife lifestyle. These provocative advertisements made women feel sexy and convinced them to quit being just a housewife, which many of them were back then. Of course these ads brought some controversy, but when an agency is dealing with sex appeal in their ads it’s expected to be somewhat controversial as perceived by the society. This was a story of the past, what about sex in advertisement today?
Many companies that use sex appeal in their ads today. For instance Victoria’s Secret is the top seller of lingerie. They show women in minimal clothing in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel

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