...success and community success are inseparable. Aetna carries with it a legacy of civic responsibility and an ingrained culture of caring deeply. Aetna’s approach to philanthropy is grounded in the philosophy that a prosperous economy has as its foundation a stable society. Aetna was the corporation reviewed in my OCI paper. Aetna has a great diversity culture . It have difficulties with innovation in their culture . They must use better technology to provide greater customer service and feed back . Training their workers on how to organize their customer data in more sufficient way . In summary Etna need to improve and innovate their information system technology , also the management system and their employees must share more passion for innovation , exploration and creativity . When managers don't tell employees how well their work meets customer...
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...Assignment 2: Case Study students can find and use additional (updated) information on the organization for their assignments Journal of Knowledge Management Practice, December 2005 Available online at: http://www.tlainc.com/jkmpv6.htm Knowledge Sharing Practices In KM: A Case Study In Indian Software Subsidiary Sachin Bhirud1, Lewlyn Rodrigues1, Pradeep Desai2 Manipal Institute of Technology1, Philips Innovation Campus2 [pic] ABSTRACT: This study is concerned with the knowledge sharing practices in Knowledge Management (KM) for innovation. This paper investigates a wide range of functionalities under the purview of KM that supports different set of organizational activities. Knowledge sharing practices in the organization are also explored for the purpose of formalization and sharing best practices and experiences within the organization [pic] 1. Introduction The main objective of KM is to manage organizational knowledge to create new knowledge. The new knowledge is created by combining existing knowledge pieces or by generation of novel concepts through knowledge sharing. The KM and innovation is linked by knowledge sharing as depicted in Figure 1. 1.1. Knowledge Management Knowledge Management (Davenport & Prusak, 1998; Allee, 1997; Alavi and Leidner, 1999; Hsiangchu and Tsai-hsib, 2000) is the process of managing the organization’s knowledge by means of systematic and organizational specific processes for acquiring, organizing, sustaining,...
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... Present Year III. Objectives Toyota Motor Corporation’s objective is to identify ways to keep up and adapt with the foreign business cultures to successively expand by at least 10% before 2020. IV. Statement of the problem Minor Problems: • Strategies to adapt with foreign cultures and anticipate its possible negative effects • While adapting to foreign cultures, Toyota’s products should maintain its products’ quality • Adaptation with the business environment Major Problem: • Problems in expansion due to issues in foreign culture adaptation V. Areas of Consideration | |Finance |Marketing |Production/Operation | |Strengths |Brand reputation valued at billions |Innovative culture |Industry leader in production and | | |of dollars |Strong brand portfolio |sales | | |Strong financial performance |Highly targeted marketing |“Toyota Production System” | | | |Diversified product range |Has 40 production facilities in more| | | |E-commerce |than 20 countries and...
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...world of business is facing different changes in the environment which create opportunities and threats. As a result, businesses make changes in different processes that are related to work place more abruptly and often compare before. This is because these changes can influence the speed and quality of the performance of companies including:acquisitions, merging, innovation, restructuring and downsizing which can result to the growth of climate of uncertainty (FEAP n.d.). Currently, the business world is facing different changes that are related to technology, regulation and competition and economic condition which affect theperceptions and behavior of the customers and other stakeholders of the company. Due to this, change is considered as inevitable in the world of business, because change constitute growth and development. According to Peter Drucker, any change in any organizational culture and management is considered as normal and healthy (cited in Dulebohn 2006, p. 37). It will be impossible for any business to grow and improve without improving any changes in order to cope with the changes happenings in the environment it’s operating. Any change to be done inside and outside the organization can help the entire organization to adjust to the current situation of the market and industry, by improving and adjusting the culture and other important internal aspects of the organization. Therefore, it is important to consider that change is the most important decision...
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...world of business is facing different changes in the environment which create opportunities and threats. As a result, businesses make changes in different processes that are related to work place more abruptly and often compare before. This is because these changes can influence thespeed and quality of the performance of companies including: acquisitions, merging, innovation, restructuring and downsizing which can result to the growth of climate of uncertainty (FEAP n.d.). Currently, the business world is facing different changes that are related to technology, regulation and competition and economic condition which affect the perceptions and behavior of the customers and other stakeholders of the company. Due to this, change is considered as inevitable in the world of business, because change constitute growth and development. According to Peter Drucker, any change in any organizational culture and management is considered as normal and healthy (cited in Dulebohn 2006, p. 37). It will be impossible for any business to grow and improve without improving any changes in order to cope with the changes happenings in the environment it’s operating. Any change to be done inside and outside the organization can help the entire organization to adjust to the current situation of the market and industry, by improving and adjusting the culture and other important internal aspects of the organization. Therefore, it is important to consider that change is the most important decision...
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...Pasini b a b Bocconi University, Viale Filippetti, 9, 20122 – Milan, Italy SDA Bocconi, School of Management, Via Bocconi, 8, 20136 – Milan, Italy Available online KEYWORDS Service dominant logic; Co-production; Service management Summary An emerging marketing management logic proposes a new perspective on service activities, which previously have been subject to a biased goods-dominant logic. According to this new logic, customers always are co-producers of services and co-creators of value, not simple marketing targets, because they mobilize knowledge and other resources in the service process that affect the success of a value proposition. This article explores this key proposition, analyzing service co-production and value co-creation phenomena in the business-to-business segment and focusing on the case of service-oriented architecture (SOA) with an in-depth, qualitative analysis of two firms pioneering the implementation of SOA solutions. Ó 2008 Elsevier Ltd. All rights reserved. Introduction Marketing literature and practice converge around the idea that, especially when it comes to services, customers play different foundational roles in value-creation mechanisms. Marketing theory recently introduced the concept of the service dominant logic (SDL), according to which the customer is always a co-producer of value, not a target of that value, because he or she mobilizes knowledge and other req Authors gratefully acknowledge IBM Italy for...
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...produce superior market value. A capabilities audit can show you how you measure up—and how to build on your intangible strengths. 1 [bio] Dave Ulrich, on leave from the University of Michigan, is currently mission president of the Canada Montreal Mission for the Church of Jesus Christ of Latter-day Saints; he can be reached at dou@umich.edu. Norm Smallwood is a cofounder of Results-Based Leadership; he can be reached at nsmallwood@rbl.net. Ulrich and Smallwood are coauthors of Why the Bottom Line Isn’t! How to Build Value Through People and Organization. When asked which companies they admire, people quickly point to organizations like General Electric, Starbucks, Nordstrom, or Microsoft. Ask how many layers of management these companies have, though, or how they set strategy, and you’ll discover that few know or care. What people respect about these companies is not how they are structured or their specific approaches to management, but their capabilities— an ability to innovate, for example, or to respond to changing customer needs. Such “organizational capabilities,” as we call them, are key intangible assets. You can’t see or touch them, yet they can make all the difference in the world when it comes to market value. The collective skills, abilities, and expertise of an organization, these capabilities are the outcome of investments in human resources—staffing, training, compensation, communication, and other practices. They represent the ways that people and resources...
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...Marketing Management Preparing the literature: * Summarize the paper and discuss its core findings * Explain and define the core concepts (study variables) * Describe the contribution of the study (take away message) * Explain the reasoning/processes underlying the core predictions / hypotheses Analyse the research strategy * How did the authors attempt to answer their research questions? * What are the advantages/disadvantages of these strategies? * Put the respective research into a broader context? * Connect the study to practice – what is the applied value? * What are the conditions under which the study’s results are valid? * How can you transfer the results to other situations/applications? For the exam: Make a summary for every paper and learn this summary * 1 page per article * Answer the points mentioned on the last slide * Try to explain the paper to a third party in easy words * Check the tables: you should be able to find and interpret the core findings You don’t need to be able to: * Remember or describe the concrete statistical analysis methods (But you have to understand the core findings!) * Remember every single detail from the research design (But you should memorize the rough research approach!) * Remember every single construct in the conceptual model of a theoretical paper (But you should memorize some of them to be able to make examples and you should...
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...Barriers to Organizational Creativity Introduction: Interestingly, more than half of the life altering technologies and innovations came into being in the past 200 years (Albery & Yule, 1989). Like human beings, organizations too have experienced the impact of changes brought about by new innovations. If organizations don’t adapt then they would be replaced by other organizations therefore, resource utilization in the most creative possible way is essential for the survival in the ever-changing environment (Hitt, 1975 p.284). Stress on creativity is more now for two reasons; (1) the product life cycles has shrunk and organizations are juggling a number of products in their hands therefore, William & Yang (1999) concluded that “todays workers must adapt quickly as they switch from performing one specialized task to perform another equally specialized task”(p.375). (2) Especially in the private sector companies, in order to be more competitive innovation is required in terms of processes, products, services and practices. Janzen (2000) suggested that “after the age of efficiency in the 1950s and 1960s, quality in 1970s, 1980s and 1990s, we now live in the age of innovation” (p.3). Literature Review: creativity: Creativity is one of the most important factors in success of an organization by improving the operational efficiencies of the work processes (Herbig and Jacobs, 1996). According to Oldham and Cummings (1996) employees perform creatively in organizations...
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...leading food company”. At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. Vision statement: “Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidences that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products”. In particular, we envision to Lead a dynamic, motivated and professional workforce – proud of our heritage and positive about the future Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. significance of stakeholders Deliver shareholder value through profitable long term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of Pakistan. Effective dialogue with our stakeholders is central to Creating Shared Value, both in terms of understanding opinions and concerns...
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...1) ‘HP Way ‘is a set of primary values that define how workforce and the company are to perform. These values have become the foundation of the “HP Way”. It is an objective-oriented philosophy, where each constituency can share the same principles and work toward a common goal. The primary values of the HP Way are trust and respect for individuals; high level of achievement and contribution; conducting business with uncompromising integrity; common objectives through teamwork; innovation and flexibility. The company’s founder put focus not only on to make creative products but also to create supportive corporate culture. The Company has many personnel policies and internal structures which support these values and each policy complement and support each other. The activities of HP employees are guided by a comprehensive system of management by objectives (MBO). The greatest advantage of MBO is that objectives are goals, not specific tasks handed out by management. Goals can be achieved in multiple ways and it is expected from employees to find their own best ways to meet these goals. Job autonomy encourages creativity in the workplace and increase the sense of accountability to employees. From the beginning HP instituted participative management style to foster teamwork, trust, openness and cooperation. Teamwork is practiced within divisions between R & D, manufacturing, marketing, and finance. Through participative decision-making HP is...
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...USA d Management Division, Babson College, Babson Park, MA 02457, USA Abstract The service concept plays a key role in service design and development. But while the term is used frequently in the service design and new service development literature, surprisingly little has been written about the service concept itself and its important role in service design and development. The service concept defines the how and the what of service design, and helps mediate between customer needs and an organization’s strategic intent. We define the service concept and describe how it can be used to enhance a variety of service design processes. As illustrations here, we apply the service concept to service design planning and service recovery design processes. Employing the service concept as an important driver of service design decisions raises a number of interesting questions for research which are discussed here. © 2002 Elsevier Science B.V. All rights reserved. Keywords: Service concept; Service design planning; Service recovery design 1. Introduction A service organization can only deliver a service after integrating (or outsourcing) investments in numerous assets, processes, people, and materials. Much like manufacturing a product composed of hundreds or thousands of components, services similarly consist of hundreds or thousands of components. However, unlike a...
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...Knowledge management and organizational performance: Theoretical Study 1. Introduction Knowledge is an asset that needs to be effectively managed. Interest in knowledge management (KM) has grown dramatically in the recent years, as more researchers and practitioners have become aware of the knowledge potential to drive innovation and improve performance. For an organization to remain competitive, it must effectively practice the activities of creating, acquiring, documenting, transferring, and applying knowledge in solving problems and exploiting opportunities. Many researchers argue what the organization comes to know explains its performance. The ultimate test of any business concept, such as KM, is whether it improves business performance. If organizations cannot use knowledge to improve performance, knowledge does not have measurable value. However, management research has often overlooked the role of knowledge and KM in the analysis of organizations and their performance. Most of KM research consists of either theoretical analyses of KM issues or case-based reviews of organizations’ KM practices. Consequently, KM research is short of offering an unambiguous understanding of the role of KM in improving organizational performance. On the other hand, effective KM entails an understanding of the interrelationships that may exist among KM processes such as knowledge acquisition, knowledge creation, knowledge documentation, knowledge transfer, and knowledge application. These...
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...OrganIzatIOn fOr User InnOvatIOn Peter Keinz • ChristoPh hienerth • ChristoPher LettL Abstract: there is increasing consensus among practitioners and academics alike that we are in the midst of a paradigm shift from producer-centered and internal innovation processes toward user-centered and open innovation processes. This paradigm shift induces significant changes to the design of organizations. Even though the research field of user innovation has been developing over a period of more than four decades, there have been only occasional intersections with the research field of organizational design. In this article, we aim to provide an integrated perspective of the two fields. We first identify major user innovation strategies. We then derive the implications for each user innovation strategy on key dimensions of organizational design. Keywords: User innovation; organization design the point of departure for this article is the growing literature around the phenomenon that companies are in the midst of a paradigm shift from closed, producer-centered ways of innovating to open, user-centered innovation processes (Chesbrough, 2003; von hippel, 2005). to improve innovation performance and increase competitiveness, more and more firms are employing user innovation strategies (von Hippel, 2005). Such strategies have proven to be of high value to almost every type of company; both start-ups and wellestablished companies, irrespective of the industry they are operating in, can benefit from...
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...produce superior market value. A capabilities audit can show you how you measure up-and how to build on your intangible strengths. Capitalizing on Capabilities by Dave Ulrich and Norm Smallwood they admire, people quickly point to organizations like General Electric, Starbucks, Nordstrom, or Microsoft. Ask how many layers of management these companies have, though, or how they set strategy, and you'll discover that few know or care. What people respect about the companies is not how they are structured or their specific approaches to management, but their capabilities an ability to innovate, for example, or to respond to changing customer needs. Such organizational capabilities, as we call them, are key intangible assets. You can't see or touch them, yet they can make all the difference in the world when it comes to market value. These capabilities - the collective skills, abilities, and expertise of an organization - are the outcome of investments in staffing, training, compensation, communication, and other human JUNE 2004 I F YOU ASK THEM WHICH COMPANIES resources areas. They represent the ways that people and resources are brought together to accomplish work. They form the identity and personality of the organization by defining what it is good at doing and, in the end, what it is. They are stable over time and more difficult for competitors to copy than capital market access, product strategy, or technology. They aren't easy to measure, so managers often pay...
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