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Shaw Industries

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I chose to analyze CSR reports for both Shaw Industries Group INC and Duke Energy Corporation. A CSR (Corporate Social Responsibility) report is essentially a business model formed to aid an organization's mission, as well as a guide to what the company represents for its consumers. The attributes that I believe are most important when evaluating the effectiveness in a CSR report are: a mission statement, organization, and visual aids. I believe a mission statement is an important attribute, because it states the company’s long-term purpose. In addition, organization is an important attribute, because it creates consistency and clarity within the report, so that it is easy to follow. Visual aids are an important attribute, because it graphically …show more content…
This is very important as it lets readers quickly search for a specific topic within the report, simply by looking at the table of contents and finding it’s respective page. It makes the report more appealing, because it’s functionality makes it quick and easy to understand. However, when comparing the table of contents for both organizations, I found that the table of contents for Shaw Industries was more visually appealing than Duke Energy’s. Shaw Industries created a table of contents that was detailed, an entire page long, and varied in color and font size. For example, Shaw Industries outlines its report with four main categories, followed by 5-10 specific subcategories. This company highlights specific content, such as “results summary, brand and market, case study: win and about this report”. I found this beneficial, because it helps create a more refined search that is easily navigated by readers. Duke Energy, on the other hand, placed its table of contents on the bottom left hand corner of the page, along with other information - which naturally makes it harder to find. Its small font and simple outline makes it less organized and not easy to follow. It would be beneficial if, for example, “Duke Energy At A Glance” had subsections, such as “regulated utilities, commercial power, and map of operations” in the table of …show more content…
With that being said, it is clear that if a visual aid is present, the information is more likely to be better understood. The variation in color, size and type of image makes all the difference when trying to communicate a message. Both companies, Shaw Industries Group INC and Duke Energy, make good use of visual aids through graphs, statistics, and diagrams. This is beneficial in creating a good CSR report because it is visually appealing to the reader. The reader is not required to read multiple pages on a specific topic, if they can also interpret the topic’s meaning through its pictures. Placing pictures of company employees and important figureheads within the report keeps the reader more engaged, and able to see whom the report is referring to. Aside from the cover page of Duke Energy’s CSR, the first page of the report starts off with a visual aid, grabbing the readers’ attention. In this diagram, there are four categories: “Customers, Employees, Growth, and Operations”, which are easy to identify through the use of colors and shapes. Each category is summarized by a short sentence that is quick and easy to read; for example, “Growth- grow and adapt the business to achieve our financial objectives”. From this little information,

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