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MNGT-395-A3 - Managing Strategically
February 2016
MNGT-395-A3 - Managing Strategically
February 2016 Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |

Managing Strategically - Case Assignment 1: “Wind in Shaw’s Sails” | Adolfo Mauricio Jimenez ArceAli KhalilAnja JelacaClaudia Siller VargasJorge Siller Vargas |

Table of Contents Introduction 1 Mission Statement 1 The Macro Environment 1 6 Element Examples of the Macro Environment 1 1 Gone with the Wind: Shaw in the Cell Phone Market 1 Competitive Strategies 1 Core Concept 1 Conclusion 1 References 1

Table of Figures Figure 1: 6 External Elements: PESTEL Analysis 1

Table of Tables Table 1: Rankings of the Big Four by Media 1 Table 2: Canada's Wireless Market Share 1

Introduction

This report is a case analysis of Shaw Communications, commonly known as simply Shaw, and its purchase of Wind Mobile. Shaw provides Internet, television, and landline services to customers in British Columbia, Alberta, and Ontario. Shaw intends to finalize the purchase of Wind Mobile in late 2016; however, the sale requires federal government approval. Wind Mobile is a relative newcomer in the cellular market, but it will provide Shaw with a service that has been lacking. In this report, the following elements will be examined in greater detail: Shaw’s mission statement, the macro environment, competitive strategies, and core concept.
Mission Statement

A mission statement is a formal summary of company’s purpose. It tells who a company is and what it does. Additionally it defines a company’s goals and philosophies.
A good mission statement should include the following: * Identify the company’s products or services. * Specify the buyer needs it seeks to satisfy *

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