Free Essay

Sheryl Sandberg - Leadership Communication Analysis

In:

Submitted By hollandfair
Words 714
Pages 3
Sheryl Sandberg - Leadership Communication Analysis Written Report

Sheryl Sandberg is an American business leader, activist and writer currently serving as the COO of Facebook. After graduating high-school in Miami, Sandberg attended Harvard where she earned a A.B. in economics, followed by an MBA at her alma mater. After graduate school Sandberg worked for a former professor at the Treasury Department, where she became a chief of staff before moving to Google, and finally to Facebook. Sandberg’s first book, Lean In: Women, Work, and the Will to Lead, was published in 2013. A feminist call for increased female leadership in the workplace, the book was received with broad critical acclaim.
Throughout Lean In, Sandberg synthesizes academic studies and her own professional experiences to encourage women to strive for leadership positions in the workplace. Through her book, speeches, and other writing, Sandberg weaves several leadership communication approaches into her overall communication style, including meaning maker, storyteller, and direction setter.

Meaning Maker
In her book and speeches Sandberg discusses the common experience of women in the workplace, describing a shared stake in the future as members of that group. She frequently uses terms like “we” and “our” when discussing female experiences and opportunities at work. Her language and point of view communicates supportiveness to both genders, articulating the shared goal of equality at work and at home. Rather than demonize men in the workplace, she describes men as potential collaborators and team members in the shared goal of equality.
Because Sandberg frames all of her specific recommendations in the larger goal of female leadership and equality, her message speaks to her long-term vision and inspires others to share that meaning.

Storyteller
Sandberg is also a storyteller, using anecdotes and short stories to clarify points in her larger narrative. In the commencement speech she gave at Barnard in 2011, she shares an amusing anecdote about Mark Zuckerberg, the twenty-something CEO of Facebook, who once her asked if a midlife crisis happens in your thirties. Using the tools of a story-teller, she finds moments of humor and insight to underscore her points, or illuminate the nuances of a concept. Sandberg is very clear about her goals for equality, and uses storytelling to provide insight into her own personal approach to equality at work and in the home.
Story telling and sharing is a large part of the organization that was inspired by Sandberg’s book. The Lean In movement focuses on using narrative and communication in small groups to develop leadership in women. By sharing stories women are encouraged to renew their vision for professional leadership and strive for more opportunities in the workplace.

Direction Setter
Ever the academic, Sandberg frequently uses data to set context and illustrate her points. Her speeches and writing all reference numerous gender studies which illustrate her vision for the future. She relies extensively on scientific studies to underscore narrative points.
Sheryl Sandberg is an exemplary communicator and leader. Rather than provide a vaguely optimistic vision, Sandberg weaves together several communication leadership styles to provide a specific vision for what “leaning in” looks like. She encourages women take a seat at the table, speak up, and be willing to push through unfair treatment in the workplace in order to achieve their goals and find a job they are truly passionate about. She uses storytelling, meaning-making and direction setting to paint an ambitious and meaningful vision for the future.

Bibliography
Sandberg, S. (2011) Barnard College Commencement - New York City. Retrieved 4/7/14: http://barnard.edu/headlines/transcript-and-video-speech-sheryl-sandberg-chief-operating-officer-facebook

R., Traister. (2013) “Sheryl Sandberg's 'Lean In' offers a feminist view from the top.” Los Angeles Times. Retrieved 4/7/14: http://web.archive.org/web/20130314200858/http://www.latimes.com/features/books/jacketcopy/la-ca-jc-sheryl-sandberg-20130310,0,818617.story

Howard, C. (2013) “The World's Most Powerful Women 2013.” Forbes. Retrieved 4/7/2014: http://www.forbes.com/profile/sheryl-sandberg/

Kent, M. (2012) “The World's 100 Most Influential People: 2012” Time. Retrieved 4/7/14: http://content.time.com/time/specials/packages/article/0,28804,2111975_2111976_2112093,00.html

Sandberg, S. (2010) “Why we have too few women leaders.” Ted.com. Retrieved 4/7/14: http://www.ted.com/talks/sheryl_sandberg_why_we_have_too_few_women_leaders

Similar Documents

Premium Essay

Group Discussion Paper

...GROUP DISCUSSION BOARD GRADING RUBRIC: FORUMS 1 TO 8 Student: A 28–30 pts Superior work in all areas–consistently exceeds minimal expectations in all areas regarding content, analysis, synthesis, and evaluation of topics, participation, writing style, APA formatting, grammar, and spelling. Specifically: Deadlines for submissions of both parts of the assignment were met. The group submission uses relevant research to answer the question. Personal opinion is kept to a minimum. The group submission fully utilizes the discussions posted by group members. Scholarly sources (from peer-reviewed journals) are used. Minimal to non-existent grammatical and APA errors. Assignments are written in third person and in a formal writing style. The group...

Words: 1880 - Pages: 8

Premium Essay

The Walt Disney Company

...Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held company and is governed by a Board of Directors including Susan Arnold, John S. Chen, Jack Dorsey, Robert A. Iger, Fred H. Langhammer, Aylwin B. Lewis, Monica C. Lorenzo, Robert W. Matschullat, Sheryl Sandberg, and Orin C. Smith. The Management team is divided up into Corporate and Business Unit. In the Corporate unit:...

Words: 3131 - Pages: 13

Premium Essay

Disney Analysis

...Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services sector and the Diversified Entertainment Industry. Their stock is classified as a Large Classic Growth security. Key fundamental and summary financial data will be presented later in our report. We believe that this is a recommended buy due to Disney’s continuing growth of revenue year after year, the expansion of divisions within different business sectors resulting in one of the most important attributes of a corporation in diversification, and the continuation of their business model of aggressive acquisitions to always sustain growth within the company. Company Description Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. At first it was known as the Disney Brothers Cartoon Studio which established into them being the industry leader in animation. Following the success of this branch in their company they expanded into live action film production, television and theme parks. The early success within the domestic market opened growth potential by expanding operations globally into the European and Asian...

Words: 3547 - Pages: 15

Free Essay

Netflix Analysis

...Netflix Analysis Netflix, Inc. is an internet television network. The company derives revenues from monthly subscription dues. Its members can watch as much as they want, anytime, anywhere, on nearly any internet connected screen. Members can play pause and resume watching, all without commercials or commitment (Netflix, 2014). Netflix does not have an actual mission statement, however, according to Reed Hastings, founder and CEO, their mission and vision is “to grow our streaming subscription business domestically and globally, continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets” (Hastings, 2014). Nine company published values provide further clarification about the principles which guide its employees in their daily decisions and activities. Those company values as published are: judgment; productivity; creativity; intelligence; honesty; communication; selflessness; reliability; and passion. Hastings has expressed a clear vision for the future of Netflix, which is to become the best global entertainment distribution service, licensing entertainment content around the world and creating markets that are accessible to filmmakers, thereby helping content creators around the world to find a global audience. The...

Words: 2699 - Pages: 11

Premium Essay

Marketing

...Seattle, Washington January 26, 2012 Dear Shareholders: You are cordially invited to attend the Starbucks Corporation 2012 Annual Meeting of Shareholders on March 21, 2012 at 10:00 a.m. (Pacific Time). The meeting will be held at Marion Oliver McCaw Hall at the Seattle Center, located on Mercer Street, between Third and Fourth Avenues, in Seattle, Washington. Directions to McCaw Hall and transportation information appear on the back cover of the notice of annual meeting and proxy statement. Under the Securities and Exchange Commission rules that allow companies to furnish proxy materials to shareholders over the Internet, Starbucks has elected to deliver our proxy materials to the majority of our shareholders over the Internet. This delivery process allows us to provide shareholders with the information they need, while at the same time conserving natural resources and lowering the cost of delivery. On January 26, 2012, we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to access our proxy statement for our 2012 Annual Meeting of Shareholders and fiscal 2011 annual report to shareholders. The Notice also provides instructions on how to vote online or by telephone and includes instructions on how to receive a paper copy of the proxy materials by mail. The Notice will serve as an admission ticket for one shareholder to attend the 2012 Annual Meeting of Shareholders. On January 26, 2012, we also first...

Words: 44081 - Pages: 177

Premium Essay

Case Study

...7CASE 6-1 FACEBOOK OVERVIEW Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook into promotional content. When members click a thumbs-up button to signal that they “like” a product or brand, for example, a simple ad appears on their friends’ pages: “Julia Smith likes 1-800- HYPERLINK "http://www.Flowers.com" Flowers.com .” Those friends can click a Like button on that ad, which then shows up on their friends’ pages, and so on. Thanks in part to those ads, the company now has more than 125,000 Facebook fans, more than twice as many as it had at the start of the year. Now, says 1-800-Flowers president Chris McCann, “We look at Facebook as core to our marketing program.” So do dozens of other major brands, including Ford, Procter & Gamble, Starbucks, and Coca-Cola. Suddenly, large companies are running multimillion dollar ad campaigns on Facebook. Startups, such as the social-game maker Zynga and the daily-deal service Groupon, are mounting similar though smaller campaigns, and so are hundreds of thousands of local businesses, such as fitness salons...

Words: 5869 - Pages: 24

Premium Essay

Walt Disney Case Study

...The  Walt  Disney  Company:   A  Corporate  Strategy  Analysis                               Written  by  Carlos  Carillo,  Jeremy  Crumley,  Kendree  Thieringer  and  Jeffrey  S.  Harrison  at  the  Robins   School  of  Business,  University  of  Richmond.  Copyright  ©  Jeffrey  S.  Harrison.  This  case  was  written  for   the  purpose  of  classroom  discussion.  It  is  not  to  be  duplicated  or  cited  in  any  form  without  the  copyright   holder’s  express  permission.  For  permission  to  reproduce  or  cite  this  case,  contact  Jeffrey  S.  Harrison   (RCNcases@richmond.edu).  In  your  message,  state  your  name,  affiliation  and  the  intended  use  of  the   case.  Permission  for  classroom  use  will  be  granted  free  of  charge.  Other  cases  are  available  at:   http://robins.richmond.edu/centers/center-­‐for-­‐active-­‐business-­‐education/research/case-­‐network.html   November  2012     "Walt was never afraid to dream. That song from Pinocchio, 'When You Wish Upon a Star,' is the perfect summary of Walt's approach to life: dream big dreams, even hopelessly impossible...

Words: 10115 - Pages: 41

Premium Essay

Chapter 1 Management

...Implementation Organizing: Building a Dynamic Organization • Organization Structure • Organizational Agility • Human Resources Management • Managing the Diverse Workforce Leading: Mobilizing People • • • • Leadership Motivating for Performance Teamwork Communicating Controlling: Learning and Changing • Managerial Control • Managing Technology and Innovation • Creating and Managing Change PART ONE Foundations of Management The three chapters in Part One describe the foundations of management. Chapter 1 discusses the imperatives of managing in today’s business landscape and introduces the key functions, skills, and competitive goals of effective managers. In other words, it discusses what you need to do and accomplish to become a high-performing manager. Chapter 2 describes the external environment in which managers and their organizations operate— the context that both constrains and provides opportunities for managers. It also discusses what can be described as the organization’s internal environment: its culture. Chapter 3 discusses the most fundamental managerial activity: decision making. Because managers make decisions constantly, sound decision-making skills are essential for good performance. 3 CHAPTER 1 Managing Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and tradition, and of cooperation for force. —Peter Drucker LEARNING OBJECTIVES After studying Chapter 1, you will be able...

Words: 27982 - Pages: 112

Premium Essay

Management

...Bateman−Snell: Management: Leading and Collaborating in a Competitive World, Eighth Edition I. Foundations of Management Introduction © The McGraw−Hill Companies, 2009 Foundations of Management • Managing • The External Environment and Organizational Culture • Managerial Decision Making Planning: Delivering Strategic Value • Planning and Strategic Management • Ethics and Corporate Responsibility • International Management • Entrepreneurship Strategy Implementation Organizing: Building a Dynamic Organization • Organization Structure • Organizational Agility • Human Resources Management • Managing the Diverse Workforce Leading: Mobilizing People • • • • Leadership Motivating for Performance Teamwork Communicating Controlling: Learning and Changing • Managerial Control • Managing Technology and Innovation • Creating and Managing Change Bateman−Snell: Management: Leading and Collaborating in a Competitive World, Eighth Edition I. Foundations of Management Introduction © The McGraw−Hill Companies, 2009 PART ONE Foundations of Management The three chapters in Part One describe the foundations of management. Chapter 1 discusses the imperatives of managing in today’s business landscape and introduces the key functions, skills, and competitive goals of effective managers. In other words, it discusses what you need to do and accomplish to become a high-performing manager. Chapter 2 describes the external environment in which managers and their...

Words: 29339 - Pages: 118

Premium Essay

Management

...ELEVENTH EDITION Management LEADING & COLLABORATING IN A COMPETITIVE WORLD Thomas S. Bateman McIntire School of Commerce University of Virginia Scott A. Snell Darden Graduate School of Business University of Virginia MANAGEMENT: LEADING & COLLABORATING IN A COMPETITIVE WORLD, ELEVENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2015 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 ISBN 978-0-07-786254-1 MHID 0-07-786254-6 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, Content Production & Technology Services: Kimberly Meriwether David Managing Director: Paul Ducham Executive Brand Manager: Michael Ablassmeir Executive Director of Development: Ann Torbert Senior Development Editor: Laura Griffin Digital Product Analyst: Kerry Shanahan Marketing Manager: Elizabeth Trepkowski ...

Words: 87010 - Pages: 349

Premium Essay

The Life

...The Hunger Games: Action-film feminism is catching fire  Lisa Schwarzbaum Burning up Jennifer Lawrence’s Katniss Everdeen is both strong and vulnerable – a new kind of action heroine who has powered The Hunger Games: Catching fire to a $158m US debut. (Lionsgate) Jennifer Lawrence’s Katniss Everdeen is a new type of female action film icon, and moviegoers should be very excited about that, writes Lisa Schwarzbaum. As Catching Fire ignites on movie screens around the world, this is what we know about the 21st Century heroine called Katniss Everdeen: she is strong but also soft. She is brave but she has doubts. She is a phenomenal fictional creation, yet is real enough that moviegoers can draw inspiration from her values, her resourcefulness, and her very human inner conflicts. And she is played by Jennifer Lawrence, who appears not only to be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt.  And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted...

Words: 16355 - Pages: 66

Premium Essay

Human Resources Management

...This page intentionally left blank This page intentionally left blank Less managing. More teaching. Greater learning. INSTRUCTORS... Would you like your students to show up for class more prepared? class is much more fun if everyone is engaged and prepared…) (Let’s face it, Want ready-made application-level interactive assignments, student progress reporting, and auto-assignment grading? (Less time grading means more time teaching…) Want an instant view of student or class performance relative to learning objectives? (No more wondering if students understand…) Need to collect data and generate reports required for administration or accreditation? (Say goodbye to manually tracking student learning outcomes…) Want to record and post your lectures for students to view online? With McGraw-Hill's Connect Management, ™ INSTRUCTORS GET: • Interactive Applications – book-specific interactive assignments that require students to APPLY what they’ve learned. • Simple assignment management, allowing you to spend more time teaching. • Auto-graded assignments, quizzes, and tests. • Detailed Visual Reporting where student and section results can be viewed and analyzed. • Sophisticated online testing capability. • A filtering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy. • An easy-to-use lecture capture tool. STUDENTS... Want an online, searchable...

Words: 209749 - Pages: 839

Premium Essay

Henry Ford

...This page intentionally left blank This page intentionally left blank Less managing. More teaching. Greater learning. INSTRUCTORS... Would you like your students to show up for class more prepared? class is much more fun if everyone is engaged and prepared…) (Let’s face it, Want ready-made application-level interactive assignments, student progress reporting, and auto-assignment grading? (Less time grading means more time teaching…) Want an instant view of student or class performance relative to learning objectives? (No more wondering if students understand…) Need to collect data and generate reports required for administration or accreditation? (Say goodbye to manually tracking student learning outcomes…) Want to record and post your lectures for students to view online? With McGraw-Hill's Connect Management, ™ INSTRUCTORS GET: • Interactive Applications – book-specific interactive assignments that require students to APPLY what they’ve learned. • Simple assignment management, allowing you to spend more time teaching. • Auto-graded assignments, quizzes, and tests. • Detailed Visual Reporting where student and section results can be viewed and analyzed. • Sophisticated online testing capability. • A filtering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy. • An easy-to-use lecture capture tool. STUDENTS... Want an online, searchable...

Words: 211687 - Pages: 847

Premium Essay

Starbucks Strategy Analysis

...Our customers voted us the #1 Best Coffee in the annual Zagat ® survey. 1 4 2 We found a small way to make our Starbucks Cards even more convenient. 3 We made sure our customers will never be without great coffee. AUTHOR STARBUCKS CORPORATION TITLE ANNUAL REPORT YEAR FISCAL 2010 FISCAL 2010 FINANCIAL HIGHLIGHTS Net Revenues (in Billions) Comparable Store Sales Growth (Company-Operated Stores Open 13 Months or Longer) $10.4 $9.4 $10.7 $9.8 7% 7% 5% $7.8 –3% –6% 2006 2007 2008 2009 2010 2006 Operating Income (in Millions) & Operating Margin (in %) GAAP Non-GAAP GAAP Non-GAAP 2007 2008 2009 2010 Operating Income by Segment, Excluding Other United States $1,472* International Global CPG $53 $1,419 $1,054 13.8%* $894 11.5% $894* 18% 13.3% $843* 11.2% $332 $339 15% 9% 12% 73% 8.1%* 4.9% 2006 2007 2008 $562 $504 5.7% 2009 2010 2006 Earnings per Diluted Share GAAP 73% 9.2%* 2010 Operating Cash Flow & Capital Expenditures (in Millions) C ash from Operations Non-GAAP Capital Expenditures $1.28* $1,705 $0.04 $1.24 $0.87 $0.71** $0.71* $1,132 $0.80* $1,389 $1,331 $1,259 $1,080 $985 $0.28 $771 $0.28 $0.52 $446 $441 $0.43 2006 2007 2008 2009 2010 * Non-GAAP measure. Excludes $339, $332 and $53 million in pretax restructuring...

Words: 44548 - Pages: 179

Premium Essay

Information Rules

...informationInformation Rules A STRATEGIC GUIDE TO THE NETWORK ECONOMY Carl Shapiro Hal R. Varian HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS Copyright © 1999 Carl Shapiro and Hai R. Varian All rights reserved Printed in the United States of America 03 02 01 00 99 5 Library of Congres§ Cataloging-in-Publication Data Shapiro, Carl. Information rules : a strategic guide to the network economy / Carl Shapiro and Hal R. Varian. p. cm. Includes bibliographical references and index. ISBN 0-87584-863-X (alk. paper) 1. Information technology—Economic aspects. 2. Information society. I. Varian, Hal R. II. Title. HC79.I55S53 1998 658.4'038—dc21 98-24923 GIF The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984. To Dawn, Eva, and Ben To Carol and Chris Contents Preface ix l The Information Economy 2 Pricing Information 19 3 Versioning Information 53 4 Rights Management 83 5 Recognizing Lock-In 103 6 Managing Lock-In 135 7 173 Networks and Positive Feedback 8 Cooperation and Compatibility 9 Waging a Standards War 10 Information Policy 227 261 297 viii I Contents Further Reading 319 Notes 327 Bibliography 329 Index 335 About the Authors 351 Preface Luck led us to write this book. Each of us became economists because we wanted to apply our ...

Words: 108051 - Pages: 433