...“ MOVIES MASALA “ “ Basanti ine kutto ke samne mat nachna” “ Tera naam kya hai Basanti” or “ Yeh Haath mujhe de de Thakur” And the list is endless. The above mentioned dialogue from the cult movie “ SHOLAY” one of the Bollywood’s finest and most memorable movie, still resonate in our minds , as if it was viewed just the other day. Such is the impact of “ BOLLYWOOD” on us that it stays with us for eternity. The “ Bollywood” immediately conjures up images of Sumptuous , brightly coloured productions, shot in exotic locals , featuring beautiful stars partaking in impressively choreographed song and dance numbers. Indian cinema dates all the way back 1913 with the first silent film “ Raja Harishchandra” until now we have non stop chattering all the way. In the earlier times films made were either Mythological or Historical in nature but with changing times action, romance, drama, comedy , musical numbers, oomph became an integral part. Such was the transition –Quick n Smooth. Lets get down on a colorful Journey of now and then of Indian Cinema. Earlier , it was few select Actress swaying to Seductive numbers like “ Do Ghoot Mujhe pila de” but now we have all our main stream Heroines who wouldn’t mind doing a Munni , Sheela, or Anarkali . Such is a Changing Masala Factor. Then it used to be Emotions and Drama right to the end , now it’s a fun , easy going , no strings attached, Live in Relationships , larger than life images being portrayed in probably every...
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...Amitabh – The Big Brand ikas Vitthal pasped as the Dalda Active commercial filled the television screen before him. “So it is back! Now that is interesting,” he said. Parthiv Nair, his friend, stopped stiring his tea and watched the return of the evergreen Dalda. “What a brand, what legacy, what equity,”said Vikas, “Wonder what this will lead to.” “It will lead to Kaun Banega Crorepati if only you will tune in to Star Plus,” said Parthiv. Vikas obeyed and as the voice of Amitabh Bachchan (AB) filled the room, he heard Parthiv say; “What a brand, what equity.” Vikas sniggered. “I wish he will have the wisdom to drop out of this programme soon,” he said. “Why?” asked Parthiv. “Because it will dilute his equity fast. He was good as a launch pad, but he is not adding value any more. If you replace AB with say, Mohan Kapoor, do you think the viewership will drop? No! People are watching the crores, not AB. What is he doing on this programme?” “He is there to lend status, grandeur, to symbolize big events,” said Parthiv. “It’s amazing what hold he has even on a programme like this.” “Parthiv, if a sandwich spread were to be named Dalda, people would buy it. Maybe twice. But it won’t ring true. I don’t have the marketing vocabulary to express this, but Dalda does not stand for what a sandwhich spread delivers. Dalda is about a mass feeling, about everyday situation. Just because it has memorable strengths, attributes that are marketable, it does...
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...When Dada Saheb Phalke gave India its first Hindi talkie with Raja Harishchandra, he had no idea what Hindi Cinema will turn out to be in the following decades. The ‘dream-weaving’ filmmakers of the era went on to create clichés in film making which is sacrosanct even today. Too afraid to experiment, the Indian directors went by the ‘formula’. It is evident that a formula which hits the target lives a long life in Bollywood. Each decade witnessed new breed of actors and filmmakers. It will be interesting to see Hindi Cinema’s journey through the decades. The Golden Era 50s This decade is considered as the ‘Golden Age’ of Hindi cinema. Focused on social themes, films in the 50s depicted the urban working class of new independent India. The films which are considered as classics today were all made in the 50s. Mother India, Mughal-E-Azam, Do Bigha Zameen, Kaagaz Ke Phool, Pyasa, Awaara and Shree 420 all these movies provided lessons in filmmaking to generations to come. 50s gave India the dreamy eyes of Nutan, peeking from her saree’s palloo, the mesmerising face of Madhubala and the candid Nargis enthralling one and all. Be it Dilip Kumar’s tear-jerking acts or Dev Anand’s inimitable style, they all revolutionised Hindi cinema. The unforgettable melodies gave us our first classics. The Eastman Coloured 60s The 1960s brought winds of colour. The themes continued to follow the rich and evil versus the poor and the rural good guy and the city bad guy formula. The decade brought...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...Paul Bass D . EID: pdb586 Writing Assignment Final Draft Due Date: Mar 5, 2014 by 12am Housewife vs. Courtesan in India In the early 20th century, life as a woman in Indianociety S (and in the rest of the world at the time) was not glamorous. The common consensus was that a woman’s natural place was to be within the domicile and that women held less power than men, despite all their contributions to the family. “In the average Indian family the strictest domestic economy is the rule of life, and the household work is done by the women of the household” (Temple 64). It was a woman’s job to keep the household in order, raise the children, and keep her husband satisfied. “vulnerable in a maledominated world”, marriage was considered an impending fate for women as India’s workforce was primarily male dominated omen , w were dependent on men for financial support (Nijhawan 103). Getting married was also a must for women and was seen as the only ‘respectable’ course of action in a womans life. Widows in Indian society were treated poorly and had a low social standing, even though they had followed all respectable social norms “How much the women dread widowhood is exhibited to the full in the fact that to call a woman a widow is to offer her a dire insult” (Temple 65). The courtesans of the time seemed to live outside of these sociocultural norms. Analysis of ...
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...Amitabh Harivansh Bachchan (IPA: [əmɪˈtaːbʱ ˈbəttʃən]; born 11 October 1942) is an Indian film actor. He first gained popularity in the early 1970s for movies like Deewar and Zanjeer, and was dubbed India's first "angry young man" for his on-screen roles inBollywood, and has since appeared in over 180 Indian films in a career spanning more than four decades.[2][3] Bachchan is widely regarded as one of the greatest and most influential actors in the history of Indian cinema.[4][5][6] So total was his dominance of the movie scene in the 1970s and 1980s that the French director François Truffaut called him a "one-man industry".[7][8] Bachchan has won many major awards in his career, including three National Film Awards as Best Actor (a record he shares withKamal Hassan and Mammootty), a number of awards at international film festivals and award ceremonies and fourteen Filmfare Awards. He is the most-nominated performer in any major acting category at Filmfare, with 39 nominations overall. In addition to acting, Bachchan has worked as a playback singer, film producer and television presenter. He also had a stint in politics in the 1980s. The Government of India honoured him with the Padma Shri in 1984 and the Padma Bhushan in 2001 for his contributions towards the arts. Bachchan made his Hollywood debut in 2013 with The Great Gatsby, in which he played a non-Indian Jewish character, Meyer Wolfsheim Bachchan was born in Allahabad, Uttar Pradesh, in north central India.[9] His...
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...* 2 BRAND ANALYSIS OF ROYAL ENFIELD Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
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...Tu Hi Tu Tu hi tu har jagah, aaj kal kyun hai Tu hi tu har jagah, aaj kal kyun hai Raaste har dafaa, sirf tera pataa Mujhse pooche bhala kyun hai Naa main apna raha, naa kisi aur ka Aisa mere Khuda kyun hai O.. o.. o.. (repeat x2) Dheeemi dheemi aanch pe jaise Dheere dheere jalta hai dil ye, Beqarari kyun hai ye khumari Kyun hai awaargi kyun hai har mod par Naa main apna raha Naa kisi aur ka Aisa mere Khuda kyun hai O.. o.. o.. Tu hi tu har jagah, aaj kal kyun hai Tu hi tu har jagah, aaj kal kyun hai Raaste har dafaa, sirf tera pataa Mujhse pooche bhala kyun hai.. Huaa nahi pehle kabhi yeh Chuaa nahi dil ko kisi ne Har aarzoo tu hi Chain-o-sukoon tu hi Main toh kahoon Tu hi hai zindagi Naa main apna raha Naa kisi aur ka Aisa mere Khuda kyun hai O.. o.. o.. Tu hi tu har jagah, aaj kal kyun hai Tu hi tu har jagah, aaj kal kyun hai Raaste har dafaa, sirf tera pataa Mujhse pooche bhala kyun hai Naa main apna raha, naa kisi aur ka Aisa mere Khuda kyun hai O.. o.. o.. Hangover Aww.. Jaane kab hothon pe Dil ne rakh di dil ki baatein Samjha nahi yeh dil Isko hum toh rahe samjhaate (x2) Maine dekha tujhe bhula ke Har ek tarqeeb laga ke Har nuskhe ko aazma ke Par dil se kabhi na utre (utre.. utre..) Hangover teri yaadon ka Hangover teri baaton ka Hangover teri yaadon ka Hangover teri baaton ka Jaane kab hothon pe Dil ne rakh di dil ki baatein Samjha nahi yeh dil Isko hum toh rahe samjhate (x2) Maine dekha tujhe bhula ke Har ek tarqeeb laga ke Har nuskhe ko aazma ke Par dil se kabhi...
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...27th Feb 2006 Working your way through the traffic, Solving mazes like a maverick You come to work every day, Sometimes at nights you also stay. All along you battle it out, Sometimes you type, sometimes you shout, But a battle it is for everyday, Promising, to never go away. Welcome to the first edition of OYE! It has been a long cherished dream of OASIS members to have a platform where members can express, share and enjoy their literary skills. OYE! is the first step towards realizing that dream. Bringing out this magazine has been a long, eventful and a very fulfilling journey for the entire team of OYE!. It was not an easy ride. Hurdles were encountered and conquered with hard work and dedication of the OYE! Editorial Team Members, without neglecting their professional responsibilities. The OYE! Team would like to thank all the people who have contributed in realizing this magazine. Special thanks to the authors of all the articles that were submitted. We hope you will continue to patronize OYE! .Credits are due to many people for their special effort… • • • • • • • • • • • • • • • Dr: Mruthyunjaya Kori for reviewing and approving our magazine. Seema Vijay Singh and the HR Team for helping us with all the HR as well as legal issues. Kannan K and all the OASIS committee members for their help and support Ganesh.D for naming the magazine as OYE!, leading this effort and maintaining the focus of the team. Siddharth Das for naming and introducing dUZZO , the official mascot...
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...CHAPTER II HISTORY OF ADVERTISING - - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eyecatching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves .The first advertisement was somewhat in the form of stenciled inscriptions. which were found on earthen bricks prepared by the Babylonians 1 Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam about three thousand years before Christ. The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone...
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...SL 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Song Name Amanush Theme Amanush Duchokher Oi Jhiley Hai Rama Jiboner Jalchabi Monta Kore Uru Uru O My Love Aamake Aamar Moto Thaakte Dao Bhaage Jaana Hai Kahan Bneche Thakar Gaan (Rupam) Bneche Thakar Gaan (Saptarshi) Chawl Raastaye (Shreya) Chawl Raastaye (Priyam) Phnaade Poriya Bawga Knaade Re Uthche Jege Shawkalgulo Bol Na Aar Dui Prithibi It's Only Pyaar O Yara Vey Pyarelal Keno Aaj Kal Keu Mone Mone Khujechi Toke Raat Berate Pirit Koro Na Sexy Maye Aas Paas Hai Khuda (Unplugged) Aas Pass Hai Khuda Ale Ab Jo Bhi Ho Anjaana Anjaani Hai Magar Anjaana Anjaani Ki Kahani Apna Har Din Jiyo (Remix) Apna Har Din Jiyo Baki Main Bhool Gayi Chhan Ke Mohalla Sara (Remix) Chhan Ke Mohalla Sara Chori Kiya Re Jiya (Female) Chori Kiya Re Jiya (Male) Dabangg Theme Desi Kali Your A Desi Kali (Bawara Sa) (Remix) Desi Kali Your A Desi Kali (Bawara Sa) Desi Kali Your A Desi Kali (Remix) Song Code 5551 5552 5553 5554 5555 5556 5557 5558 5559 55510 55511 55525 55512 55513 55514 55515 55516 55517 55518 55519 55520 55521 55522 55523 55524 55526 55527 55528 55529 55530 55531 55532 55533 55534 55535 55536 55537 55538 55539 55540 55541 Artist/Movie/Album Amanush Amanush Amanush Amanush Amanush Amanush Amanush Autograph Autograph Autograph Autograph Autograph Autograph Autograph Autograph Dui Prithibi Dui Prithibi Dui Prithibi Dui Prithibi Dui Prithibi Josh Josh Josh Josh Josh...
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...Chapter 1 SIGMUND FREUD AN INTRODUCTION Sigmund Freud, pioneer of Psychoanalysis, was born on 6th May 1856 in Freiberg to a middle class family. He was born as the eldest child to his father’s second wife. When Freud was four years old, his family shifted and settled in Vienna. Although Freud’s ambition from childhood was a career in law, he decided to enter the field of medicine. In 1873, at the age of seventeen, Freud enrolled in the university as a medical student. During his days in the university, he did his research on the Central Nervous System under the guidance of German physician `Ernst Wilhelm Von Brucke’. Freud received his medical degree in 1881and later in 1883 he began to work in Vienna General Hospital. Freud spent three years working in various departments of the hospital and in 1885 he left his post at the hospital to join the University of Vienna as a lecturer in Neuropathology. Following his appointment as a lecturer, he got the opportunity to work under French neurologist Jean Charcot at Salpetriere, the famous Paris hospital for nervous diseases. So far Freud’s work had been entirely concentrated on physical sciences but Charcot’s work, at that time, concentrated more on hysteria and hypnotism. Freud’s studies under Charcot, which centered largely on hysteria, influenced him greatly in channelising his interests to psychopathology. In 1886, Freud established his private practice in Vienna specializing in nervous diseases...
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...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...
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