...Comparing shopping online with traditional shopping. Shopping has evolved though out the years starting with exchanging goods, then money was introduced and the modern world is now doing it via computers. The concept of online shopping can be extremely appealing but also very disappointing, were as traditional shopping might be somewhat taxing but more satisfactory. Comparing online shopping with traditional shopping can shed some light on the pro and cons of both. Shopping usually involves getting dress, drive to a mall, walk around for hours and getting back home exhausted. Some people love it, and some hate it. On the other hand, with online shopping one can simply sit back and decide on a product or item of interest and ‘click’ order. “If one were to stoop to word play, then ‘Window shopping’ has acquired a new meaning altogether” (Vadlamudi, 2013). Based on a survey done in April 2013 “75% of Consumers Prefer Customized In-Store Experiences Over Online Shopping”. Shopping in a mall can take up to two hours or even longer if coffee stops and lunches are included. Usually when people go to a shop they essentially know what they want to buy or have a good idea what they are looking for. The downside of this is that the store does not always have exactly what they want or the correct size and color is not available. But if that same person were shopping online, they would have a greater variety of stores available, which not necessarily is in the same country as they are...
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...Compare online shopping with traditional shopping Shopping today has evolved into an activity that is entirely different to that which was practiced decades ago. This new way of shopping has prompted companies to invest, not in buildings and mall spaces, but in websites and web advertising. More than ever, traditional retailers are feeling more threatened by the worldwide web. The internet has created opportunities for people to shop with convenience and comfort which has not been possible in the past. Shopping online also has the added advantage of being able to compare products and prices at multiple sites with just a click. You are able to browse around the various online stores and find what you need. Payment method is often quite simple once you possess a credit card. Again with just a few clicks, payment is processed and transaction completed. Although shoppers today continue to flood the malls and department stores all over the world, online shopping has grown and continues to grow to new heights over the last decade and shows no sign of slowing down. Ever stop and wonder whether one day shopping for that special gift still dressed in your pajamas, while taking care of a husband, three children, and a cat with an overactive bladder at home was possible? Well thanks to twenty first century technology, anything’s virtually promising and shopping at home has become a part of everyday life as going to work or school. Compare online shopping with traditional shopping ...
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online stores...
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...the internet has developed drastically. One of its focal areas is internet shopping, which is vastly becoming more popular during the last few years, which led to the factor of increasing consumerism to a point almost beyond recognition. For those who have access to the internet, they are granted the privilege of a vast choice of not only physical but also digital products which have always been subject to availability in the high street. Types of shops Nowadays retail establishments can be fragmented into three classifications. Those constructed solely in physical retail shops, those assembled around the concept of both physical shops and online shopping, and also Ecommerce which is exclusively online shopping. History Before anyone was able to obtaining goods online there were only limited ways where people were able to purchase products. One of the methods was to go to the high street and inside the stores. Alternatively products were acquired by teleshopping, where you would call a number, usually advertised on TV, and give your credit card details. Nonetheless giving credit card details over the phone is very unsecure as other individuals could perhaps be listening to your conversation over the phone and be granted with all your credit card and personal details. Although when online shopping initiated security was also one of the primary concerns. Due to the result of inexperienced online shopping developers, hackers would continuously be lurking on every corner to infiltrate...
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...Online vs. Retail Shopping Online vs. Retail Shopping Once upon a time there was no such thing as the internet. Everything you needed and wanted had to be purchased in person. Now days you can sit in the comfort of your home, place of work, car, or even the local coffee shop and purchase most things through the internet. Is this the new frontier of shopping, or will there still be a place for a walk-in retail store. I have seen a lot of retail stores close and I am constantly wondering if it is because of on-line shopping. In the days before the internet any shopping you needed to do had to be accomplished by physically going out to the store that had the item you wanted. Fighting traffic, getting to the store early for the best sale, scrambling to get an item of limited quantity, these were the glory days for retail stores. These days you can purchase most anything you want or need without leaving the comfort of your home. Furniture, electronics, clothes, toys, and even groceries can all be purchased online and delivered right to your door. More and more people turn on their computers and shop for what they need instead of going out and braving the crowds in the retail stores. “Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014....
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...Brick & Mortar vs. Online Stores Sharame Lutjens COM/155 November 30th 2013 Kathy King Brick & Mortar vs. Online Stores Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating...
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...TRANDITIONAL VS ONLINE RETAILER MGMT310-1205B-01 Pamela Kruse January 13, 2013 Abstract: As we all know the internet has created many ways for companies to do business online. In this paper I will discuss the differences between traditional and online retailers. I will also discuss what advice I would give a traditional retailer to switch to an online retail organization. Traditional Retailer is called a building that is of brick and mortar store. This means that the customer will walk or drive to the store to do their shopping. A good location for these stores would be around a shopping center; this is a foot traffic place. The retailer will also advertise to attract more customers in that area as well. A traditional retailer will have to pay rent, heat, light, and of course insurance bills. The retail store will also have to keep merchandise in the stores for the customers to buy; this will need space and storage to where they will not run out of merchandise. The retail store in order to get customers to come and keep coming must have a good store front. That means neat appearance along with good advertisement that will invite the customer to come shop. Online retailer can reach people all over the world, but you will need to set up a good ecommerce site so people find you. This can be done by making sure promoting the website through links like shopping directories, and social network sites. Online retailers have lower overhead costs than traditional retailer. Online retailers...
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...budget. In an attempt to reach as many consumers as possible, most designers sell their collections in boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. Dressing rooms. Regardless of the amount of clever tech fashion apps that are popping up out there, the...
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...consumers are not comfortable about shopping online, including such as security, service, and familiarity. In order to combat these issues, e-businesses need to offer customer support and services that can make an online shopping experience more approachable and enjoyable. For example, security can be an issue when a customer is thinking about making the switch to online shopping. In a traditional brick and mortar store, a customer concerned about credit card fraud can hand over cash which can be much more secure than a credit card transaction. Unfortunately, cash is not an option when it comes to online shopping, but an e-business can run a secure site and/or offer secure and established monetary transfer services like PayPal. With PayPal, a customer can transfer money from the bank account and use it from their PayPal account same as cash. It is incredibly secure thanks to “industry-leading technology”, extensive firewalls, and firewalls that are “heavily guarded both physically and electronically” (How secure is the PayPal site?, 2011). Another issue a customer may have is the difference in service. Most customers are used to the instant gratification of going to a store, checking out, and being able to take their items home. There are other perks to shopping in-store as well, namely human interaction and help, and trying an item out before buying (Holden, Belew, Elad, & Rich, 2009). However, on the flip side, online shopping offers one on one service for every...
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...Online Shopping vs. Traditional Shopping It seems more and more people are shopping solely online, the accessibility and convenience is just too hard to deny. More and more formerly bustling malls are becoming deserted ghost towns. There are advantages and disadvantages to both types of shopping, it really depends on which aspects are more important to you and what works best for your lifestyle. I personally prefer shopping online for its convenience and the wider ability to price compare. There are still many things about traditional shopping that are appealing, however, such as being able to try items of clothing on and to see the item before purchasing. Shopping online can be very convenient, there’s no need to get in your car, drive to a store or the mall, park and walk around looking for what you need. Some people enjoy the act of shopping, and for them it can be more about the social aspect of it than what can be the tedious act of searching for something they need. You are able to do a wider variety of price comparisons by shopping online, with a few clicks of your computer mouse you can not only find what you’re looking for, you can compare prices from hundreds of stores around the globe. In traditional shopping you would have to search different stores to be able to do the price comparing you can do online. One of the downfalls of online shopping is the inability to possess the item or product immediately. If you need something to use or wear within...
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...Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or an online store offers free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up their gas tank to drive to the store. The shipping cost is about the same if not more than if the shopper drove themselves to the store to purchase the product. If consumers discover that the item, they have already purchased is offered at a lower price later on they will return it and repurchase it. Whether you prefer to buy online or in-store, they both offer the consumer many great promotions or incentives to promote shopping in their particular...
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...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for this...
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...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like Ebates.com that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to sell...
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