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Should Alcohol Advertising Be Forbidden? Discuss.

In: Social Issues

Submitted By DD7005
Words 1188
Pages 5
Advertising is one of the most effective ways to promote a product. There are many ways to advertise, not just through the media; product placements in TV shows and films, and sponsorships of sporting and music events, are all advertising. Alcohol advertising and the impact it has, has been debated across many sectors. Some sectors are calling for it to be banned completely. It is the intention to discuss some of the arguments, for and against, a complete ban of alcohol advertising.

The alcohol industry rely heavily on advertising to sell their products. It is estimated that £800 million is spent on advertising in the UK alone on a yearly basis (Alcohol Concern, 2013). The revenue that this advertising generates is vast, not only for the companies whose products are being advertised but also for the advertising companies, sporting events and the Government, to name but a few. If a complete ban on alcohol advertising was implemented this revenue would be lost.

In contrast, the Northern Ireland Health Minister, has been reported to have said that the burden of cost due to alcohol misuse amounts to “…up to £900 million every year…” (Northern Ireland Executive, 2012), with 30% of this amount being endured by the Health and Social Care Trust. These figures are for Northern Ireland alone. The cost to the NHS nationwide is approximately £612.9 million (IAS, 2013). The Government believe that prevention and early intervention will help to reduce this cost. Sir Ian Gilmore, chairman of the Alcohol Health Alliance, has said that young people, in particular children, are easily susceptible to adverts and therefore will take up drinking alcohol at an early age (Gilmore, 2012). The advertising is considered to be an early induction to alcohol. They believe the earlier the induction, the higher the risk of developing alcohol related illnesses and diseases.

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