...Industries supplied teaching aids are advertised in education journals distributed directly to schools and showcased at education conventions. Industry sponsored school materials tend to give students a distorted picture of environmental, health and social issues. The industries are promoting companies products, by defending the industry from its critics, and portray the industry as environmentally or socially responsible and beneficial to the community. Corporations are taking over our schools has nothing to do with education everything to do with the corporations making profits and hooking kids early on their products. It’s not surprising that many corporations clearly see education marketing as a cost-effective way to build brand loyalty. After reading this article I have a new take on company's that try and help public schools by providing learning materials. Their goal isn't to educate our youth but to try and put their product in their minds so they will buy it in the future. The only reason this is accepted is because the public schools are so underfunded they will take anything that's free to them. By doing this children aren't even safe from advertising at school, the one place where education should be the only thing allowed in schools. The only bright spot is that this approach might keep kids attention while they learn things. An example is that Exxon has an energy cube that teaches kids that fossil fuel poses few environmental problems and that alternative...
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...Facts Public interest groups have become increasingly critical of the food industry. Childhood obesity has become epidemic in the United States. According to the American Journal of Business Education, “One-third of the population of US children is considered obese and two-thirds of the adult population falls into the same category.” A study by the Kaiser Family Foundation states that between the time periods 1963-1970 and 1999-2000, the percentage of overweight children aged 6 to 11 skyrocketed from 4.2 to 15.3 percent. (341). Many feel that this is a result of the food industry’s targeting of young children with deceptive advertisements promoting unhealthy processed foods. In January 2005, the 2nd U.S. Circuit Court of Appeals reinstated claims that McDonald’s violated New York State’s consumer protection act by falsely advertising the health benefits of its food. (341). Responding to the public pressure, Kraft Foods in January 2005 made a major shift in their corporate marketing policy. (341). They would stop advertising such products as Kool-Aid, Oreo cookies, Chips Ahoy cookies, and selected varieties of Lunchables and Post cereals in television, radio and print ads directed at children younger than 12. (342,343). In so doing, Kraft was conceding that such advertisements might, in fact, adversely impact the health of young children. According to Michael Mudd, a member of Kraft’s “obesity strategy team,” Kraft made this decision to avoid a decades-long court battle...
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...Hannah Johnson Deborah Lang ENG-W 131 25 March 2015 The Reality of Fast Food Fast food chains are anywhere and everywhere. You cannot drive to town without passing at least two or three of these “restaurants.” The concept behind fast food was a good idea, but the results were catastrophic in the health aspect. Now that fast food has become one of the top industries in the world, everything has gone awry. The fast food industry has drastically changed the way people view food, how convenience is rising and the cost for products. Fast food restaurants first started as drive-ins with carhops, but in the 1980’s drive-thru windows began. McDonald’s was one of the first ones to convert from carhops to drive-thru windows. The idea of fast food service brought about a whole new concept to how we view food. Without proper education in the health field typical Americans would not know what their body needs and what they consume. Maybe if that was the case the obesity rate and rates of chronic heart disease would plummet and we could focus on more important problems. When these restaurants began to spring up, it spread like wildfire. Sonic, McDonalds, Burger King, Wendy’s and etc. all became multi-million dollar companies. They discovered they could mass-produce products that were cheap and that could make them money faster than what they had to been doing before (Super-Size Me). Fast food has sprung up and become a leading industry because they are focused on quick, cheap food for...
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...Ethnicity Should racial profiling be a legitimate law-enforcement policy in some areas? Should Affirmative Action for state university enrollment be continued? Should the primary method of public school funding--property taxes in individual school districts--be amended to create more fairness in schools? Should high-school history classes and social-studies curriculum be changed to reflect diversity and multicultural perspectives? Should Christmas, Easter, and other religious observances be considered national holidays? If a university offers "African-American Studies" or "Black Studies" as courses, should it also offer "European-American Studies" or "White Studies"? How do certain television programs perpetuate racial or ethnic stereotypes? Should Columbus Day be discontinued in favor of a new post-colonial perspective? Should schools only purchase textbooks that offer revised or alternative histories of historical events? What should be done about racial disparities in the sentencing of criminals? Should the American government pay reparations and return land to Native Americans? Should hate groups have the right to distribute literature on university campuses? If research shows that certain racial or ethnic groups receive poorer medical care on average, how should this problem be corrected? Should governmental organizations have staffs that accurately reflect the racial, ethnic, and gender balance in society? Gender and Sexuality What should be done to eliminate...
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...Gary Reynoso 201-397-7517 Professor R. Marks 4/10/2012 Term Paper The Fast Food Epidemic On Health In today's society, fast food has become a large part of many American's lives. With the rising numbers of obese people, it is hard not to draw a correlation between the increase in fast food and obesity. Most obese people don’t want to be obese and wish they could lose weight, yet they continue to struggle with their fast food intake and obesity. This is due to the advertising done on the consumers, the highly addictive food itself, and most importantly, how advertising and addiction combine with children to form habits that are kept once they become adults. These factors are the reasons that fast food restaurants are to blame for the rising obesity and health risks across America. The government needs to step in and place regulations on these fast food restaurants so they will stop taking advantage of people's weaknesses. Before it can be gone into detail about how fast food companies are to blame for people over eating their food, it first must be proven that fast food is indeed the main problem causing today's obesity in America. It is known to many people how the number of fast food restaurants in America has increased tremendously over the past several decades, but it is difficult to calculate...
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...and use their product, good or service. Clearly, successful companies must actively pursue an Internet marketing initiative, so that they will be both financially solvent and viably competitive. Internet Challenges Facing Marketers When marketing a product, good or service for a particular industry or company one must make sure that the particular commodity will deliver something of value to the targeted audience. The marketer must be able to determine the needs of the consumer and how to satisfy that particular need. This is not based on smoke or mirrors or even guesswork, but sound business principles grounded in facts. The marketing manager should analyze the opportunities of the market, determine the target audience, and develop and design marketing strategies to manage the marketing effort. The points that should be determined are the four P‟s: product, price, promotion, and placement. With Internet marketing the four P‟s are crucial just like they are with more traditional forms of marketing. The application may be different, but the steps remain the same. For example, the price of the product must be comparable to that of the store price with consideration given to shipping costs for the consumer. More and more consumers are shopping from the comfort of their home or office. That can cost a company much less in terms of personnel salaries and fringe rates, so pass the savings along to the consumer. Also, the promotion and placement must rely on the marketing...
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...customer-centric information technology companies in operation. When it came to product development technology, Dell did not aspire to be the industry pioneer. Instead, Dell left product innovation to its competitors and relied on its unique marketing distribution formula to generate sales. The intuition of Dell’s top management, especially Dell’s namesake and CEO, Michael Dell, contributed significantly to the effectiveness of this formula. As noted in the case, Dell had the “uncanny ability to reach out into the market and identify the next high-margin technology product that could be driven to scale with lower priced products driven by its direct model.” This foresight basically eliminated Dell’s need for its own R&D efforts and allowed Dell to pass the corresponding cost savings onto its customers. Dell management also exercised good judgment with respect to the launch of new products: if new products were unpopular, Dell immediately purged them from its offerings. Finally, by being aware of changing industry trends and being flexible enough to adapt to them, Dell was able to...
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...Childcare and In-home Providers Valencia Mensah BUS311: Business Law I Instructor: Carol Parker Sunday 24, 2011 Many parents work full time jobs or even full time students. Most parents that are not stay at home parents rely on childcare services and even in home childcare services to help meet their needs while they are at work or school. Parents trust providers to care for their children like they where their own while they are meeting the needs of the family. In this research paper you will read about daycare centers and in-home center, childcare corporations, licensing rules and regulations and finally my own experience. When a parent is looking for child care most parents go for what they already know, which means if they have a friend that have their kids in childcare somewhere or if they use to work for a childcare provider. For the most part parents also look for now enrolling sign that childcare provider advertises for more business and to get their enrollment up. Enrollment openings change daily as they fill up on a first come, first serve basis. For most childcare and in-home enrollment you must fill out an enrollment form for however many children you plan on having at that childcare or in-home. Enrollment are also based on if the children will be part-time or full-time children. Enrollment varies throughout the year. Enrollment also has its ups and downs for childcare and in-home. Depending on the year a childcare can be full all year around and it can...
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...Target Corporation | Market Expansion | Pricing Strategy | Shariff Harris | PROC 5830 | 7/16/2012 | Table of Contents Introduction/ Backgroud Market Objective Market Strategy Price Strategy Promotional Strategy PROC 5830 Pricing 14 May 2013 Target Corporation Introduction/Background Target Corporation's (NYSE: TGT) is one of the top ten largest retailers in the U.S. popular among suburban women shopping with their children including high spending teenagers because it offers one-stop shopping opportunity with a trendy, superior mix of premium high quality merchandise as well as discount merchandise for its customers. Target generated revenue through sales of apparel, electronics, house wares and other product categories through both online operations and the Target stores in the U.S. Target offers a number of secondary services including: Target financial services, Target sourcing services, Target commercial interiors, Target brands, and Target online. In January 2011, Target took its first step in expanding outside of the US with the purchase of 220 Zellers stores in Canada. Target plans to convert 100 to 150 of these stores by 2013 or 2014, with revenues similar to those of its US counterparts. Target started and now offers credit to qualified applicants through its branded RedCARD proprietary credit card program. TGT is trading at $55 with a market capitalization of $37 billion. TGT has a current dividend yield of 2.2% that is projected to grow...
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...more liquids.” - Michael Douglas Investor, Coke’s Chairman and CEO. “Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: “Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases...
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...Grill, Inc. has to build and promote a new definition for fast food, which is healthy. People in Beijing, China become more and more pay attention to the food they eat and whether it is safe and healthy. The developing process will definitely not be easy, so the corporation needs to seek ways to overcome all the possible barriers and problems it may happen in the future. The ultimate goal is to survive and to be successful in the new market, and slowly and stably expand franchises in Beijing, China, and growing 15 percent of the market share within one year. Introduction Chipotle Mexican Grill, Inc. is a fast food restaurant chain that was founded by Steve Ells in 1993. Ells used his father’s loan, $85,000, to open the first Chipotle restaurant in Denver, Colorado. It became a huge success by selling over 1,000 burritos a day. The second store opened two years later, also in Colorado. The father of Ells invested $1.5 million, and then Ells used the funds to expand Chipotle by creating a board of director and business plan. In 1998, McDonald’s made a small investment in the company. The investment helped Chipotle so much, and it allowed the company to develop more restaurants in different locations. The corporation has grown and developed successfully since then. Chipotle Mexican Grill restaurants are all over the world now. There are in the United States, Untied Kingdom, Canada, and France. They specialize in burritos, burrito bowls and tacos,...
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...I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off...
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...The economic environment impacts the Nike corporation in a variety of ways. During the 2008 recession many companies laid off employees, stopped hiring, and even shut down businesses entirely. Nike was a company that handled the recession relatively well because they offered a product people like and could trust. Though Nike products can be relatively expensive, they offer quality products, which is a reason why they are the most profitable company in terms of sports clothing and attire. The competitive environment Nike is in is an intense environment featuring Adidas, Under Armour, Reebok, and others. The key to succeeding in the competitive environment is customer satisfaction. Nike is great at getting customers to keep returning. Getting current customers to return is much less expensive than trying to convince “potential customers to try your product for the first time” (Kelly and Williams 9). For example, if someone’s Nike shoes rip or tear, they are allowed to call Nike and explain what happened. Nike then gives them a voucher to get anything off of their website as long as it does not exceed the price of the original shoes. The technological environment is very useful in Nike’s success. Nike has its own very appealing website. It also feeds its products to other companies such as Foot Locker, Finish Line, and Champs. These companies also have their own websites. Nike advertises through the internet as well as television commercials. Online sales are a huge component...
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...specific performance by the other party. Under the Sale of Goods, the innocent party has the rights to cancel off the contract when there is a breach of implied condition as to title, correspondence with description, merchantable quality, fitness for purpose and sale by sample corresponding to those implied in contract of sale. Restitution is sometimes referred as quasi-contract. Quasi-contract is a contract created by courts. Quasi contract is actually not a legal contract but it is actually a legal substitute which is formed to impose equity between the two parties. It does not rely on the plaintiff, person who brings a case against another in a court of law, who is suffering from loss or damage. It will be very unfair if the defendant is allowed to retain the goods and services without payment. Damages are award which mostly will be money paid as a compensation for a loss or injury. The innocent party in the contract will receive monetary compensation for the breach of the contract from the party who is responsible for the...
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...MEDIA AND COMMUNICATION TABLE OF CONTENTS: INTRODUCTION/ OVERVIEW TRENDS AND OPPORTUNITIES SKILLS AND LICENCES REQUIRED ENTRY AND PROGRESSION TRAINING AND DEVELOPMENT PROFESSIONAL BODIES INVOLVED SOURCES OF REFERENCE LINKS TO RESOURCES INTRODUCTION/ OVERVIEW The large and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels The media and communications industry encompasses a wide variety of establishments. The media segment includes motion picture/video producers who create movies, television shows, and other videos to sell to broadcasters; publishers who produce and distribute items such as books, newspapers, magazines, and CDs, excluding software; and television and radio broadcasters. Telecommunications is another segment of the industry. It includes both equipment from cables to telephones to services such as wireless carriers or cable providers. Telecommunications is what makes voice, data, and video communication possible, resulting in the information age. A new, quickly rising segment is the use of the internet for new media...
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