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Ma. Patricia Grace Manuel
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Shui Fabrics

How would you characterize the main economic, legal-political, and sociocultural differences influencing the relationship between the partners in Shui Fabrics? What GLOBE Project dimensions would help you understand the differences in Chinese and American perspectives illustrated in the case?

United States (Rocky River Industries) * Developed Country * More advance in technology * High labor cost * Availability of raw materials * Low Political risk

How would you define Shui’s core problem? Are sociocultural differences the main underlying cause of this problem? Why or why not? How would you handle the conflict with your boss back in the United States?

Shui’s core problem is that Rocky River’s president Paul Danvers is not satisfied with 5 percent as an ROI. He would like to stretch it to something like 20 percent. Sociocultural differences had a great influence with the problem Shui is facing. Americans tend to have a strong ethnocentric attitude where, like Paul, thinks their way would always be the best way in handling things even they are operating in a foreign country. He doesn’t seem to understand or mind the difference between their culture with the Chinese’s. Ray should remind Paul about the social and cultural difference of their partners. Like what other successful companies did, we can also improve our success by paying attention to the culture of our counter part. We should be flexible and meet at the middle.

If you were Ray Betzell, what other options to the 50-50 joint venture would you consider for manufacturing textiles in China? Make the argument that one of these options is more likely to meet Rocky River’s expectations than the partnership already in place.

Company should outsourced to obtain the cheapest labor. Also, to look for other suppliers with

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