...gets stale – that left a hugh amount of left-over to be thrown away. He went on the site and made an observation. Then found an opportunity to rid the waste and generate new revenue. The outcome: Left-over popcorn was given away free of charge, and treated as complimentary for customers at Major Bowl. A bowl of popcorn s placed at a table so anyone can have it. After having popcorn, customers got dehydrated and would order beverage. Because of a large profit margin of drinks, selling beverage alone generated great revenue in return. Going Against the Norm to Create New Trend&New Lifestyle Case Study2: Consumer segmentation: Central World VS. Siam Paragon Does transportation matter? When BTS connected its station to Siam Paragon Entrance, business investors prefer having their retail shops open at Siam Paragon to Central World. It turns out Siam Paragon has become a point for passersby to hang out, window shop, but...
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