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Silva Thins

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When the consumer first looks at this ad they might think that it will only be about just being men and making humor out of women and cigarettes. This ad goes into a deeper perspective and into a controversial topic about smoking and having a rich thin women. In this attached 1970s ad for Silva Thins it displays a pack of “Thin and Rich” cigarettes and in the background there is a man and women smoking a Thin and Rich cigarette. This ad was made by the cigarettes company Silva, and their purpose was to grab the attention of smoker’s worldwide and make them think that by purchasing this you will living the glamourous life. How the attention is grabbed from the ad by using techniques such as transfer, snob appeal, and logos. The biggest thing that puts emphasis on the ad is the big bolded text which says, “Cigarettes are like women. The best ones are thin and rich.” Also, below the text Silva …show more content…
The message that this advertisement is trying to get out there to world is by having this Silva Thins product you will be living amongst others in a glamourous lifestyle. In the ad it says. “Lighter than the other 100’s [Sick]. Lighter then most kings.” Which is trying to tell people that whoever smokes this cigarette will be better that everyone that doesn’t smoke this brand of cigarettes. Another techniques that was in this ad was logos. How logos was being used in the ad was by mentioning that the product was lighter than other 100s (cigarettes) and lighter than kings. The technique that also popped out was transfer since the ad is comparing their product to the vest women, which are thin rich. Transfer is also a worldwide technique that any ad uses to grab any viewer or consumers attention especially if the ad is based on women and their body. Without transfer most advertisements like Silva wouldn’t be as effective as it is

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