...For this assignment I’ve been asked to describe how marketing techniques are used in two products of my choosing for this I’ve chosen The Sims game and the original Coca Cola. Marketing is the promotion and selling of a product to a target market. The Sims is a strategic life simulation game created by Maxis first released in 2000 it has now grown into the best-selling pc game franchise in history selling more than 150 million copies. Coca Cola Enterprises Ltd is a global non-alcoholic drinks company founded in 1886 by John Pemberton Coca-Cola sell their products in over 200 countries, and sell approximately 1.7 billion servings of Coca-Cola every day. They are the leading market in soft drinks. Aims and Objectives Growth strategies Diversification Diversification is a method of gaining more sales to your product by adding other products to your existing product or ‘expanding’ your product. The Sims game series has created new games to cater to different types of people diversification has been used here as the original Sims game was a pc game and over the past 13 years games have been created for multiple different consoles i.e. PlayStation, Xbox, GameCube and Nintendo. This is one of the reasons the game is so successful and widely known. Coca cola do this also through creating different soft drinks to cater to different tastes, i.e. Diet coke, Fanta or Flavoured waters as original Coca Cola isn’t always to everybody’s taste. Product development Product development...
Words: 1752 - Pages: 8
...their focus, data is our key focus. Infinite products can be introduced to win the hearts of customers. FOCUS in on innovative products How many new services introduced in the last 5 years? * Every year we introduce approx. 30-35 products * Aprox 35% yearly increase in products Is there any collaboration with Local handset manufacturing? * Partnership with international brands like blackberry and nokia. Collaborated with Samsung as well. They help us to introduce our product to their customers and we support them back. * Introduced nokia lumia recently. * The result is positive and increase in sales. No installment costs. Only marketing cost What is the supplier network, who makes the Sims and work on towers? Who makes the towers? * No info on sims or towers Objectives and sales targets, what pressure do you face. How do you deal with Anti-marketing? * Objective and sales target: we get targets every year, parent company give us growth objectives which are then divided within the departments. * Sales are very unpredictable in Pakistan due to unfortunate incidents. * Luckily Pakistan is a lucrative market. Communication need is increasing in Pakistan. * Anti- marketing, with the customer confidence we were always at par, we never practiced unethical practice. In case of being offended, like in case of ufone, we use the same strategy. It is not the...
Words: 394 - Pages: 2
...Week 2 Assignment: Understanding Effective Money Management Assessment A, Part 1: Creating a Personal Financial Statement - Assets | 1 point | Car: Bluebook value $1250.00Cash: $378.00Savings Accounts: $826.00 | Assessment A, Part 2: Creating a Personal Financial Statement - Debts | 1 point | Rent: $750.00Electric/ Gas bill: $131.75Cable/ internet/ Phone bill: $80.42Credit Card: $31.00Cell phone bill: $72.37 | Assessment A, Part 3: Identify Money Management Tool | 1 point | Explain to Monica how the money management tools were identified. | Students should explain how they evaluated various cash management products and services. | Assessment A, Part 4: Creating a Personal Financial Statement – Steps | 1 point | Drag the steps listed on the right into their correct sequences on the left. When done click the Send button | Step 1: I got all my financial stuff together – bills, loans, bank statements, etc. | Step 2: I balance my checkbook. | Step 3: I decided what were my assets and what were my debts. | Step 4: I enter my assets in the program. | Step 5: I enter my debts in the program. | Step 6: The program gave me a Net worth figure at the end. | Assessment B: Creating a Monthly Cash Flow Statement ...
Words: 255 - Pages: 2
...Diagnostic Algebra Assessment Definitions Categories Equality Symbol Misconception Graphing Misconception Definition Concept of a Variable Misconception Equality Symbol Misconception As algebra teachers, we all know how frustrating it can be to teach a particular concept and to have a percentage of our students not get it. We try different approaches and activities but to no avail. These students just do not seem to grasp the concept. Often, we blame the students for not trying hard enough. Worse yet, others blame us for not teaching students well enough. Students often learn the equality symbol misconception when they begin learning mathematics. Rather than understanding that the equal sign indicates equivalence between the expressions on the left side and the right side of an equation, students interpret the equal sign as meaning “do something” or the sign before the answer. This problem is exacerbated by many adults solving problems in the following way: 5 × 4 + 3 = ? 5 × 4 = 20 + 3 = 23 Students may also have difficulty understanding statements like 7 = 3 + 4 or 5 = 5, since these do not involve a problem on the left and an answer on the right. Falkner presented the following problem to 6th grade classes: 8 + 4 = [] + 5 All 145 students gave the answer of 12 or 17. It can be assumed that students got 12 since 8 + 4 = 12. The 17 may be from those who continued the problem: 12 + 5 = 17. Students with this misconception may also have difficulty with the idea that adding...
Words: 797 - Pages: 4
...Team B Calorie Count Tool PRG/211 May 5, 2014 Team B Calorie Count Tool PROBLEM STATEMENT Team B was asked to develop a program which would calculate the user’s daily intake of calories and measure those calories against the overall calories expended. The core purpose of this program will do two primary functions. First, it will record the user intake of calories as acquired through meals throughout the day. Second, the user will record caloric output associated with physical activity. This information will be calculated together to determine the caloric surplus or deficit for the user. In order for the program to execute accurately, and provide customized results, the user will be required to input personal data to include gender, age, weight, and height. This additional information is essential to determine the user’s default caloric burn rate, otherwise known as the basal metabolic rate (BMR). The BMR and the calories burned as a result of physical activity will be calculated against the intake of calories to determine the overall success for the user. As the program is executed it must: * Record user name, age, height, weight to enable more accurate calculations * Record the users specific caloric values entered for each meal * Record the user activity and caloric burn values for that activity * Calculate the basal metabolic rate (BMR) for the individual * Subtotal the total caloric values for the day * Combine the physical activity and...
Words: 1524 - Pages: 7
...Problem Solving with Computing Homework - WEEK 2 [30 points] This is a review of some of the material from Chapter 2 and lectures from class. No credit for answers that are copies or near verbatim transcripts – please use your own words1 and document sources where appropriate. 1 This will apply to all assignments in this class. Answer the following questions: Chapter 2 1. Short Answers [1 point each, 2 points total] 1. What does a professional programmer usually do first to gain an understanding of a problem? The first thing that a professional programmer usually do first to gain an understanding of a program is to closely relate customer (Interview ) to inquire or gather information about the problem. 2. What two things must you normally specify in a variable declaration? The two things normally specified in a variable declaration are the variable type and identifier. 2. Algorithms / Pseudocode [1 point each, 5 points total] 1. Design an algorithm that prompts the user to enter his or her height and stores the user’s input in a variable named height. Declare height Display “Enter Your Height” Input Height Display “Height” 2. Write assignment statements that perform the following operations with the variables a and b. - Adds 2 to a and stores the result in b. - Subtracts 8 from b and stores the result in a Set b=2+a Set a=b-8 3. Write a pseudocode statement that declares the variable cost so it can hold real numbers. Floating Point-Variable...
Words: 1823 - Pages: 8
...11108944 Name: ASHWINI KUMAR Roll No. : RE3R02B32 PART- A 1. Ans :- (a) unary and ternary operator Unary operator:- It pecedes an operand . The operand (the value on which the operator operates ) of the unary operator must have arithmetic or pointer type and the result is the value of the argument. Example:- If a=5 then +a means 5 If a=0 then +a means 0. If a=-4 then +a means -4. Ternary operator:- It precedes an operand. The operand of the unary operator must have arithmetic type and the result is the negation of the operand’s value. Example:- If a=5 then –a means -5 If a=0 then –a means 0 If a=-4 then –a means 4. (b) Assignment and equalto operator Assignment operator:- Equal to operator: An assignment operator assigns value In this we put the To a variable. value as it is. Example – Example- a*=5 means a=5*5. Int a; a=5 means a is initialized with 5 if(a==5) { return true; } return false; (c) Expression and statement Expression:- An expression is any valid combination of operators , constants , and variables. Example:- ...
Words: 399 - Pages: 2
...Selection statements Selection is used to select which statements are to be performed next based on a condition being true or false. Relational expressions In the solution of many problems, different actions must be taken depending on the value of the data. The if statement in C I used to implement such s decision structure in its simplest form – that of selecting a statement to be executed only if a condition is satisfied. Syntax: if(condtion) statement executed if condition is true When an executing program encounters the if statement, the condition is evaluated to determine its numerical value, which is then interpreted as either true or false. If the condition evaluates to any non-0 value (positive or negative), the condition is considered as a “true” condition and the statement following the if is executed; otherwise this statement is not executed. Relational Operators In C Relational operator | Meaning | Example | < | Less than | age < 30 | > | Greater than | height > 6.2 | <= | Less than or equal to | taxable <= 200000 | >= | Greater than or equal to | temp >= 98.6 | == | Equal to | grade == 100 | != | Not equal to | number !=250 | In creating relational expressions, the relational operators must be typed exactly as given in the above table. Thus, although the following relational expressions are all valid: age > 40 length <= 50 temp >= 98.6 3 < 4 flag == done day != 5 The following are invalid: length =< 50 ...
Words: 1617 - Pages: 7
...student’s study habits? But then choosing only a specific title which is, “Effects of playing NBA2k Series to basketball athletes”, (how this affect their play in real basketball games). Basically the concern is when these athletes play NBA2k, seeing the moves of the players in that games and applying these specific moves or strategies to the way the athletes play basketball. This could also be applied in other sports like FIFA games. Statement of the problem Computer games are growing fast today. We all see that children are mimicking some games into their real life situations in either good or bad way. One example could be the game “ The Sims” in which people use their imaginations in building their dream houses in the game and maybe some may copy the blueprint of the structure and put it into reality. Will the game NBA2k be like the game Sims that athletes may use the play style of the players in that game in applying it to their play style on the way they play their games? Significance of the study The research is for the athletes who play basketball and for the people who are interested to learn playing this sport, by applying what they learn from the game. This might help the athletes improve their skills and strategies in their actual games. Assumption of the research The expected result of the research is that: playing the game NBA2k really helps athletes improve their play and style, by applying the moves and strategies and using it in to their competitions...
Words: 476 - Pages: 2
...Dependent Variable: SIMS Independent Variables: GRIP, ARM The dependent variable SIMS is determined by independent variables GRIP and ARMThe most important independent variable in this relationship seems to be ARM because the data seems to be moved more by the change in ARM than in it does by the change in GRIP. | | SIMS (simulations) is the dependent variable in this experiment. A simulation is defined as a way to model random events, such that simulated outcomes closely match real-world outcomes. By observing simulated outcomes, researchers gain insight on the real world (Simulation of Random Events, 2014). The simulations in this case required that the participant exert force on a simulated wrench while assuming standing and a kneeling position. GRIP (grip strength) is one of the independent variables in this experiment. Grip strength is defined as the measurable ability to exert pressure with the hand, fingers, or both. It is measured by having a patient forcefully squeeze, grip, orpinch dynamometers; results are expressed in either pounds or kilograms of pressure. (Mosby's Medical Dictionary 8th Edition, 2009) ARM (arm strength) is the other independent variable in this experiment. Arm strength is easily defined as the strength of your arm. Strength is defined as creating muscular tension (Hargrove, 2011). In this experiment, GRIP and ARM determine the SIMS. The idea is that the higher the higher the GRIP and ARM, the higher the SIMS numbers will be. Therefore...
Words: 314 - Pages: 2
...Research and Development of Freeform Gameplay in Computer Games Contextual Report Contents Section 1: Introduction………………………………………………………… | 1 | 1.1 The Project……………………………………………………………... | 1 | 1.1.1 Project Key Words…………………………………………… | 1 | 1.1.2 What is Freeform Gameplay?.............................. | 1 | 1.1.3 Project Goal…………………………………………………….. | 1 | 1.1.4 Project Context……………………………………………….. | 2 | 1.1.5 Project Objectives…………………………………………… | 3 | 1.1.6 Techniques for Realisation………………………………. | 3 | 1.1.7 Structure of This Report………………………………….. | 4 | Section 2: The Contextual Review……………………………………….. | 6 | 2.1 Market Research…………………………………………………….. | 6 | 2.1.1 Categorisation of Gameplay Elements…………….. | 6 | 2.1.2 Game Comparisons…………………………………………. | 8 | 2.1.3 Comparison Analysis………………………………………. | 9 | 2.2 Market Surveys……………………………………………………….. | 11 | 2.2.1 Target Audience……………………………………………… | 11 | 2.2.2 Survey Approach…………………………………………….. | 11 | 2.2.3 Questionnaire…………………………………………………. | 12 | 2.2.4 Survey Results………………………………………………… | 12 | Section 3: Project Planning………………………………………………….. | 17 | 3.1 Design Blueprints……………………………………………………. | 17 | 3.1.1 Design Approach……………………………………………...
Words: 13805 - Pages: 56
...What Is A Video Game By: Kiara Foisy Video games are one form of gaming systems that are slowly taking over the world. No one wants to go outside know a days, they just want to stay indoors and play video games. For some people who may not know what a video game is it is “An electric or computerized game played by manipulating images on a video display or television screen” (Farley, 2012, Paragraph1). Video games are separated into categories, which include Role-Playing, Strategy, and Simulation. One category of video games is Role-Playing. Role-playing is “a game in which participants adopt the roles of imaginary characters in an adventure under the direction of a Game Master” (Dictionary, 2012, Paragraph 1). In other words a Role-Playing game, also known as RPG, is when one or more people assume a task and play it out in virtual reality. You would set out on a life as the main character and live it, while completing tasks and going on adventures. An example of a role-playing game is Final Fantasy XIII, which was released on March 9th, 2012. While playing Final Fantasy XIII, you play as multiple people doing multiple things. You battle powerful enemies and magical allies in the worlds of Cocoon and Pulse. Two more examples of role-playing games are Fable 3 and Dragon Age: Origins, both of which were released in the year 2010. Another video game category is Strategy. A strategy video game is “a genre of video games that emphasize skillful thinking and planning to achieve...
Words: 706 - Pages: 3
...STUDY HABITS OF SECOND YEAR BS-AVTECH STUDENTS OF PATTS COLLEGE OF AERONAUTICS S.Y 2013-2014 An Undergraduate Research Presented to The Languages Department of PATTS College of Aeronautics In Partial Fulfillment of the Requirements for the course ENGL 211 – Technical Report Writing By Guevarra, Giorgio Martin C Guevarra, Lorenzo Miguel Jang, Jose, Yosalina, Leo Xander March 2014 ACKNOWLEDGEMENT The researcher would like to express our thanks to the lord. Our God for his guidance towards everything we do In life, including this study that we had made, and for being an inspiration for us all to do our best in life. We give our thanks to Ms. Karen M. Millano, our adviser for ENGL 211, for carefully and patiently guiding us so that we may finish the thesis research, and for supporting us and believing in us, that we can accomplish our task finishing the thesis. To the respondents of this study, we express our gratitude because without them, this thesis research would not have been completed, we thank them for allowing us to conduct a survey during their spare time, and their patience and integrity in answering the survey. To our parents, for their support and everlasting patience and understanding for us. And lastly to our classmates, since they have been with us since the beginning of the semester and they had been our companions in everything we do for the subject ENGL 211. ABSTRACT STUDY HABITS OF...
Words: 413 - Pages: 2
...SCHOOL OF ENGINEERING YEAR 3 MECHATRONICS ASSIGNMENT LAB REPORT Reading an Analogue Voltage from a Potentiometer to turn a Motor on and off with reading of 40 Assignment 2 Owais Jahanzeb BENG Mechanical Engineering with buissness Lecturer: Dr. Tom Shenton Aim & Objectives The aim of this lab is to develop a functioning program for the PICDEM board to read an analogue signal from a potentiometer and turning a motor on or off if the signal exceeds a certain limit. The program should depict the function that it should turn the motor ON and OFF if the potentiometer reading is less than or equal to 40. The practical uses of such program can be seen in automotive , injection moulding machines, wood processing machines, modern temperature controlled plants, speed control torque operations. Developing Program 1 Figure 1. The schematic circuit & PICDEM board configuration for Program Figure 1. The schematic circuit & PICDEM board configuration for Program The objective of program is to read the correspondent voltage analogous to the potentiometer position and switch the motor on if the reading is over 40 and switch it off if the reading is less than or equal to 40, the value can be adjusted by twisting the screw clockwise and anticlockwise. The program works by implementing the following code. PIC program for Test of potentiometer with value less equal to 40 with comments: include <p16f917.inc> extern DisplayDigit1, DisplayDigit2...
Words: 427 - Pages: 2
...Law Written Assignment 3 Case Study 1 Parks, a 7-foot, 265-pound center for the San Diego Slick, objected when his contract was assigned from the ABC Corporation to the XYZ Corporation, the team’s new owner. The change of owners did not cause a change in the composition of the team although a new coach was hired. Parks’s compensation and his responsibilities remained the same. Was this contract assignable? Facts of the Case: 1) Parks contract was assigned from the ABC Corporation to XYZ Corporation. 2) Parks compensation and his responsibilities remained the same. Issues: 1) The reason why we are in court today is to identify if Park’s contract was assignable. Rules of the Law: 1) Personal Service Contract – The parties agree that a personal service contract may be assigned. This allows the trade of an athlete from one team to another team. 2) Notice of Assignment – Assignee is under a duty to notify the obligor that the assignment has been made and performance must be rendered to the assignee. 3) Anti-Assignment Clause – Prohibits the assignment of rights under the contract. 4) Approval Clause – requires that the obligor approves any assignment of contract. Analysis & Conclusion: Since we do not have all the facts we can assume the following: 1) Parks contract did include the Personal service contract. 2) Notice of assignment was made by XYZ Corporation. 3) Parks contract did NOT include Anti-Assignment Clause. ...
Words: 495 - Pages: 2
