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Simon Cowell Business Management

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Submitted By TessIllies
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Introduction
In today’s society television is a huge agent of socialisation for everybody. Television is the number one past-time in the world. On average 40% of Irish people watch more than three hours of television a day, (Condon, 2005). We believe that many people are influenced by what they see and hear on their televisions.

We have chosen “The Production’s” of Simon Cowell. Simon Cowell is one, if not the most powerful man in the music business. Of all of Simon’s productions we have chosen to write about his X Factor franchise, Got Talent franchise and Pop Idol as this is the show to which he rose to fame and from this he got the idea to start his own shows. These programmes are all casting programmes. Millions of people on average watch these shows. On average ten million viewers watch X Factor UK each week, although this number is decreasing. Also when Ashleigh and Pudsey won Britain’s Got Talent in May 2012, an average of nineteen million people tuned into see the dancing dog. The shows are watched by both male and female and also the shows do not target any specific age group.

Pop Idol first appeared on our screens in 2001. Simon was a judge on the first series. After surprising Simon Fuller the show producer, Simon then travelled to America to appear as a judge on the American version of Pop Idol. Pete Waterman a fellow judge on Pop Idol was furious when Michelle McManus won series two of Pop Idol in 2003. Pete believed Michelle did not look like a pop star even though she had an amazing voice. Many people watching this show would have been influenced by this as they would then feel that they could not follow their dream as they may not have been as small in sized like other pop stars. Simon did not agree with Pete though as he was behind Michelle from the beginning and was more interested in her voice and not her appearance.

Simon quit Pop Idol so he could produce his own talent shows. Simon created X Factor in 2004. This show was fascinating as Simon had many famous faces on the judging panel. They included; himself, Louis Walsh, Cheryl Cole, Gary Barlow, Kelly Rowland, Tulisa and Nicole Sherzinger. The X Factor was huge a success and is currently running in its eighth series. There is always huge controversy each year surrounding the X Factor, so in our opinion this is why so many people tune in to watch it. Many people are influenced by it as they tune in just to see what is going on with the judges and not to hear the contestants singing. For example people only tune in to see which judge has won the “fashion war”. The newspapers each week would comment and rate the outfits worn by the judges; this would make young female teenagers feel they need to wear these styles of clothes putting lots of pressure on them and their families. When Cheryl Cole sang “Fight for this Love” on X Factor she wore ripped legging trousers. The very next day there were the biggest fashion trend and every teenage girl just had to have a pair. They sold out of all shops exceptionally fast. The X Factor UK was extremely popular so therefore Simon started the X Factor US which is also a huge success and currently in its second series.
Simon did not only want to find singing talent but also all types of talent imaginable so he began his Got Talent franchise. Britain’s Got Talent began in 2007 a year after the success of America’s Got Talent in 2006. Britain’s Got Talent is widely known for its quick judgement. Susan Boyle is the best known contestant ever to have appeared on the show after receiving over two million views on YouTube. Susan is so well-known as the judges judged her before she had even sung. They screwed up their faces and smirked because they judged her witty manner and appearance but were proven wrong and they looked foolish as Susan is now a worldwide famous singer. The judges again did this when sixteen and seventeen year old Charlotte and Jonathan came on to the stage. It is heard on video Simon saying to Amanda Holden “just when you think things could not get any worse”. This is an absolute disgrace as Simon judges the two young singers before they had sung just as he had done with Susan Boyle. Once again though Simon was wrong as the duo rose to fame with their amazing singing ability. These two occurrences would have influenced the audience as it would have taught them never to judge on a first glance.

Simon may be harsh but always finds the best talent. His signature phrase he is also known for is “I don’t mean to be rude but…” this was usually followed by an unsurprisingly blunt comment about the contestant’s talent’s, personality or their physical appearance. Simon also had other productions that he done; American Inventor, Celebrity Duets, Grease is the Word, Rock Rivals and Red or Black. Although all these shows were successful he is best known for his talent shows.

In conclusion we believe that Simon’s shows definitely did and still do influence how people live their lives, wither it’s their fashion sense or how they see themselves in the future. Simon’s shows definitely make you stop and think and we believe they will continue to do this for as long as they continue on our televisions. In 2010 British Magazine “New Statesman” Simon Cowell was listed at number 41 in “The World’s Most Influential Figures”. We think this is astonishing but also true as many people’s lives are influenced because of him by watching his shows.

Bibliography

Condon, D., 2005. Irish Health. Many watch three hours of TV a day - Poll, Monday 14th March.

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