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Simple to Complex

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Submitted By hrthomas
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Simplicity to Complexity
Sundown Bakery, a bakery operation with two individuals: The individuals have the same goal and the operation is quite simple. The operation consists of one shop to sell baked goods, a bakery section, and ordering supplies. Communication between the owners is very informal.
Change
Companies have two networks of communication: formal, and informal. Formal communication, typically from top management down, conveys operation requirement such as policy, schedules, procedures, coordination, and is one-way. Informal communication takes place when information is interactive, happening (occurring in the now), and provides feedback. Sundown Bakery’s informal communication network worked well for the small shop operation. Making the transition from a close and friendly working environment to a structured and formal environment caused growing pains for Sundown Bakery. The operation has undergone a major change – from simplicity to complexity. Change is not always welcome and rarely easy.
Change
Demand for Sundown Bakery baked products increased and the decision to grow or continue with the current operation had arisen. The owners decided to grow; with growth came diversity: The first employees of Sundown Bakery were El Salvadorian, Korean, and French Canadian. Within one year, the bakery expanded in size, now operating in five locations. This expansion required the need of coordination between five locations and employees. To meet this change, Sundown Bakery hired an operations manager and employees.
Informal to Formal

As Sundown grew, its communication network changed from informal to formal. The days of a single shop and close employee input were gone. Sundown Bakery is now a structured organization with policy coming through memos and employee handbooks. The distribution of memos and handbooks came through local store managers.

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