...SIMPLY GREEN BIOFUELS What similarities do you think a sustainable business start--‐up shares with a “normal business” start--‐up? What differences do you think there are? Give an example of a business challenge that both Simply Green and a conventional fuel dealer share. Give an example of a business challenge that was unique to Simply Green and would not have affected a conventional fuel dealer from the chapter. Business Start-up Issues Starting a business is both an invigorating yet daunting challenge. Hundreds of new businesses are started every other day across a range of industries. However, the fact is that start-up businesses have a very high rate of failure. Some common consequences that are common to any kind of business – Sustainable or Normal are: Inadequate funding: Securing finance is one of the toughest challenges faced by new business owners. Banks and credit agencies are generally wary of lending to new companies as they are less likely to have any credit history. In this particular case Andrew Keller was fortunate enough to have an existing profitable business which could provide funding as the initial capital for his new venture. Poor marketing: The costs associated with marketing and advertising can be expensive. As a startup the principles need to be very clear with its target market and business environment. Andrew Keller was able to use social media and his existing contacts with greater success. Poor Planning: Proper planning gives...
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...opportunities despite our sex” (Pendley, 2011). This is merely an opinion from another woman who is speaking her own mind, but it is attitudes like these that make it harder for women to be taken seriously. It is true that women want to have the same opportunities as men and do not want to be judged by their sex but that does not mean that they want anything more. There may be limitations to what women can do physically, emotionally, and mentally as far as work is concerned, but it is also the same for men. “..I, as a female, acknowledge the fact that our sex cannot behave the way a male does. And I don’t want to act like a man” (Pendley, 2011). Fighting for the rights of all women does not mean that they want to act like men. Women simply want to be treated equally and not be seen as someone who is not capable of doing anything besides staying...
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...The green light has a many different symbolic meaning that what first comes to thought. Gatsby would often reach towards or look at the light. Also, Gatsby built his house across from Daisy and used the light to feel closer to Daisy. When the green light is first introduced to the book, it seems very miniscule in the grand scheme of things, but when further looked into, the role of the light is revealed as a important symbol to the story. The most obvious symbol of the green light is Gatsby’s desire and hope to be with Daisy once more. In chapter one Gatsby is at his dock looking longingly towards Daisy’s dock with the green light. Then later on in chapter five Gatsby is caught reaching towards the green light as if he expects Daisy’s hand to be next to his. Gatsby has a sense of hope when looking at the light. That hope is carried on throughout the book. He believes that it is his way of staying connected to Daisy and hope to be reunited once again with her. He hopes that Daisy will learn to love him like she once did, and things would go back to like they were before. Daisy, of course, can’t bring herself to leave Tom for Gatsby. Gatsby continues in his hopeful fantasy of the past. He becomes overly consumed by his fantasies that his thought process in the present is manipulated into thinking that are just simply not reality. Its a dream that Gatsby strives for, and will go to any lengths to get it. When Gatsby realizes at the hotel that Daisy also shares love for Tom...
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...associations and psychological symbolism, it is clear that Fowles has an acute understanding of how and why colours communicate meaning. With this understanding he uses colour symbolism in several different ways, the main two being; to emphasize obsession and to demonstrate how different the two main characters are. The reader is aware that Fredrick Clegg is an obsessive character instantly, his infatuation with Miranda is emphasized as he describes the fantasy life he daydreamed about in which she is ‘all pretty with her pale blonde hair and grey eyes and of course the other men all green round the gills.’ Colour symbolism here is used in several ways; firstly, ‘green round the gills’ meaning jealous, illustrates the longing Clegg feels to be superior and envied, perhaps because he has felt socially inferior for so long. Though more interestingly, this very obvious link between the colour green and jealousy reveals the simplicity in which Clegg expresses himself. His speech is so formal it feels uncomfortable, this dated, old fashioned phrase and the child-like associations he makes, feel to me, as if Fowles is using colour symbolism to accentuate the almost inhuman formality and simplicity that Clegg possesses. In addition to this, the way in which Clegg describes his fantasy version of Miranda, ‘all pretty with her pale blonde hair and grey eyes’ reveals how he views women. Clegg dreams only of her physical appearance, it is clear that Miranda is nothing but an object to...
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...The Great Gatsby, F Scott Fitzgerald Chapter 6 Color Analysis May 24, 2011 Jay Gatsby | -“torn green jersey” (104): The color green symbolizes wealth and money. At this time in the book, Gatsby is working for Dan Cody, the guy who greatly supplies his wealth. The fact that the jersey is torn signifies the hard work that Gatsby demonstrates which then leads to him reaping the benefits of hard work. This section furthers to talk about his parents and how they were “unsuccessful farm people” also that Gatsby “was a son of God.” This is to say that although Gatsby’s parents were hard workers, they were unsuccessful in reaching their ideal “American dream”. Gatsby is currently making those dreams happen. He was helping to complete his father’s business, and is therefore relatively “a son of God.”---- The green jersey also symbolizes the new life that he yearns for that is full of wealth. Right at this stage in the book, Gatsby is called different names: Gatsby, James Gats, Jay Gatsby, young Gats: Each name recognizes a different stages of growth towards the Wealthy life.-“His brown, hardened body lived naturally through the half fierce, half lazy work of the bracing days.” (104): Brown is the color of earth, and of “getting down and dirty”. It further symbolizes the humility Gatsby underwent while with Dan Cody. Because the idea of wealth plagued Gatsby (“his heart was in a constant turbulent riot.”), he reaped the fruit of his labor as discussed with the color change discussed...
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...Japanese as well. Within the poster itself you are able to see a nasty green hand with a swastika on top of it. I also included four hands breaking apart the swastika, and lastly I have portrayed the Japanese and their evils within a sort of scythe. This is what is mainly seen, apart from the slogan itself and the evil eyes in the background. As you can see, I used Demonization in this poster. This can be seen in the way Hitler’s hand was drawn. It is a nasty green color, with long yellow nails in which way giving it the looks of, perhaps, being a zombie or simply un-human. When it comes to the Japanese, I have represented them within the scythe. This was supposed to be a scythe just like the one of the grim reaper, but I decided in the end to make it look more like a skeleton hand as opposed to just having a long rod as is typically seen. The last factors used were the evil-looking eyes. I added Hitler’s mustache and comb-over so that he could be identified. In this way effectively showing how evil he is. The next tool I was able to use was name-calling. By saying, “Help get rid of those filthy Huns!” I am, in a sense, degrading the German army. I also used “Eliminate the yellows from the rainbow.” By doing so, I am not only making fun of them, but even adding a little humor to the situation. I think this is somewhat funny because I can imagine them super dirty and begging for mercy and as for the Japanese it simply reminds me of some leprechauns with a huge eraser. The third...
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...window we really see trees and sky, not individual sensory elements such as brightness and hue” (Schultz & Schultz, 2011). There is more to what we experience and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its beginnings to the philosophical work of Immanuel Kant (Schultz & Schultz, 2011). Kant believed that experiences were created not from association, but through the perception of those experiences (Schultz & Schultz, 2011). There is a certain level of individuality in this statement, as individual perception is not something that can be simply classified in a way that was satisfactory to a more scientific model. For me, seeing the color green immediately leads me to reflect upon my grandmother and my great deal of pleasant experiences and memories. My perception of the color green, therefore, is wholly distinct from a simplistic explanation of the hue or tone of the color. Another interesting influence of Gestalt psychology was physics professor Ernst Mach. Mach used his physics background to explain that perceptions of objects do not change, although the meaning of the object might (Schultz & Schultz, 2011). Going back to my earlier example, the color purple is still perceived as the color purple, but the meaning and the experience related to my perception of the color might in fact be different from...
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...on that person’s emotion or what they just simply think the color’s message is. “Colors, like features, follow the changes of the emotions”, this was said by Pablo Picasso. What he means by this is that colors can and will have a very big effect on your emotions and actions. Looking at certain colors can change your whole mood very quickly whether it’s great or awful. Some dark colors could cause you to be sad, angry, or gloomy. But when a person looks at bright, beautiful colors it can make them very happy, friendly and social. In F. Scott Fitzgerald’s novel, The Great Gatsby,...
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...information plaque). The painting depicts a small purple sailboat with a green and red sail in the sea underneath an enormous, majorly, pink cloud in the light blue sky with two other red sailboats and purple steam boats. The enormous pink cloud and the light blue sky is reflected into the sea and the purple sailboat has a dark reflection in the sea as well. The sailboat is in the center of the painting while the cloud is above and behind the sailboat. The other sailboats are to the right and behind the main sailboat and the steam boats are all the way to the right in the far distance. The time of day in the work, which can be determined from the color of the cloud and sky, appears to be sunset and the sun is off canvas at the top left corner. The viewer is meant to be looking at this view of the boats and massive cloud from land and to be peering at the landscape from the very edge of the water due to no land being shown. The primary focus of the painting is the sailboat that is located within the foreground of the painting. The focus divides the painting nearly symmetrically, the sky and the lake are almost even and the boat is right in the center to keep the painting balanced. The sailboat also in a way creates a dark arrow that makes the eye go to the pink cloud. The painting contains primary colors (blue, red, and yellow). There are many hues of purple for darker clouds, pink for the cloud, light greens for the sea and sail, various blues for the sky and shadow for the pink...
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...How to Coordinate Colors Three Parts:Knowing Your ColorsMatching ColorsUsing Fail-Safe Combinations Sometimes it can be difficult to know which colors you should wear with that green shirt or that blue skirt... but there are some definite rules that govern which colors look best with one another. Of course, once you know the rules you can break them, but it's good to get the basics down first. See step 1 to get starting coordinating your outfits by color. Part 1 of 3: Knowing Your Colors 1. ------------------------------------------------- ------------------------------------------------- 1 ------------------------------------------------- Use the color wheel. All the color wheel does is tell you how best to combine colors.There are particular color combinations in the color wheel that are particularly pleasing to the eye, called color harmonies. The basic primary colors of red, yellow, and blue are used to create the secondary colors. Tertiary colors are created by mixing primary and secondary colors together.[1] * There are warm colors and cool colors. Warm colors tend to be orange, red, yellow, etc. and cool colors are greens, blues, and purples. Mixing warm colors with warm colors and cool colors with cool colors can be a good way for a color coordination novice to get comfortable with the colors. * White, black, and grey are neutral colors (and are very important for properly coordinating clothing). * When a color is tinted that means that...
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...paramount, but is red light cameras the most effective way to proceed? Once the data is analyzed it is clear that there are far safer alternatives that will also save taxpayers a great deal of money over red light cameras. In a September 2004 study by the Texas Transportation Institute conducted by James Benneson, P.E., many aspects of the way red light cameras operate were broken down by the researchers. It was discovered that in most instances the red light cameras issued citations within the first second of the light turning red. Almost all incidents of people being cited for running the red light occurred when the light turned red while the vehicle was already in the intersection. Due to the delay between the light turning from red to green in the opposite flow of traffic there was little risk of a right-angle collision, which is the most common type of collision caused by people running red lights. In all cases of right-angle collisions but one the accident occurred five or more seconds after the light had changed. Furthermore many infractions were issued...
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...¬¬¬¬¬¬¬Yesmin Farias English 1301 TT 9:30 Professor. O February 29, 2016 Bayer Woman Individuals of all ages always wake up on the wrong side of the bed, and simply have a day full of disaster. In this ad for aspirin that was found on World Web address http://adsoftheworld.com/media/outdoor/bayer_woman.The advertisers are trying to get the attention of individuals of all ages by demonstrating a woman who is meditating, and having the result of problems surrounding her shadow. Using all the images, and colors with detailed information the advertiser of the” Bayer Woman” ad. Successfully gets the message that “If any individual had a bad day and simply wants to relax for a while an aspirin is the answer”. There are many different colors in the ad. There is red, yellow, blue, green, brown, white, black, grey, and pink. The background is mostly dark blue with light blue, and white. The brightest colors are used on specific object that want to be standing out, such as the flames. Brighter colors are mostly used to get the viewers’ attention. All of the colors that the ad contains are significant, they make specific objects stand out, such as the flames that appear at the bottom of the ad. It is bright enough that will be eye catching. . The brightest colors are always used on certain objects that the illustrator wants the viewer to see. The top left corner of the ad shows an illustration of the fact that there is a man trying to fix the restroom, but it seems like...
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...310002664 Yu Jeong Hyeon This report will identify and provide the graphic design image chosen and identify the range of colours using Pantone colour system and finally provide an in-depth analysis and discussion of the colours featured in the graphic design based on various colour theories. (ByFriday Design Studio, 2012) This graphic design is created by ByFriday Design Studio in 2012. Each petal has distinctive colours to consist of a flower. Basically, nine colours are in the design – red, orange, yellow, green, blue, indigo, purple, white and black. 310002664 Yu Jeong Hyeon (ByFriday Design Studio, 2012) (Pantone Colors, 2012) Using Pantone colour system, 15 different colours are identified in the graphic design. The colours used in the graphic design can be identified as two categories of colour – 310002664 Yu Jeong Hyeon conventional and formula colours. Except black, every colour is formula colour which means that each colour seems to be mixed with at least two or more colours. This design does not have substance and spectral profile colours because the colours used in the design are not derived from natural source and the form of light-waves. In terms of the attributes of colour, it is difficult to say that the design has only one hue but apparently it consist of big four hues – blue, red, yellow and purple. Blue - Red - Yellow - Purple (Pantone colors, 2012) While its chromaticity of four hues is from moderate to high...
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...notice-much like the pace of the film. The quote, “Change begins with a whisper,” is written in the same font as the title, and ties into the scene depicted below the text. That scene is of four women-two black maids standing to the left, and two white, upper class women sitting on a bench to the right. The two maids are dressed in bland maid outfits of a pale blue shade. Their shoes are old and worn and appear to be covered in dust. The look of their outfits implies poverty and low social class. One of the maids seems to be whispering into the ear of the other, tying in with the quote at the top. The other maid has her head turned as if to listen to the other one. Of the two white women depicted, one is the main character, who is sitting simply, looking out towards the viewer. She is wearing a light pink summer dress. Though light in shade, it is not bland like the outfits of the maids. Her hair is a fiery orange and not done in any shape other than simple and tied up. She appears almost bored. The other white...
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...Have you ever seen a sky full of stars with nature’s melody playing as your background music? There are many beautiful places in the world where you can enjoy such a view, but in my point of view, there is no other place like Santa Cruz. Santa Cruz is a city that was an unfamiliar territory for me. It was a place that I believed would be scary and cold. However, as I made my way through this “scary forest” I found that it was actually a peaceful and beautiful place. Just imagine that while walking through the streets of Santa Cruz, you see orange, yellow and green leaves fall from the trees as a soft wind hits your skin making you feel connected to nature. What seemed to be a dangerous place to explore became a place with many beautiful...
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