...tourism policy Singapore: 1.the end of 2006, singapore goverment planed to exploit "six southern islands" to be tourism attraction.(pulau tekukor,kusu island,sisiter's island,pulau seringat,st.john's island,lazarus island) As part of the Singapore Tourism Board's (STB) plan to develop the other Southern Islands after Sentosa, land reclamation was started in 2000 to link Pulau Seringat and Lazarus Island. The reclamation created a sand bank between the two islands, forming a lagoon that has an unobstructed seaview. Pulau Seringat, which is now part of the extended Lazarus Island, now has a 800-metre stretch of beach. Thousands of cubic metres of sand, checked for sandfly eggs, was imported from Indonesia to make the beach. 1,000 mature coconut trees were also planted to add to the island feel of the place. A causeway connecting Lazarus Island and Saint John's Island was also built to make the three islands more accessible and help attract more visitors. Previously a shoal that was barely visible at high tide, Kias is now an island that houses an electricity generator with enough capacity to support the other three islands. The reclamation took six years to complete and cost S$60 million. Another S$120 million was spent to bring water, electricity, gas and telecommunication infrastructure from Sentosa to the islands. The submarine services link consists of a 1.2-kilometre trench holding utility lines that lie 17 metres underwater. It links Sentosa Cove to Kias Island, and...
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...Tourism background in Singapore Tourism is at its rapid expanding stage. Being in the 21st century, most of people are traveling and visiting attractions all around the world. There are seven continents on earth and these continents constitutes of many states and even tiny islands that can be considered as a tourism destinations and attractions. Where it is accessible, there will be tourists. Singapore has one of the largest service sectors in tourism. For Singapore to take this advantage as a tourism destination, it has contributed 3% of Singapore's GDP which has generated a sum of US$ 9.4 billion in 2007. As one of the most popular countries in Asia, Singapore has been growing rapidly for the past few years. With the help of the tourism industry, it has strengthened the infrastructure developments, in addition of various events and the countries strategic location in the heart of region. This shows how much the role of tourism industry can play in Singapore's economy. To ensure that tourism remains a key economic pillar, a bold target, Tourism 2015, was unveiled in the year 2005. The objectives of Singapore is to triple the tourism receipts to US$ 30 Billion, doubling visitor arrivals to 17 Million, and creating an additional 100,000 jobs in the services sector by 2015, according to "Opportunities in Singapore Tourism Industry (2007-2009)". Having all these advantages, the negatives are also a factor to look at so by doing this research; I will have a better view on the...
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...GLOBAL DESTINATION COMPETITIVENESS TOURISM POLICY REVIEW SINGAPORE CARAN MORE 13036630 ABSTRACT The tourism management of Singapore has changed a lot over the period of time. The implementation of different policies and methods of promoting tourism in Singapore at domestic and international levels has brought the social and economical changes to the country. The issues of tourism development in Singapore need to be reviewed as they relate to the socio economic conditions of the country. This policy review paper will look at the different tourism policies of Singapore after the independence of the country. It will also look at the different responses the country received with applications of these policies over the period of time. Lastly it will look at the future of Singapore with regards to the future prospects, opportunities and challenges related to the tourism development of the nation. INTRODUCTION The management of Singapore has to be able to blend in with the social and economic environment of the world. Thus the policies and strategies of the country has been largely been co related to the global trends and also to the changing domestic factors. After Singapore attained its independence in 1965 there was a great growth in its tourism caused by the introduction of new technologies in the country, which improved transportation and communication (Teo, 1994). It became cheaper...
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...Malaysia-Singapore Interconnectivity Issue Malaysia Singapore only has one bridge connecting it together since 1998. The first connection was a causeway which was opened in 1923 during the imperial British era. The Johor-Singapore causeway has been the main portal for entering and exiting Singapore for Malaysian ever since. During Tun Dr Mahathir’s administration, there was a plan to demolish the causeway to enable passing of small ships at the straits of Johor which is also known as Selat Tebrau by locals. Due to legal issues and future possible implications, the project has been scrapped under his successor, Tun Abdullah Badawi. Meanwhile...
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...PREFACE This publication ‘Annual Report on Tourism Statistics’ serves as a reference to the trends and performance of visitor arrival statistics and hotel sector of the tourism industry. All information in this publication are deemed to be correct at time of printing. While every effort has been made to ensure the accuracy of the data in this report, the Singapore Tourism Board (STB) shall not be liable for any loss, damage or injury caused by or arising through the use of this data in this publication. Data derived from the Overseas Visitors Survey are subject to sampling error. Users are advised to exercise discretion when drawing any conclusion or inferences, or taking any action, based on the data. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright holder. Contents of this report may be freely quoted but a credit line to the Singapore Tourism Board will be appreciated. Research & Statistics Research & Incentives Division Singapore Tourism Board Published Date : October 2010 © 2010 Singapore Tourism Board CONTENTS 01 Overview of the Tourism Sector Performance 14 Visitor Arrival Statistics (Disembarkation/Embarkation Cards) 30 Visitor Arrival Statistics (Overseas Visitors Survey) 40 Tourism Receipts and Total Expenditure of Visitors Statistics 50...
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...Question 1: The performance of the Singapore Tourism industry in the last 5 years: Introduction Singapore is one of the most popular tourist destinations in Asia-Pacific region. Tourism industry in Singapore is growing very rapidly for the past several years. Tourism industry is strengthening by the infrastructure developments, various events and the countries strategic location in the heart of region. Body From 2009-2010 From 2011-2012 Tourism in Singapore is a major industry and contributor to the Singaporean economy, attracting 13,171,303 tourists in 2011, over twice Singapore's total population. Singapore attracted a record 11,638,663 visitors according to the Singapore Tourism Board's statistics, but which excludes Malaysian visitors who visited Singapore via the Causeway or the Second Link. This was a 20.2% increase over 2009, reversing two years of negative growth due to the global financial crisis of 2008–2009. Tourism receipts was estimated to reach S$18.8 billion in 2010, a growth of 49% compared to 2009 In 2013 Singapore remains an attractive destination in 2013, ending the year with record tourism receipts and in SINGAPORE: Singapore remains an attractive destination in 2013, ending the year with record tourism receipts (TR) and international visitor arrivals (IVA). The full-year TR came in at S$23.5 billion, a 2 per cent year-on-year increase, while IVA grew 7 per cent to 15.6 million, a Singapore Tourism Board report showed. IVA in the fourth quarter...
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... 4. Proximity to non-casino-gaming states 5. Scale of casino development 6. Presence of other recreational attractions 7. Qualified Personnel inputs In addition, other aspect of the potential destinations such as the reputation of the destination, the economic development situation, the potential tourism development opportunities, accessibility problem in VISA restrictions and the risk analysis of the destinations will be taken into consideration. Attracting elements in choosing Singapore: After conducting the site selection analysis, it is found that Singapore could be one of the potential destinations to be developed for a new casino. General speaking, the high revenue generated by tourism, the high proportion of people in the highest socio-economic categories, the presence of Singapore’s iconic attractions, the high concentration of hotels and so on making Singapore being a higher potential for the new casino development. a) Prosperous Singapore Economic situation: Singapore is a prosperous city with a high living standard proving that it has a sound economic system. It is said that world’s highest millionaire households are in Singapore. It is regarded as one of the best investment destinations across Asia for foreign firms. According to the Business Environment Risk Intelligence (BERI) report (2011)...
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...application through the provision of a platform for interactive questions and discussions on hospitality related topics. The Branding and Shaping of a Nation’s Tourism: Singapore The Singapore Tourism Board (STB) is the country’s leading economic development agency in tourism, one of Singapore’s key service sectors. Known for forging partnerships, driving innovation and ensuring excellence, the Board champions tourism and builds it into a key economic driver for Singapore. It was a red letter day for School D’Hospitality (SD’H) on the 31st May when special guest speaker, Former Assistant Chief Executive of the Singapore Tourism Board, Mr Edmund Chua gave an inspiring and informative lecture address with Q & A before some one hundred SD’H students. The topic was on “the Branding and Shaping of a Nation’s Tourism: Singapore.” It was a timely topic and indeed a treat for both our international and local students to learn how tourism in Singapore has evolved from good to best in the Asia Pacific Region over the past decades. Mr. Chua, who had been awarded in 2005 the Public Administration Medal (Silver) by His Excellency, the President of Singapore, eloquently shared the exciting years he had with STB. Among his accomplishments were his active involvement in the loan of a pair of pandas by China to Singapore;...
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...SINGAPORE HOTEL INDUSTRY ANALYSIS Prepared by: Nazia Husain Marketing 558: Marketing Across Cultures TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 HISTORY 4 GOVERNMENT 6 CULTURE 6 Religion 6 Language 7 Economy of Singapore 8 Trade 9 Employment 10 ASEAN 10 MACRO-ECONOMIC REVIEW OF SINGAPORE 11 Economic Factors 11 Macro-environment factors and hotel industry 12 INDUSTRY ANALYSIS 14 Hotel Demand 15 Hotel Supply 16 COUNTRY CLUSTER ANALYSIS 17 Regional Analysis in the Hotel Industry 17 Singapore Industry Analysis 17 RevPAR 19 Singapore Hotel Association 20 Corporations Expanding Into the Region 22 CONCLUSIONS AND RECOMMENDATIONS: 23 Working culture differences between the US and Singapore 23 Expansion into Singapore 24 APPENDIX 26 EXECUTIVE SUMMARY The purpose of this research paper is to provide insights into the Singapore Hotel Industry. Through an analysis of economic indicators and the hotel industry in the region, along with a look at how the cultural characteristics of Singapore help illustrate many reasons why hotels should look to expand in Singapore. One of the many reasons why the hotel industry is of such importance in Singapore is its continuous growth and expansion of the services industry in the region. Although there is a slow growth of visitors projected in 2012 due to an uncertain economy, it is to the countries best advantage to increase the number of hotels being planned to open in the next...
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... | |Tourism Marketing | |11/2/2012 | | | Executive Summary This report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations with travel services companies help to increase these packages. Further research reveals that as a destination brand, Singapore constantly seeks to improve its offerings and reach to a wider market through technology like its YourSingapore website. Through this website, Singapore differentiates itself by promoting and highlighting its features. Additionally, with a good brand personality, the destination would be able to earn good brand equity with continuous visitation. However, Singapore being an...
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...Peninsular Malaysia shares a land and maritime border with Thailand and maritime borders with Singapore, Vietnam, and Indonesia. East Malaysia shares land and maritime borders with Brunei and Indonesia and a maritime border with the Philippines and Vietnam. The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. With a population of over 30 million, Malaysia is the 44th most populous country. The southernmost point of continental Eurasia, Tanjung Piai, is in Malaysia. Located in the tropics, Malaysia is one of 17 mega diverse countries on earth, with large numbers of endemic species. SINGAPORE Singapore officially the Republic of Singapore, and often referred to as the Lion City, the Garden City, and the Red Dot, is a global city in Southeast Asia and the world's only island city-state. It lies one degree (137 km) north of the equator, at the southernmost tip of continental Asia and peninsular Malaysia, with Indonesia's Riau Islands to the south. Singapore's territory consists of the diamond-shaped main island and 62 islets. Since independence, extensive land reclamation has increased its total size by 23% (130 km2), and its greening policy has covered the densely populated island with tropical flora, parks and gardens. The islands were settled from the second century AD by a series of local empires. In 1819, Sir Stamford Raffles founded modern Singapore as a trading post of the East India Company; after the company collapsed, the islands...
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...Singapore As Singapore is a founding member of ASEAN, they joined ASEAN in August 8, 1964. Singapore was located the islands between Malaysia and Indonesia in South East Asia. Furthermore, Singapore has no land boundaries with other countries. The capital city of Singapore was also Singapore as one state, one city. Nowadays, Prime Minister Lee Hsien Loong governs Singapore as Head of Government. However, Singapore used the Singalish as main language and they also use English, Malay, Mandarin, and Tamil. Moreover, they used their currency as Singapore Dollar (S$). The figure of Singapore's Land and Map Source: http://www.wordtravels.com/Travelguide/Countries/Singapore/Map Land Area The total area of Singapore is 647.5 sq. km. According to research, Singapore used 12% for roads, 15% for housing and 73% for others as Singapore's Land Area Usage in 2014. The diagram of Singapore land area usage in 2014 Source: 3s1ihc1transport.wiki.hci.edu.sg Political System Singapore is a republic with a parliamentary system of government. The city-state and former British colony adopted the Westminster model after it gained independence on 9 August 1965. There are three branches of the Government of Singapore: Executive, Legislative and the Judiciary. Population The total population in Singapore was last recorded at 5.5 million people in 2014 from 1.7 million in 1960. The chart of Singapore population is as follow; Source: http://www.tradingeconomics.com/singapore/population ...
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...Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3. Appendix 3: SMRT List of subsidiaries companies 29 1. Executive Summary SMRT provides transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network of buses, taxis, Light Rail Transit (LRT) system and the Mass Rapid Transit (MRT). SMRT also...
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...medical tourism in Bangkok While most travellers aim to stay out of the hospital while on vacation, a growing number of medical tourists – people who combine treatment with travel -- are crossing international borders for the sole purpose of attaining medical services, which can range from a hip replacement to a tummy tuck. * Related video: Going local -- Bangkok, Thailand Widespread air travel, mounting healthcare costs in developed countries, long waiting lists and an ageing world population have all contributed to a global explosion of medical tourism in the past decade -- and Asia is leagues ahead in terms of world market share. More than 89% of medical tourists travelled to Thailand, India orSingapore in 2010, with Bangkok and Singapore leading the pack. But the cost of hotel rooms and treatment are both far more expensive in Singapore than in the Thai capital, making Bangkok the most popular place for medical tourism in the world. Even after the devastating floods of 2011, 19 million tourists visited Thailand in 2011, a 20% jump from 2010, with an estimated 500,000 travelling specifically for medical treatment, whereas of the 10.2 million tourists that visit Singapore each year, only 200,000 go to receive medical care. The trend is lucrative too. Medical tourism in Thailand is growing at a yearly rate of 16%, while in financial terms the foreign medical services sector is expected to make a whopping 100 billion baht by 2015. Currently, medical tourism makes up...
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...Key characteristics of the industry Companies in the F&B industry are defined by the Singapore Department of Statistics (2011) as “establishments engaged in the sale of prepared food and drinks for immediate consumption”, which consists of restaurants, fast food restaurants, food caterers and others (food courts, cafes, etc). This is consistent with The Chicken Rice Shop’s (TCRS) product offering consist of local food fare and has a “quick serve” restaurant concept (The Chicken Rice Shop 2010). Thus the identified industry for TCRS is the F&B (F&B) industry. More specifically, in the industry segment of Fast Food Outlets. Size of Food & Beverage Industry (as at 2010) % Growth from 2009 to 2010 Number of Establishments* 6,197 + 3.8% Number of Employment 91,264 + 1.9% Operating Receipts ($) 6,239,943 + 10.6% Total Operating Expenditure ($) 5,918,149 + 10.2% *Does not include unregistered establishments and establishments which provide both lodging and F&B services. (Singapore Department of Statistics 2010) Statistics for each industry segment 4000 2000 0 Establishments Operating Receipts Operating Expenditure 376 3257 2261 304 803 2320 711 2406 775 2259 591 2293 Fast Food Outlets Restaurants Food Caterers Others Employment Statistics for Each Industry Segment Employment 0 5793 13159 35150 37163 Others Food Caterers Restaurants Fast Food Outlet 5000 10000 15000 20000 25000 30000 35000 40000 Among the four industry segments, the only industry segment that has shown potential...
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