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Singtel

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Submitted By Leisco
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1. Introduction SingTel is one of the main communications firms with 130 years of operating experience. They are also a key communications corporation in Asia. Drawing on the depth of networks, customer base and vast operations experience, SingTel is a long-standing strategic investor who works meticulously to expand their business. They are also the largest listed company in the Singapore stock exchange (info.singtel.com, 2014).

SingTel manages many offices throughout Asia pacific, such as Indonesia, Thailand, the Philippines and Australia in order to meet the demands of multinational corporations. Presently, SingTel spearheads development of telecommunications (telcos) products for the local digital consumer and enterprise market (info.singtel.com, 2014).

This management report analyses SingTel based on its general environment (PESTEL), followed by its competitive environment (Porter’s Five Forces), its internal environment, and then the SWOT analysis. After thorough analysis, the report will talk about how SingTel can be further diversified and lastly, the conclusion summarizes the main points.

2. Discussion
2.1 General Environment Analysis (PESTEL)

PESTEL analysis is a set of conditions in which companies use to examine whether the PESTEL factors can affect the company (Hitt, Ireland & Hoskisson, 2007).

2.1.1 Economic factors are a set of conditions that will affect the economy and show how a company will compete in it (Hitt, Ireland & Hoskisson, 2007). When the economy is in boom, consumers tend to spend more (Tham, 2014). Globalization has perpetuated and improved the ease of communication for the trade and business industry. This has largely increased the usage of telco devices and services, and this usage is expected to continue intensifying and expanding.

2.1.2 Social factors show how a company can adapt to the

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