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Site Selector

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Submitted By joedoe57
Words 310
Pages 2
Executive Summary
Bull Market Investments (BMI) has contacted Cruisin’ Consulting to perform a site selection analysis in order to select the best location for the manufacturing facility of a children’s bike trailer. BMI has requested for the potential sites to be located in the Southeastern region of the United States. After discussing as a team, Cruisin’ Consulting narrowed down the locations to three potential sites: Austin-Texas, Tupelo, Mississippi, and Lexington, Kentucky.
The three locations were compared with each other using qualitative and quantitative factors. Qualitative factors were voted to be variables such as Labor availability, Transportation, Nearness to Market, Financial Assistance, and Education Opportunity. Labor availability considered to be amount of labor available in the city based on population and unemployment rates. Transportation was based on the amount of interstates, airports, and railroads in or near the city. Nearness to market considered the distance away from a compatible distribution center. Financial assistance looked at the amount of grants or tax adjustment the city offers to new manufacturing plants. Education opportunity was based on the accredited universities, community colleges, and high school programs offered..
The quantitative factors were factual variables such as land, labor, taxes, and transportation. Land was based on the purchase of a 5 acre industrial land. Labor was based on the assumption of common city wages for 5 maintenance workers, 25 assemblers, 20 fabrication workers, and 5 office/clerical staff. Taxes were calculated on property taxes only. Transportation was calculated by the annual cost needed to transport aluminum.
To find the combined score between the factors of the two categories, a relative weight was given for each. Qualitative factors counted for 55% relative weight and Quantitative factors counted 44% of the weight. After researching and calculating all the previous stated information, Cruisin’ Consulting has chosen Austin, Texas as the preferred site location for the manufacturing plant.

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