...Running Head: CULTURAL AWARENESS: SKATEBOARDING Cultural Awareness: Skateboarding in Ada County In APA Style Aaron Ortega Boise State University I have selected to write the essay on the ever-changing culture of skateboarding. I have chosen this culture because I have seen the way that skateboarding and skateboarders has been viewed and perceived by our society change time after time with the changing generations. I have not only witnessed it myself, but in both research of the past and present history of the sport and culture there has been a 180 degree spin on the way that the culture is viewed. Skateboarding dates all the way back to the 1950’s. Its origin comes from Californian surfers that wanted to turn the streets into waves. The first boards were simply wooden boards with roller skate wheels mounted on the bottom of them. In 1963, there were some of the first competitions for skateboarding, hosted by some of the big name brands that are still around today, like Hobie. One of the most known stories of skateboarding will forever hold one of the most influential times of the whole realm of skateboarding, was the story of Dogtown and the Z Boys. (Cave, 2008) That is a very brief explanation of the origin of skateboarding, but back in those days it was an extremely rebellious sport for kids to be involved in. Skateboarders had the stereotype of being trouble makers and losers. It was a stereotype that...
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...Eric Factor WRT205 Critical Summary In the text Boy Culture: An Encyclopedia, there is a specific segment dedicated to the skateboarding movement. Unsurprisingly, this portion of the encyclopedia is located under the “Bad’ Boys” section of the text. This “Bad boy” image of skaters and skating culture is the commonplace outsiders’ perspective on skateboarders. However, as the encyclopedia discusses, skating is a means of self-expression, individuality, and freedom (225). The origins of the skateboarding movement was very much a cry for deviance from restrictive societal norms. This is evidenced heavily by the flashpoint I chose, which states, “For skateboarders, skate culture is a location of difference, an alternative to dominant demands that adolescent boys, as exemplified by “jocks,” should overvalue competition, physical dominance, and emotional repression.” (225). Deviance from societal youth norms has always been an instrumental factor in the skating movement. As for why the authors included this text in their encyclopedia, the answer is clear. Examining and analyzing the history and trends in youth culture would be incomplete without taking into account the effect that the skating movement has had. Similarly, this text holds interest to me first because I feel that the skating movement is a perfect example of social deviance for this class, and the discussions which we hold within it. The way the material is presented allows me to examine the roots of this deviance...
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...Initial Aims This report assesses the validity of Hebdige’s work on class and subcultures in the context of a distinctly international perspective: the Zephyr Boys Skateboarding team, founded in Dog Town, California, circa 1975. Key Questions • Can Hebdige’s Marxist-based, class-centred approach support the ethos of the Z-boys? Or does the Z-boys website reveal a more active dialogue between the subculture and processes of capitalism, rather than perpetuating a working-class incitement to overthrow the dominant? • The Z-boys website highlights the multicultural, multiethnic aesthetic of the 1975 skateboarding team. Does Hebdige’s citing of black culture’s role in the formation of punk help locate the inter-racial influences of the Dogtown skating scene? Or does Hebdige’s insistence on the metropolitan render the ‘ethnic’ experience a historically specific moment with essentialist characteristics? • In relation to the above, is Hebdige’s London-based study congruent with the California skating/surfing scene of the early-to-mid 1970s? Do the Z-boys conform to Hebdige’s notion of the ‘spectacular’? • McRobbie and Garber identify a patriarchal discourse within Hebdige’s work, in which they suggest ‘(girls) are absent from the classic subcultural ethnographic studies, the pop histories, the personal accounts…of the field’ (Gelder & Thornton (eds).1997, p112). Does this assertion coincide with the difficulties in applying a structuralist approach to the analysis...
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...world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$30.6 billion in its fiscal year 2015 which ended on May 31, 2015. Nike now has 62,600 employees all over the world. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike on May 30, 1971. The company takes its name from Nike, which means the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world as you all known Kobe Bryant is one of the sponsors who declared to say goodbye to NBA after this season. Nike is the highly recognized of its trademarks of "Just Do It" and the Swooshlogo. Mission: bring inspiration and innovation to every athlete in the world. Here athlete means that if you have a body, you are an athlete. Nike...
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...sound ricocheting through the gorge like a gunshot, and McGuire is soaring, carving S turns into the air, swooping over a winding creek. When he lands, he is a speck on a path along the creek. He hurriedly packs his chute and then, clearly audible above the rushing water, lets out a war whoop that rises past those mortals still perched on the dam, past the commuters puttering by on the roadway, past even the hawks who circle the ravine. It is a cry of defiance, thanks and victory; he has survived another BASE jump. McGuire is a practitioner of what he calls the king of all extreme sports. BASE—an acronym for building, antenna, span (bridge) and earth (cliffs)—jumping has one of the sporting world’s highest fatality rates: in its 18-year history, 46 participants have been killed. Yet the sport has never been more popular, with more than a thousand jumpers in the U.S. and more seeking to get into it every day. It is an activity without margin for error. If your chute malfunctions, don’t bother reaching for a reserve—there isn’t time. There are no second chances. Still, the sport’s stark metaphor—a human leaving safety behind to leap into the void—may be a perfect fit with our times. As extreme a risk taker as McGuire seems, we may all have more in common with him than we know or care to admit. Heading into the...
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...these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true as the baby boomers begin to age and the new generation comes of age. In particular, social scientists define the emerging generation of youth, which has been labeled the X Generation, as extremists who at times defy both logic and protocol (Terrazas, 1998). Popular culture is a reflection of these attitudes, from the music of Marilyn Manson to the newly released video, There's Something...
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...VANS MARKETING PLAN Table Of Contents COMPANY HISTORY3 MISSION STATEMENT3 ENVIRONMENTAL ANALYSIS Consumer/Social factors3-4 Economic factors4 Technological factors4 Competitive factors4-5 SWOT ANALYSIS Strengths5 Weaknesses5 Opportunities5-6 Threats6 PRODUCT ANALYSIS Point of difference6 TARGET MARKET 6 Demographics7 Lifestyle7 Psychographics7 MARKETING GOALS AND OBJECTIVES Objectives7 Goals 8 MARKETING STRATEGY AND TACTICS8-9 Product9 Place10 Promotion10-11 BUDGET ALLOCATIONS11 PERSOFMANCE MEASUREMENTS11 SUMMARY11-12 BIBLIOGRAPHY13 COMPANY HISTORY Vans is a very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders...
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...Marketing Strategy Alex Banderas National American University Apple Inc. Apple, a top earning technological company ears billions yearly with its famous Ipad, IPhone, and MacBook sales. But what is Apple’s Marketing Strategy? Why are they so successful? The IPhone Maker has made it its mission to satisfy all of its customers and providing the very best money can buy, But how do they earn peoples trust to the point where customers all over the world will camp outside their legendary stores for a new release? The answer is advertising/Communications. It is estimated that Apple spent nearly $97.5 Million just to advertise one particular product, the iPhone in 2008. The following year, 2009, Apple spent $149.6 million and $173.3 Million in 2010. This shouldn't come as too much of a surprise since Apple tends to be more selective with its marketing efforts and gets lots of extra publicity from product placements. Apple focuses on nationwide publications with the largest reach and actually has an employee who "helps provide products" to be "used by stars in movies [and] TV shows." Apples products range from the popular IPhone to the very expensive MacBook air/pro. The consumer base knows that when they purchase a product from Apple that their money is going to be well spent, and satisfaction is always guaranteed. Packaging, Branding, and Logos also have a purpose in convincing the consumer to purchase, a plain white box with beautiful dimensions and a nice logo will perceive...
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...drink giant named “Redbull”. Redbull was founded in 1984 and has been progressively growing as a giant in energydrink business ever since. Currently it is capturing 43% of the entire Energydrink business in US and 70-75% globally. RedBull company is also known for its sponsorship of a range of sporting events and teams. In 2014, a total of 5.612 billion cans were sold in over 167 countries. 10,410 employees generated €5.11 billion in revenue.The company is known for its ridiculous sponsoring of extreme sport events including cliff diving, BMX, skiing, flying, downhill and free-ride mountain biking and skateboarding .RedBull is known for its “RedBull Stratos” project for which it sponsored €50 million for a skydiver Felix Baumgartner to perform a ‘supersonic free fall’.RedBull has been assosciated with F1 racing since 20 years and currently owns 2 F1 teams ‘Red Bull Racing’ and ‘Scuderia Toro Rosso’ .In the past decade RedBull was expected to have spent $1.2 billion on these F1 teams .RedBull owns 5 Football clubs ‘FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig and Red Bull Ghana’. These are just to name a few of the events and teams sponsored by RedBull. Analysis: The space jump featured Felix Baumgartner making a freefall jump from 24 miles above the earth gave Red Bull roughly 8 million eyeballs watching...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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...November 27,2012 Brian Kuczynsky Marketing Plan Letter Business 243 Working in a group with only two people can be difficult as the workload is effectively twice that of a four person group. However, I feel like Cheyann and I did a good job of dividing and completing the assigned tasks. I ended up researching the history of the company and summarized it. This helped me to write the executive summary and the current situation sections. Then I examined the specific market that our company targets and used what I found to write the target market section. I also looked at the strengths, weaknesses, opportunities, and threats facing the company. Those I then translated into internal and external opportunities and presented with bullet points. Using the information I gathered along with the work done by Cheyann, we decided on the marketing objectives we were going to try. I went on to summarize these objectives and the plans that went along with them. I also wrote out our action plan that we would implement to meet those objectives. I do not really remember or even know what it was that Cheyann did. However, I know that she did a lot of work, and then she did even more over the thanksgiving break. Therefore, I estimate that she completed 55 to 60 percent of the work, leaving me to complete the rest. -Brian November 27, 2012 Cheyann Wittmann Marketing Plan Letter Buiness 243 The marketing plan has been a very interesting experience...
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...he collapse of one of the world’s most striking and original game studios in late 1998 came as a shock to the industry. The precise circumstances of its collapse remain a mystery, but one fact remains. In an enigmatic 1992 press conference, Simon Bertucci used the phrase as he hinted at the development of a gaming technology well beyond the current state of the art. Following his death later that year, no notes or working prototype were found. Its lasting legacy includes four major game franchises: Realms of Gold, Clandestine, Solar Empires, and the Realms Beyond. REALMS OF GOLD SERIES FOLLOW the adventures of FOUR ETERNAL HEROES through INFINITE WORLDS, in the greatest INTERACTIVE experience ever forged. Realms of Gold I: Tomb of Destiny (1983) Realms of Gold II: War in the Realms (1984) Realms of Gold III: Restoration (1987) Realms of Gold IV: Foundation’s Edge (1990) Realms of Gold V: Aquator’s Realm (1993) Realms of Gold Worlds of Intrigue: High Society (1993) Realms of Gold VI: Far Latitudes (1994) Realms of Gold VII: Winter’s Crown (1998) Realms of Gold RPG, 1st Edition Rules (1999) Realms of Gold remains Black Art's seminal contribution to the medium. Begun in 1983 as a high school class project, the series extended from the earliest, crudest text adventures to state-of-the-art 3D and sprawled across multiple genres and at least four revolutions in graphics technology. It starred four heroes—a warrior, a wizard, a princess, and a half-elven thief—and...
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... THE ROLES OF CULTURE AND TECHNOLOGY ON THE FUTURE OF ENTERTAINMENT ——————————————————— Patience Madigan TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………………………….. 4 THE ROLES OF CULTURE AND TECHNOLOGY IN THE FUTURE OF ENTERTAINMENT 1.1 OVERVIEW ……………………………………………………………… 4 1.2 OBJECTIVE ……………………………………………………………… 4 2. DISCUSSION …………………………………………………………………… 5 2.1 TECHNOLOGICAL FORCES ON ENTERTAINMENT INDUSTRY … 5 2.1.1 1950’s ……………………………………………………………… 5 2.1.2 1960’s ……………………………………………………………… 5 2.1.3 1970’s ……………………………………………………………… 5 2.1.4 1980’s ……………………………………………………………… 5 2.1.5 1990’s ……………………………………………………………… 5 2.1.6 2000’s ……………………………………………………………… 5 2.2 CULTURAL FORCES ON ENTERTAINMENT INDUSTRY …………. 5 2.2.1 1950’s Mass Culture ……………………………………………….. 6 2.2.2 1960’s Counter Culture …………………………………………….. 6 2.2.3 1970’s Punk Culture ………………………………………………... 6 2.2.4 1980’s Heavy Metal and Rap Culture ……………………………… 6 2.2.5 1990’s Grunge and Rave Culture ………………………………...… 6...
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...Bryant University LCS270 Introduction to Cultural Studies, Fall 2012 T,Th 2:00-3:15 Professor Elizabeth Walden Office: Suite C, #226, x6332 ewalden@bryant.edu Office Hours: T, Th 12:00-2:00, 3:30-4:00, Course Description “Culture” is one of the most complicated words in the English language. It refers to world cultures, the whole way of life of a people, as well as great works of art and literature, and even the ordinary artifacts and practices of modern life like skateboarding and instant-messaging. Cultural Studies is an interdisciplinary field that inquires into the meaning and significance of “culture” in its various contemporary forms and considers what is at stake, socially, politically and culturally in its various meanings. It asks, what is culture and how has it changed over time? What is the relation of culture to politics, the economy and structures of power? What is the relevance of culture to our everyday lives? What is popular culture and is it good for us? It addresses these questions not to give definitive answers but to engage the students in critical inquiry into the culture(s) in which they are embedded. As should be evident, LCS 270 is not an introduction to anthropology or global cultures. Rather, it is an introduction to methods of reading, interpreting and creating cultural texts in relation to broad political, ideological and historical contexts. The course understands "text" in the broadest of terms: any form of cultural production...
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...why this segment was selected; The product is a called (Nike Air Got U KiCks) and is a branch off from the Nike Air Jordan Brand line. The segment was selected because the product fits the need in the market. The product is targeted to specific identifiable groups of individuals, families, firms, or organizations, sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer. Nike is a major sportswear and equipment supplier based in the United States, and is the world's leading supplier of athletic shoes and apparel. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. Nike Air Got U KiCks has been chosen to be launched because of its design and its marketability. The product design is based on convenience, because of the concept. The concept is model around several different designs Nike has created in the past. The sneaker is model after the Nike Air Jordan line with a mix of the foamposite design. The part that makes the shoe standout is the odorized sock...
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