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Skills and Services

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Skills and Services

PART B: CASE STUDY APPLICATION

1. Knowledge work - which categories of Jetstar's workforce would you consider to be knowledge workers? Why? What about those workers who are in non-work knowledge category?

Answer:

Knowledge worker:
(i) The Crew - Location, Destination, weather, Food
(ii) Ticketing staff - Sears, what cannot be brought up to the plane, how much they charge for additional baggage, what is the hours different hours between countries.

Non-Knowledge worker:
-Does not need to face customers
(i) People handling booking system
(ii) People handling luggages (Transfer or luggage to plane etc)

2. Flexible work and the flexible firm – does Jetstar need more “flexibility” than other airlines? Does it need more flexibility than companies in other industries? Why?

Answer:

Must write yes and no.
Yes, it has more flexibility because it is budget. (Compared to non-budget airlines)
For example, there are 10 000 passengers on board but only 50% of the food are prepared. So if there are not enough food, crew cannot prepare and cook in the plane.
To show flexibility, they can make the food portion smaller and sell it at cheaper price.

Numerical flexibility example:
If there is not enough passengers for a flight to operate, they can delay the flight and combine the passengers from the other flight so that they will not suffer a loss.

Manufacturing industry does not have much flexibility: Quite standard (mechanisms, robotics).
Service industry, flexibility is very important - Hospitality. Airline needs lots of flexibility based on higher low season - numerical flexibility. E.g. Having stand-by workers for short or long period.

3. Flexible work and the flexible firm – does Jetstar need more “flexibility” than other airlines? Does it need more flexibility than companies in other industries? Why?

Answer:

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