...5.05 Mixtures and Solutions Outline: Title Candy Chromatography (Skittles) Background Information and Research 1. Give a simple explanation, in your own words, of what paper chromatography is and what it is used for. 2. Give at least three real-world uses for paper chromatography used in the fields of chemistry and biology. 3. Be sure to include references for any research conducted for this section. Purpose In one or two complete sentences, state the purpose of this laboratory investigation. Materials List all of the materials used in this lab. Procedure Include a step-by-step procedure for what you did in the lab, written in your own words. Data and Observations * List your original predictions about the expected pigment components of each candy color. * Create an organized and labeled data table that lists the color and distance traveled of each pigment separated from each original candy color or ink type. Remember to have two separate sections or tables for the two solutions (salt water and alcohol) used. * Also include any other observations that you made during the course of the investigation. Discussion and Conclusion: The first part of this section discusses the observations and results of the lab as well as any mistakes that may have been made (or what measures were taken to try to avoid mistakes) and what improvements, if any, you can think of for the procedure for the next time the lab will be conducted. The discussion...
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...Topic/Subject/Grade: Object graphs- 1st Grade Primary SOL(Standard of Learning): VA-SOL.MA.1.18 STANDARD: The student will investigate, identify, and describe various forms of data collection in his/her world (e.g., recording daily temperature, lunch count, attendance, and favorite ice cream), using tables, picture graphs, and object graphs. Other Related SOLs- SOL 1.15 Objective: Using a manipulative proved by the teacher the students will be able to accurately place 3 out of the 4 colored t-shirts on a graph using the data provided on the smartboard. Materials/Equipment: SmartBoard, The Great Graph Contest by Loreen Leedy, colored pipe cleaners, Gummy Bear Graph bag, Sticker Graph Bag, Manipulative Bag- Filled with beans, dry noodles, skittles, and stars, cutout t-shirts, graph for t-shirts Literature: The Great Graphing Contest by Loreen Leedy Leedy, Loreen , (2005). The Great Graph Contest. 1st ed. United States: Holiday House. LESSON PROCEDURES Pre Assessment: I will have a picture of different graphs on the board and ask the students what they all have in common to assess whether or not students can identify them as graphs. Set: As the students walk into the classroom they will each have a colored pipe cleaner on their. In addition to the pipe cleaners the student’s desks will be arranged into four groups. Each group will have a bucket in the middle of the group of desks. The container will have everything the students will need for the math lesson. This will...
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...candy chromatography Background Information and Research Give a simple explanation, in your own words, of what paper chromatography is and what it is used for. Paper chromatography is to separate mixtures into their own. Give at least three real-world uses for paper chromatography used in the fields of chemistry and biology. This can be used to test for contaminants in rainwater, analysis of narcotics and detection of substances in urine. Be sure to include references for any research conducted for this section. Purpose In one or two complete sentences, state the purpose of this laboratory investigation. Materials Candy( skittles) colors: red, blue, pink, and green rubbing alcohol 2 coffee filters 2 glass cups pencil ruler foil water table salt cotton swabs measuring cup pitcher Procedure Cut coffee filters in to rectangles 3cm by 9cm put 4 water drops on a piece of foil and put each piece of candy in the water . Drew a line 1cm from the edge of the paper put 4 dots on the line for each color dipped a cotton swab in each color and added to the coffee filter three times each mixed 1/8 teaspoons of salt and 3 cups of water in to a pitcher and shaked it until it was dissolved poured the salt water in to a glass cup so that the liquid level was ¼ inch put the coffee filter in to the salt water the dyes started to separate repeat steps 2-9 but with alcohol and...
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...Goal of this project is to use paper chromatography to see which dyes are used in the coatings of your favorite colored candies. Why do different compounds travel different distance on the piece of paper? How is an Rf value useful? What is chromatography used for? Candy with colored coatings- Skittles and M & M’s At least 30 strips of paper- coffee filters or chromatography paper 3 cm by 9 cm Wide-mouth jar Pencil Ruler Tape Water Toothpicks Food coloring ( red, green and blue) 1. Do your background research so that you are knowledgeable about the terms, concepts and questions above. 2. Use a pencil to lightly label which candy color or food coloring will be spotted on each paper strip. 3. Draw a pencil line 2 cm from the edge of each strip of paper. 4. Next you need to extract some dye from each candy you wish to test. Set the candy down on a clean plate in a drop of water. Leave it for a minute to allow the dye to dissolve. Remove candy, then dip a clean toothpick into the now-colored drop of water. Spot the candy dye solution onto the chromatography paper by touching the toothpick to the chromatography strip, right in the center of the origin line. Allow the spot to dry, then repeat the spotting at least three more times. You want to make sure to have enough dye on the chromatography paper so that you can see the dye components when they separate out on the paper. Make five separate strips for each...
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...The Power of Like2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comScore GRAHAM MUDD Head of Measurement Partnerships, Facebook CARMELA AQUINO Senior Marketing Manager, comScore PATRICK KEMP Senior Data Analyst, comScore Executive Summary The following white paper is the second in the U.S. Power of Like series, a research collaboration between comScore and Facebook to deliver unique insights on the impact of social media marketing. The research, which primarily leverages data and analysis from comScore Social Essentials™, comScore AdEffx™ and Facebook’s internal analytics platform, focuses on the impact of branded earned and paid media exposure on the behavior of Facebook Fans and Friends of Fans. The summary below establishes the key findings and implications of this research. Brands can maximize the impact of their social marketing programs on Facebook by leveraging a framework that helps them move beyond Fan acquisition to delivering reach, impact, and measurable marketing ROI. Using the Brand Page as a control panel for creating social marketing programs, brands should focus on benchmarking and optimizing on the following dimensions to deliver against their broader marketing objectives: Fan Reach Exposure in the News Feed Engagement Fans interacting with Brand Page marketing content Amplification Expanding reach by promoting content to Friends of Fans through both earned and paid means Most leading brands on Facebook achieve a monthly earned Amplification...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...ABSTRACT This paper briefly discusses Mars Inc., beginning with a brief history of its origins in 1911. The paper continues with identifying some of their products, as well as some initiatives they are currently working on here in the U.S. as well as abroad. Some elements of administrative law that may be relevant to the current and up-coming initiatives and are discussed as well as the sales laws needed to be considered. Recommendations are made to help the company minimize threats of lawsuits. Frank C. Mars began making candies in his Tacoma, Washington, kitchen in 1911 and established the company’s first roots in the confectionary business. In the 1920s, his son, Forrest E. Mars Sr., joined his father in business and together they launched the now world famous Milky Way bar. In 1932 Forrest Sr. moved to the United Kingdom where he founded his own company with a dream of building a business model based on his philosophy of a “mutuality of benefits for all stakeholders”. This vision serves as the foundation of the Mars Incorporated we know today. Mars, Incorporated is a private, family-owned company and employs more than 65,000 associates at over 230 sites, including 135 factories, in 71 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food...
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...An Trinh CMST 340 Pros. Amy Miller Mar 19th, 2015 Research Paper The United States is an immigrant nation, so there are different religion and color in America. Since the United States is one of the most wealthy nation in the world, other nations assume that America also an equitable country, which all race live happily together. However, they do not aware of how much racism still occur in schools, workforces, and any where else in the United States. Racism is the discrimination of different races and is the thought of one race or color of skin has more physical or mental abilities than another. Clinton (1997) believed over 100 different racial and ethnic groups would attend in colleges and universities, and Nobel Prize winners have given to various nations. While Clinton (1997) believed that there would not be such racism in the United States for the next half century, Ballman (2011) argued that discrimination has gotten more clearly over these years. While blacks and whites generally agree that they get along well, Robert (2013) stated that about seven in ten black people and more than one in four white people coincide that blacks are treated unfairly by the criminal system. Additionally, in public schools, white students have more benefits than black students. This unequal treatment also happens in workplace. Moreover, one in three blacks, one in five Hispanic Americans and one in ten whites claimed that they received inequitable respect last year because of perceptions...
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...Traditions 3 2.2.1. The Royal Shrovetide Football 3 2.2.2. Cooper's Hill Cheese-Rolling and Wake 3 2.2.3. The Boat Race 3 3. Pub Sports 3 3.1. History 3 3.2. Bowls 3 3.3. Skittles 3 3.4. Darts 3 3.5. Cue Sports 3 3.5.1. History 3 3.5.2. 8-Ball 3 3.5.3. Snooker 3 4. England and the Olympic Games 3 4.1. Olympic Triumphs of England/ Great Britain 3 4.2. Olympic Games on English Ground 3 4.2.1. 1908 Summer Olympics in London 3 4.2.2. 1948 Summer Olympics in London 3 4.2.3. London 2012 3 5. Golf 3 5.1. History 3 5.2. Famous English Golf Players 3 5.3. Golf in England Today 3 6. Tennis 3 6.1. History 3 6.2. Great English Tennis Players 3 6.3. Tennis in the English Society Today 3 7. Cricket 3 7.1. History of Cricket 3 7.2. Rules 3 7.3. Cricket Idols 3 8. Rugby 3 8.1. History 3 8.2. The Six Nation Championship 3 8.3. Rugby in England Today 3 9. Football 3 9.1. History 3 9.2. English Football Today 3 9.3. Famous English Football Stadiums 3 9.4. Famous English Football Players 3 9.4.1. Sir Bobby Charlton 3 9.4.2. Sir Geoff Hurst 3 9.4.3. Heroes in the Recent Past 3 10. Conclusion 3 11. References 3 1. Introduction The following paper deals with sport in England. Because of the wide range of this topic, this paper will just go into some interesting subjects of English sport. The text will give you information about the history of sport in England and some interesting traditions. It will inform you...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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...example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Human psycology and Advertising: The human being is a complex creature. The same complexity that gives us the ability to manipulate objects also makes us vulnerable to manipulation. It is very Important for advertisers to study the human psycology and consumer behaviour inorder to exert maximun influence on target consumers. They aim at the vulnerabilities of human mind. A successfull ad agency is one which “manipulates human motivations and desires and develops a need for goods with which the public has at one time been unfamiliar-perhaps even undesirous of purchasing.” - Ernest Dichter President, Institute of Motivational Research. There are ten psychological appeals that advertising uses to motivate people to buy products. Those appeals are: Self-preservation Sex Acquisition of property Self-esteem Personal enjoyment Constructiveness Destructiveness Curiosity...
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...STAT 225: Introduction to Probability Models Extra Examples 1 Introduction to Probability Extra 1.1 Let A be an event that happens 40% of the time. Let B be an event that happens 75% of the time. Answer the following 4 questions. What is the smallest probability the intersection of A and B can have? What is the largest probability the intersection of A and B can have? What is the smallest probability the union of A and B can have? What is the largest probability the union of A and B can have? .15, .4, .75, and 1 respectively. Extra 1.2 Suppose we are rolling 2 independent, fair 10-sided die. Let A be the event that the sum of the rolls is a prime number. Let B be the event that the sum of the rolls is odd. Let C be the event that the sum of the rolls is even. Find the following sets: BC , A ∩ B, A ∪ C, A ∩ C, (A ∩ C)C , A ∩ (B ∩ C)C , (A ∩ (B ∩ C))C ? BC = C, A ∩ B = A \ {2}, A ∪ C = Ω \ {9, 15}, A ∩ C = {2}, (A ∩ C)C =Ω \ {2}, A ∩ (B ∩ C)C = A, and (A ∩ (B ∩ C))C = Ω. Extra 1.3 Suppose a lottery has balls numbered 1-20. 4 balls are picked at random and without replacement. Let A be the event that all 4 balls are even. Let B be the event that all 4 balls are less than 10. Let C be the event that all 4 balls are primes. (Allow 1 to be a prime.) Find P(A), P(B), and P(C). (Hint an extended general multiplication rule could be helpful.) P(all 4 even) = (10)4 (20)4 = .0433. (9) P(all less than 10) = (20)44 = .0260. What numbers are prime? 1, 2, 3, 5, 7, 11, 13, 17, and...
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...Fernández de Lugo's attempts at colonization, which were begun when the 1474 Treaty of Alcáçova had ceded this place to Isabel of Castile. Antonio de Viana wrote an epic ode to the aboriginal natives of this place, and one of his works provides the name of Mount Teide, which is the highest point in its entire country. Secondary landmasses here include * Lanzarote, Fuerteventura, Gomera, and La Palma, while its largest component is named Tenerife. Their name is in fact derived from a fierce breed of dogs known as the Presa, and not from their famous yellow avians. For 10 points, name these Atlantic islands located west of Morocco. ANSWER: Canary Islands (or) Islas Canarias (prompt on "Tenerife" before *) 3. A 2003 Timothy Pennings paper asked "Do Dogs Know" this. The Umbral type is the study of Shaffer sequences, while Mallivin is an infinite-dimensional one on the Wiener space and is also called the "stochastic one of variations". Church and Kleene...
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...will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories regarding a company’s marketing strategies. A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies. (www.boundless.com) My analysis will determine if the aforementioned strategies follow this standard code of ethics. Does Alcohol hit its Target? Since there is a standard drinking age in the United States of 21...
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