Premium Essay

Sky Tv

In: Computers and Technology

Submitted By Neesh
Words 750
Pages 3
Sky Tv and its use of emerging technology

1. INTRODUCTION

The purpose of this report is to offer a summary analysis and advice on how Sky TV addresses the use of emerging technologies. The report deals with Sky’s approach, procedures and areas of potential concern.

The report is based on an interview conducted with a key stakeholder in the IT division. Information gather from the interview was used to describe the organisations processes, mechanisms and identified areas of concerns. The report analyses these concerns and offers recommendations on how to counter them to improve revenue and strategies vision leading to stability and the continued growth of SKY TV.

The interview was conducted with a senior manager responsible for technology, and the line of questioning looked at determining how SKY is embracing emerging technologies in the broadcasting industry to sustain its revenue stream and grow subscriber numbers. It also try to discover what new technologies can be expected and what else SKY is doing to remain at the forefront of technology.

An analyses of their activities, gives an idea of how well they doing, what issues they are experiencing and what mechanisms are being adopted to to ensure effectiveness and efficiency.

The information gathered from the interview also gave incite into the organisations IS management and the organisational structure.

2. ABOUT THE COMPANY

SKY is the dominant pay TV broadcasting service here in New Zealand. It is currently listed on both the NZX and ASX.
SKY’s core business is the distribution of programme content, both local and international, to its subscribers. This is done through a digital satellite network. 88% of SK|Y’s revenue comes from subscription fees alone; the rest is made up of installation fees and other revenue streams like advertising and the

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