Premium Essay

Sm Phzer

In:

Submitted By azadeh123
Words 2504
Pages 11
Introduction of Pfizer
Pfizer is an American multinational pharmaceutical corporation that headquartered in New York City [Pfizer. Retrieved on April 3, 2010] and with its research headquarters in Groton, Connecticut and United States. It is one of the world's largest pharmaceutical companies by revenues.[Bloomberg Businessweek. 27 March 2012. Retrieved 8 July 2012]
Pfizer develops and produces medicines and vaccines for a wide range of medical disciplines that includes immunology, oncology, cardiology, diabetology/endocrinology, and neurology.
It owns the cholesterol - lowering drug Lipitor, which brings in approximately quarter of its revenue and was the best-selling medicine in the world in 2009.

Pfizer founded in 1849 by Charles Pfizer . The company started its activities in the pharmaceutical industry throughout the world with many companies, including acquisitions and mergers like Warner - Lambert in 2000 Farmsya in 2003 and White in 2009, noted that the company's cost of $ 68 billion in achieved in 2009.[ http://www.nytimes.com/2009/01/26/business/26drug.html]

1- External analysis
PESTLE is part of companies’ external analysis and is a part of companies’ strategic analysis (Political Legal Economical Environmental Social Technological analysis).It helps in understanding the companies’ external factors which influence the development of the company. 1.1- Political and legal :
In healthcare system and pharmaceutical industry the political factors are importance. The United States pharmaceutical industry does differently than many other national industries. Consumers and patients do not pay for their drugs directly, but receive them through government run healthcare systems. Regarding the U.S. market the change in healthcare industry will extend services and insurance coverage to a larger part of the population (Financial report, 2010).

Similar Documents

Free Essay

Text Addiction

...Texting has been around for a while now but it has started becoming very popular and trendy over the last several years. In 2005 I purchased my first cell phone a Boost Mobile/ Walkie Talkie Phone. I was able to send text messages but never did. Being a prepaid phone it was expensive and I preferred for every bit of my time to go towards and actual conversation. However once phone companies started offering plans of unlimited texting, texting became very popular. I can appreciate the fact of how convenient texting is. It’s a great way for people to communicate quickly and quietly. Texting is a accommodating device to use when transferring information, directions, and other helpful things. On the other hand there are cases of the negative effects texting can cause people. I watched a television program on MTV about two young ladies who considered their selves textaholics. (http://www.mtv.com/videos/true-life-im-a-textaholic/1672744/playlist.jhtml, True Life: I am a Textaholic, October 2011) One young lady was a senior with the dream of playing volleyball in college. She texted so much that she begun having difficulties in her wrist. She also was going to have to have surgery. What surprised me was that her mother was asking her if she could text less. If a child cannot resist the urge to lay their phone down for their own safety and health reasons then a parent needs to step in. At the end the girl reduced her text messaging by thousands but ended up not playing volleyball...

Words: 471 - Pages: 2

Free Essay

Breeze Through Popular Culture

...A Breeze through Popular Culture Often parents and adults say that we teenagers text too often, play video games for vast hours, and that we watch unworthy fake news programs. In addition they say that all this diminishes our intelligence, however this is not one hundred percent true. Furthermore, I will acknowledge that text speak, video games, and fake news are instead changing the way people think in a positive manner. Although this is not a traditional way of gaining knowledge, it is still a growth that people who think in a conservative way have to accept. Text speak, video games and fakes news, have created a different way of learning, enhanced our communication skills, and they have increased our imagination. An examination of 2B or Not 2B by author David Crystal, Extra Lives: Why Video Games Matter by author Tom Bissell, and The Good, the Bad, and The Daily Show by author Jason Zinser will reveal to us how text speak, video games, and fakes news also result in positive outcomes. Text speak, video gaming, and fake news have revolutionized the way we learn. David Crystal, well known for his work in English language studies and linguistics, says in his essay 2B or Not 2B that text speak is not something alien to us, the way we use text speak is what is different. It is important that we teenagers establish to parents, adults, and teachers that we are not destroying the English language neither adapting poor writing habits by abbreviating words. I have made the conclusion...

Words: 1197 - Pages: 5

Premium Essay

Google

...Charter Analysis Paper Com/285 University of Phoenix March 08, 2011 Introduction Teamwork and Personality is about working together for success and progress. Having a team working together increases the chance to reach those goals, what we know about teamwork considering personality types, listening skills, and trust level among the team members. Therefore acknowledging the team member personality type will help to foresee for the best match to facilitate the role identification depending on each team member strengths and weaknesses. Perhaps in the other hand part of our personality also depends on how we communicate, and also depends on communication level among the team members. The good listening skills and good communication provides good positive feedback to the speaker. Group Communication Perhaps one of the toughest ways for any group to even begin to exchange all of their information, that needs to be exchanged. I s 1st to begin for-most with communication within the group. This may be done with a various amount of ideas. There for as using the new technology, which exists now. Perhaps the essential tools of communicating is by texting, emailing, calling, even all of you getting online together without even having to be in the same room together. And you can have a serious conversation. The information that needs to be exchanges can be as simple as what is in the team charter? Or exchanging ideas for the team papers, these ideas are effetely making group communication...

Words: 963 - Pages: 4

Free Essay

Research

...Miguel Santibanez Mrs. Schaff English 12 2/28/14 Misconduct of a professor Professor Laurence Thomas at Syracuse had informed his students that if he caught any one of them texting or any other kind of misconduct; that he would leave the classroom. With that said, one of the students that sat in the front row of the classroom was caught texting. Once the professor saw, he immediately walked out of the classroom without a word said. Later on emailing his students, explaining to some extend why he left as well as leaving some comments that students found controversial. It was wrong of the professor to leave the classroom and cancel classes just because of some small issue. In the professor’s email that he sent to his students, he stated that the student whom sent the text message in class was Cuban. And that two other Latino students that had started playing tic-tac-toe in class the year before. By stating the fact that in both incidents where he has walked out on the class, it has been because of Latino students. This shows that the professor might have a bias feel towards Latino students. Racism is being showed against a certain race; even though he states that he is a “minority scholar himself”. Thomas also says that he is both black and Jewish although he does “not have the Jewish look”. There was no reason for the professor to state that the students are Latinos, unless he has a racial issue towards them. Thomas could have handled the issue in a much different...

Words: 766 - Pages: 4

Free Essay

At&T Wireless Case

...AT&T Wireless Case – ACCT 503 1. [10 points] Describe the cost behavior in the wireless industry. What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? Cost behavior is how a company’s costs change given a change in that company’s activities. Variable costs are costs that change proportionately with the changes in a company’s activities. In contrast, the costs that do not change with a change in a company’s activities are known as fixed costs. In the case of AT&T, costs are focused primarily into the fixed category. This means that as the company’s activities shift, its costs remain relatively unchanged. This combination of high fixed costs and low cost variable costs gives AT&T and the rest of the industry a large amount of operating leverage. The high operating leverage of AT&T means that the company utilizes a higher risk strategy which leads to higher profits as volumes increase. Essentially, as long as AT&T maintains a volume that covers at least its fixed costs, any additional volume translates into profit. This works both ways however, if volume decreases below the threshold for covering fixed costs then every decrease in volume yields proportionately equal losses. According to the case, there is little cost associated with text messaging. The case states that text messaging has an incredibly low variable cost, estimated at only a few cents per text. So basically, once AT&T has covered the cost of the...

Words: 1405 - Pages: 6

Premium Essay

What'Sapp

...to exchange messages without having to pay for them. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, people using these different phones can all message each other! Due to the fact that WhatsApp Messenger uses the same internet data plan that we use for email and web browsing, there is no cost involved in messaging and staying in touch with your friends. WhatsApp was founded by two guys who spent 20 years doing geeky stuff at Yahoo! Inc. before starting WhatsApp Inc. The idea of developing this application was to create a service that is really wanted and needed for daily life and it worked, it has saved us a lot of money and made our lives better in a way, this idea has become an amazing SMS alternative. There was an option to place ads in this application in order to sell ad spaces to other companies so they could advertise their products and services and attract potential customers. But most people aim to avoid ads every single day, because it is a nuisance to Internet users. No one wakes up excited to see more advertising and no one goes to sleep thinking about the ads they’ll see tomorrow. People are going to sleep excited about the opportunity given to chat with their friends/family from all over the world during the day without any costs involved. Developers want WhatsApp to be the product that keeps you awake and the product that creates desire to reach for in the morning, because no one is jumping out of the bed in order...

Words: 474 - Pages: 2

Premium Essay

Buyer Personas

...BUYER CHARACTERISTICS Name: | Guy Fieri | Industry Segment: | Restaurant – Full-Service – Mid-size to large independent and multi-unit | Job Titles: | Owner/Operator | Reports To (Titles): | Self | Age Range: | 40+ | Predominant Gender: | Male | Years on the Job: | 10+ | Education: | Bachelors Degree | BUYER’S FIVE MOST IMPORTANT ACTIVITIES (in order of importance): 1. Filling as many tables as possible on a daily basis (with either repeat clients or new clients) 2. Ensuring a consistent level of quality experience for every client, every time 3. Training and managing staff 4. Marketing to existing and new clients TOP FIVE OBSTACLES OR PROBLEMS THAT INTERFERE WITH THE BUYER’S SUCCESS: 1. Traditional marketing like print ads and mailers are expensive and don’t guarantee any measurable ROI. E-mail marketing is better, cheaper, and definitely has its place. However, only a few percent of e-mails are ever opened, and many of my customers do not want to give out their e-mail addresses for fear of more SPAM. 2. My inability to quote accurate wait times for walk-in and call-ahead parties, while simultaneously ensuring that reservations are seated at the time they requested, during peak hours negatively impacts my customers’ satisfaction. 3. Taking reservations by phone with pen & paper by phone is inefficient, requires that someone is available at all hours of the day (even when we’re closed), and is prone to human error. Using reservations...

Words: 1585 - Pages: 7

Premium Essay

New Retail Trends

...The New Retail Trends Immersive Technology: In today’s marketplace, it is getting harder and harder to stand out from the competition especially that customers today have so many products to choose from and so many ways to buy. Factors like price and service surely help attract customers, but to truly differentiate themselves from competition, retailers need to nurture customer advocacy, so that when shoppers want to make a purchase decision, they think first about the retailer’s store brand rather than the list of products. In response, retailers are investing more and more in the creation of truly immersive shopping experiences that allow them to connect with shoppers on an emotional level through customized shopper marketing strategies. To involve the customer has therefore become the purpose of design and merchandising in the new retail environment Given customer expectations, retailers that can connect with customers through experiences that are personally relevant, memorable, interactive and emotional are more likely to increase sales and brand loyalty. These experiences also benefit retailers by helping them to: - Stay relevant through greater shopper engagement - Create new opportunities to appeal to customers’ lifestyle choices and stand out from competition. - Enhance flexibility to respond to changing customer caprice and competitive threats. Inspirations from other retail industries 3- PRADA STORE NEW YORK: Prada Epicenter of New York was provided...

Words: 599 - Pages: 3

Free Essay

Still

...Crisostomo, Debberose B. BS ECE – 2B Still Struggling for something to write about myself, I spent hours staring at a blank sheet of paper but end up with nothing. But then, tears started to fall, I do not even know why, I just felt like crying tonight. It seems like years that I have forgotten how to cry. It seems like a lifetime that you have been gone. It seems like forever with you will never come. Memories came crashing on my mind giving me headache. Blurred visions, faces, scenes and places, until it all get clear. It was a rainy afternoon when I met you at the playground. I am crying because my mother scolded me. Until someone reach my hand and gave me a lollipop. I don’t know why but I started to laugh at you. Seeing you with that epic face, it’s just priceless. You look like a pitiful child that has found a helpless kitten. Of course, I have taken that lollipop but I did not eat it until now, maybe the ants does. We played in the rain, rolled in the mud and chased after one another. Our friendship grows as the flowers bloom in the field. We went to the same school and graduated elementary. Even in high school, I am very happy that we are in the same class. Again, our friendship grew deeper as we talked about each other’s problems and secrets. We are always mistaken lovers because we are always together in everything we do, even in the club we joined in, eating in the cafeteria, and going home. I thought those days will never end. But that was before. Until...

Words: 444 - Pages: 2

Premium Essay

Social Networking

...Text Messaging: The Effects on Our Society A Report By: Blake Hogan, Emily Gilbert, Megan Leckington, and Chris Morris 1 Abstract: In today’s day and age, most everyone in our society has and uses a cell phone. Most of those who use cell phones also use the SMS text messaging that these phones feature. This study takes a look at some of the effects and potential problems arising from the use of this text messaging. A survey of students and instructors at Lane Community College found that 70% of those surveyed believed that texting had harmful effects on students writing skills. However, studies that were analyzed found that texting is actually beneficial. While 54% of teenagers text others on a daily basis only 33% of teenagers talk to others face-to-face, yet it is too early in research to draw a conclusion on whether texting is harmful to their social skills. Most people know that text messaging while driving is very dangerous, yet the studies analyzed as well as the surveys conducted show that some people are still willing to take that risk. Table of Contents: Abstract…………………………………………………………………………………….1 Table of Contents………………………………………………………………………….1 List of Figures……………………………………………………………………………...1 Introduction………………………………………………………………………………..2 Methodology………………………………………………………………………………...

Words: 8499 - Pages: 34

Free Essay

Texting Mla Format Essay

...Texting Flaws In my paper I will write how texting is bad in many ways. Texting has grown popular in a big way you would be hard pressed to find someone under the age of fifth who does not text. My first flaw of texting would have to be texting and driving and how it causes many car accidents involving texting and driving. Here are some statistics, teen drivers that text and drive spend 10% of there driving time in the other lane. Also Texting and driving also make you 23x more likely to be in an accident. Finally 1.3million crashes in 2011 involving texting and driving. On the other hand of this topic is texting being used to bully people. Bullying by texting is worse than face to face bullying because It can happen 24 hours a day, even at home, which is usually a refuge from bullying, so it can feel inescapable. Also Text bullies are often much meaner because they don't have to see their victims.Text bullying can often be traced, however, and the bully, as well as his or her parents, can face criminal penalties as a result. So you would think this Is a good reason to not bully but it is still happening. Another reason not to text and bully is that Text bullying doesn't necessarily go away. It may get passed around and it can end up where someone, like a potential boss, will see it in the future. This can harm the victim further, and can be even more damaging for the bully, who may miss out on job opportunities because of the text messages they sent. Even worse is...

Words: 517 - Pages: 3

Free Essay

Explore the View That Texting and/or Web-Bases Interactions Can Be Very Creative Forms of Language Use

...Explore the view that texting and/or web-based interactions can be very creative forms of language use As time goes on, everything that we do in life modernises alongside us. Many people hold the opinion that ‘old fashioned’ methods of language use were more caring and creative, and that modern technology allows us to simply be ‘lazy’. However by looking at examples of texting, and/or web-based interaction, I will be able to show that modern language use can too be very creative. My conversation with Sophie starts with a text from myself saying ‘OMG YOULL NEVER GUESS WHAT I JUST HEARD!!!!! Xx’. A key factor of the creativity in this text conversation is the capitalisation. Capitalisation is used as a reflection of intonation and normally this could have been interpreted as a shout, and therefore an angry text message. However, in this case, the text message is taken as light – hearted, showing that Sophie and myself must share a friendship. As it is not an angry text, the capitalisation is taken as excitement, so from this we learn that whatever Sophie and me are discussing, I am clearly excited about. The ‘OMG’, which is in replace of ‘oh my goodness’ is used to exploit the limited space and is a much quicker way to type. By using the quickened version of the phrase, it shows that I cant wait to tell her what is coming and using the quickest way possible to give me all the information. Another word that has been quickened is ‘YOULL’ instead of using ‘YOU’LL’, again confirming...

Words: 1031 - Pages: 5

Free Essay

Texting

...Introduction Texting has become a detrimental tool that has provoked social interaction and intimacy. Every year, more and more people are using text messaging to communicate with their peers. In 2000, 14 billion texts were sent monthly. In 2010, 188 billion text messages were sent or received with zero sign of reduction (cite). Text messaging has become the normal way to interconnect with others. Text messaging is portable and can be used anywhere. People read and send text messages in class, on the bus, at work, in the washroom and sometimes during dates. Text messaging has become the primary way in which people communicate. It allows us to instantly communicate with peers, but withdraws us from face-to-face interaction. In today’s society, text messaging is corrupting our social interaction and intimacy with others. Before text messages were involved, the best way for social interaction was face-to-face conversations. Nowadays, text messaging is used for everything. Studies have demonstrated the negative affects text messaging has on social interactions. Text messaging effects children and youth social interaction. Adults do not rely on messaging as often to communicate with others. However, having intimate conversations via text messages has damaged relationships. ( make a thesis) Damages Text Messaging has been a successful tool for today’s society. The benefits of text messaging illustrated the importance it has with our friends, partners, and jobs. However, text messaging...

Words: 1272 - Pages: 6

Premium Essay

Speed Limit Analysis

...I was not going to get involved in this conversation, however, a few things are in need of saying. 1) the so called fast lane is always for the "faster driver" BS! I personally have seen both if not all three lanes be used as a "slow lane" it didn't matter where I lived... From Georgia, to Florida, to Oregon, to California, to Arizona, back to Florida and finally in Tennessee... it did not matter 2) the fact that slow drivers in the left lane should be ticketed... again BS if you really think that is THAT horrible that they are moving that slow, how about you pass them on the right and go about your merry way. there is nothing stopping you from taking the 10 seconds to pass them. then you could speed along your merry way. this article was well written, i will not lie, however, saying that all drivers need to go fast or faster to be allowed in the left lane is utter nonsense... speed limits were made for the speed that it was averaged out to be. if the speed limit is in fact 60 and that person is going 60, they do NOT need to be cited. the ones that need to be cited are the tailgaters, road ragers and in general the people that do not care whose life the endanger by going 10 or 20 if note more over the limit. in summation, how about this, if there is no traffic blocking your way IRRAGARDLESS of what lane you are in and you come upon someone in either lane, go around, go your way, leave them alone... oh and point of note... it has been proven that even if you sped, rode someone's...

Words: 657 - Pages: 3

Free Essay

Essay

...English 1301 Paper #1: What does it say/ What does it mean? We have read “the Role of Advertising in Consumer Decision Making,” and while there were many parts of this article which were odd or unknown to us, the general message was that ads increase our desire to buy something, if we are interested in the subject being advertised. We have also looked at a few sample ads to see how they are telling us stories about ourselves. Now, I would like you pick a static advertisement (a print ad from a magazine, newspaper, billboard, poster, internet, etc.) and analyze how the image uses popular culture, cultural beliefs and the viewpoints that underlie those beliefs to sell us a product. The paper should not be based on opinion, but rather make claims about how the elements of the ad create a particular story meant to persuade us to buy this product. Ultimately, the paper should explore how the elements of the ad work together to have particular effects on us (its audience). For example, the “story” that a particular ad may tell us is that (if we have some item) we are better than other people. Another story may be that is we have something, then we will feel better about ourselves (more healthy, happier, stronger, younger, etc.) To write this paper you will need to: 1. Pick an ad 2. Read it to uncover its story; find the individual elements that work together to tell us… 3. Create claims about those elements (i.e. the smiling people looking out at the viewer tell...

Words: 825 - Pages: 4