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Sm - Proclean

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Submitted By gifthc
Words 5611
Pages 23
Case Study: Pro Clean, Tennessee
(Management team)

Situational Analysis

Current Situation Kevin Wilson was the owner of Pro Clean LLC which operated the business in Knoxville city in Tennessee. Pro Clean was a carpet cleaning company which offered both stream cleaning and dry cleaning for customers, but most of their customers chose the choice of stream cleaning which spent more time to do each job. He ran the business in every function himself, but he was not good at some functions such as accounting and marketing. After that he decided to hire more three workers who did not have the direct experience about this field before. Moreover, Wilson owned one old van and leased two new vans to use in his business. The objective of Wilson was he wanted to compete with one of his competitors, King Rug, which targeted the high end customers and charged them with the high prices, so he tried to copy the successful companies’ strategy, but it did not work.
According to the Pro Clean case, Pro Clean confronted the problems about how to survive in this business because Pro Clean had to compete with more than other 80 direct competitors in Knoxville which also provided the carpet cleaning services as Pro Clean did. Moreover, Pro Clean solved the wrong points of problems. That was why it made Pro Clean still confronts the same old problems.

External Environment Analysis

Political and Legal The carpet cleaning services were the legal services and were not harmful to the society when they advertised, so the companies were free to advertise about their business as long as they did not break the advertising regulations of the State. Finally, it created the aggressive advertisements at both national and local levels

Economy According to the case, to compare with the year 2000, in 2005 the estimated income per household increased from $27,492 to $ 30,473 which

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