...NEW PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1, 2010 Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year. Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android...
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...evolution of Smartphone PROGRAMME: Diploma in Science (Information System Engineering) LECTURER: MDM. SITI ZULAIKHA BINTI ISMAIL DATE OF SUBMISSION: 12/10/2014 NAME | ID NO. | MARKS | | | Content | Language | Delivery | Outline | Total | BEH CHUN PANG | 14AAD06670 | | | | | | Comments: Title: The evolution of Smartphone INTRODUCTION Good morning to Madam Siti and all the audience. I am Beh Chun Pang from DIA 3, without wasting our time, let me start my presentation with a title “The evolution of Smartphone”. A smartphone is a mobile phone with more advanced computing capability and connectivity than basic feature phones. BODY/CONTENT Main Point 1 : Early years. * Conceptualized by Theodore G. Paraskevakos. * Ways to communicate with remote equipment. * Original and historic working models are still in the possession of Paraskevakos. Main Point 2 : Forerunners. * First mobile phone developed in 1992. * Under the name Simon Personal Communicator. * With the features of a PDA. Main Point 3 : iPhone & Android * iPhone was notable for its use of a large touchscreen. * Android called the HTC Dream is an open-source platform founded * Microsoft started a new OS in the form of Windows Phone. * Nokia abandoned Symbian and partnered with Microsoft to use Windows Phone. Main Point 4 : The future. * Thin layer of crystal glass can be added like watches and smartphones. * Smartphones could gain...
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...Smartphones and Younger Generation In 2011, Tim Pike discussed the increasing amount of younger generation using smartphones nowadays in the article “How smartphones technology affects society.” (Pike, 2011). Pike wrote: “The advantage of a smartphone is the advent of fastest connection and a transfer speed, which means; potentially children can always be instantly connected”. In other words, smartphones help parents be aware of what children do, tighten the connection between parents and children, and increase their safeness wherever they are. Personally, I disagree with the author’s point that with the common of smartphones using, children could be safer with a smartphone and could be connected immediately. It is true to say that smartphones help people communicate instantly, no matter where you are. However, it is not necessary for a child to own a smartphone. In fact, it is not safe at all to have a child separated from their parents, go on their own and have a smartphone to contact to their parents. They always need to have adults with them if their parents busy and couldn’t take care of their children. Following a recent survey lead by mobile service provider Zact found that 56% of 10-to-13-year-old children own a smartphone, 25% of 2-to-5-year-old children also have a smartphone. It’s not reasonable and sensible to give children a smartphone in that age if they are accompanied by the adult. Smartphone will disrupt the bond between children and parents more than help...
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...Security Issues in Smartphone Markets Are you buzzing about the new Verizon Blackberry Storm or the T Mobile G1? They are the new crave and everyone wants one right? What these owners many not know are the security risks that surround the raving technology. Most of the unawareness starts at companies and customers not placing more significance on security as smartphones get smarter. Although a smartphone may not be at greater risk than a PC, some security issues and risks are still present with PDA’s and smartphones. In the United Kingdom, a whooping 800,000 people were the victim of mobile phone theft in 2006. Even though 90 percent of these phones deactivated within 48 hours, what happened to the other 10% of users that lost data to the crime. Smartphones are linked to the corporate network and are as vital as a laptop on the company network. Also, you cannot stop your employees from having accidents by underestimating these devices. Mobile phone operators can stop SIM cards and stop expensive calls from being made. However, a smartphone differs from regular mobile phones. Executives carry all kinds of information on the device, from confidential announcements, to financial results and business in progress. If any of these were ever lost, it could result in the lost of business and trust within company IT infrastructures. It is important to recognize the dangers before permitting a full mobile device network within the company. When sending emails, texts, and...
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...A smartphone is a high-end mobile phone[1][2][3] that combines the functions of a personal digital assistant (PDA) and a mobile phone. Today's models typically also serve as portable media players and camera phones with high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than only mobile-optimized sites, GPS navigation, Wi-Fi and mobile broadband access. The term smartphone is usually used to describe phones with more advanced computing ability and connectivity than a contemporary feature phone, although the distinction can be vague and there is no official definition for what constitutes the difference between them. The definitions also shift over time since many phones that are considered feature phones today can have capabilities that exceed those of phones that had been promoted as smartphones in the past. Smartphones run mobile operating systems such as Apple's iOS, Google's Android, Microsoft's Windows Phone 7, Nokia's Symbian, RIM's BlackBerry OS, and embedded Linux distributions such as Maemo and MeeGo. Such systems can be installed on many different phone models, and typically each device can receive multiple OS software updates over its lifetime. Smartphones run third-party applications using advanced application programming interfaces (APIs),[4] which can allow those applications to have better integration with the phone's OS and hardware than is typical with feature phones. In comparison, feature phones more...
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...Adrianna Thompson English 111 Essay 3 Thursday, November 20th, 2014 Positive Impact of Smart phones Modern day smartphones have made one of the largest impacts on human lives. There are so many outstanding features that have us wondering what we would do without them. Your whole life is at the touch of your fingertip. Smartphones have made lives of people easier and much more comfortable. Smartphones have everything from texting to checking the weather, reminders, music, surfing the web and, entertainment! It is unbelievable the incredible features you receive from something so small and delicate. Now we can never imagine ourselves without them! Smartphones allow you to do so many thing on them; so lets take some time to talk about a few of them, applications, texting/calling and, photographs. Smartphones have had one of the most positive impacts on everyday human life and allowed the most satisfactory. The applications that smartphones provide us have humans attached and wanting more. Downloading social media allows us to connect with other people from all over the world. Social media also enables us to post pictures of our own lives. There are applications for things like banking, bill reminders, job kiosks; instead of carrying around a load of paper coupons you are able to search and save all of the coupons you want on one app. Applications have the ability to save us from a late bill, allows us to access accounts and check balances. Also if you lose your phone it’s...
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...fluctuations. “Mobile wallets are of importance to smartphone take-up not because they ignite consumers’ imaginations, but rather because they present arguably the first truly relatable service that older consumers and those otherwise uninterested in smartphones and smartphone applications have a genuine incentive to engage with.” – Samuel Gee, Technology Analyst In this report we answer the key questions: • • • • What does the increasing prevalence of bring your own device (BYOD) schemes predict about smartphones sales? How important will mobile wallets become? What can be done to increase smartphone take-up by older consumers? How can the remaining younger consumers be brought to smartphone ownership? BUY THIS REPORT NOW VISIT: store.mintel.com CALL: +44 (0) 20 7606 4533 0800 095 9094 +1 (312) 943 5250 +61 (0) 2 8284 8100 EMAIL: oxygen@mintel.com APAC Americas Brazil EMEA Mobile phone retail has been dominated in the years immediately leading up to 2012 by smartphone handsets and services. However the explosive growth seen between 2010 and 2012 has now slowed to a trickle as prime demographics have become saturated. For retailers and manufacturers of smartphones now, the most pressing issue is how to spread ownership through to older consumers with little knowledge or understanding of the proposition. This report examines: • • • • • Which smartphone operating systems are owned by consumers Which smartphone features consumers find most valuable and useful What...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...the usage of smartphones among individuals. For this purpose, we have conducted a survey on a particular section of individuals who uses smartphones. The target respondents are in the age group of 15 and 70. Finally, we did a sample survey and 110 successful interviews were conducted for iPhone and Android users. Recommendations discussed consist of: * Students should focus on using smartphones for education purposes also * Download useful mobile applications In this report, we observe that in today’s environment, smartphones have become extremely significant. It acts as a partner to students and employees INTRODUCTION Nowadays, it has become extremely significant for mobile users to have a smartphone with them. Not only it has amazing features, but also it has become a prestige issue. Let us understand the definition of the smartphone before we move on. Smartphone as a mobile phone that offers advanced capabilities such as Web access and e-mail; runs complete operating system software and can run various “apps” created by third parties; and features a larger screen and faster processor than standard mobile phones. Basically, what we observe these days that people are spending lot of money in these smartphone and after voice calls, they are using a lot for internet surfing. This has one advantage that people now access internet via phone than having computer or laptop. We observe that internet surfing has become extremely important vis smartphones. RESEARCH...
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...The new generation smart phone : an extensive study on the future of cellphone Introduction Topic area In recent years, the demand for smartphone has been increased significantly. Even company like Nokia has been reported of loosing market share in different countries because of the new generation smart phones made by Android and Apple corp. The reason is, these days, the functions that people want from the cellphone is a lot different from the primary users. At first only making calls was the need but now people look for special gadgetes like – music and video players, camera, internet, personal organizer etc. with the changing demands the cell phone producing companies are also modifying, recreating and introducing new model of cellphones. The new generation cellphones are more like a mini computer in hand. Research question and Significance to knowledge This paper will highlight on how the idea of smartphone evloved and what are the extra ordinary and distinctive features of smart phone that are drawing the customers towards it. Also answers to questions like – what is the present market growth rate of smart phone industry, Why company like Nokia is being threatened to loose market share to Android and Apple corp, what are the reasons behind the rapid growing smart phone industry,what is the future of smart phone, what the customers want from their smart phone,could there be any more technological advancement – will be found out through this paper. Literature review ...
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...The Dependence of People on Smartphones. The excessive use of smartphones has not only changed the way we see technology but also the way we live our lives. In the year 2000, the first touch screen phone was introduced and people who loved technology were amazed by this cellphone technology that did not required a physical keypad to work or access the cellphone main menu, although not that many special features were added to this cellphone besides the digital touch screen tech lovers fell in love with this device almost instantly because of the futuristic idea of replacing buttons with a digital touchscreen. Even though this cellphone was a pioneer in a new era revolutionizing the idea of a physical keypad to enter numbers did not become so popular after people got bored from just the digital screen and that did not do anything else but to dial numbers to make a phone call. In the year 2007 a new cellphone was introduced, a cellphone that not only looked very elegant and extremely different than any other cellphone at the moment or made before, but was able to perform tasks those of a desktop computer, for example; internet web browsing, agenda managing, picture taking and video making at very good quality, email access, music playing, electronic book access, just to mention a few. It seemed maybe almost impossible that so much could be done with such a small device. This was the world’s first smartphone; a new trend that would make our lives much easier had begun, making...
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...These days, smartphones define our identity online and thus need to be treated appropriately in order to prevent hacking. By losing a smartphone, a person loses more than phone numbers and contacts. Accounts on social media, files which are synced, emails, messages and photos are lost too. Due to a person’s carelessness, all such information, which are downloadable might be shared on the internet. * * * * (Image Source: HDW) In the current world, where there are difficult to trace anonymous hackers, the need of protecting one’s own data becomes all the more important. The following tips would help in preventing hacking of smartphones. 1. Using of screen locks and encryption Usage of screen locks and encryption enable the enhancement of security of the Android systems. Pattern, pin and face lock being different types of screen locks which make it difficult in guessing the passwords. * * * * 2. Avoiding saving of passwords Saving of passwords to websites and onine services on someone’s devices provides a chance for accessing vital information when stolen. As a result of which, one should avoid saving all the passwords in one’s phone, specifically in respect to the mobile applications related to payment and banking. 3. Applications being required to be locked Applications containing private information need to be locked, providing additional security and preventing a person from using a lost device in case of the various...
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...College of Engineering & Information Technology Al Ain University of Science & Technology, Al Ain, United Arab Emirates E-mail: tariq.soomro@aau.ac.ae Tel: +971-3-7024883; Fax: +971-3-7024777 Abstract The intention of this study is to investigate how Smartphone‘s are impacting the society and also how Smartphone‘s are going to transform the culture, social life, technology landscape and other diverse aspects of modern society. The intention of this study is to understand all the positive and negative aspects of Smartphone on the society. The study will primarily focus on impact of Smartphone on business, education, health sectors, human psychology and social life. At the end, the study will summarize the impact and conclude based on wide range of impacts that Smartphone‘s have on society. The paper will also recommend solutions, in order to reduce the negative impacts of Smartphone‘s and realizes more benefits of this exiting technology. Keywords: Smartphone,...
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...Case: Comparing Smartphones The two attributes that I find most important in a smartphone are the CPU speed and the internal storage. I believe CPU speed is highly important for a smartphone because that is how fast it will function. The CPU speed is basically the brains in electronics and allows programs to run and operate. Having a fast phone will allow you to carry out your tasks in a timely manner and be able to look up things without crashing. The internal storage is important in a smartphone because it will allow a person to have a lot of data on their phone. It will allow a person to have many files, photos, and videos that all can be stored right on their phone. The iPhone 5 ranks the lowest, according to the selected attributes for smartphones. It is the most expensive and in every attribute is the lowest except one attribute which is the weight, so it is the lightest smartphone. It is the most expensive at $649 in comparison to the other smartphones being priced ranging from $449 to $579. That makes the iPhone 5 about $100 more expensive, yet it is basically the lowest ranked with respect to the selected attributes. In some attributes like CPU speed and the megapixels of the camera it is close to the other phones listed. According to the table given with attributes of smartphones I believe that iPhone 5 is not well positioned compared to the competitors. The iPhone 5 is the lowest ranking in every category listed except for the weight of the phone itself...
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...Smartphone Technology on United States Economy AP Economics/ Period 4 Mr. Dolgin November 14, 2013 As a country now surrounded by many devices and companies associated with technology, probably the first piece of that technology that has launched America to where it is now is the Smartphone. But what has it done for us since it first came out? With the recent increase in technological innovation among phones, consumers have been buying and upgrading their cell phones whenever they please. This has led to the Smartphone-producing companies’ stocks to increase. It has also led to a big rise in jobs in the job economy. The Smartphone has also made itself very valuable and wanted by consumers. Since Smartphone technology is prominent in the daily lives of everyone, I see the tech-device having a positive effect on the United States Economy by increasing growth and welfare on the companies and consumers. Since the time the Smartphone was introduced, many stock values for technology-savvy companies have risen. According to The Denver Post, Apple’s success from the iPhone since its launch in 2007 has made the company get the title of “the most valuable company in American History” due to Apple’s stocks and what the company is worth. With the iPhone constantly upgrading and consumers buying the product, the value of Apple continues to accelerate. The stock market as a whole has definitely risen since 2007. According to Bryan Borzykowski from BBC, since...
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