...Segmentation of a New Product We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the body fresh for a long time. • It has a classic scent. Product Ingredients: • Sodium Lauryl Isethionate • Stearic Acid • Sodium Tallowate or Sodium Palmitate • Lauric Acid • Water • Sodium Stearate • Cocamidopropyl Product Indication: It thoroughly cleanses and rinses off easily without leaving skin feeling dry and tight. For total skin comfort and refreshment you want. Price: Taka 50. We choose this very product because normally there are much soap produced for women and many of them have been produced for both male and female but there are very few company that produce men soap and most of them are produced outside Bangladesh. People or men of this country are not familiar with men soap. So we are going to launch a soap specially designed for men keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As men haven’t experienced this type of product we feel that they...
Words: 344 - Pages: 2
...McPherson Everyday Chemistry of Soap The choice that I've chosen for my term paper was the everyday chemistry of soap. The reason I chose this is because I wonder how the soap actually makes things clean, and why when the chemistry part of soap touches your skin or clothes, it up lifts the dirt. Also, I see people that walk around looking dirty, but have iPhones and good material things and wonder if they know how important cleansing your purees really are. For those who don’t know what soap is or what it is used for, soap is a salt of a fatty acid. Soaps are mainly used as surfactants for washing, bathing, and cleaning, but they are also used in textile spinning and are important components of lubricants. Now of days, soap is made up of the fats and oils and reacts with lye which is a sodium hydroxide. Lard, palm oil and coconut oil are types of solids that are used to stay hard and resisted from dissolving is soap dishes and water. Even though soap is known for its cleaning ability, it’s not its only purpose. Some soap can be mixed with gasoline to get gelatinous napalm. It takes longer to catch on fire than pure gasoline. It’s also found in Canned Heat which is soap and alcohol mixed that can be used when you want to keep food warm outside or something. I was upset when I found out that my lab class wasn’t going to be able to do the soap lab due to snow days, it would have been the perfect hands on lab to go right along with my paper. Soap is used in many different ways...
Words: 556 - Pages: 3
...grows from one meter up to 4 meters high. Gumamela is also known as: Hibiscus, China Rose and Shoeflower. In the Philippines, gumamela is cultivated as an ornamental plant. The gumamela flower comes in many colors: red, yellow, orange, white, purple, pink and other color combinations. Dishwashing liquid (BrE: washing-up liquid), known as dishwashing soap and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds. Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by hard water. In most household contexts, the term detergent refers to laundry detergent vs hand soap or other types of cleaning agents. While detergent is still sold in powdered form, liquid detergents have been taking major market shares in many countries since their introduction in the 1960s. Purpose of Gumamela Dishwashing Liquid A. Ability to remove grease in kitchen utensils B. Ability to remove foul odor in kitchen utensils C....
Words: 319 - Pages: 2
...Deconstructing of two soap adverts Waterloo road and Top Boy Task 1 In this task I will be researching the structures and techniques of television advertisement. I will be talking about the key structures and characterise of the product. Also how they attract the audience by using different media techniques. The advert choice I have chosen for this task is waterloo road which has been TV series for a very long time, and has built a reputation for being a really goon TV series. Waterloo Road Waterloo road is a British television drama series that is based in the north of London near Manchester in Rochdale, England. It was first broadcasted on the 9th March 2006 on BBC one. It is very troubled school with so many different things happening within the school or outside of the school. The series focuses on the lives of the school teachers and students and confronts social issues like extramarital affairs, abortions, divorce, child abuse, and suicide. I will be deconstructing the last advert for waterloo road with Kyle stack. Waterloo road endorses celebrity endorsement this is when they use celebrities to try and boost there ratings and waterloo road did this by using Britain’s got talent winner George Sampson. By adding this one celebrity the producers of waterloo road knew that it would boots their ratings and gain more of an audience but the audience will be people who know George Sampson from BGT (Britain got talent). This also helps the celebrity boast their...
Words: 2212 - Pages: 9
...The sun inched through the green and ivory curtains and unmasked the layers of dust that floated around the room. It seemed like so many years ago. It was sometime in the summer between the hot months of June and July; the last day of a weeks vacation. I sit, peeling an orange with a knife, so as not to break my just painted red-satin nails, feet propped up on the table, un-shoed and sock-less. I notice the lime-green smoothie mixer that came complimentary with the hotel room. I guess that it had to be from Target and remember that I need to buy a new razor and shampoo and conditioner before we leave. Oh and soap. Definitely need more soap. I didn’t even want to think about soap right now. I want to go now but know that I really shouldn’t leave Katelyn alone despite everything. She is sleeping, I like to remember her that way that morning, sleeping like that. I try never to forget her curls and her eyelashes as I watch her sleeping on the bed; her round Jackie Kennedy sunglasses and my Audrey Hepburn heels that were thrown off the bed from the night before. I want to remember her this way. Before she goes back to her life. Her life without me. Her married life. Her life that began again last night. I try to remember her this way. The moon had deepened the curtains a olive purple as the street lamps lit the way home for the late night drunks. “I knew you wouldn’t stay Katelyn…” I told her, my tears mixed with my black...
Words: 2623 - Pages: 11
...SOAP Subjective: This is a 3 year old male who was brought in by his mother due to nosebleeds for 2 days. Mother reports nosebleeds was on and off for 2 days. She reports moderate amounts of blood is produced each time. She reports this as the first time it has ever occurred. She reports the father and one daughter has problems with nosebleeds but denies any bruises noted. She denies any family hx of bleeding. She reports hx of allergies herself. She denies any bruising or other bleeding problems. She denies any nasal obstruction or allergy to medications or food. Denies fever, difficulty breathing, trauma, hoarseness, or dysphagia. She reports her son has a cold, runny nose, stuffiness, and sneezing for 3 days. She reports the child frequently rubs the nose. Reports nasal discharge to be clear and thin. Health promotion: Covers nose when sneezing. Objective: Lungs clear. Temp 97.4. Nasal mucosa red, with clear, thin discharge, and mild bleeding noted. No swelling, foreign body, no external lesions. Able to smell pop corn and perfume. Mouth: Mucous membranes moist, no lesions. Tongue moist, normal size, no fasciculation, does not deviate on extension. Teeth present. Throat: Mucosa pink, no exudates. Uvula midline. Tonsils present. Gag reflex present. Assessment: Ineffective breathing pattern r/t Plan: Refer to Primary Care Provider. Encourage increase in fluid intake. Avoid OTC cough, cold medicines, and aspirin. Avoid people with infection. Avoid cold environments...
Words: 298 - Pages: 2
...soap is then called "fully boiled". Another consideration for removing the glycerin is the difference between soap price and glycerin price. At higher glycerin prices (as it historically has been), extra income can be derived from selling the glycerin separately. Recently, however, glycerin prices are low (as glycerin is a by-product of bio-diesel plants) and soap manufacturing might be more lucrative if the glycerin could be left in the soap. The removal of glycerin from semi-boiled soap is done through repeated washing with salt water (brine). This makes the process plant a bit more extensive and It also produces a salty waste water loaded with glycerin - thus a water treatment plant is required. 7) Soap plants traditionally are batch plants where the feed materials are mixed and reacted in large heated kettles (called "crutchers") under atmospheric pressure and made quasi-continuous by operating several kettles in turn. The process takes several days and the natural cooling and drying might even take several weeks. To speed up the process and get more economy of scale, most modern plants are continuous plants where the reaction takes place in a pressurized loop reactor and the drying in vacuum spray driers. As rule of thumb, any production above 2 tons per hour of dried soap is better done on a continuous plant. The largest possible plants are determined by the capacity of the extruder and can reach around 10 tons of dried soap per hour. 8) The batch processes with natural...
Words: 252 - Pages: 2
...------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap molecule consist of a long hydrocarbon chain(composed of hydrogens and carbons) with a carboxylic acid group on one end which is ionic bonded to a metal ion, usually in sodium and potassium. Detergents are structurally similar to soaps, but differ in water-soluble portion. In this experiment we had to prepare soap and compare its properties to that of a synthetic detergent. We also had to compare the relative cleansing ability and costs of soap and some detergents. We were using saponification which date back to 600 BC. There were two different parts for this experiment that requires us to let the making of the soap. Materials Needed: Stirring Rod Test Tubes(6) Ajax Sodium Chloride NaCl Sodium hydroxide NaOH Ethanol C2H5OH Calcium Chloride CaCl Mineral Oil Mg(No3)2 Test Rack Iron(3) Chloride FeCl3 Hydrochloric acid Hot Plate Alkanox Stock Saop pH Paper Droppers Funnel Beaker 2-600-mL Ice bath Stain cloths Experimental Section: No Calculations ...
Words: 372 - Pages: 2
... September 9, 2015 MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface area than with water alone. Disadvantages: 1. When used in hard water, soap can produce a scum - calcium and magnesium salts present in hard water react with the soap to cause this to happen. Soapless or synthetic detergents do not leave a residual film behind. 2. Considerable rinsing is required to remove soap scum. 3. Soap may produce a greasy build-up on the surface which can be slippery. 4. More expensive than synthetic detergents. Sample Products: 1. "Joy", "Ivory" (Procter & Gamble Co.) ANIONIC DETERGENTS Uses: 1. Commonly known as a "neutral" detergent. 2. The most widely used soapless detergent. 3. Available in both liquid...
Words: 723 - Pages: 3
...without much hard work, our OMOSOAP with its perceived- high quality would be aspirational and for once affordable to the consumers. We will manufacture the soap bar as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core product: The soap removes the toughest of stains and makes the clothes stain-free and shining. ·Actual product: According to the evaluations by the NE consumers towards detergents, they attach great importance to the quantity of foam produced in the detergent, by which they judge the ability to clean and whiten clothes. Our product produces a large quantity of lather when used. The two color bar will be engineered to be distinctive, good to smell, easy to hold and to last longer than any other soap bar. ·Augmented product: The soap bar with its 2-in-1 action of stain removal and addition of fragrance would leave the customers with a ‘happy feeling’ once they have done their...
Words: 312 - Pages: 2
...EXTRACT AS AN ADDITIVE IN MAKING DISHWASHING SOAP A THESIS Submitted to the Faculty Ilocos Norte National High School Engineering and Science Education Program (ESEP) In Partial Fulfillment of the Requirements in Research I ABIGAIL RIO C. ACOBA IX – SSC RUTHERFORD CHAPTER 1 THE PROBLEM: RATIONALE & BACKGROUND Background of the Study Soap is now considered as a regular need for almost all of the living human population across the world, mainly as softening agent and as a product for other personal hygiene purposes, wherein some are proven to be expensive and less effective. One of its kinds is dishwashing soap which we use in washing the dishes in removing the tough stains and grease that is all over the common kitchen tools we use in our everyday lives. It is a great help to minimize the time of removing those tough stains and grease on our kitchen tools. Buying and using the wrong dishwashing soap could put your family’s safety to danger. Your food could pick up a part of the residue that the dishwashing soap left and could cause food poisoning especially because most products contain chlorine in a dry form that is highly concentrated. It could also cause you a lot of skin damages such as unexpected whitening, rashes, and dry skin problems. Putting all of these aside, the question in everyone’s mind is, “What can be a lot safer, cheaper, and more effective ingredient in making and producing dishwashing soap for every one’s daily consumption. Jute...
Words: 2213 - Pages: 9
...that corresponds to reality. Through the close analysis of soap opera – and with reference to at least three academic sources, outline the conventions of realism and explain how they are used effectively in British soaps. Realism has been universally recorded as the quality of representing a person or situation in an accurate way. Ever since the conversion from radio to television, British soap operas have used realism effectively to attract and sustain audiences. Coronation Street (1960- ), the British soap opera set in a fictional town in Manchester and Eastenders (1985- ), the British soap opera set in a fictional London Borough are currently the two main soap operas in Britain where realism is used effectively to draw audiences. The original producer of Eastenders once commented, “We don’t make life, we reflect it” (Geraghty, 1991:32). This shows that representing reality has always been the main aim in this genre. This also shows that they are not trying to create their own town, with their own conventions, but rather reflect what they see in everyday life into the soap opera. One main way in which realism is conveyed is by the sense of place and/or community. A sense of place can easily be established by the title sequence alone. For example, Eastenders’ title sequence consists of a map of London’s east end (Allen 1995: 67). This sets up the sense of place, before the show has even started. Many British soap opera has some sort of community for example, Eastenders community...
Words: 1684 - Pages: 7
...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
Words: 3192 - Pages: 13
...story of this popular soap was first created in 1789 by a young man called Andrew pears. Andrew pears was proud to boast that his innovative soap was ‘safe and healthy and made its user beautiful’. And there was no shortage of customers willing to test his claim. Never had Victorian britain seen a soap so delicate, so sweetly perfumed, so transparent. Type of Products: Amber – Transparent soap Amber – shower gel Amber – Body soap Tea free oil – Hand wash Lemon flower extract – Facial cleanser Consumer Behavior: Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Gaining a thorough in-depth consumer understanding helps to make sure that the right products are marketed to the right consumers in the right way. Advertisement: The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors PEARS Introduction: Pears ranges of products are a natural way to attain healthy looking skin. They contain high quality ingredients like glycerin and natural oils. They are specially made to take care of even sensitive and delicate skin. They are hypoallergenic. They are also non-comedogenic, they wont clog pores. History: The story of this popular soap was first created in 1789 by a young man called Andrew pears. Andrew pears was proud to boast that his innovative soap was ‘safe and healthy...
Words: 327 - Pages: 2
...IT401 Information Technology Architectures Discussion Board 3 August 22, 2015 The function of middle ware is to take care of requests. Imagine a room full of people that speak different languages. They need a translator in order to communicate with each other. This is also the case with different computer platforms or software. Middleware is like a translator. Middleware grants users to communicate with each other and other applications in a diversified computing environment (Rosencrace, 2000). Common Object Request Broker Architecture (CORBA) is middleware that allows various computers and software to work together without being specifically configure to do so. CORBA is standardized by the Object Management Group (OMG), which is responsible for conceiving the standard architecture for distributed objects (Rouse, n.d.). This is done through an object request broker (ORB). An ORB is the part of the program that acts as an intermediary between the requests from the client for a service and the fulfillment of that request. ORB also implements security standards. This is all done in a transparent manner which is not apparent to the user (Gordon, 2015). Another part of the CORBA standard is the Interface Definition Language (IDL), which is used for the interface of remote objects. This is so that different languages can be used by clients (Rouse, n.d.). Advantages of CORBA is that this architecture does support many operating systems, platforms, and languages and...
Words: 549 - Pages: 3
