...Business Ethics: Case Study 2: Starbucks’ Mission: Social Responsibility and Brand Strength 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks has been so concerned with social responsibility because of the reduce its Eco-friendly mark and as became tangled with the community. Also it is important to the corporate because of its ethical corporate should improve in the stretched period of time. Consumers’ feels worthy about conveying business to social responsible companies and the organisation’ impression are good about working there and makes organisation provide much better consumer service. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is irreplaceable in actually able to offer a high level of benefits to its organisation. Many businesses do not deliver organisation with many profits. Starbucks understands how important its organisation is and that they are the face of the corporate. Happy organisation creates good consumer service understandings and repeat business. It seems like a lot of businesses oversee their internal consumer too often. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that consumer want? Starbucks express growth is exceptional to both its ethical and socially accountable activities and it providing products...
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...Errol A Lane Business Class ethics Describe at least two reasons for studying business ethics * Improve the Reputation of Your Business (One significant practical effect from studying business ethics and applying then to your business is an improvement in the reputation of your business. These things take time, but word of mouth is a powerful force in society, and having friends and neighbors talking about how you treated them right is the best advertising a business can have). In studying business ethics we find a lack of good business ethics what ar you saying when using that word * (Ethics or moral philosophy is the branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The term ethics derives from the Ancient Greek word ἠθικός ethikos, which is derived from the word ἦθος ethos (habit, "custom").) a goof reputation derives form a good business acumen which make for better business ability and reputation. When you learn you do better, you think better and you will be better Become a Better Businessman and Human Being Being (Studying business ethics changes outlooks and influences behavior. Ethics provides a set of terminology and a conceptual framework with which you can think and talk about ethical issues. Studying business ethics will help you weigh the potential consequences of your business decisions, and it will teach you to make moral distinctions and avoid common fallacies...
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...INTRODUCTION 1.0 Background of the Study Contemporary exigencies due to globalization, the end of the cold war, the information technology revolution and the opposing views of world politics have all necessitated the re-evaluation of the business-society relationship and facilitated the emergence of innovative business social responsibility-practices. In view of the expanding and dynamic nature of contemporary business organizations, awareness of the impact of these institutions is reflecting on the environment in which they operate. This awareness has led to a definite conclusion on the roles of business organizations in the society and the growing demand for corporate social reward in terms of better social performance. For instance, the conflict in the Niger Delta area was aggravated by intense oil exploration activities in the area without adequate compensation from either the government or the oil multinational companies that reap profit from the area. The apparent neglect and marginalization of the people of the Niger-Delta has led to the call for compensation for their exploited wealth, the physical development of their environment and access to political power which made communal clashes, ethnic nationalism and movement for self determination to be prominent in the region and the phenomenon of oil pollution has only added to the already tense atmosphere in the Niger-Delta area. Today, business organizations are enjoined to pay attention to social issues and problems which are...
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...MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM ASSIGNMENT – BMIT5103 INFORMATION TECHNOLOGY FOR MANAGER Instructor: Dr. PHAM VAN TAI Student Name: NGUYEN MANH HA ID No: 15030 MBAOUM0313 - Class K08A Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals. I highly appreciate the efforts of Dr. Pham Van Tai who guided and gave me a chance to do this research. I also would like to express my thanks to all those helped me with very useful information so that I could accomplish this assignment. I hope that my researches would serve as a ready reckoned document for students, research scholars using as a reference source. With very best regards. Nguyen Manh Ha Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 2 of 27 Table Of Contents. Executive Summary: ...........................................................................................4 CHAPTER 1: OVERVIEW OF FACEBOOK .......................................................... 1.1 FACEBOOK INTRODUCTION .......................................................................... 1.2 SERVICES & PRODUCTS...................................................................
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...International Business School Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Reflection paper International Marketing | Professor Steven Hurley Reflection paper International Marketing | Professor Steven Hurley In the media driven world of today, small businesses have to understand Facebook, Twitter, and the strategies to use social media position their business for the right market segment. However, many small and medium businesses do not have a strategy for marketing using social media. Hence the question that came to my mind was “How does the small and medium businesses use social media to position themselves to maximize revenues?” Figure 1 Figure 1 Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley The purpose of this reflection paper is to understand the use of social media by the...
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...reflect the encyclopedic tone used on Wikipedia. (January 2012) In the social sciences and life sciences, a case study (or case report) is a descriptive, exploratory or explanatory analysis of a person, group or event. An explanatory case study is used to explore causation in order to find underlying principles.[1][2] Case studies may be prospective (in which criteria are established and cases fitting the criteria are included as they become available) or retrospective (in which criteria are established for selecting cases from historical records for inclusion in the study). Thomas[3] offers the following definition of case study: "Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more methods. The case that is the subject of the inquiry will be an instance of a class of phenomena that provides an analytical frame — an object — within which the study is conducted and which the case illuminates and explicates." Another suggestion is that case study should be defined as a research strategy, an empirical inquiry that investigates a phenomenon within its real-life context. Case study research can mean single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence, and benefits from the prior development of theoretical propositions. Case studies should not be confused with qualitative research and they can be based on any...
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...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...Questions for Unit 1 IP CASE STUDY QUESTIONS pg. 38 1. Identify and describe the problem in this case. 2. What management, organization, and technology factors are responsible for the difficulties in building electronic medical record systems? Explain your answer. 3. What is the business, political, and social impact of not digitizing medical records (for individual physicians, hospitals, insurers, patients, and the U.S. government)? 4. What are the business and social benefits of digitizing medical recordkeeping? 5. Are electronic medical record systems a good solution to the problem of rising health care costs in the United States? Explain your answer. CASE STUDY QUESTIONS pg. 77 1. Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks. 2. Why have each of the companies described in this case been successful in implementing internal social networks? Explain your answer. 3. Should all companies implement internal enterprise social networks? Why or why not? CASE STUDY QUESTIONS pg.100 1. Analyze Starbucks using the competitive forces and value chain models. 2. What is Starbucks’ business strategy? Assess the role played by technology in this business strategy. 3. How much has technology helped Starbucks compete? Explain your answer. CASE STUDY QUESTIONS pg. 152 1. How does information technology affect socioeconomic disparities? Explain your answer. 2. Why is access to technology...
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...Cyworld: Creating and Capturing Value in a Social Network “Cyworld: Creating and Capturing Value in a Social Network” discusses the growth and evolution of the Korean social media network, Cyworld, and the decisions made by its executives in order progress the company into what it is today. Over the course of the article, Sunil Gupta and Sangman Han cover how Cyworld has evolved from a simple social network to one that utilizes mobile networking, digital micro-transactions, and advertising as ways to generate revenue. Issues regarding how Cyworld’s executives would create value for their user base and in turn, generate revenue, by capturing said value are also discussed. The main issue presented for Cyworld executives was how they were going to transition from their original business model of a clean and ad-free social network to one that did more as their install base grew over time. By leveraging the knowledge gained from previous marketing classes, the data provided within the Cyworld case study, and my own personal experiences, I suggested that Cyworld focus its efforts on their most connected members as well as their mobile networking service. These marketing decisions would not only support Cyworld’s original business model and brand image as a social networking company, but also provide a natural direction of progression for Cyworld to go through. 1. Why do people use social networks? Over the past decade, social networks and social media in general has quickly become...
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...4 Purpose of the Study 4 Research Questions 4 .Hypotheses 5 Brief Review of the Literature 5 Research Method 6 Data collection 7 The Sponsor Pay Case Study. 9 Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization can advantage of this emerging technology in improving company competitiveness and business performance. In this paper, we develop a research model which is based on two propositions which have been based on the resource view of the firm. Throughout the paper we analyze the impact of the social media in the performance...
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...Student Self-administered case study Importance of Diversity In The Workplace Case summary: Case duration (Min): Human Resource Management (HRM) 45-60 Promoting diversity Worldwide This case focuses on DIFFERENCE ‐ Interacting and working productively with others and how best to use human resources to meet organizational goals through high levels of performance (motivated, effective and efficient workers) and competing in the global marketplace. We begin this case by exploring the changing nature of the workplace; We then explore what is meant by diversity and consider the business case for promoting and managing diversity within contemporary organizations. Learning objectives: Evaluate diversity and multiculturalism as a source of sustainable competitive advantage and identify the benefits of diversity for organizations. Case problem: What is meant by diversity and should organizations seek to be diverse? Company Aramark http://www.aramark.com/ Food ‐ Major Diversified ARAMARK is a leader in professional services, providing award‐winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2009 list of "World's Most Admired Companies," ARAMARK was ranked number one in its industry. ARAMARK seeks to address issues responsibly that matter to its clients, customers, employees and communities by focusing on employee advocacy...
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...SOCIAL ENTREPRENEURSHIP AND ENVIRONMENTAL FACTORS: A CROSS-COUNTRY COMPARISION Research Work International Doctorate in Entrepreneurship and Business Management Department of Business Economics & Administration Author: Elisabet Ferri elisabet.ferri@uab.cat Supervisor: David Urbano david.urbano@uab.cat September 2011 2 ABSTRACT Social entrepreneurship is a subject of growing interest for both academics and governments. However, from the quantitative approach, little is known about the environmental factors that affect this phenomenon. For this reason, the main purpose of the present study is to statistically explore the relationship between environmental factors and social entrepreneurship, as seen through a cross-country comparison and in the light of institutional economics as the conceptual framework. Linear regression analysis is used over a sample of 49 countries to study the impact of formal institutions (public spending, access to finance and governance effectiveness) and informal institutions (social needs, societal attitudes and education) on social entrepreneurial activity. The main findings suggest that, while societal attitudes increase the rates of social entrepreneurship, public spending has a negative relationship with this phenomenon. Contributions of the research are both conceptual, in terms of development in the field of social entrepreneurship from an institutional perspective, and practical, in terms of designing policies to promote social enterprise...
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...Paper Outline I. Section 1 a. How have social enterprises fared better than their for-profit rivals during the recession? b. What aspects of the way the businesses are run have made them more successful (if using profit as the measurement of success)? c. How have they continued to attract customers to their shops despite falling numbers of patrons during the recession? d. To what measurable extent has the recession impacted their business? e. In a broader sense, are mutuals more competitive in their sector/industry by virtue of containing positive aspects falling into one of the questions above? II. Section 2 III. Section 3 Section 1 How have social enterprises fared better than their for-profit rivals during the recession? The economic recession has had a negative impact on the performance of most businesses in the UK. However, this appears not to be the case with social enterprises. During the recession, most social enterprises seem to be growing and have reaped more benefits as they seek to achieve their goals. Social investment has remained vibrant even in the face of the economic recession. Unlike the for–profit enterprises, social enterprises derive their capital and labour for philanthropic, government and commercial bodies. This means that social enterprises have a great pool, of investors as well as a greater capacity to attract talented and more skilled labour. Legal structures in the UK have been reformed...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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