...Corporate Responsibility and Marketing Strategies Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s reputation as a result of any violations will be outlined in this document. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets. Apple’s position on its ethical and social responsibility should be in direct correlation to Apple's reputation as it is to the credibility of its products. Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and ethical working conditions. It is their representation that their code goes beyond the industry standards, which should...
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...Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace...
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...Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace...
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...Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical development of marketing ethics from a practice and academic perspective. DEFINITION OF MARKETING ETHICS Ethics has been termed the study and philosophy of human conduct, with an emphasis on the determination of right and wrong. For marketers, ethics in the workplace...
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...Nike public relations tactics dealt with the wage policy, visiting campuses on universities, personal letters, corporate responsibility and using celebrities as spoke person for its product. Nike launch campaigns regarding child labor, low and non- existent wages. Nike believes that the U.S dollars were meaningless because the cost of living was different in other countries. Nike held press conferences for newspaper staff at colleges. These were ways for Nike to make proactive efforts to address the concerns of activists protesting against their products. Nike made a few mistakes in handling the negative publicity. Three mistakes that Nike made in handling the negative publicity is its intent to ignore the negative publicity, its marketing strategy, and its public relations tactics. They focus their attention more on public relations which lead them to a lawsuit. According to the author, “Nike response to the issues are more of a damage- control stunt than a sincere attempt at labor reform” ( Ferrell,...
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...The Boundaries of Strategic Corporate Social Responsibility Geoffrey P. Lantos Professor of Business Administration Box D-55 Stonehill College North Easton, MA 02357 June 2001 Phone: 508.565.1205 Fax: 508.565.1444 E-mail: glantos@stonehill.edu 1 The Boundaries of Strategic Corporate Social Responsibility Keywords Corporate social responsibility (CSR), Roles of business, Stakeholder theory, Ethical CSR, Responsibilities and duties, Altruistic CSR, Strategic CSR, Abstract Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical, and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider. Suggests that much of the confusion and controversy over CSR stem from a failure to distinguish its ethical, altruistic, and strategic forms of CSR. On the basis of a thorough examination of the arguments for and against altruistic CSR, concurs with Milton Friedman that altruistic CSR is not a legitimate role of business. Proposes that ethical CSR, grounded in the concept of ethical duties and responsibilities, is mandatory. Concludes that strategic CSR is good for business and society. Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and academic researchers in further clarifying the boundaries of...
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...Creating, Financing, and Marketing a Business BUS 100 Creating, Financing, and Marketing a Business A Business Partnership is usually hatched in a state of inspired optimism when two or more seemingly like-minded individuals come together with an idea to create a product or service and develop it into a business. As with anything, a business partnership has it’s pros and cons but there are also two types of partnerships, General and Limited. A General Partnership is subject to partnership agreement; all partners have equal rights in the management of the partnership. The Pros of General is that the partnership may designate particular partners with particular skills to make decisions in that area and reserve the more important decisions to the partnership as a whole. Cons to consider is that each partner has rights in management and may contractually bind the partnership. Each partner is responsible for the contracts that the other partners execute and the liabilities that they incur. The possibility of disagreement and deadlock exists. The other partnership is Limited. In a Limited Partnership at least one general partner is responsible for the management of the partnership. A limited partner may not participate in the management of the business or the limited partner runs the risk of becoming personally liable for the debts and obligations of the limited partnership. Pros to this partnership include that a general partner may vote on matters related to the...
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...Corporate Social Responsibility Theories: Mapping the Territory Elisabet Garriga, ` ´ Domenec Mele ABSTRACT. The Corporate Social Responsibility (CSR) field presents not only a landscape of theories but also a proliferation of approaches, which are controversial, complex and unclear. This article tries to clarify the situation, ‘‘mapping the territory’’ by classifying the main CSR theories and related approaches in four groups: (1) instrumental theories, in which the corporation is seen as only an instrument for wealth creation, and its social activities are only a means to achieve economic results; (2) political theories, which concern themselves with the power of corporations in society and a responsible use of this power in the political arena; (3) integrative theories, in which the corporation is focused on the satisfaction of social demands; and (4) ethical theories, based on ethical responsibilities of corporations to society. In practice, each CSR theory presents four dimensions related to Elisabet Garriga is a PhD student in Management at IESE Business School, University of Navarra, Spain. She holds a degree in Philosophy and another in Economics from the University of Barcelona, Spain. She has taught Business Ethics at the University Pompeu Fabra, Barcelona, for the International Education of Students (IES), a consortium comprised of more than 120 leading US colleges and universities. Her current research focuses on the concept and implementation of Corporate Social Responsibilities...
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...INTRODUCTION TO ETHICS WHAT IS ETHICS Ethics is a major branch of philosophy, encompassing right conduct and good life. It is significantly broader than the common conception of analyzing right and wrong. A central aspect of ethics is "the good life", the life worth living or life that is simply satisfying, which is held by many philosophers to be more important than moral conduct. Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" (Many ethicists assert there's always a right thing to do based on moral principle, and others believe the right thing to do depends on the situation -- ultimately it's up to the individual.) Many philosophers consider ethics to be the "science of conduct." Philosophers have been discussing ethics for at least 2500 years, since the time of Socrates and Plato. Many ethicists consider emerging ethical beliefs to be "state of the art" legal matters, i.e., what becomes an ethical guideline today is often translated to a law, regulation or rule tomorrow. Values which guide how we ought to behave are considered moral values, e.g., values such as respect, honesty, fairness, responsibility, etc. Statements around how these values are applied are sometimes called moral or ethical...
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...Responsibility and Marketing Strategies BUS 508 – Contemporary Management Strayer University Introduction This assignment will examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. Abysmal corporate ethics and social responsibility has been spotlighted in the media with events such as the Enron scandal in 2001, the BP oil spill in 2010, and more recently, the labor practices at Apple’s, China based, Foxconn factory in 2012. In an ever more competitive market place, events such as these bring ethics and social responsibility into the forefront of qualifying factors required to earn trust that equates to money from consumers. (Alijani 2012, Boon 2012, Duhigg 2012, Ewing 2013) Apple’s Current Position on Ethics and Social Responsibility Through transparency, Apple has spun this very public, internal defect of absent ethical and social responsibility by publishing a Code of Conduct, Supplier Responsibility Standards, and Working-Hours Reports on its commercial website. Additionally, Apple flooded the media with reports about it’s clean up efforts. For example, in February 2012, Apple announced it was the first technology company admitted to the Fair Labor Association (FLA). The FLA conducts independent monitoring and verification to ensure that the FLA Worklpace Standards are upheld (Apple 2014). Impact of Ethics and Social Responsibility...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...with United States of America and China. In the Western civilization, business is often about the fundamentals when dealing with the idea of marketing. These are usually six different fundamentals such as, strategy for sound marketing, research for professional marketing, development for a world-class product, prices’ that are effective, motivation for promotion, and distribution that is appropriate. With a focus on the basic, makes for a successful outcome in competitive marketing. Even so, when business collides with Western (America) and China, differences in culture can become a problem. This becomes an issue that is more than just fundamentals. For a worldwide view, factors have to be considered in order to be successful. This factor would be culture. Cultural views and expectations are crucial in business. Westerner marketers have to come with the knowledge of awareness to the background of the culture, and in which the world they live in. This is the ability that can affect business ethics. USA and China have different ethical behaviors in the way they conduct business. The USA foundation of ethics is based on the origins of Puritan’s. They tend to be based on a foundation of traditional Judeo-Christian and Western socio theological laws and principles (Iseberg, S. 1999). This system is biblical in ethics and morality. Society is based on sovereign authority of moral, that being God. God as the sovereign, declared what was right and what was wrong...
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...the benefits and giving advantage to people as in Segon and Booth (2011, 16) which states that in western country gift giving is considered as bribery Asia is considered as a friendly action. In this case, a manager of the Australia Mining Corporation company needs to make an ethical decision whether to purchase a luxury gift. Since received information that gift giving able to secure the contract between the Asian Company. The ethical decision making models are utilitarian, moral rights and justice. This essay will be discussing on whether the manager should purchase a gift while negotiating a cross culture business. Moral right is not suitable because moral is one behavioral value base on certain criteria or conduct that is acceptable by the society (Boganovic, Cingula and Ivanisevic 2014, 80). In this case the humanity right is not being considered in the decision making process. If using transposition consideration, the Australia mining sector manager becomes the receiver and received an expensive and luxurious gift. Surely, none of the receiver will reject it. Moreover, the contract benefits company and stakeholder. Both company are able to do culture exchange. In additional, company should consider profit instead of humanity rights. Profit is more important to the company. If the manager considers humanity rights is more important the company will not be improve. Manager will be too scare to take risk and being a conservative. Guanxi is a Chinese word that represents...
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...upholding the company’s code of conduct to fit the current times. When a company invests in the people and the environment the return is greater profit and a stronger sense of belonging in the community. Customer and employee loyalty are what can pull any organization through the tough current economic downturn. Current ethical issues faced by West Coast Grape Growers involve environmental concerns involving but not limited to using pesticides that can drain into the water systems, what type of pest control that can be used, and amount of water used to maintain vineyards quality. Other ethical concerns faced involve a communication barrier with non-English workers, hiring legal or illegal workers to increases or decrease profit, and types of contracts to set up with potential customers to sell to public or wineries only. Another ethical and moral concern is the current state of the economy and how much companies will be purchasing grapes when consumers aren’t purchasing at the same rate as before. Many solutions are available for each of the ethical issues faced by the company. First the company needs to decide how they want their organization to be publicly viewed. When determining pest control that will keep rodents from chewing away potential vineyard profits the organization may consider making owl boxes and increasing the potential of bringing owls into the environment as a natural form of pest control. When faced with a communication barrier West Coast Grape Growers can offer...
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...The role of marketing in organisations and society Essential reading Kotler, P. and G. Armstrong Principles of Marketing. (Upper Saddle River, NJ: Prentice Hall, 2004) tenth edition [ISBN 0131018612] Chapters 1 and 20. Keywords: activity; function; philosophy; needs and wants; orientation; transactions and relationship marketing; globalisation; environment; demographics. Introduction Consider what the word ‘marketing’ means to you. You may imagine it to be the title of a department within an organisation or a particular activity that can be undertaken by people, government departments and organisations. There are, in fact, three major ways in which marketing can be perceived, and we start this chapter by defining each of them. As an activity, marketing is possible only where there is a market and we will identify the conditions necessary for the existence of a market later in this chapter. Over the years there have been significant developments in the way marketing is used by firms. In this chapter, we will introduce the branches of marketing that have developed to address the needs of particular groups of marketers. We will also draw your attention to the ways in which marketing can help to develop a firm’s orientation towards the marketplace. Such an orientation can affect the very functioning of an organisation – from the way it develops its products to the way it sells them. We end the chapter by looking at the impact of ethics and social responsibility...
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