...Popular culture is thought of as an accumulation of the most common, mainstream likes and dislikes of the majority of population, transmitted and shared through media and various means of communication. Pop culture diffuses and reaches a general audience almost immediately and could change the audience’s emotions and decisions. Their decisions consequently affect their identity. Identity has obscure definitions but generally can be thought of how a person’s behavior and actions are developed by what they interact with or avoid. The ease of which popular culture is assimilated causes an instantaneous reaction by people, which makes self representation in pop culture important to a great extent. A major factor in pop culture is social media....
Words: 368 - Pages: 2
...Popular American Culture Paper Throughout this paper, the reader will get a better understanding of culture and popular culture, along with their definitions and examples of each. The reader will be told three major trends in popular American culture and their roles. Also, the reader will understand how popular American culture affects personal decision making. The reader will gain a better understanding of these three topics after absorbing the paper in its entirety. What is culture? What is popular culture? What is culture? The answer is: "Most social scientists today view culture as consisting primarily of the symbolic, ideational, and intangible aspects of human societies. The essence of a culture is not its artifacts, tools, or other tangible cultural elements but how the members of the group interpret, use, and perceive them. It is the values, symbols, interpretations, and perspectives that distinguish one people from another in modernized societies; it is not material objects and other tangible aspects of human societies. People within a culture usually interpret the meaning of symbols, artifacts, and behaviors in the same or in similar ways." (Banks, 1989) What is popular culture? The answer is: “Popular culture is the accumulated store of cultural products such as music, art, literature, fashion, dance, film, television, and radio that are consumed primarily by non-elite groups such as the working, lower, and middle class.” (Crossman, 2011) What are three major...
Words: 652 - Pages: 3
...MIDTERM EXAM 1.) What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. Different forms of social media are social networking sites such as Facebook and MySpace which you can interact with others such as talking, texting, sharing information, sharing photos, and talking to family members or friends who live near or far. It is also good to meet up with people from your past and to meet new ones as well. The internet also has websites that you can play games on and interact with others with the same likes and dislikes that you may have. It also has newspapers and different articles to keep you updated about what is going on in the world. Many people from all over the world use the internet for many different reasons from chatting to even getting an education. 2.) What are the greatest benefits of social media for individuals and society? Some of the greatest benefits for individuals and society when it comes to social media are that everyone is able to communicate with one another more efficiently than they ever have before. Consumers are able to be kept up to date and informed. Businesses are able to have more of a relationship with their consumers by allowing feedback on their products as well as sharing ideas for new projects that they also may have. Individuals have the same benefits as consumers; people can go online and stay in touch with their friends and family members who may live long distance...
Words: 1534 - Pages: 7
...Abstract The impact of media on the society extends to both social and political sectors. There are a variety of elements in each and media touches on both sectors and each element. It should be noted that the extent that it affects each element varies as well. It should also be taken into account that while there is a mass effect on everyone that media touches, the extent it affects the individual varies as well. Social Impact On a social level, media has its greatest impact. Viewpoints have been shaped due to the representation of different cultures, races, genders, religions, and sexual orientations. The two main elements of this are entertainment and news. While the representations should be taken at face value when it comes to entertainment, some representations have led to unfair stereotyping which becomes a part of social norms and thinking for generations. One example is how a segment or culture within a race could and has come to represent the public’s view of that race overall—especially in the case of negative elements of that culture. Another example is both unfair standards of beauty for women as well as negative representation of women. In the case of negative representations, there might be individuals or groups that embody that particular element, but media is able to multiply the negative to the point where it becomes a public accept trait of women. When it comes to unfair beauty standards, women are viewed as beautiful by mainstream media are usually put in favorable...
Words: 525 - Pages: 3
...question. 1. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. The different forms of social media are the internet, World Wide Web, instant messaging and social networking sights. Some examples of these are Facebook, MySpace, utube, Flickr, Google and twitter. The primary purpose of social media is to turn communication into a two way street for open communication. It allows you to read and process information as well as give your response and opinion on the matter. This can also be very influential either way and can sway consumers decisions on things such as movies, products, decisions, electronic devices, clothes even music. 2. What are the greatest benefits of social media for individuals and society? The greatest benefits of social media are the fact that everyone stays up to date on news and important things going on in the world as well as keeping people connected with their family and friends. It also tries to bring understanding to events that affect us all. This gives everyone in the entire world access to news around the globe and gives us all the same information as well major updates on weather and political problems. 3. What are the greatest problems of social media for individuals and society? The greatest problem with social media is that you cannot always believe what you read. The media sometimes misrepresents things and exploits them...
Words: 1572 - Pages: 7
...Media Freedom in Pakistan: Curse or a Blessing The right to pursue knowledge is often an underrated phenomenon especially in respect to current political scenario. We live in a world overloaded with information and keeping something hidden has become a tougher task than it was 20 years ago. This eruption of information has resulted in the growth of a class amongst the masses who are more politically and socially aware than the previous generations. However, it is also important to realize the costs that this knowledge can concur on one’s individuality and perception of events. Media in all forms is a prime source of information today. It helps mould people’s opinion, is a catalyst for social progress and is also creating a populace which is politically aware. There are multiple private news channels, numerous magazines and newspapers along with varied Radio channels in operation today in Pakistan. Much of this progress, ironically, has come under the tutelage of a military dictator of Pervez Musharraf in the past decade. This begs a question: does the lack of provision of knowledge in totalitarian regime impede the social progress of its subjects? Pakistani media industry has blossomed from a sole state-sponsored TV channel to an efficient profiting industry. It’s not a surprise that many of the private TV channels are run purely as a business entity because of which journalistic ethics suffers unfortunate casualties. However, it is these channels which are responsible for...
Words: 1601 - Pages: 7
...Version 4 Media Influences on American Culture Copyright © 2013, 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012). Exploring media and culture. Irvington, NY: Flat World Knowledge, Inc. All electronic materials are available on the student website. Week One: The Formative Influence of Mass Media on American Culture Details Objectives 1.1. Identify the effects of mass media on American culture. 1.2...
Words: 2017 - Pages: 9
...MARKETING REPORT Group: Phan Xuan Linh (77139428) Shyam Mallan (77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying process, hence marketers always want to know what is actually happening inside customer's mind in order to provide additional values of products to users to satisfy their needs and wants. However, it is mainly influenced by three key factors - cultural factors, social factors and psychological factors - that are vital conditions for every marketing strategy to be considered before launching in the market. In cosmetic industry, although L'Oréal is the leader of the market, it is necessarily for the company to concern these factors in its marketing plan, so as to gain the market shares and remain its position above rivals such as P&G and Unilever. The report will try to find out the role of consumer behaviour in marketing strategy planning and discover the process of how L'Oreal adapt the three factors to their marketing plans order to achieve success. INTRODUCTION The term consumer behaviour is defined as "the study of how individuals, groups and organisations...
Words: 3009 - Pages: 13
...IS IT ALL JUST A LITTLE TOO MUCH? Social Media, the Internet and the affect on society. Is it all just a little too much? Social Media, the Internet and the affect on society. Is it all just a little too much? Abstract The use of the Internet and social media blogs has been raising concerns throughout society. Whilst most may agree on the fact that the internet has developed our approach to knowledge and communication, a lot of people think quite the opposite and have realized the negative effects on society and especially the youth. This examination of how the cyber world has or will affect us, will aim to point out the main factors as to why people have become objective, and also mention the factors that lead to the online world becoming so popularly used. The Internet, without discussion, has most definitely influenced us all on a huge level; therefore society should be well informed about the pros and cons. Not only should society be informed about the positive of side of the Internet and Social media blogs , but also the negative side that unfortunately is much greater . “In Spring 2006, an elementary student, in America, Mitchell Henderson, took a caliber rifle from his parents’ room, and shot himself. The next morning, his own school gathered to mourn, but not in the usual way, no- one knew the exact reasons, but students were quick to make an online memorial for fellow youngsters to leave memorable writings.” Schwartz, M. (2008, Aug 03)...
Words: 2171 - Pages: 9
...Examination of Popular American Culture Sheri Wisniewski SOC/105 University of Phoenix Abstract In this paper I will examine popular American culture. My paper will define what culture is and what popular culture is. I will also identify three major trends in popular American culture and I will explain how popular American culture affects personal decision making. Keywords: culture, popular culture, trends Examination of Popular American Culture Definition of Culture What is culture? According to Merriam-Webster there are three definitions of culture. They are “the beliefs, customs, arts, etc., of a particular society, group, place, or time, a particular society that has its own beliefs, ways of life, art, etc., and a way of thinking, behaving, or working that exists in a place or organization.” (http://www.merriam-webster.com/dictionary/culture) Two of the definitions are very similar speaking about the beliefs, arts, etc. Those are the definitions I will be focusing on in this paper as I am going to be concentrating on people and not an organization. Definition of Popular Culture In the eBook Reading and Writing About American Popular Culture, “popular culture encompasses the most immediate and contemporary elements in our lives – elements which are often subject to rapid changes in a highly technological world in which people are brought closer and closer by the ubiquitous mass media.”(p. 3) Having access to media literally twenty-four hours a...
Words: 1024 - Pages: 5
...The impact of media on the society extends to both social and political sectors. There are a variety of elements in each and media touches on both sectors and each element. It should be noted that the extent that it affects each element varies as well. It should also be taken into account that while there is a mass effect on everyone that media touches, the extent it affects the individual varies as well. Social Impact On a social level, media has its greatest impact. Viewpoints have been shaped due to the representation of different cultures, races, genders, religions, and sexual orientations. The two main elements of this are entertainment and news. While the representations should be taken at face value when it comes to entertainment, some representations have led to unfair stereotyping which becomes a part of social norms and thinking for generations. One example is how a segment or culture within a race could and has come to represent the public’s view of that race overall—especially in the case of negative elements of that culture. Another example is both unfair standards of beauty for women as well as negative representation of women. In the case of negative representations, there might be individuals or groups that embody that particular element, but media is able to multiply the negative to the point where it becomes a public accept trait of women. When it comes to unfair beauty standards, women are viewed as beautiful by mainstream media are usually put in...
Words: 524 - Pages: 3
...University of Phoenix Material Mass Media: Development and Literacy Mass Media Developments in American Culture Place the following examples of mass media in the order of their appearance in American culture, from 1–4, in in the table below. Next, write a 250- to 350-word summary describing how each example of media affected American culture. Examples of Mass Media: • Television • The Internet • Print Newspaper • Movies |Examples of Mass Media |How did they affect American culture? | |1. Internet |Mass media affect American culture by allowing you to get a different point of view or | | |perspective from the people around you or across the world. When pertaining to the internet | | |you are able to connect with loved ones or family members across the country or even the | | |world through social media sites. Since the internet is so assessable to basically everyone | | |with the use of their smart phones it makes it very easy to look up anything at your | | |fingertips. You can use this for anything when wanting to find something. You are able to | | |look...
Words: 724 - Pages: 3
...AGENTS OF SOCIALIZATION Agents of socialization can also be defined as those people or groups within our social environment that affects or influence the orientation of an individual’s attitude, behaviour, emotion and self orientation either positively or negatively. They affect us directly or indirectly socially, mentally, emotionally and even on our self development. These groups are responsible for making and shaping our entire life in the society. TYPES OF AGENTS OF SOCIALIZATION They are mainly five agents of socialization in the society which affects us on a daily basis, these agents of socialization are; The Family The Religion The School The peer group The Mass media THE FAMILY: The Family is the first group to have a great influence in our lives; they are the first form of socialization experience. The family are people we share the same genetics with in nature, they are people that can be said as the closest relations to us, they are grouped into two categories; Members of the immediate family and members of the extended family. The members of the immediate family consist of the spouse (husband/wife), parent, brothers, sisters, sons, and daughters. While members of the extended family consist of the grandparent, aunt, uncle, cousin, nephew and niece. In general the family members are people that can share personal experiences and information to one and another, which on normal condition wouldn’t share with others outside the family membership...
Words: 1368 - Pages: 6
...Entertainment Media and Culture sitting in a tree… The relationship between culture and entertainment media could best be described as a partnership. Entertainment media is used to sell brands and introduce different cultures to the four corners of the world. Culture is influenced by art form. Art imitates life. Entertainment is one of those art forms that drive culture. Media’s role is to communicate culture to the masses. Society has both positive and negative influences from entertainment media that shapes American culture. Media literacy understood by the masses could have a changing affect on the relationship between culture and media. Entertainment has shaped American culture and its values. An enjoyable event or performance partner with products or services helps sales. Popular dances of the day are borrowed for traditional ceremonies like weddings. Media companies use different forms of entertainment to sell products or services and traditional events host advertisement. Most often entertainment is the highlight of cultural events. For example, prom night in American high schools traditional celebrate with a dance. The Macy’s Day Parade sponsored by the retail giant is a merger of products, services, and people united by entertainment. Entertainment has a way of influencing culture by drawing massive audiences. TV themed talent shows like American Idol are shaping culture by interacting with a global audience of millions through a cell phone text...
Words: 637 - Pages: 3
...bring in ratings but would not affect my community like the closing of a city park three days a week would. The primary role of the media is to accurately report on the issues that directly impact its viewers and communities. The death of a celebrity does not have much staying power beyond its entertainment value and furthermore has no direct effect on the community or its residents. There would be a larger impact on the local community by covering the story of the local park closing. Residents and families would be impacted the most by a city park closing and having their opinions and views would be vital to the coverage of the story. City council members would also be interviewed about the budgetary issues and the reasoning for this decision to further inform viewers. The social responsibility of news media is to present unbiased coverage of issues that affect the public; however, these days it seems that there is really no social responsibility of the news media as most stations are for profit businesses owned by larger media corporations. The responsibility it seems these days is to the company’s shareholders. There are so many ways that consumers get their news now, and it is likely that a celebrity’s death would be a nationwide event but not a lasting story that would directly affect local communities. As a member of the community and a local news representative it would be the responsibility of the news company to cover the story that most affects the residents within that community...
Words: 1089 - Pages: 5
