...The Influences of Brand Awareness, Brand Associations, and Perceived Quality on Customer Loyalty Angry Birds Rovio Entertainment Ltd. Games in Bandung City Fenny Fathiyah Business Management of Telecommunication and Information Telkom Institute of Management, Bandung, Indonesia fennyfath@gmail.com Abstract Increasing financial and sales performance of games Angry Birds, a product of Rovio Entertainment Ltd, as a new industry and becoming a success market leader in mobile gaming platform segment show a good part of popularity brands. This is the researcher’s background to do research about brand awareness, brand associations, and perceived quality also its influence on customer loyalty of games Angry Birds in Bandung city. The method of this research is descriptive method and causal association method by involving 400 respondents as its objects. The analyses are used to know how brand awareness, brand associations, and perceived quality on customer loyalty. Data analysis techniques are used as the path analysis. Studied variable are brand awareness, brand associations, and perceived quality as independent variable and customer loyalty as dependent variable. Based on the results of research on, it can be concluded that (i) brand awareness, brand associations, and perceived quality stood at 68.1%, 70.5%, and 71.1% respectively, (ii) customer loyalty stood at 69.5%, (iii) brand awareness, brand associations, and perceived quality simultaneously has a significant influence on customer...
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...The internet is the single most important technological advancement to take place during my lifetime and now is such an integral part of our daily lives we can not even imagine living without. The technology used to access the World Wide Web continually evolves and advances at unprecedented rates. The tools and gadgets we use to access the internet improve continuously and by the time we purchase the latest internet technology tool, a newer and faster version has already been developed and released on the market. The internet has become an integral part of the daily routines and operations of businesses worldwide. As businesses grow and expand based on the use of internet technologies, there are considerations that need to be made based on the infrastructure of the internet and employees use of computers. This paper will focus on those considerations of internet technologies and take a look at the vulnerabilities and lost production businesses are susceptible to with online operations and what is needed overcome and minimize these vulnerabilities and losses. Before the term internet existed a group of scientists and engineers for the U.S. Department of Defense transferred the first packets of data in the late 1960’s. Over the following two decades the speed and reliability increased as more universities and government researchers joined the network. In 1990, the U.S. Department of Defense ended its support of the internet when congress passed the Gore Bill handing control...
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...Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly...
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...through social media, phones and all sorts of stuff, we heard of this because of Edward Snowden, an ex CIA- system analyst. He exposed their spying and this has resulted in to a global issue. Because the spying is wrong on so many levels we are here to convince you that what the NSA is doing is wrong. *attention grabber* So now that I have your attention I will continue. Main Point 1: How is it possible that the NSA is spying on civilians? Sub Point 1: What is the NSA; I’m going to begin by telling you a little about what the NSA is. The NSA better known as the National Security Agency is the main producer and manager of the signals intelligence for the United States. The NSA is responsible for the protection of U.S. government. The NSA is tasked with monitoring on targeted individuals in the U.S. But the NSA doesn’t just spy on targeted individuals; they spy on every U.S. citizen, they even spy on world leaders. They can spy on anyone around the world, and they can do this through social media, the internet and phones. I will explain this in more detail later. Ok so now that I’ve talked about what the NSA is, I will tell you guys how it is possible that the NSA is spying on us. Well to begin, the NSA spying program started back when George Bush was the president of the United States, the spying started right after nine eleven, this was in 2001 and that is 13 years ago so consider how long they have been spying. And it only got worse because technology developed, social media...
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...means of communication. Montag specifically mentions this in the book, “and in her ears the little seashells, the thimble radios tamped tight, and an electronic ocean of sound, of music and talk and music and talk coming in on the shore of her unsleeping mind” (Bradbury page 12). There is also less face to face communication, which is evident in the amount of time that Mildred spends watching television in the parlor and listening to the radio. The book also highlights this with Montag’s thought, “wasn’t there an old joke about a wife that talked so much on the phone that her desperate husband ran out to the nearest store and telephoned her to ask what was for dinner?” (Bradbury page 42). This is similar to today’s society where social media and the excessive use of smart phones and texting have become a main form of communication. We find ourselves in a world where most teenagers are more comfortable wearing headphones and listening to music than they are with having a conversation with others....
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...which online brands use offline, traditional marketing promotion strategies and brand extension to increase awareness and open up business opportunities for themselves. Some, like Rovio and Mind Candy, have even gone as far as to create and market physical products such as soft toys and magazines related to their online services (Online games, namely Angry Birds and Moshi Monsters, respectively). (Barnett M., 2011) 2. Relation to Marketing Concepts This article relates strongly to the marketing concept of service intangibility, which strongly affects online companies due to the lack of a physical presence of their services. It also relates strongly to brand extension, the concept of creating new product categories under the existing brand name, tying in with the concept of new product development. Overall, this article relates the strongest to differentiation, in that online brands attempt to differentiate themselves by using a unique marketing mix consisting of having a real world presence of products and promotions. 3. Issues I strongly agree with the article that and feel that using brand extension and traditional media allows online brands to differentiate themselves by having a physical presence, thus reducing their high service...
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...ITU-T Technology Watch surveys the ICT landscape to capture new topics for standardization activities. Technology Watch Reports assess new technologies with regard to existing standards inside and outside ITU-T and their likely impact on future standardization. Previous reports in the series include: Intelligent Transport Systems and CALM Telepresence: High-Performance Video-Conferencing ICTs and Climate Change Ubiquitous Sensor Networks Remote Collaboration Tools Technical Aspects of Lawful Interception NGNs and Energy Efficiency Standardization Activities for Intelligent Transport Systems Distributed Computing: Utilities, Grids & Clouds The Future Internet ICTs and Food Security Biometrics and Standards Decreasing Driver Distraction ICT as an Enabler for Smart Water Management Using Submarine Communications Networks to Monitor the Climate Standards and eHealth The Optical World Trends in Video Games and Gaming ITU-T Technology Watch Report September 2011 Video gaming is a global phenomenon, a fast-moving multibillion dollar business, cutting across all age groups and gender. This ITU-T Technology Watch Report surveys some of the latest developments in the world of video games, describes the most common gaming platforms and terminals and highlights new technologies enabling a better gaming experience and associated standardization activities. http://www.itu.int/ITU-T/techwatch Printed in Switzerland Geneva, 2011 The rapid change of...
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...Softonic Apps Games News Features Answers Videos WINDOWS EN Login Safe downloads and expert advice Search: Choose platform Blog posts What's the best platform for games? Android, iOS or Windows Phone? What's the best platform for games? Android, iOS or Windows Phone? Maria Baeta | September 9, 2014 iOS Windows Phone Android Gaming Comparisons With three mobile operating systems to choose from, you may be thinking about changing your smartphone. If playing games is a make or break feature for you, check out this comparison to find out which OS is best for gamers: Android, iOS, or Windows Phone. Available games You'll find each platform's catalog of games in Google Play (Android), the App Store (iOS), and the Windows Phone Store (WP), and all three dedicate a large section of their stores to games. While that's good news for even casual gamers, which is best in terms of quantity and quality? Looking at statistics from AppBrain, StatisticBrain, and WP7Applist, I was able to extract the following numbers (note that this data is only approximate because new apps are constantly being released in all three app stores, but it helps to get a general idea). Both Google Play and the App Store have more than one million active apps in their catalogs. Out of these, about 25% are games, which means that there are around 250,000 titles for each platform. The Windows Phone Store, on...
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...Jamie Caves | 4/1/13 | COM156 | | | AndroidMobile Operating System | Jamie Caves | 4/1/13 | COM156 | | With over 400 million Android devices activated to date, it is by far the most popular mobile operating system in use today. The Android OS is one of the most used worldwide, and its open source permits unlimited customization by anyone with the desire to learn it and use it. I have done quite a bit of research on it in the past for my personal use and have learned just a small portion of just how open and customizable Android can be, whether it be personal customization or productivity of the software. Android has helped to change the way we work, socialize, and entertain ourselves. The majority of social media users now use their smartphones, with Android software and applications, to access and post to various sites like Facebook, Twitter, and Instagram where people like to post what they are currently eating. Joking aside, Android has helped to push mobile technology farther than ever before. The Android mobile operating system is currently the most widely used and the most popular for smartphones and tablets today. Android has a distinct advantage over its competition in that it is available on a myriad of devices from nearly all the smartphone and tablet manufacturers today like Samsung, LG, Motorola, HTC, and many others whereas their closest competitors Apple and Blackberry are limited to only one or two devices. Smartphones have replaced...
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...Over the years, I think I have tossed hundreds of pounds of junk mail into the recycling bin. When my Labrador brings the local paper to the front door in the morning (yes, I actually trained her to do that), inevitably there are numerous inserts promoting used cars or underwear that spill out onto the floor as I reach for the sports section. Then, when I power up my iPad (before my kids can steal it from me to play Angry Birds), I am greeted with two pop-ups serving irrelevant daily deals, which I instinctively close without reading. The only time I might actually pay attention is when a friend emails or pings me via Facebook on a cool offer (Rally Car Racing lessons? Okay, now we’re talking). Most marketing emails that somehow slip through my spam filter also go unopened and unread, as I search for the email I really want to see: that my fantasy football trade was accepted (Tony Romo really is a horrible fantasy QB). The mail, the inserts, the pop-ups, the emails — they have all become nuisances and background noise. So is marketing dead? I hope not, because I’m basically a marketing guy. But I think classic “segmentation” based marketing is broken. We are all individuals with unique needs. And as much as marketers try, it’s hard to put us into “catch all” segments or clusters. As a former airline marketing VP, I have been part of the problem: so feel free to blame me first. We used to celebrate a 0.25% response rate to inserts in our airline credit card mailings...
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...Organisation name: Starbucks Corporation Starbucks Corporation Report on the new strategy for Starbucks Corporation Terms of reference To investigate on the new strategy and to make appropriate recommendations as requested by the management consultant on the 23 September 2015 Procedure 1) Research has been done on the internet to justify the new strategy from 1 October 2015 to 22 October 2015. Findings 3.1 Alternative strategies relating to market entry/ substantive growth/ limited growth/ retrenchment for your customer. A limited growth strategy is a safer and smarter way to do business as aggressive growth strategy requires a large amount of risk such as entering new geographical markets. Limited growth is a lower risk mode of growth as it needs less start-up funds which include advertising and promotion. (Sherman, 2015) The strategy proposed was the implementation of Starbucks happy hour to give customers a promotion of half price on all drinks when they buy any tumbler or mug with the exception of the $1 reusable cup available in the US and Canada (Kosh, 2013). The promotion in this case will focus on the Starbucks goal to get 5 percent of beverages made in stores to be made in personal tumblers. Previously, Starbucks created a goal to achieve 25 percent of customers using their tumblers for beverages made in their store and will not be able to achieve this goal based on previous records (Starbucks Coffee Company, 2015). This promotion will then only qualify...
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...excessive amounts of time. Your child’s health might be affected negatively if he plays computer games persistently. His eye sight might get worse because he is constantly staring at the computer. Since your child sits in one position while playing computer games, he may be at risk of gaining extra weight due to lack of daily exercise. Encourage your child to play outside or get other physical fitness so she plays computer games for a limited amount of time. If students are spending too much time playing computer games, they may not be getting enough social interaction at home. Students should have proper communication skills so they can interact with teachers and classmates while at school. Good social skills will help your kid feel healthy and happy at school -- and can possibly boost his interest in school work. Limit the time your child spends on computer games. Be interactive; play board games that can boost your child’s social skills. According to All Academic Research, playing computer games may not be all that bad for your children. Peng Wei states that educational games can be effective assisting tools in the educational areas of management, medicine and science. If you choose the right educational computer games, your child may learn better problem-solving skills and eye-hand coordination. Your child may also get the ability to think fast and think of multiple things all at once. Skills obtained from playing computer games may help your child...
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...Avraham Friedman Professor DiMeo English DL1 28 April 2013 The World of Digital Friendship Once upon a time friendships were sacred and relationships cherished, but in today’s age of social media the interpersonal relationship landscape has changed completely. Stories of friendship have evolved over millennia of generations and have crossed all cultural divides. In days of old a friend was not only someone that could be relied on in times of need but one who truly cared about you. In late October of 2003 all this would change. The definition of friend would become very different from what it had been known to mean for centuries. When Facebook was founded and social networks were born people began leading social lives via their computers, and this would prove to be the beginning of the end of true friendships. Before we get into Facebook we must get a better definition of what a friend is. Aristotle said that there are three types of friends. The first is a friend for utility, whether a classmate or a neighbor this is a person that can help with class work or babysitting and therefore one is friendly with them. Sadly in the case of wealth, like bees attracted to honey money can bring many utility friends that are only in the friendship for their benefit, hoping somehow to get a slice of the pie. The second is a friendship for pleasure. When two...
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...NSA Eavesdropping and Data Mining Table of Contents Abstract..........................................................................................................3 Introduction....................................................................................................4 Literature Review............................................................................................6 Discussion.......................................................................................................13 Conclusion......................................................................................................15 References.......................................................................................................17 Abstract Technology is constantly around us and from this point forward it is never going away not that most of us can remember a time without cell phones but for some of us we can still recall a time when it didn’t exist. Eavesdropping has been a complex endeavor and has been evolving over the years from placing a listening device which had a built in microphone and a short distance transmitter. Now it is complex algorithms that can when completely decrypted give a person or an organization complete information on a person and allow them access into a private life. I say private life when in all actuality we seem to be more responsive to sharing everything with everyone in fact it is a lack of anonymity and of a global pandemic...
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...Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly viral application or technology could change the trajectory of mobile communications overnight and prove all existing data and projections...
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