...Paper Tehira K. Wright Instructor: Veena Radhakrishnan Digital Media and Society CMST 301-6382 October 6, 2013 Outline Social media apps and websites have opened the door for consumer driven news and content, as well as online streaming of almost anything. Partnered with smart phones and mobile devices, it comes as no surprise that more media is consumed via Smartphone, tablet or computer than any other way. “Digital media consumption leads the race with people using some sort of mobile or computer device 40% of the time, and television trails at a close second 38% of the time. That leaves radio and print media at 17%. Consumers spend a minimum of 2 hours every day watching videos and monitoring or engaging with social media. The bottom line—most of us spend about 12 hours every day consuming some form of media (Lewis)”. That’s a lot! Digital media is as common in our lives as the food in our refrigerators. It’s anything on the Internet, it’s your computer, your e-reader, tablet, desktop computer, Smartphone, gaming system and so on. If it’s a form of electronic content, then it’s probably digital media. In fact, if it has an on or off switch, you’re probably using digital media! In today’s society, I would say that individuals who are involved with online social media are quickly gaining the mindshare of different company employees and changing just as fast. With all of the benefits that social media is bringing to the corporate world, a company may face a number...
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...suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” (American Red Cross n.d.), is an example of a mission statement. The Mission Statement is the definition of the company, a short blurb that can be referred back to over the years to be a reminder of the purpose of the company. As Genaflek Marketing and RPZ Social Media Analytics merge into RPZ Social Media Marketing a mission statement will be most important in defining the new company. It should include the definition of ‘who’ they are as a company now, and ‘what’ plan they have for the future. Also providing a positive message showing respect to the history of Genaflek, but allowing RPZ Social Media Analytics to shine as the face of the future. “RPZ Social Media Marketing mission is to provide results-oriented advertising and marketing through all resources available. We provide strong marketing concepts and excellent customer services seeking to become a partner with our clients. We help your business formulate and execute a successful marketing strategy.”, is a possible mission statement. As a merged company RPZ Social Media Marketing’s mission statement needs to reassure the existing clients, but show new clients the future. Organizational values are a standard guide of conduct, and explanation on the organizations thinking and actions. It is a way of a company to define its beliefs and principles, allowing unity in the face of various issues. “They...
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...Wal-Mart’s Organizational Ethics Leslie Conley ETH/316 October 1, 2015 Lawrence Pickett Wal-Mart’s Organizational Ethics Everyone in business is worried about doing what is right and not being seen as wrong. There has been a lot of attention focused on ethics and integrity in business these days. Every organization is driving and pushing for changes in these areas. Any thoughts of quick-fixes for ethical behavior in businesses can be scary, but good ethical behavior for any business is fundamental to its success. For entrepreneurs, ethical conduct is usually missed or ignored. Many business experts regard ethics as something to preach, but not acted on and, therefore, make it even more unethical. According to Suttle and Demand Media, Organizational ethics is the principals and standards by which businesses operate (n.d.). They are best demonstrated through acts of fairness, compassion, integrity, honor and responsibility. The key for business owners and executives is ensuring that all employees understand these ethics. One of the best ways to communicate organizational ethics is by training employees to company standards. With these thoughts in mind, we need to address organizational ethics with awareness and support for all involved within the organization. External social pressures influencing organizational ethics External social pressures have driven most companies in business to be aware of the expectations on them to act in a manner that is ethically correct. They have...
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...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important concepts...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Thesis Statement The combination of Ethics and Social media is complicated. What people say online is considered their written word. Professionals often struggle with befriending clients or co-workers. Subordinates sometimes feel pressure when their bosses request friendships. The Social Media frenzy has given professionals the opportunity to communicate with clients online but the rules of confidentiality are sometimes vague. Mass media and ethics in today’s society raises many concerns as decisions are made daily involving ethics and such decisions possess the ability to impact the lives of millions of people, whom read, watch, listen, or browse through a media source outlet. To prevent a formal code of ethics from being broken through mass media, in this case-social media, it is important to understand ethical compliance, especially in the workplace. I. Legal and Ethical Issues associated with Social Media A. Privacy Policies 1. Copyright, Piracy and Libel are all issues directly associated with the ethics of social media. Using someone else’s words or speaking negatively about someone in a way that harms their reputation presents a gray area for social media users. 2. Websites are often constructed to defame someone’s character. There is virtually no way to keep people from going live with these sites. Minimal judgments have been issued mandating the removal of defaming information from websites. II. Social Media and Educational Facilities A. Student Confidentiality...
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...Organizational Ethics Paper Jaime Terreforte II ETH/316 July 27, 2015 Tyra Barnes Organizational Ethics Paper What is organizational Ethics? Well according to definition, organizational ethics is best described as the work standards and principles of all operating businesses. Organizational ethics comprises of acts of compassion, fairness, honor, integrity, and responsibility. It is important for employers to fully make sure that all employees understand the principles of organizational ethics through training. (Small Business.chron.com, 2015) This paper will discuss the organizational ethics in the retail industry. The retail corporation of Dollar Tree is the primary focus of this essay. Some points that will be addressed are external social pressures, organizational issues and the relevance of organizational and personal decision making, and finally the relationship between legal and ethical issues. External Social Pressures The fundamental role of external social pressures are based on social influence. Social influence basically means that an individual’s actions, reactions, and thoughts are influenced by communities or groups. This will include peer pressure, persuasion, marketing, sales, and conformity. (Business dictionary.com, 2015) External social pressure is a very important aspect when it comes to business ethics in particular small businesses in small communities. There are many social expectations in which businesses needs to pay attention to. These expectations...
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...Braeside High School BTEC Extended Diploma in Business (Marketing) Unit 37 Understanding Business Ethics Assessor Mr. Rowland Njagi Date issued: 10/09/2013 Date of Submission: 23/09/2013 Assignment brief 1: Ethical issues Ethical issues that a business should consider in its operations. A case study of Safaricom Ltd. Business ethics are the accepted principles of right or wrong governing the conduct of business people. An ethical strategy is a strategy or course of action that does not violate these accepted principles. Ethics committee of Safaricom Company Ltd An Ethics committee has been constituted comprising of nominated Executive committee members and chaired by the Chief Executive Officer. The primary mandate of the committee is to be the oversight body that drives the ethics and integrity agenda in the company particularly monitoring ethics related programmes and activities to ensure ethics and integrity become part of day to day business. The ethics committee is also the guardian and custodian of the code of conduct which enumerates and enforces acceptable business conduct. Some of the key initiatives spearheaded by the Committee in the last financial year include; • Safaricom signing up to the recently drafted Kenyan Businesses Code of Ethics. The Kenyan Business Community under the directorship of the UN Global Initiative has developed a code of ethics to guide Kenyan businesses on matters relating to ethics. Safaricom took an active role in drafting the...
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...positive ethical behavior done by the company, consumers are more interested in buying it. For example, Minute Maid has begun advertising that its packaging comes from post-consumer recycled products. By stating this fact, consumers are more reluctant to purchase Minute Maid over a competitor because they feel the company is making a positive ethical decision. This in turn makes the consumer feel as though they are upholding a better ethical standard (Peloza, White & Shang, 2013). Minute Maid, as with almost every product, has a target audience it’s trying to address. In the past, general research was done based on demographics and consumer patterns to help reach its target audience. Today, however, we have the Internet and more importantly social media. I...
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...Ulta Beauty Organizational Ethics Debra Anderson RES/316 August 10, 2015 Peter Fortuna Ulta Beauty Organizational Ethics INTRODUCTION Everyone in business is worried about doing what is right and not be seen as being in the wrong. There has been a lot of attention focused on ethics and integrity in business these days. Every organization is driving and pushing for changes in these areas. Any thoughts of quick-fixes for ethical behavior in businesses can be scary, but good ethical behavior for any business is fundamental for its success. For entrepreneurs, ethical conduct is usually missed or ignored. Many business experts regard ethics as something to be preached, but not acted on and therefore makes it even more unethical. According to Suttle and Demand Media, Organizational ethics is the principals and standards by which businesses operate. They are best demonstrated through acts of fairness, compassion, integrity, honor and responsibility. The key for business owners and executives is ensuring that all employees understand these ethics. One of the best ways to communicate organizational ethics is by training employees on company standards. With these thoughts in mind, we need to address organizational ethics with awareness and support for all involved within the organization. EXTERNAL SOCIAL PRESSURE External social pressures have driven most companies in business to be aware of the expectations on them to act in a manner that is ethically correct. They...
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...Organizational Ethics Jessie Banks ETH/316 October 27, 2014 Mario Madrid Organizational Ethics Business policies and practices regarding potentially controversial issues are part of organizational ethics. These ethics are often guided by the law; most business uses ethics in order to be accepted by the public or to have a successful business. Ethical principles can address organizational issues which help the organization to follow good practices within their organization or company. I am part of the Parkland Health & Hospital System organization, and this organization is committed to providing the best possible care to our patients as well as the community we serve. Therefore it is critical to our staff that we provide patient centered patient valued care that is ethical when caring for our patients. The care of our patients along with our business operation it is an important part of how we are looked upon. The main goals of our organization is to adopt a culture of integrity, and accountability with ethical behavior, in order to establish internal controls that will abide by the laws and regulations which will maintain ethical practice within our hospital. Within the healthcare field and especially public health (county hospital) external social pressures has a big influence on the ethics within this organization. As part of public healthcare this organization has to follow strict ethical practices because we are constantly under public scrutiny from external...
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...of the topics that is being discussed is the a poll that way taken by the Associated Press and the German Research Institute GFK. The poll showed the Americans are becoming more distrustful of each other. This distrust can cause corruption in companies. In today’s society, only one third of Americans believe that most people cannot be trusted. This affects companies and employees as well as customers. External pressures have a large affect on businesses. Business ethics include running a business that abides by the laws but it also includes being a good citizen and contributing to the community. Ethics also involves how a business treats its customers. External pressures help to enforce ethical business choices. One external pressure is social media. If a company wants positive attention on a social media site, then the company would show positive actions that help the community. One example could fund the creation of a public park. Social media could also be used when a company is behaving unethically. On the social media site Facebook, a story...
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...Ethical and Socially Responsive Business Ethics and social responsibility are important areas within Chipotle Mexican Grill’s business. Both areas have an interactive relationship that plays a role in building profitable businesses as well as a well-rounded community. Ethics refer to sets of beliefs about right and wrong; and business ethics involve the application of these issues in the workplace. The universal ethical standards, which involve trustworthiness, respect, responsibility, fairness, caring, and citizenship, are standards that apply to all people and should definitely be held high within the workplace. Social Responsibility is the obligation of a business to contribute to society. Chipotle’s social responsibility affects employees, customers, investors, the community, and the environment. Chipotle Mexican Grill opened in 1993 by a man named Steve Ells. The mission of the company is putting a focus on food with integrity, great service, and teamwork within their many restaurants. The opening statement of Chipotle’s Code of Conduct is as follows, “Chipotle is committed to the highest standards of integrity in all of our activities and compliance with both the letter and spirit of the law. We expect that you will reflect these standards in your day-to-day dealings on our behalf. This Code of Conduct is for all employees, Officers, and all members of the Board of Directors. It is a guide to ethical behavior” ("Code of conduct"). All staff members at Chipotle...
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...Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include: • The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands. • Social media can also be used to conduct market research without investing a lot of funds. This will help to find out the target audience and will thus help in increasing the income through better interactions. • Social media is popular among significant portions of entire human population and they make use of it on a regular basis. Thus these people can be reached out easily. • Social media also provides an opportunity for relationship building with the customers that is otherwise not possible as it is very difficult to reach out each individual. Also through the use of social media, the retail establishment, consulting firm, or Service Company of any business has access to information, prospects and alliances...
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...Protecting Company Reputation, Image, and Identity Protecting Company Reputation, Image, and Identity Prepared for Dr. Robert B. Rogow College of Business and Technology Eastern Kentucky University Prepared by Kaitlyn Miles June 20, 2013 EXECUTIVE SUMMARY Students at Eastern Kentucky University students would benefit from learning how to start, maintain, and improve a company’s reputation, image, and identity. Based on findings from interviews with executives and our secondary research, a good image and reputation keeps a company in business longer. This study was authorized by Dr. Faridah Awang. The conclusion that students would benefit from a course on creating, maintaining, and improving corporate reputation is based off of primary and secondary research. They primary research was collected through interviews with 6 business executives that answered a series of questions. Analysis of the data revealed: Reputation and Company Image: Social media is an incredible tool when it comes to maintaining reputation. It allows companies to easily promote themselves and get feedback from their customers. Employees are also a key element in contributing to company image. Employees and Company Image Training and previous experience allows employers to maintain a little bit of control over what type of employees they hire. Employees receive extensive and continuous training to make them the best employees they can be. Methods Used to Stand Out Against the...
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