...our secondary research, a good image and reputation keeps a company in business longer. This study was authorized by Dr. Faridah Awang. The conclusion that students would benefit from a course on creating, maintaining, and improving corporate reputation is based off of primary and secondary research. They primary research was collected through interviews with 6 business executives that answered a series of questions. Analysis of the data revealed: Reputation and Company Image: Social media is an incredible tool when it comes to maintaining reputation. It allows companies to easily promote themselves and get feedback from their customers. Employees are also a key element in contributing to company image. Employees and Company Image Training and previous experience allows employers to maintain a little bit of control over what type of employees they hire. Employees receive extensive and continuous training to make them the best employees they can be. Methods Used to Stand Out Against the Competition Based on these findings and the fact that so much goes in to a company’s reputation, I think Eastern could only benefit from adding a reputation course to the curriculu Analysis of Controlling Company Reputation, Image, and Identity The analysis of Controlling Company Reputation, Image, and Identity has been grouped into: (a) Reputation and Company Image, (b) Employees and...
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...The territory of Social Media is expanding exponentially. As a result, the rules for promoting your business or organization have been re-written. Millions of people all over the world use social networking sites every day, making them part of their daily lives. Because social media networks traffic so much attention, they have become a powerful vehicle for advertisers to create interest and bring recognition to their brand. Social media sites consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a business. There are several goals when striving to implement social media marketing. Establishing brand recognition is a common goal. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. For companies or organizations that are small or are just starting out this is an important implementation in marketing strategy. How else can you reach thousands of customers and prospects all over the world with practically zero advertising costs? 54% of small...
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...DATE: November 14, 2012 TO: Muhammad Hossain, Acting Chair of Bachelor of Commerce FROM: Lorraine Alcantara, Full-Time Student SUBJECT: Choices of Media Options to Promote the Program Because of its lack of publicity, Grant MacEwan’s Bachelor of Commerce needs to promote itself. This report’s purpose is to recommend various media options that can give positive exposure for the program. It will present advantages and disadvantages of three media options: newspaper, television, and social media. This report is significant because our program is not being promoted to prospective students. The report begins by explaining the significance of the need. Next, three alternatives are described and a recommendation is specified based on my findings. Significance of Need: Exposure to Prospective Students Bachelor of Commerce is an increasing choice of program for high school graduates and undecided individuals. However, we’re not exposing much of Grant MacEwan’s Bachelor of Commerce to prospective students. After the school’s transformation to university status three years ago, we have not taken the opportunity to promote our program. This will not aid us in being more attractive than our biggest competition, the University of Alberta. The University of Alberta uses mainly social media to promote itself and has taken opportunities to publish as much about their program: * YouTube BSAVoice’s Channel (2011). * Facebook University of Alberta School of...
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...people convicted of driving under the influence (DUI), possession of illegal drugs, underage possession of alcohol while operating a motor vehicle, or boating under the influence (BUI) (DDS, 2015). The third class offered at 3D Driving School is the defensive driving program. It is geared toward drivers who have accumulated points against their license and are at risk of suspension. This class will reduce the number of points against your license. Many drivers attend this class to avoid their license being suspended and lower insurance rates. These programs are all regulated by the Georgia Department of Driver Services (DDS). Each school has to be certified by the Georgia DDS. Implications of Internet and Social Media Current Use of Internet and Social Media Since 3D Driving School is a newly formed company, there...
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...Proposal for an Online Expansion of Company A By: QRT2 E-Business (V2 GRADUATE-0413) Introduction: Company A is a brand name of SKG, Inc. It is a small start-up family-owned company in Houston, Texas, founded in January 2013. Company A owns myquiltedbags.com website which was registered to conduct online retail business. The website is under construction and is yet to be launched. The projected date for its launch is September 1, 2013. The owners are starting this business with small budget. This is going to be 100% online retail business. Products: A handbag is an important and useful woman’s accessory which she uses to carry her essentials. It is also used express her style and make a statement. Company A will sell niche and premier brand of cotton quilted handbags which are pretty, attractive and appealing. It intends to sell different styles of cotton quilted handbags and accessories in different colors from wallets up to travel handbags. Initially it would like to launch 22 different styles of handbags and accessories. It intends to launch new collections every few months on-line. All the styles of handbags and accessories will be designed in-house. All the products will be made in China. Viability of Cotton Quilted Handbags in an Online Environment: According to Global Industry Analysts, Inc. (GIA) report, dated July 15, 2012, “the US market for Handbags is projected to reach UA$9.0 billion by 2015. Though the recent bout of worldwide financial...
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... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...of Fortune 500 companies and is currently considered the number on social marketing platform.” Summary: In the article by Amardeep Virk, titled “Twitter: The Strength of Weak Ties,” the author give details on Twitter and it’s potential affect in business. Twitter is a form of social media that allows the user to post 140 character messages. Virk details the three ways Twitter differs from it’s competition in social media. First, users on Twitter have ‘followers’ not ‘friends.’ Secondly, he notes that on Twitter people follow other users on the basis of what they tweet and not based on knowing the individual. The last major difference noted is that users can retweet other’s tweets, similar to forwarding email. The author goes on to explain the effects of Twitter on marketing and finance. Whether in a style of ‘location-based marketing’ or ‘guerrilla marketing,’ Twitter has the potential to turn the marketing world upside down. Similarly, Twitter’s effect on finance has a big future ahead of it. Uses for Twitter, in the finance field, range from ‘micro payments’ to ‘high-frequency trading.’ Virk ends the fact based discussion simply mentioning that businesses and organizations need to understand Twitter and develop ways to implement it into their current strategies. By doing so, they will be able to grow their business in ways never once thought of. Discussion: You can ask anyone about social media and their opinions on such will be varying. Whether you are discussing...
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...Nike China’s “Find Your Greatness” Campaign CLIENT NIKE PRODUCT NIKE ENTRANT WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA TYPE OF ENTRY MEDIA: Use of Media CATEGORY Best Use of Social Media Marketing TITLE FIND YOUR GREATNESS PRODUCT/SERVICE NIKE ENTRANT COMPANY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA ADVERTISING AGENCY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA MEDIA AGENCY : MINDSHARE CHINA Shanghai, CHINA BRAND OWNER: Nike AGENCY: Wieden+Kennedy, Mindshare, AKQA, Razorfish BRAND: Nike COUNTRY: China MEDIA BUDGET: 10 - 20 million AMBUSH MARKETING: A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales. PARASITIC ADVERTISING: A type of marketing that promotes one product at the cost of lost sales for another product. Parasitic advertising often occurs when two products are close substitutes for one another. Firms generally attempt to avoid parasitic advertising within their own product offerings because it is not the most effective way of maximizing the return on ad spending. THE BIG IDEA: Honour the pursuit of greatness, not just gold. Simply to inspire and energize everyday athletes everywhere...
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...growth in parts of Europe (Italy, Greece, France) affect their clients and therefore the business of Saatchi. This will affect the hire of new employees in London as well as in the country offices. Headcount needs to be reviewed strongly and needs to be adjusted, based on the future developments. Freelancers vs full time hires need to be considered * Good economic situation in the UK means that lots of companies hire which means high competition will affect the hire and HR process. Therefore less people are available. Benefit competition will affect financials. Recruitment process needs to be reviewed and adapted * Taxes increasing * Ads prices are increasing * Raw material`s prices increasing | Sociological | * New employees have a new way of what they expect when entering the market place * Higher demanding and less willing to work hard * Due to the demographics and high competition in London the company has to adapt in the recruitment process * Behaviours of employees also change in respect to how they live with social media also in the work place –...
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...Social Media Tool Student’s Name Institution Date IFTTT is a social media tool that stands for “if this, then that”. It is useful in automating general web-based activities. This tool has several recipes, and each one of them has a trigger (“this”) and consequent action (“that”) for joining different applications, for instance, Google+ and Instagram (Coles, 2015). A perfect collection of recipes saves time, and it helps in organizing a company’s online activities. For example, it makes it possible to thank automatically twitter followers for retweets by using the buffers social scheduling app. IFTTT is an important social media tool in a business environment for organization and efficiency both at personal and at group levels. It works in such a way that if an activity takes place in one app, the activity sets off an action in a different app (Coles,2015).For instance sharing a photo in Instagram will automatically cause the same photo to be posted in Facebook, Twitter and many other photos sharing services. There are many ways that IFTTT can be applied in a professional setting. They include scheduling social media campaigns. The tool is used to ensure that whatever is posted on social media remains in circulation for longer periods so that most people can see (Coles, 2015). It is used to re-post the content of a business on a regular basis while focusing on blogs that were written that were probably not seen when they were posted for the first time. When new content...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most...
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...Molson Canada: Social Media Marketing K603 Table of Contents Executive Summary……………………………………………………………... I. Key Issues……………………………………………………………………... II. Analysis………………………………………………………………………. III. Alternatives & Recommendation……………………………………………. IV. Implementation……………………………………………………………… 2 3 4 7 9 References………………………………………………………………………... 16 1 Executive Summary Molson Canada has been facing negative reactions their recent social media marketing initiative, Cold Shots Campus Challenge. Parties claimed that this Facebook contest promoted irresponsible drinking behaviours among university students. As a result, Molson pulled the contest one week before the scheduled deadline. Now, Molson must evaluate the use of social media, specifically Facebook, in its marketing strategy. The available alternatives are to revamp the Facebook initiative, to focus on static webpages or to focus on traditional marketing strategies. The recommendation is to revamp the Facebook initiative over a period of three months with ongoing monitors and checkpoints. The projected cost of this recommendation is $75,500 initially, with recurrent annual costs of $36,000 per year. The advantage of this recommendation is that it can be easily expanded to include other types of social media, such as micro blogging, video sharing, photo sharing and online forums if the response to this project is positive. 2 I. Key Issues Molson Canada faces four key issues moving forward from November 2007. The...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |The major developments in the evolution of mass media during the 20th century were radio, | |evolution of mass media during the 20th |television, Internet, social media, newspaper, and cell phones. Radios were less expensive| |century? |than telephones and had the ability of allowing huge numbers of people to listen to the | | |same event at the same time. Radio use to be transmitted through am and fm. Television | | |during the early decades only had limited numbers of channels. By 2004, cable providers | | |offered a wide menu of choices, including specifically tailored channels. Internet and | | |social media have become large developments in the evolution of mass media. Internet has | | |increased so much that we are able to attend school online. Social media allows people to | | |communicate from all over the world through the Internet. Email also became a major | | ...
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...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
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