...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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...The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication John Santry Embry Riddle Aeronautical University Abstract Social Media offers an exciting new area for individuals and business to explore relationship building and communication on a grandiose scale. This study explores how the tools and opportunities afforded by social media sites are enabling and legitimizing a new form of communication. While social media is beneficial in numerous ways, greater audience engagement increases the possibility of misperception. Therefore, a new category of social network related etiquette and ethical responsibility is warranted. This paper will look at some of those reasons for increased awareness and attention to being politically correct when publically participating in social media, and how those elements can affect ones personal or professional perception. Keywords: social media, social network, Facebook, Twitter, communication, etiquette, ethics The Rise of Social Media in the 21st Century and its Advent as a Legitimate Form of Communication Introduction Social media has broken the barriers of space and time, enabling 24/7 communications on a scale unlike any before. Most people alive today can recall a time when not too long ago, we primarily communicated via hand written mail, spoke on landline telephones, and shared updates face-to-face. Today, technology enables us to send text messages; leave voice mail; instant message...
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...2015: enter social media. It is rare today to engage in any type of commerce without seeing the use of social media. No matter how big or small a business, “Follow us on Facebook” is everywhere. The larger social media forums such as Facebook, Instagram and Twitter, even track your internet use based on search engines and provide advertisements specific to your most recent searches. It is inevitable to try to engage even in everyday life without seeing the importance and the power that social media has to reach a diverse group of people. With the growing use of social media it would be impossible to assume that this would not affect business: daily commerce now has different ways of advertising and able to hit different markets all together. As with anything, social media has the power to affect businesses in both a positive and negative manner, however the positive trends seem to be outweighing the negatives. Social media provides companies with a new highly effective form of communication. Both internal and external communication takes on new life, through quick and effective communication. It has never been easier to simply press as button and have confirmation that a message has been sent. In the past, letters, telephone calls and face to face interaction, took on the primary form of communication, but today even email is revived, when you can receive confirmation of when your message has been received and/or read. “For entrepreneurs, social media is already becoming...
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...Social Networking Sites(SNSs) nowadays have taken part in evolution of human community as an important medium to interact among people. There are several SNSs with different technology background and these sites have been integrated into daily life practises of the users. Currently the most commonly used social networking sites are Facebook, Twitter, Youtube, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram and so on. By the enhancement of the technology, social media has change the way information delivering, from the role of consumer as a passive recipient to transforming individual as an active broadcaster of content. Social media convey the “long tail” concept and it apparently helps to disseminate the information to reach a worldwide...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...Technology and Communications COM/295 August 18, 2014 Technology and Communications Team D discussion included reference to social media as a means of business communication. It was mentioned that it is a new and modern method of communicating, but there are some challenges and things that workers need to be aware of and careful about. One of Team D’s discussion points raised the topic of being careful not to announce a sale via social media until it was formally announced via the existing corporate channel. This leads to the thought of legal implications of discussions held via social media. Through traditional advertising and communication, companies can plan and review the communication in a controlled process. The risk of social media in the short term is that companies may not have the infrastructure, training or processes in place to support it responsibly. There are several factors that companies to consider when implementing a social media strategy. “The communication effort is more complex, with more internal and external channels to staff and monitor. Managers need to make sure that outgoing messages are consistent, and that incoming messages are addressed in a timely fashion, that problems and opportunities don’t fall through the cracks between all the various communication channels and that all channels are used appropriately and legally" (Bovée & Thill, 2012, p.180). Companies should consider short term and long term resources required to support social media engagement...
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...Interpersonal and Organizational Communication By: Adela Lopez Communication is the mechanism of sending and receiving a message between sender and receiver. However, communication encompasses much more than the passing of information. For communication to be effective there needs to be a mutual understanding of presented information. Communication is also entrusted upon to instruct, inform, and educate individuals. The communication process can accomplish a lot more than only sharing information, it can build valuable relationships between the sender and the receiver. The communication process can be explained through a communication process model. In the Communication Process Model, information is sent from the sender to the receiver through a communication channel, mostly verbally or electronically. As this is occurring, the information is then encoded into a form that the sender regards the receiver will decode and interpret easily. From there, the message would have been presumed to be confirmed and understood by both the sender and the receiver. To ensure that the message has been encoded and decoded efficiently by both the sender and receiver, clarifying questions are asked by either party. The process of effective communication at a deeper look not only involves the mutual sharing and understanding of information, it includes the non verbal elements of understanding feelings, thoughts, wants, needs, and intensions of those involved in the communication process (Cheeseboro,...
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...Leading in a media-rich virtual world: Impact of the media on the society November, 15 Abstract Mass media refers to the different technologies used in communication and interaction. It can include, but it is not limited to Google, emails, twitter, facebook and other common forms of social media. It is evident that we have different forms of media that we are exposed to at present. Indeed, the influence of the media on the society is increasing, and more people are now into the media for different reasons. The media is a rich source of information, for example, we are bombarded daily with news in media, we share information through the media and we market and sell products online. This means that people can never do so without the media since it influences the society. Also, the improvements in technology have changed the modes of interaction. The media has become an inseparable part of our daily lives. The media plays many roles in the society today as noted it is a source of communication, entertainment, means of marketing and information sharing. This explains why the media is an extremely important tool in the society today. Introduction. There are several types of media available and can be categorized into the print and electronic media. The print media remains one of the oldest forms of communication available to people and has been a medium of information sharing. The print media comprised of mainly newspapers, magazines and journals. The newspapers and...
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...STRUCTURE OF THE CHAPTER The chapter opens with a brief description of the main forms which marketing communications take. A framework for developing marketing communication strategies is presented and much of the remainder of the chapter is structured around this framework. The framework depicts the marketing communications programme as a sub-component of the overall marketing strategy in social media communication. It shows the sequence of decisions to be made in designing a promotional programme along with the factors which will impinge upon those decisions and the shape of the promotional programme which will eventually emerge. The chapter also features a fairly detailed discussion of the relative roles of each element of the promotional mix in the overall marketing communication process concentrating specifically on the marketing communication, the revolution of social media, and the integration of social media in marketing communication. This is followed by a review of the main approaches used in setting communications budgets. The chapter concludes with a brief view 0f the success and challenges of social media as a marketing tool. MARKETING COMMUNICATIONS According to Robert Hisrich (2009), Marketing communications are intended to both inform and persuade a target audience, with a view to influencing the behavior of that group. In fact, without effective marketing communications the consumer remain unaware of products and services they need, who might supply them and the benefits...
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...International Communications Proposal Social Media Communication Behaviors in China In January 2011, Fast Company published an article that focused on the social media revolution in China. It depicts the Chinese social networks currently exploding in the country, which rival competitors like Facebook and Twitter, both illegal in China. The newer upstarts are causing a surge among the young generation, by facilitating communication and open expression previously thought to be extinct in the Communist country. But the most astonishing information is statistics found by Netpop Research in San Francisco pertaining to Chinese online behaviors. “Chinese Internet users are twice as conversational as American users; in other words, they’re twice as likely to post to online forums, chat in chat rooms, or publish blogs (Rabkin).” This research paper will attempt to share insight into China’s 420 million Internet users (Crampton) and their communication behaviors compared to Americans through the discussion of social media. This information is relevant on the international level as China, or the People’s Republic of China, is home to over 1.339 billion people. It is the world’s second-largest country by land area. They are the world’s largest exporter and second-largest exporter of goods. And as of 2011, it ranks second only to the United States by both nominal GDP and purchasing power parity (China). China is a true competitor in the world market and understanding the communication...
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...Summary Mobile communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way...
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...Social Media Tools Mario Yep COMM470 August 22, 2011 Mrs. Susan Corliss Introduction Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies...
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...Communications Proposal and Presentation Learning Team C ENG 135 October 12, 2015 Kimberley Holloway Technology is ever growing and Smith Systems must grow with it. There are many new ways to reach clientele and stay in touch with existing personnel. Our proposal will include options for immediate and consistent advertising, face to face meetings, and the ability to reach anyone no matter where they are in the world. To do this we will explain how the use of social media, video and satellite conferencing, and Internet meetings will place Smith Systems at the top of their class in communications. Social media can contribute to success and growth in all areas of Kudler Fine Foods by providing networks and new channels for your brand's voice and content. Social media offers the opportunity to increase your visibility and grow brand awareness. Utilizing social media allows your customers to connect and interact with your business on a more intimate level. Interacting with your customers regularly is a show of accountability and good-faith for other customers. The Kudler Fine Foods brand will be mentioned on social media, i.e. Facebook, Yelp, where people can go to compliment a product or service received by the company. The more talk that is created by the people on social media, the more valuable and authentic your brand will seem to new customers. Almost all social media sites are free to use. This means that your company will be in direct contact with...
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...Social media and communication Reading one: Is Social Media Sabotaging Real Communication? Is Social Media Sabotaging Real Communication? Was published online at forbes.com on the Thirtieth of April 2012. Forbes.com is a reputable online journal affiliated with the business magazine of the same name. The author, Susan Tardanico is the CEO and founding partner of the Authentic Leadership Alliance (ALA), a leadership and communications consultancy group and an executive in residence at the Center for Creative Leadership. Tardanico is well respected and recognised public speaker and consultant on communications, her experience and wealth of knowledge regarding communication in the workplace strongly contribute to the credibility of this article. Reading two: The Internet and Social Life. The Internet and Social Life. Written by John A. Bargh and Katelyn Y.A. McKenna and published in Annual Review of Psychology, Volume 55, 2004. Annual Reviews is a non-profit organisation that has been in publication since 1932. Annual review is a highly recognised source of scientific information and is considered a reputable journal amongst the scientific community. Both authors are faculty members of the New York University at the time of publication. This article is very comprehensive and is able to cite valid references to support their claims. As both authors are highly qualified and respected within their fields, and the publication it is reported in is reputable this contributes the credibility...
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...Evaluating Communication Techniques Introduction Organizational leaders are continually searching for new and easier methods of communicating with their stakeholders. Any evaluation of communication techniques should include information about where we have been on the technological time line, where we are now, and the future of communication techniques. There was a time, not so long ago, that land line telephones were the norm and pagers were the ‘techy’ devices that all business people must have. Pagers sent an alarm to the device as an alert that someone was trying to call. Imagine the frustration of being in your car and suddenly having an emergency ‘page’. There were no cell phones during the time of the pager, so the only option was to seek out a pay phone. That scenario sounds archaic today. Shortly afterwards, we had an amazing revolution in technology with the cellular telephone. Business people could finally communicate with peers and customers, no matter where they were located. Naturally, the internet and the abundance of information that it provides, is among the greatest advances of our lifetimes. But, technology is still evolving and the future promises to hold many more time saving marvels as technology evolves all around us. We must be prepared and ready to adapt to the changes that are coming our way. Business and management practices also evolve to keep up with the technological advances. The Importance of Managerial Ethics in Business Communications ...
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