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Social Media Interview

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Submitted By msmamama06
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Social media is the task of people using online tools and platforms to share material and information. It is quickly changing the way we communicate and people should not underestimate its ability to positively work for or against your organization. It's a great tool for marketing and customer service relations in any line of business. People give feedback on social media about businesses more often verses calling.
Globally, Dollar General Store is already using social media as an important tool to connect consumers and employees as well as to inform product development. The experience of early adopters demonstrates that an effective social media strategy can be used to draw customers in to a one stop shop for all of the needs. Dollar General Stores have a strong strong brand presence on Twitter, Pinterest, and Facebook. Dollar General is known for their low prices and making sure the needs of the consumers are met.
In considering what to do with and about social media, Dollar General Stores cannot afford to take a “wait-and-see” approach or you may soon find yourself playing catch up with competitors. Even if you do not currently have an active social media presence, your employees and customers are already using social media and may be sharing information about you. Last year Dollar General ran a sale on diapers. The ad we ran stated the all size and quantity of Pampers are $9.50. A lot of the big retail stores say that they are willing to do price match to the same items. Walmart stop honoring the price match on the diapers because they were selling some diapers for 75% less than retail price. Customer took to Facebook and twitter because they were no longer abiding by the company price matching policy. Dollar General won the social media war with this tactic.
At minimum, organizations need a “protective” policy and an outreach program to educate employees and

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