...Global Social Networking and Media Industry Global Overview Executive Summary The purpose of this research is to analyze the global social networking and media industry and determine how and why individual competitors make money. We will take a further look into several topics including what defines the industry, the industry lifecycle, economic indicators, and examine several of the industry leaders including Facebook, Google+, YouTube and Twitter. By detailing how these social networking sites made it to the top of their industry and continue to maintain a competitive advantage we will identify their strengths, weaknesses, opportunities and threats. Being a fairly new industry, we believe that this is a global industry that will continue to grow and be one of the quickest growing among all industries. It is reported that there are 2.5 billion Internet users globally, of these 2.5 billion, there is an estimated 1.9 billion using social networking sites. Although these social networking sites are very similar by definition, they all harvest their own differentiations, separating themselves from their competitors and maintaining their competitive edge. Industry Overview The use of social networking sites has seen huge growth since the early 2000’s, doubling in size since 2007, most notably with the creation of Facebook. The importance of social networking sites online has continued to grow and Facebook now even poses a serious threat to Google in terms of traffic...
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...Introduction Kaplan and Haenlein (2010: 61) describes social media as, a set of worldwide web based interconnected applications developed through the ideas characterised by technology that is underpinned by Web 2.0 which is the current state of internet evolution, to enable the generation and interchanging of data. In addition Mayfield (2008) mentioned that the discerning characteristics of social media involves contribution, accessibility, dialogues, groups and linkage, as compared to traditional media which only delivers content, whilst social media encourages agile user engagement (Allen & Overy, 2012). Grahl (2014), founder and president of Out:think categorises social media into six main types, being...
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...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
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...of Social Media to Positively Impact The Collegiate Experience The use of social media in the realm of academia has becoming less of an option and more of a requirement in today's technological age. The current student population on today's college and university campuses is such that they (students) come to campus already well versed and deeply ensconced in social media. They utilize it as a matter of habit as a means of communicating with each other, their family and friends back home as well as many other platforms. I am making this presentation to President Harrelson in hopes of improving the use of social media to enhance the student monitor current issues and trends, as well as impact retention. The monetary outlay and impact on the fiscal resources of the university will be small. An upgrade of the storgage capacity for Facebook and Twitter accounts my be necessary. Revision and upgrading of the campus WiFi has already been completed as a part of the Academic program enhancement project completed at the end of the previous semester. Consultation with the university IT staff is currently underway. The review of the technology needs will be prepared and ready for review in thirty days. The university already has a Facebook page (account). This proposal includes a revision and enhancement of the current Facebook page (account) as well as the addition of an institutional Twitter account. One part time staff position is recommended, Coordinator of Social Media/Student...
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...10 Smart Must-Have Social Media Tools for Today's Social Media Manager A variety of social media tools are already available for major channels like Twitter or Facebook, if ever you are not too familiar with their functionality, they may all sound the same. Trying to determine the distinction between a sentiment analysis and an online influence tool might take up the time you could be using mapping out an effective social media campaign strategy as a social media manager. We arrived with this useful list to help you sort through the numerous tools and choose the must-haves for your social media management brand. 1. Bulk Scheduler Establishing a good collection of engaging content is half of a successful social media strategy. When you already have the...
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...Information Systems Final Report OUTLINE 1. Introduction 2. Hardware 3. Software 4. Website 5. Social media 1. Fedex Weblogs 2. Fedex on Youtube 3. Fedex on Facebook 4. Fedex on Twitter 1. Conclusion and recommendations Introduction: Federal Express (FedEx) is one of the worlds leading transportation companies. In today's globalized economy goods need to be moved from one end of the world to the other just as fast as emails are sent and received. However, unfortunately this is not possible and it is FedEx’s job to deliver packages and goods as fast as possible in order to satisfy its customers. In order to do this the company prides itself on having some of the most technologically advanced systems in the transportation industry, which allows them to move goods faster, and more reliable than its competitors. The company has always valued technology; in 1975, just five years after it was founded it pioneered the first automated customer service center. Having such a vast portfolio of operating companies, FedEx Ground is the topic of concentration throughout this report. FedEx Ground has a purple and Green FedEx logo. A leader in small-package ground shipping, offering their services to business and residential customers throughout the U.S and Canada. With their efficient use of technology they can move goods around the U.S overnight or up to 7 business days. However, they can ship goods cross border...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...Using Engagor, Excel and SPSS Statistical 22, we analyzed the e-business process support of Caterpillar on three social media platforms: Facebook, Twitter and LinkedIn. Next pie chart shows how much firm generated content had been analyzed, setting up a certain time frame. In the following, both quantitative and qualitative insights are provided. Number of analyzed firm generated content Processes supported on social media In order to give a brief overview of the business processes supported by Caterpillar on several social media platforms, we used SPSS Statistics 22. The following pie charts and frequency tables result from our statistical deceptive analysis. Facebook - Caterpillar Inc. Looking at the pie chart and the frequency table of the Facebook page ‘Caterpillar Inc.’, we can conclude that the overall presence of Trade Processes (Authentication, Customer Service and Search) is rather obvious. With 66.7% of the business processes, content regarding Authentication Processes are most likely to be generated by Caterpillar on this social media platform. The fact that this page is the main Facebook page of this company can be a logical explanation for its Trade Process focused nature. Since these processes are rather customer oriented, it is wise to reach their customers via their established brand name and the most well-known social media platform. Furthermore, we also recognize a small amount of Decision Support Processes. In light of the previous explanation...
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...Article Report- Social Media This article is based around the concept of social media. It provides the reader with a description of how many active users there were within different social media sites. It also provides information to the reader about the broad age of users of social media. It provides information on how social media has minimised the control companies have on information available about them and their products online. It displays how social media has revolutionised the way in which consumers can research information on products through blogs, reviews etc. The article provides a broad definition of social media by first looking at the history of social media from looking at the first social media sites such as unset the first worldwide discussion system right up the evolution of modern social media sites such as Facebook and virtual worlds such as Second Life. It also draws a line between two related concepts that are both knows and social media sites: Web 2.0 (multi author webpages e.g. Wikipedia) and User generated content (e.g. reviews created and posted online). It also indicates basic functionalities involved with social media sites such as Adobe Flash Player and Java Script. The article also shows how social media sites are classified through social presence/media richness and self-presentation and/ self-disclosure. The article reviews the challenges and opportunities of social media by breaking up social media into six distinct groups: collaborative...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...the Use of Social Media Networking Rasheeda Saboor Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management June 16, 2013 Abstract Social media has grown to be very significant to small businesses in the past few years. In this study, I will analyze how a small business currently uses social media, how the business can expand the use of social media and precautions small businesses should consider when utilizing social media. The business owner interviewed for this research study is a small restaurant owner. The conclusion of the research will include recommendations for why a small business may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Brief Company Background Stonewall Fish, Wings & Things (SFWT) is a small take-out restaurant located in Atlanta, Georgia. The restaurant is owned and operated by Kariem Abdul. The restaurant has been operating for 10 months. The restaurant has 4 employees that are responsible for providing customer service and preparing orders. I have established that Stonewall Fish, Wings & Things has a need to get its name out to more locals in the area. This need is brought about by the limited use of technology and marketing by SFWT. I propose that the company begin to use social networking outlets that are available as well as setting up a website. I will provide SFWT with the many advantages of social networking...
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...internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy for managing the crisis. The interesting challenge was Domino’s decision to integrate the same medium that sparked the crisis into the strategies to manage the situation, and the efficacy of best practices and principles of crisis management in the age of social media. Overview and Background The way in which companies communicate with stakeholders during a crisis event is rapidly changing with the 24-hour access provided by the Internet, Facebook, Twitter, and YouTube. Public relations practitioners and other communication executives are struggling to craft messages and maintain control of the flow of messages within this dynamic landscape. As Schiller explains, in “times of crisis, while corporate communication executives are preparing manicured statements, customers are [simultaneously] blogging, e-mailing and posting photos out of rage and desperation because the very people who should be listening to them aren’t” .. Bell asserts that stakeholders become “interpretive communities in organizational crisis contexts,” capable of cultivating an organization’s reputation through information they receive in cyberspace.. Social media allow stakeholders to control when, where, and how “reputational meanings are born and disseminated” as “an organization’s reputation is built...
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...Competitors Analysis: * Aggregates competitors: Belen Sand & Gravel: website in construction, indeed you can see some pages but not all of them. It is a very basic website and not a very attractive one. Content: 9 different tabs (Home, Concrete, Aggregate, Service area, Credit appl, Key personnel, Tools, For sale, Contact us). In all this tabs there only is the strict minimum of information. In a general overview it not a good website, not well designed, not attractive. They don’t use (for the moment) any of the social media. Cook: The first page is sober and purified; you easily find some first information as their activity, etc… there some pictures of what they did that scroll, which permits a first impression on their work. There are only 5 different tabs: Services, Projects, Streetprint, Employment & Contact us. All content are well illustrated and explained; there is all the information you need. It is clear and precise and in each tabs there is pictures to illustrate. The negative point is that you can follow them on Facebook but it is not indicated on the website. Also it is only in English (you can not choose another language), there no searching bar to accelerate the research, not really interactive. Eker Bros: website under construction. Southway – FNF: very masculine website, lot of information even on the first page (different tabs, history, employee profile…). 10 different tabs, in all there is a lot of information but it stay clear. There...
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...Words Social Media Monitoring Case Study Social Media Rocks During Japan’s Earthquake Marketwire Heartbeat empowers the Canadian Red Cross in its relief efforts while illustrating the power of social media Overview The Canadian red Cross is Canada’s leading humanitarian organization through which people demonstrate their caring for others in need. it began using social media to spread its mission more than two years ago and since then has focused on building and increasing capacity so as many red Crossers as possible can use its social media tools. These include Twitter, Facebook and a blog, “red Cross Talks.” ObjeCTives The Canadian red Cross’ primary objective in social media is to give help and get help – and to empower people to be helped or to help the Canadian red Cross. To this end it must continually monitor social media channels as well as assess the reach and impact of its own messages. it must also be prepared to respond to heightened social media activity during emergencies and disasters. These needs were brought to light during the recent earthquake in japan when, by 9:00 a.m. on the day of the disaster, the Canadian red Cross’ social media channels were already inundated with inquiries and offers of help. sOluTiOn Marketwire Heartbeat provided the intelligence the Canadian red Cross needed to quickly establish a social media presence. in the first largest international news provider of original content launches a new regional edition Social Media Rocks...
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...Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com Copyright © 2012 by KNIME.com AG all rights reserved Revision: 120403F page 1 Table of Contents Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ....................................................................................................
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