...Marshall McLuhan “The Man behind the message” A professor from Winnipeg, Marshall was one of the world’s most innovative thinkers. His theories about mass media turned him into a media guru. Arguably most famous for his quote “The medium is the message” Many would consider Marshall to be a brilliant man; others would say they don’t understand a word he is saying. I wonder how much thought his skeptics have put into what he had to say. I will agree that some of his theories are not clear at first but once dissected you begin to understand the man behind the message. “The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure. This happened whether the railway functioned in a tropical or northern environment, and is quite independent of the freight or content of the railway medium. (Understanding Media, NY, 1964, p. 8) What McLuhan writes about the railroad applies with equal validity to the media of print, television, computers and now the internet. “The medium is the message” because it is the “medium that shapes and controls the scale and form of human association and action.” (E. McLuhan) Now, some may be thinking that they don’t understand the message of the preceding paragraphs...
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...Changes and Challenges Some people may believe that health care is not changing. However, today's health care system is changing. Today’s advanced technology and growing population have required health care organizations to evolve. Changes in health care can present challenges, and the challenges must be addressed and dealt with accordingly. Today’s health care system is changing. In order for health care to remain a competitive force in today’s business world, it must be aware of the shifts taking place that will affect them. Social media, advancements in technology and awareness of consumer behavior are three shifts currently taking place in the healthcare field. Knowledge of how these shifts work to improve health care is beneficial to assist health care organizations in providing quality care. Social media has grown in popularity in the last decade. Health care organizations have begun to utilize social media to reach out to their consumers and provide preventive, managed health care. “Social media provide people with additional opportunities to enhance their knowledge and their ability to care for themselves, and online communities are attracting older and broader audiences” (Thielst, 2013, p. 3). By using social media to communicate and collaborate health care providers and consumers can work together to develop a plan of care. Advancements in health care technology have changed the way that health care is diagnosed, treated, monitored and delivered to consumers. Communication...
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...NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Terry L Green THIS FORM MUST BE COMPLETELY FILLED IN Please Follow These Procedures: If requested by your mentor, use an assignment cover sheet as the first page of the word processor file. The assignment header should include the Learner’s last name, first initial, course code, dash, and assignment number (DoeJXXX0000-1) justified to the left and the page number justified to the right. Keep a Photocopy or Electronic Copy of Your Assignments: You may need to re-submit assignments if your mentor has indicated that you may or must do so. Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term papers, and other projects required by the faculty mentor. The known submission of another person’s work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | BTM8102-8 | Kris Iyer, PhD | | | Business Research Methodology | GreenTBTM8102-2 | | | <Add Learner comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- <Faculty comments here> ...
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...Is It Worth the Risk? Social Media and Healthcare Robert Shaw NR360: Info Systems Chamberlain College of Nursing Fall 2015 Is It Worth the Risk? Social Media and Healthcare Social media has taken over the way that we interact with one another. It is leading the way in which we communicate with family, friends, coworkers and strangers. It is also the way we keep up with our favorite celebrities and gossip. Social media and the use of smartphones are becoming more prevalent in business and the healthcare field as well. According to Pew Research Center, “62% of smartphone owners have used their phone in the past year to look up information about a health condition” (April, 2015). Technology, just like all things come with flaws and setbacks. However, with the new technology being created every day, along with the increasing use of both smartphones and social media, using these outlets for patient-provider relationships can enhance overall patient trust and care. That being said, ensuring that patient privacy is not violated has to be the number one priority. Advances in technology and media can pose great triumphs for healthcare further down the road, as long as the appropriate measures are taken to ensure that HIPAA standards are being met at all times while using these outlets. Understanding HIPAA’s Guidelines for Securing Patient Information HIPAA’s Privacy Rule sets the guidelines for the use and disclosure of protected health information (HHS, n.d). This Privacy...
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...Technology’s Effect on Social Values and Communication Skills Introduction The three main stakeholders in this issue are the youth, middle generation (my age), and the middle-aged people that are involved in social networking and texting. I feel that the issue can be narrowed down to a past, present, and future where the middle-age is the past, my generation is the present, and the youth is the future. Each of these age groups have a different stake in the issue, but are all connected together within our society through the extended use of technology. As our society evolves, so does our technology. These technologies are made to make our lives easier and more enjoyable, but are they really just making us socially inept? While the advance in technology has been proven to be a benefit in communication, medicines, law, and education, maybe it is a curse within itself. Social media and texting offer ways for people to communicate globally, practically simultaneously, but our society is becoming completely dependent on these technologies, struggling to communicate outside of them, and it is ruining the social capabilities of the youth. Younger Generations The youth may have the most to gain or lose with the advance in technology. Their lives are beginning much different than those of their parents or older siblings. Kids are getting cell phones, social media websites such as Facebook, and video game consoles with internet capability at a much younger age. When used...
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...Modernization is the way culture and society manifests itself through environmental, social, economic, and political changes for the good of the masses. Modernization is a worldwide movement; some of these manifestations have been positive, and indeed, progressive while other “advances” have been harmful and destructive. This paper will explore the consequences and trends of modernization, several different theories of modernization, and what possibilities it has for the future. Modernization is characterized by four key elements, which are committees becoming smaller in exchange for larger urban developments (cities), and the desire for individualized choice and the development of diversified societies. Modernization has been transforming society for thousands of years, developing ideas to help people with daily task to better that person’s life. This, of course, was the purpose of the industrial revolution during the late 1700s, (Macionis, p. 485). This industrialization period, which began in England and the United Kingdom, led to the extensive growth of Europe’s ability to produce. There were significant population growth in urban areas and increased earning potential for limited and unskilled laborers. This period was also marked with poor living conditions, limited changes for education, and little regulation for child labor. The highs and lows that coincide with events of the industrial revolution are often seen when discussing modernization. The good of the industrial...
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...of mouth is social media on how organizations such as hospitals, spread the word. This paper will examine the current health care marketing techniques used for social media. Included in this will be how the marketing is used, the author's opinion on the marketing techniques for social media, how social media affects the consumers, and if social media within healthcare as a positive or negative effect. Health Care Marketing Techniques and Trends Marketing is using social media as an outlet for word of mouth. By using social media conversations are not face to face, they are now one too many. Which is beneficial to many organizations. People are trying to take their health serious now and receiving information from online platforms and referrals by others. Social media is used to promote referrals and improve health care to current and future consumers. Promoting health care through social media can be done through many different pages and websites for potential patients and present ones. Consumers are modernized these days and have become tech savvy and want to know more about their health and future health needs. Customers are searching the web for information on health care before making appointments to see what the good, the bad, and the ugly is. Opinion on Current Techniques and Consumer Trends Social media as a marketing strategy is very effective in my opinion. It is useful in seeking new patients or making sure current and past patients are...
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...came before their advancements. Rather than offering their previous products, they simply made it appear as if customers had to evolve with the company. Not every customer is going to want to use the new technology they introduce and some are more comfortable with what they are used to. While they have tried to keep their young customers in mind, they cannot forget those who have helped them stay in business for so long (Benoit & Gleason 2012). As discussed above, Prince Sports needs to also manage to stay ahead of the curve with technology especially since the competition is rising as interest in tennis grows. With filing for bankruptcy protection and the constant need to advance, they have to strike a unique balance between past, present and future (Benoit & Gleason, 2012). Essentially,...
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...The Future of British Media Name Affiliation Course Tutor Date Journalism plays a central role in the democracy or any nation in the 21st century. It forms the backbone and foundation for the development of freedom of sharing and acquiring information among the public. For an advanced democracy like Britain, news have increasingly involved over the years to what we have at the current moment where it is highly characterized by an incomparable level of media freedom, advanced media and communication technologies, ease of accessibility of news by the public as well as the various ways in which technology has been integrated to the media. The position that the British news media will be in the next 20 years is therefore an unimaginably advanced position. The media sector is projected to significantly advance on various front including technology, ease of reading news, affordability of acquiring news as well as the vast expanse of media freedom (Burrell, 2015). Technology forms the center stage at which the British news media would be in 20 years’ time. The technological foundation upon which the British news media was laid on since its establishment warranted a constant research into better forms of communication such as development of television among others which have placed the British news media on the forefront. In 20 years’ time, the British news media would have therefore significantly adapted to the existing technological advances especially in terms of improved...
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...Shaping the future of travel in India The big FOUR travel effects January 2013 Shaping the future of travel in Asia Pacific 2 Contents Foreword The potential of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific...
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...Social Media in the Product Development Strategy by Jens Gutermann Integrated communication has emerged as both the core element and one of the main challenges facing corporate communication over the last few years. Everything revolves around communication. As companies dicker over gaining customers’ favor, integrated communication appears to offer an escape from the bewildering multitude of options available for customeroriented and targeted communication with users. New forms of information and communication commonly known as social media or Web 2.0 have opened up evolutionary and revolutionary opportunities for positioning products and services on the market and getting in touch with consumers. However, this also poses a new and completely different type of challenge with regard to our communication, particularly when it comes to integrated communication. Companies are finding themselves in a problematic situation where comparison with competitors is just a mouse click away, and where only strong brand identities that are able to incorporate social media in their integrated communication strategy manage to withstand the information overload. If we consider the fundamental aim of integrated communication, namely to achieve the greatest possible degree of control, this contrasts paradoxically with the situation described. The information society was still a thing of the future in the 1980s, and when it became a reality in the 1990s, yet another future started to beckon. It...
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...It has been argued that your gender can be the reason you're failing your class. It's true how someone's gender can affect them so greatly? This has been occurring throughout history and still is happening today. But in order to approve upon this subject and help people become more prepared for life we have to look at the past, present, and what content or knowledge the opposite gender and your gender are missing. In the past your gender had a lot to do with how much education you received and what you were taught. For example, in Colonial times in America boys learned based on their wealth/social status. Poor boys usually only went to school until they were of working age (8-10) however the rich ones would most likely...
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...Management Functions When describing how technology and management function within my personal work environment. I had to review the past and present management alongside the mass media and how it would pertain to this paper; Giant RV has neglected to update their technology to increase their ability to overcome past setbacks. Technology, mass media, and outstanding management have never been a large importance in the recreational vehicle industry. This industry has been behind in technology for many years, it has become increasingly harder to improve standards to public when management will not spend the extra cost to explore new avenues. It would be to the companies benefit to explore the Internet, radio, newspapers, television, and to other industries to increase knowledge on how other companies venture out to expand their profit through mass media. If management within the recreational vehicle industry would implement new standards to improve how the recreational vehicle industry does business this might increase revenue throughout the United States and within Giant RV. By doing this it could change many of the standards already in place throughout the United States and how other recreational vehicle dealerships do business. Mass Media With many ways to explore how management can overcome this setback they could look at how the mass media has implemented suggestions within the population so that many will follow the media’s recommendation on trends and political thoughts...
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...can be viewed as the heart pumping the blood into innovations. The internet has been a very innovative upgrade to our society and continues to grow at a fast pace. In recent years, the internet has grown by leaps and bounds, including higher speeds and new ways of receiving internet (no longer just dial up or cable modems). This innovation has resulted in adding to technology available to the population that is now considered the norm. No one can predict the future, however when looking at the trends over the years in technology and the internet, there is a great chance this growth isn’t going to slow down. More devices and services will be available as time goes on and will be added to what is considered the norm. It seems when looking in time, say five or ten years back, we look at technology and wonder, how were we able to be productive during that time. How was I able to function as I do now? The other side to that question is how will we look back at the present time five or 10 years from now? What will the future look like; will we finally see the products we’ve dreamed about as a kid? Things like flying cars and jet packs, or being able to travel to the moon and back...
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...technology has prominently advanced thereby compelling media to develop a sense of convergence when it comes to broadcasting news to the nation. In this essay I will firstly be discussing what is journalism, followed by the description of news is. Secondly I will show how news reporting has advanced from its traditional ways to a new and modernised method that allows people to be more involved with the news, and thirdly I will show how the internet and other phenomena such as social media has influenced news production and content through the use of examples. Journalism refers to the works of writing that informs...
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