...| Fenway | Hult International Business School Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Reflection paper International Marketing | Professor Steven Hurley Reflection paper International Marketing | Professor Steven Hurley In the media driven world of today, small businesses have to understand Facebook, Twitter, and the strategies to use social media position their business for the right market segment. However, many small and medium businesses do not have a strategy for marketing using social media. Hence the question that came to my mind was “How does the small and medium businesses use social media to position themselves to maximize revenues?” Figure 1 Figure 1 Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley The purpose of this reflection paper is to understand the use of social media by the owners of a small business or medium scale business owners...
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...Management Abstract In recent years online recruiting has experienced rapid growth among organizations. While some still have a few concerns about what online recruiting entails and how it works, it has continued to be embraced. The recruiting process has changed over time and is now much different than many years before. This research paper will examine the question “How has the internet changed the recruiting process?” This paper takes a look into online recruiting and how online recruiting is put into action. Introduction Online recruitment methods are rapidly growing and being used by numerous organizations. To remain up to date with new trends, technology, and stay competitive organizations have left the more traditional recruiting methods to adopt the methods of online recruiting. Even with the skepticism that comes along with online recruiting, it still has a huge following among hiring professionals. This research paper examines the question “Has the internet changed the recruiting process?” The Internet as a Recruiting Method Recruitment is the process of selecting and hiring the most qualified individuals to fill an open position at an organization. “Given that an organization’s performance is a direct result of the individuals it employs, the specific strategies used and decisions made in the staffing process will directly impact on organization’s success or lack thereof” (Mello, 2011). There are many methods that can be used when recruiting employees. The more...
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...nursing home, you have just received notification that the organization is being purchased by a national group. Because of new policies to be implemented, many of the residents will be displaced. To make the situation more challenging, some of these residents have difficulty communicating, have no local family, and have not indicated that they approve the release of their medical information. Arrangements must be made for these individuals. Write a 1,050- to 1,400-word paper on the different types of communication methods for the health care organization described in the scenario. Include the following in your paper: The advantages and disadvantages of using traditional, electronic, and social media for health care communication The effects of HIPAA and other regulations on the use of these media for health care communication Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position. Format your paper consistent with APA guidelines. Option 2: Communications Coordinator Consider the following scenario: • You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by...
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...study. You should incorporate information from the textbook, the lectures, and maybe the discussions to support your position. In other words, tell me more than just your opinion. Provide some relevant facts from the course material to support your position. Utilize the LexisNexis database in the DeVry University Online Library to help you research this project. Try the Advanced Search area and look up laws, news, and law reviews using combinations of keywords like social media, Facebook, NLRB, and concerted activity. The Internet also has a wealth of information on this topic, and you should use these sources to supplement your assignment if you desire. In the Webliography section of the course (top, far-right tab) is a number of websites that you can use to help you complete this assignment. If you research your own Internet sources, be cautious about your sources. Make sure that the site is from a reputable organization. There is an expectation that at least some citations and references are used for all assignments. Week 2 Case Study: Social Media Policies, Concerted Activity, and HR Management In the last few years, companies have begun initiating and implementing social media policies for their employees to follow. These policies range from encouraging employees to utilizing social media for marketing purposes, to restricting the use of social media for employees in order to ensure that they do not hurt the company image. As these policies become more widespread,...
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...nursing home, you have just received notification that the organization is being purchased by a national group. Because of new policies to be implemented, many of the residents will be displaced. To make the situation more challenging, some of these residents have difficulty communicating, have no local family, and have not indicated that they approve the release of their medical information. Arrangements must be made for these individuals. Write a 1,050- to 1,400-word paper on the different types of communication methods for the health care organization described in the scenario. Include the following in your paper: The advantages and disadvantages of using traditional, electronic, and social media for health care communication The effects of HIPAA and other regulations on the use of these media for health care communication Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position. Format your paper consistent with APA guidelines. Option 2: Communications Coordinator Consider the following scenario: • You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by...
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...y 1. Introduction Social media is gaining more and more acceptance and popularity as a practical and strategic method for communication and organization among wider group of people, making it an ideal platform for popular use. This paper attempts to stress the role of social media in shaping opinions and motivating collective actions. It draws example from the recent Arab revolutions in Tunisia and Egypt. In this regard, the paper will debate the arguments made by Malcolm T. Gladwell, is a Canadian journalist, bestselling author, peaker and a staff writer for The New Yorker since 1996. Malcolm was critisized by many Arab activists because of his contradictory views regarding the role of social media in the Arab Springas he made it clearly that he doesn’t think such tools amount to much. In an online chat that Malcolm Gladwell did for the New Yorker's website , he explicitly stated that the internet can be an effective tool for political change when used by grassroots organisations as opposed to a core crop of activated individuals. Thus, simply showing that the internet was used to publicize, and even organise protests in the Middle East does nothing to counter his argument. The paper would argue that social media could be very strong and powerful communications tool for a particular group of audiences as well as the general public. One value of using social media is that it is simple and can easily be used by various channels to deliver messages that are unique to...
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...Ethical Issues with Digital Media Introduction Ethics in digital media involves the moral problem that is associated with the adoption of new communication technologies in daily activities. New advancement of technology has resulted in different techniques that have altered the manner in which business and other activities are undertaken in the world. Examples of digital media are online journalism, blogging sites, and social media. The major concern in the ethics of digital media is the effect of information that is transmitted through these channels. Ordinarily, the role of digital media is to act as a medium of communication. However, in the case that the accuracy of the information is not controlled, it can lead to various impacts to the society. The digital media played a very significant role in the financial crisis through the spread of information. As such, this paper analyses digital media ethics in relation to the global financial crisis and its effects to the society. The World Financial Crisis The global economic crisis has caused many problems nearly to all the sectors of the economy in the world. Many countries have suffered deep in their growth domestic product while recession has a common experience all over the world. The severity of the crisis has persisted to the recent times, but this can be attributed to the debts incurred by some developed economies like Greece even after strong support from other countries. As a result, the world’s financial system...
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...Social Media Position Paper Shania K. Gillison Central Michigan University MGT 643 Social media based recruiting is when companies and recruiters use social platforms such as Face book, LinkedIn, Twitter and other sites as a talent database to source and recruit candidates for employment. Using these sites gives employers the opportunity to advertise open positions, as well as connect with their targeted market to build a community for future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be defined as...
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...B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005. Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force. Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s product in the customer‘s mind Differentiation refers to: • Your ability to separate yourself and your product from that of your competitors • It is the key to building and maintaining a competitive advantage The set of benefits and values the company promises to deliver to customers to satisfy their needs A well-informed customer will usually choose the product that offers the most value • • • Applies to both new and existing products May be necessary to reposition products several times Salespeople have an important and expanding role in differentiating products • • Direct and personalized form of communication must be used Mass advertising often fails to position a complex product Position new versus established...
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...Media is the medium of communication. It refers to the use of information and access to the information tools, channels, vectors, intermediaries or technical means. The media plays a very important role in life, it is also have positive and negative impacts on contemporary society. The influence of the media society is permeated in every aspect. From the point of view of personal life, the media manner to enable people to accept the trends and changes from the outside world in time, to facilitate people contact with others to pass information, and provide a culture and entertainment for the daily life. From a broader point of view, to a certain extent the media through the dissemination of information to change the direction of social events development. It guide the mainstream of interest and the trend of the times, and created a culture. Similarly, different media formats are also affecting other formats. Internet, television, mobile phone, newspapers and magazines are the common forms of the media which play a role in each other. From the above can be divided into electronic media and paper media, Low threshold, large information capacity, convenient and efficient, information dissemination interactive and other advantages bring great negative impact on paper media. Jesse Holcomb, a senior researcher at the Pew Research Center. In a recent study, the researcher found that residents of the three cities in the United States, turned the attention of the news to the local TV...
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...public. Our goal, as a vital asset to the public and medical community, is to convey all concerns to our community in a very sensitive and careful way. Using the power of newspapers, radio, internet, social networking and news related companies. The local news has already reported that a well-known public figure has been effected which goes against the health portability and accountability act. So as communication coordinator it is important to communicate this issue carefully, addressing the proper population, without losing business and the trust we created with our investors and consumers. Today in our meeting, we will discuss very important aspects of our company’s medical concerns and deciding which communication tactic is most suitable for this situation, while sticking to the very important and necessary HIPPAA guidelines. We will start by discussing the advantages and disadvantages of using traditional media, to get the news out to a significant number of the population. Recent reports of negative effects caused by one of the company’s medications need to be addressed. News reports have alleged that one of the individuals is a well-known public figure. Traditional media can include magazines, newspapers, radio and television. There are some great advantages on why these media outlets would be great in reaching our audience regarding this health scare. Two great methods are newspaper and magazines; they can help because we can be precise and explicit when discussing our issue...
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... Justin Lyn Unit 1: Topics in Computer Science Activity 1: Environmental Stewardship and Sustainability 1. A proper computer workstation can be defined as a place which has proper equipment and allows for maximum ergonomics and efficiency. Things that are needed to have a safe ergonomic computer workstation are: A natural position Proper keyboard and mouse placement. Including the height, tilt, and positioning. The positioning of your screen, making sure it is not too close or too far away from you. As well as the brightness and contrast of the screen as to not strain your eyes. A proper chair which can be adjusted to best fit...
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...head: MARKETING RESEARCH PAPER Marketing Research Paper Name University Marketing Research Paper – Kudler Fine Foods Gathering reliable information is a crucial activity before the deployment of a rewarding marketing plan. Kudler Fine Foods is a specialty grocery store located in the San Diego Metropolitan area that focuses on high-end food products. The company hopes to expand its scope of operations and boost the loyalty of its customer base. In order to achieve these goals, the company will conduct marketing research to identify opportunities and threats that exist in the external environment (Staff 2012). Marketing research can be defined as the process of collecting custom data and competitive intelligence that will enable managers to make value-adding decisions. The following paper will analyze the importance of marketing research as it relates to the business plan of Kudler Fine Foods. Areas that Require Additional Marketing Research Kudler Fine Foods has enjoyed a high rate of success in the regional grocery store industry, but there are areas of weakness in the business model that must be explored. Currently, the company is only taking advantage of newspaper advertisements in the local area to run sales. The importance of newspaper as a marketing medium is rapidly diminishing for many businesses. Younger generations of consumers do use printed newspapers to obtain information in their daily lives – rather they opt to use social media, mobile technology, and...
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...justsyd2001@yahoo.com Instructor: Dr. Jane Abstract Social Recruiting is fairly new tactical way for employers and recruiters to screen potential candidates via social media sites. This trend has been taking place since 2008 and although still in its infant stage, it is slowly but surely gaining momentum in the talent acquisition world. With the world headed into an era where everything is automated or computer driven, Social Recruiting will no longer be a thing of the future but a thing of the present. My Topic Selection that I have chosen is: Social Recruiting: Talent Acquisition & Social Media. According to David Smooke, a San Francisco Bay Area – Director, Content & Social Media @ SmartRecruiters, “Social recruiting is a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media. There are several terms used interchangeably including social hiring, social recruitment and social media recruitment.” Allison Doyle, Job Search and Employment Expert at About.com, said, “Social Recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment.” According to Matt Alder, Strategy Consultant for HR and Founder of MetaShift, said, “Social Recruiting is a concept not a defined technique,” and breaks down the three primary activities of Social Recruiting as 1) Push 2) Pull and 3) Being Genuinely Social. While Robin Richards, CEO of CareerArc...
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...limited storage medium only in the form of documents on paper records an economic and administrative burden is heavy for the business world. Judging from the storage period, the length of document storage will result in the incurrence of costs are doubled. First, in terms of space, the storage certainly require a large storage space, which eksrtemnya sometimes obviates the need for human resource space. Secondly, in terms of strength of materials, long-term storage of paper documents is certainly also need space with placement and special treatment to protect it from humidity, of the danger of flooding or fire, acts of irresponsible and others. Judging from storage, document mencatatatkan liability companies yant limited to paper media will cause anachronism. Ie the business world we will be left far from the development, where other countries and internationally has been so phenomenal transactions that use nonpaper media (paperlles transaction). And on the other side, namely in terms of the development of the law, that if we still cling to such anakkronisme, legal authority, especially in the aspect of the proof will decline, because the law in this case is not used as a tool set that something matters or problems that occur in society more easily in care or in the finish. In the business world, the philosophy that should be in the highlight should make that law as a tool to manipulate social (Law as a tool of social angineering), rather than as the maker of the new...
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