...The Advantages and Disadvantages of Using Social Media During a Job Search Your Name Here Your Class Here Your Professor Here Date Executive Summary Social media is quickly becoming a key element in the modern day job search. The rise of social media and living in a connected world means more opportunities for job seekers, and utilizing your social presence online can indeed land you that dream job. There are many advantages of using social media for a job search. However, there are also potential disadvantages of using social media, and caution must be exercised to avoid losing employment opportunities. It is vital for job seekers to understand how recruiters and hiring managers are using social media platforms in all stages of the employee selection process. You should be careful about what you post, because it is a direct reflection of the image you are portraying to potential employers. However, you can also use social media to your advantage by creating and maintaining a consistently professional image. Introduction Social media is quickly becoming a key element in the modern day job search. Employers use sites such as LinkedIn, Twitter, Facebook and Google+ to find out much more about prospective employees than the information provided in their resumes. Social media has gained popularity over the years and since 2012 it has become the top online activity for many teens as well as other age groups. In fact, in 2013 there were over 1.15 billion registered users...
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...Social media could have helped Ophelia by helping her have other ways to communicate with others, had social media been a thing in that time period. While social media can be harmful, it can also be useful in ways to help prevent things from happening, such as teen suicide, deaths, hurting yourself, or even hurting others. Social media reveals cry for help. Teens in distress are skilled at hiding their feelings, but digital chatter reveals the pain. Tylor General said goodbye to the world on Facebook. Shortly after that, Tylor wrote about going out for his final smoke. But he wasn’t about to quit smoking. He was about to kill himself. It was his digital and final call for help. Tylor was not alone. Teens in distress have taken to crying out for help digitally. Many people all over the world share their feelings on social media. It’s there way of reaching out to people. They feel less embarrassed and are able to show how they really feel and show their true emotions. This lets their emotions show through social media and expresses what is going on in their life and if they need help. While these teen suicides are sad and hurtful to others, it can also spread the word about teen suicide and how we should pay attention to the little things. Also to observe what others are posting about on social media accounts or writing. These situations are devastating but can impact us in ways other than...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Social Issues Social Media Essay In: Social Issues Social Media Essay Social The popularity of social networking sites such as Facebook, Twitter, Myspace, and YouTube have taken over the world in many ways that nobody would ever guess. These sites lets users to make profiles automatically where they can communicate with friends, families, and strangers through pictures, blogs, music, links and many other ways. As social networking sites become more important to society, some people agrees that these online sites are causing society a great trouble, especially the teens (our generation). Many sites cause harassment, bully, violation of someone’s privacy etc… Social media can change a person life but these days it’s affecting negatively, especially teens. Social sites can ruin a person’s life by violating his/her privacy or by giving them the false information. Social media sites can make it harder for us to decide the meaningful relationships we have in the real world, and the numerous casual relationships formed through social media. Social media is available to criminals as well as friends. The damage of these online attacks can leave deep mental scars. In several well-publicized cases, victims have even been driven to suicide. The secrecy online can bring out dark desire that might never...
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...BBS-5-RME Research Methods for Business and Management Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social networking...
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... BRANDGYM RESEARCH PAPER 6 By David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show you the...
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...Concept Paper Submitted to Northcentral University Graduate Faculty of the School of XXXXXXXXXXX In Partial Fulfillment of the Requirements for the Degree of DOCTOR OF XXXXXXXXX by NAME Prescott Valley, Arizona Month Year Table of Contents Concept Paper 1 Introduction 3 Statement of the Problem 4 Purpose of the Study 4 Research Questions 4 .Hypotheses 5 Brief Review of the Literature 5 Research Method 6 Data collection 7 The Sponsor Pay Case Study. 9 Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization...
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...Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies...
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...Integration of Social Media in Marketing Campaigns A Research Paper Presented to Ms. Maria Luisa Velasco In partial Fulfillments For the Course ENGLRES Term 1, SY 2014-2015 Karla June Marie Y. Ocampo Maria Kristine Louly DR. Pastor 1 Thesis Statement: Although social media poses some limitations, it still benefits entrepreneurs and start-up businesses because it serves as a virtual marketplace, a platform of communication and a social influence in effectively gaining customers and building lasting relationships. I. II. Introduction: Digital Marketing and the 21st Century Social Media as a Virtual Marketplace a. Accessibility to both businesses and customers b. Convenience of online shopping c. Opportunities and potentials d. Examples (online businesses) III. Social Media as a Platform of Communication a. Attracting Online Audience b. Building fans and followers c. Managing customer relationships d. Staying connected with your customers e. Getting feedbacks IV. Social Media as a Social Influence a. Consumer Expectations b. Blogging and Microblogging c. Trends in the 21st Century V. Conclusion 2 Context The internet has become a part of our daily lives ever since it was introduced to us many years ago, and as a matter of fact, the generation today takes it for granted. The internet has given the people access to different parts of the world as a source of information and a platform of communication. With the advent of social media in today’s...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Reference journal for getting an Idea on how to write the term paper. Journal of Industrial Engineering and Management is a semestral, open access scientific journal that publishes theoretical and empirical peer-reviewed articles, which contribute to advance the understanding of phenomena related with all aspects of industrial engineering and industrial management. JIEM includes contributions, but not limited to, in the following fields: (1) Production, Logistics, Quality, and Operational Research; (2) Information Systems, Technology and Communication; (3) Industrial Economics and Regional Development; (4) Management, Organizational Behaviour and Human Resources; (5) Finance, Accounting and Marketing; and (6) Education, Training and Professional Skills. Term Paper can focus on Mapping new frontiers in emerging and developing technology areas in research, industry and governance.. Some Abstracts which emphasis on the Technology and Marketing. These are abstracts of articles which are already published. These are for your reference and you can start working in the same way concentrating on Technology and Marketing. * Trial-and-Error Marketing: The Role of the Customer in Tech Start-ups by Fabian Eggers, Deborah Brown McCabe Abstract: This paper explores the role of a customer- or product-centric focus in young technology firms decision-making and whether the behaviors of these firms differ from textbook marketing. rnData from depth interviews with founders of growth-stage...
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...Running head: MARKETING RESEARCH PAPER Marketing Research Paper Name University Marketing Research Paper – Kudler Fine Foods Gathering reliable information is a crucial activity before the deployment of a rewarding marketing plan. Kudler Fine Foods is a specialty grocery store located in the San Diego Metropolitan area that focuses on high-end food products. The company hopes to expand its scope of operations and boost the loyalty of its customer base. In order to achieve these goals, the company will conduct marketing research to identify opportunities and threats that exist in the external environment (Staff 2012). Marketing research can be defined as the process of collecting custom data and competitive intelligence that will enable managers to make value-adding decisions. The following paper will analyze the importance of marketing research as it relates to the business plan of Kudler Fine Foods. Areas that Require Additional Marketing Research Kudler Fine Foods has enjoyed a high rate of success in the regional grocery store industry, but there are areas of weakness in the business model that must be explored. Currently, the company is only taking advantage of newspaper advertisements in the local area to run sales. The importance of newspaper as a marketing medium is rapidly diminishing for many businesses. Younger generations of consumers do use printed newspapers to obtain information in their daily lives – rather they opt to use social media, mobile technology...
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...Abstract 2 Introduction 3 Literature Review 7 (A) Social Media 7 (B) Small Medium Enterprise (SMEs) 9 (C) Social Media and SMEs 10 Methodology 12 Findings 13 Discussion 21 Conclusion 25 Recommendation 26 Reference 27 Abstract The purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to determine the level of influence social media on customer knowledge towards the Malaysian SMEs companies brand, products and services and second, to investigate the causes and effects of the usage social media as marketing strategies for SMEs companies in Malaysia. The study was conducted based on a quantitative approach. A set of questionnaire was distributed to 30 random respondents. In addition, the research pointed out that there are a lot of factors influencing the success of social media as a marketing strategy. The conclusion drawn from the research was that internal and external factors are affecting the effectiveness of social media as one of the marketing tools. One of the major limitations encountered in the research was time constraint. Future researchers are advised to conduct this research for a longer period of time in order to collect more data. Keywords: effectiveness, social media, SMEs in Malaysia, quantitative Introduction In today’s technology driven world, social media have become a venue where retailers most of them use...
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...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol.4, No.21, 2014 www.iiste.org Impact of Social Media on Organizational Culture: Evidence from Pakistan Muhammad Arslan (Corresponding Author) M.Phil,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: MuhammadArslan73@gmail.com Rashid Zaman M.Phil Scholar,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan Email: Rashidzamantanoli@gmail.com Abstract This paper investigates the impact of social Media on Organizational culture. The approach used in this paper was to give the application and significance of development of Social media for organizations. With an introduction to social media, organizational culture is focused by studying communication, business focus, workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect responses from employees working at different organizations through e-mail and various social media tools. The main result of the research is the validation of the research framework of employees operating in the SME’s of Pakistan. It has been found that organizational culture is considerably affected by development and application of social media for business related activities in organizations. Keywords: Socail Media, Pakistan, organizational culture 1. Introduction The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well...
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...Social Media Scope Note:This webliography consists of articles, researches, web pages, and web resources on social media. Social media is the term for employing "mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content." [Source: http://beedie.sfu.ca/files/PDF/research/McCarthy_Papers/2011_Social_Media_BH.pdf] INTERNET SITES Engaging Youth in Social Media: Is Facebook the New Media Frontier? http://blog.newscloud.com/research/Research_HotDish_Summary.pdf The article focuses on engaging the young people to contribute their thoughts on important societal issues and be engaged in community news through social media. A social media experiment was conducted where two Facebook applications - Hot Dish and The Daily - were developed to find out how young people interact with the news. A summary of findings (on Hot Dish) are enumerated here. The Essential Guide to Social Media http://www.onecaribbean.org/content/files/essentialGuidetoSocialMedia.pdf This 20-page eBook outlines the "social media tools and resources needed to listen and participate, guiding PR, customer service, product development, and marketing". It tackles the impact of social media in business marketing. A chapter devoted to social media as a social science and not totally a technological tool is discussed. How Blogs and Social Media are Changing Public Relations and the Way it is Practiced http://www...
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...The Influence of the School Media Specialist’s Role on Students’ Attitudes and Performance in the Research Process Abstract Many high school students at all achievement levels fail in the research process due to the frustration and anxiety that arise from their inability to efficiently locate and manipulate resources. This frustration causes them to perform poorly and in some cases to abandon the process. At the same time, the media specialist’s training and expertise are under-used by both teachers and students. All classes of male and female 11th grade students of all ability levels will be subjected to two different styles of bibliographic instruction prior to beginning their research papers. At the time the assignment is given they will be given a questionnaire that measures their attitudes at various stages of the process. A correlation between attitudes and grades is hypothesized. The conclusion drawn from such a correlation is that an active bibliographic instruction role reduces students’ frustration and anxiety in the research process and thus, positively influences grades. Introduction To address the problem of failure in the high school research paper process, the method of bibliographic instruction is one of several factors that can reasonably be examined. If BI is, indeed, a relevant factor, it may then be postulated to extend its influence to other areas that may have a contributory...
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